January 28, 2019
Unless you’ve been hiding under a rock, you know about the importance of having a website for your business. But perhaps you feel that your business is […]
January 10, 2019
Want your small business website to attract visitors, generate leads, and produce new customers? Consider 10 ways you can improve your site to make that a reality.
January 4, 2019
Learn seven key metrics that will guide you in optimizing your website for search engines and customers.
November 6, 2018
Updating or editing your Google listing isn’t difficult, but many business owners overlook it. There is a lot more value in your online business listing than you think.
July 24, 2018
This post was published on August 11, 2015 and updated July 24, 2018
July 3, 2018
Years ago when people wanted to find a particular business in their area, they would go to the Yellow Pages. Today, people have set aside those […]
June 6, 2018
Your website is the home of your business. In this post, we are going to break down ten ways to help you get more sales from […]
May 18, 2018
No matter how great your products and services are, your business is only going to be as successful as your ability to market it. That is, […]
May 17, 2018
With recent news surrounding internet privacy and data protection, many consumers are expressing concerns about how their personal information is stored, used, and shared. Recent changes […]
May 8, 2018
To succeed with digital marketing, your business website should be at the center of your marketing strategy. Nearly every marketing campaign you run should point back […]
April 25, 2018
Your customers are not designers but know they know the needs of your market well. After all, they are your market! Feedback from clients about your […]
April 7, 2018
When you send a solid marketing email to your subscribers, you expect them to take some sort of action. It can be either to buy your […]
January 22, 2018
Content is at the heart of any business marketing strategy. It’s what you use to put yourself in front of your audience, connect with leads, convert […]
January 3, 2018
When it comes to having a great website for your brand, the actual process of writing copy can be a daunting task, especially if you’re solely […]
January 2, 2018
Whether you’re using your landing page to make direct sales or gather emails from leads, it is one of the most crucial steps in the conversion […]
December 17, 2017
In the online world, stock photos get a bad rap for being inauthentic, generic, and just downright corny sometimes. While some of that may be true, […]
December 12, 2017
Believe it or not, stock photos first came about in the 1920’s. Since their conception, stock photos can now be found in every corner of the […]
November 6, 2017
In today’s online marketing world, business owners may feel overwhelmed by the sheer number of choices they face and end up making decisions that aren’t necessarily […]
November 3, 2017
A well written, authentic “About Us” page can work wonders for your business. Far too many companies discount how important this page is and as a […]
October 4, 2017
Landing pages are one of the most effective online marketing tools you have in your arsenal. Effective landing pages can increase conversion rates, capture more emails, […]
October 3, 2017
Search engines, social media platforms, email, and mobile applications have transformed content into something consumers rely on daily. As a result, content marketing has become even […]
September 24, 2017
Marketing for the new business owner is overwhelming. You have a limited budget and limited time. Where do you start? Email, snail mail (does that still […]
August 20, 2017
Your business website isn’t just for show. It is more than a fancy business card or digital brochure. The purpose of your website is to convert […]
August 12, 2017
A good business website is one that answers important questions, offers value, and generates leads and customers for your business. You may know that the content, […]
June 30, 2017
Think you’ve lost that loving feeling? Maybe it’s time to test out the waters with Live Chat! Proactively engaging site visitors before they even have a question can be the spark to ignite that eternal flame with potential customers....
May 30, 2017
When creating a website for their business, small business owners often prioritize design over content, investing more time and resources into aesthetics than the actual website […]
May 22, 2017
Unless you have an e-commerce business where your website visitors can become customers directly on your website, you may find it challenging to get more customers online. […]
May 16, 2017
Your small business website is not only a way for potential customers to learn more about your business, but also an opportunity to continue marketing your […]
May 3, 2017
Every business needs to generate leads on an ongoing basis to maintain a healthy funnel and customer base. In the good ‘ol days of business marketing, […]
April 28, 2017
Live Chat is a powerful and timely way to connect with customers and be able to directly impact and quicken the buying process. It can also […]
April 17, 2017
When set up properly, your business website can help with generating leads and closing more sales. This includes having a well-organized homepage, user-friendly navigation, and quality content […]
April 12, 2017
People love shopping at home these days. Rather than hunting for a parking space, fighting the crowds, or going in and out of multiple stores, they […]
March 14, 2017
The homepage of your business website is an important player in your marketing strategy. It is a snapshot of the most important aspects of your business. […]
March 8, 2017
Your business website’s homepage is like a digital storefront for your business. Visitors should be able to gather your most important information before going inside. In […]
March 8, 2017
Online directories are a key player in your small business growth. They help to develop your business reputation, increase your online visibility, and place you in […]
January 31, 2017
Increasing the visibility of your business is essential to its growth because it helps you to stand out above your competition and get in front of more […]
January 25, 2017
Landing pages offer many benefits to businesses, but their chief purpose is to facilitate conversions. A conversion is the completion of any action by a current […]
November 3, 2016
Google Analytics is a free service that will help you to obtain the most value from your business website. With all that it has to offer, […]
November 2, 2016
It’s no secret that visual content is highly important in establishing your brand’s identity online. When landing on a business website, much of the information that […]
October 31, 2016
As the internet has become a staple element in the buyer’s lifestyle, it goes without saying that your business needs a website. If designed properly, your […]
October 18, 2016
Calls to action can occur anywhere. For example, you’ve probably seen “Call today!” in a number of places: on buses, flyers, TV commercials, websites, and search engine […]
October 12, 2016
A call to action is an invite to members of your target audience to engage with your business in some way, shape, or form. Calls to […]
October 5, 2016
Growing your business involves engaging more people, so as to build your audience and attract more customers. However, simply putting your business in front of people […]
September 7, 2016
While there is no one magic formula for the perfect landing page, there are certain design and marketing fundamentals that every landing page should follow. This article provides 11 best practices for landing pages that can guide you toward getting the best results.
September 1, 2016
With Search Engine Marketing campaigns, it is important to make the most out of your investment. This post will go over two essential tools to enhance SEM knowledge and drive campaign success.
August 31, 2016
Good landing pages have an attractive offer and strong call to action that is targeted toward the user. This post will go over the elements that make a good landing page, and how to align each one for campaign success
August 30, 2016
Business owners know the power of online reviews. In this post we’ll cover the basics of online reviews, the benefits of online reviews, and negative reviews.
August 23, 2016
In this post we’ll go over the benefits of landing pages that set them apart from your business website and make them an effective lead generating and marketing tool.
August 16, 2016
Here's a checklist of some of the basics every small business owner should take care of to give their website a leg up over their competitors.
August 15, 2016
Search engine marketing (SEM) is very effective in improving your online visibility and website traffic. Learn the basics of SEM, also known as pay-per-click (PPC) advertising: what it is, how it works, and how it can benefit your business.
August 10, 2016
A landing page makes the steps to conversion clear and simple, thereby increasing the number of people who take action. In this post we’ll go over the basics of landing pages and how they help to drive more conversions and customers to your business.
August 9, 2016
There are two ways to enhance your online presence in relation to search engines: organic search engine optimization and paid search advertising. This post will go over these two types of search engine strategies, and how they can help you build your online presence.
August 4, 2016
A successful website for your business is one that informs visitors, keeps them on there, and converts them into leads and customers. This article will provide actions you can take to achieve these elements of a successful website.
July 27, 2016
Live Chat is commonly associated with customer service, but what many people do not know is that it is also a great sales and marketing tool. Live chat can help existing customers, new customers, and potential customers, and when leveraged properly, can drive more sales through leads. Live Chat has the power to provide a wide range of benefits for your business. Below are six of the many benefits of Live Chat and how to make the most of them for your small business.
July 12, 2016
The benefits of a responsive website are not just limited to your website. They extend to your customers, your store, your web presence, and ultimately your sales. When it comes to connected devices and online users, the numbers are only growing; and a responsive website is essential if you want your business growing too.
June 27, 2016
In this age of digital media and online research, blogging for your business is a statistically proven tool for building your brand voice, strengthening your online presence, and attracting more customers. However, as content becomes more and more accessible, it is important to know how to make your blog stand out from the crowd and focus in on the right people. The tips in this post will provide some guidelines on how to improve your blog and how to get more blog readers.
June 24, 2016
In today's digitally dominated world, having a business website is as necessary as it once was to be listed in the Yellow Pages. In fact, 85% of consumers use the internet to find local businesses. If your business is not on the web, it's not existing in a world where most consumers are spending their time. So, why exactly does your business need a website? Well...
June 8, 2016
Choosing the right domain is often a difficult task. It takes a lot of time, effort, and planning to pick one that’s available and that will […]
June 7, 2016
In order to survive and grow into a profitable company, every business needs customers. In order to get customers, every business needs to promote itself. Before […]
May 26, 2016
Simply getting visitors onto your website will not grow your business. Getting visitors to willingly follow a specific path on your website, however, will grow your […]
May 26, 2016
As a business owner, it’s important to ask yourself, “Am I taking the right steps to track my business online and target my customers effectively?” If the answer was “not really,” “I think so” or “ummm..”, then you may be missing out on a higher volume of potential business. In this blog, we help you determine how to pinpoint your audience and leverage your data to drive leads and turn it into new streams of revenue.
March 30, 2016
For many small businesses, marketing can be somewhat of a gamble. There are all sorts of components one can use in order to generate business or […]
March 15, 2016
Have you heard about Google search’s new look? The Search Engine Results Page (or SERP) has gotten a makeover, and this new display is slowly but surely rolling out to all desktop searches. Now that we’re a few weeks into the roll-out, what has changed? How is it impacting advertisers? What do you need to know to take action in line with the new look?...
February 23, 2016
For any business, it's important to know where to find your customers. Through Google Analytics you can see the traffic generated by each campaign, but could you be digging deeper? Did they click a photo, a button, or maybe a link to get to your landing page? You can find that out within seconds with UTM tracking....
February 16, 2016
When people think of tracking, they often think of Boy Scouts scanning the ground for traces of wildlife or Hansel and Gretel who laid down pieces […]
January 5, 2016
Let’s face it: in 2016, you NEED to have a website for your business. But what do you do when your site isn't driving the form submissions or phone calls you had hoped for? Your homepage is the most visited page of your site, and you need to make the most of it. Does your website's homepage answer your customers' questions? By using best practices, you can have a homepage that is optimized for conversions to get those phones ringing and your business moving....
December 10, 2015
So, what is responsive design? Being responsive means responding - quickly and cooperatively - to a request, question, or need. Responsive Design does just that. A website designed to be responsive adjusts to any device or screen size, automatically, when accessed. Desktop, laptop, smartphone - no matter the computer the website will appear in the perfect alignment....
November 19, 2015
Scrolling, for all intents and purposes, is the most desirable form of navigation for websites and user experience (UX). Pages 1, 2, 3 and so on are yesterday's design trend. Scrolling navigation is easy, it’s effective, and people are drawn to it to find the content that they want. It’s just the new norm. The challenger is the use of multi-page design or, simply, pagination for its almost-equal effectiveness, attractive draw, and ability to get profitable results. Let’s see how they both weigh in...
August 17, 2015
Link building through inbound, or backlinks, is an extremely important component of search engine optimization. Google sees backlinks to your site as a sign that others value your […]
August 12, 2015
When a person wants to find a business or a type of service, they turn to the internet. Online directories like Yelp, Yahoo, and Google+ are […]
July 2, 2015
Visual marketing is a crucial part of marketing your business. Images and photos not only catch the eye of readers, but they evoke emotions and connections toward a […]
July 2, 2015
When you’ve finally launched your latest website, whether you know it or not, the process is just beginning. Now, install Google Analytics. This free platform, Google Analytics, gives you and your team visibility and insight into 1) what is working on your website and 2) what is not. Learn what your web visitors are looking for, where they are looking for it, and how they interact with your website - then tailor your website accordingly....
June 25, 2015
Remember “Mobilegeddon”? Back in April of this year, Google rolled out an algorithm update that shook website owners to the core. This update was expected to have significant impacts on any websites that didn’t meet Google’s newest standards. It struck fear in the hearts of the SEO community. But what really happened after the April 21st roll-out? Did it really have that great of an impact?...
June 18, 2015
You’ve got a responsive website, designed to nimbly scale and adapt to any device your users throw at it. You’re ready for desktops, tablets, smartphones, smartwatches... you name it. Chances are, you think you’re sitting pretty. Think again. Creating a website experience for mobile users takes more than just a site that fits a smaller screen. Small-screen viewers require a totally different content experience....
June 2, 2015
With the daily grind and endless to-do list of running a business, the thought of adding new-fangled digital marketing to the mix can send you over the edge. But we’re living in a digital age! You know your customers are online, and you want to reach them there. Be your own digital genie! Use online tools to boost your business, no magic required....
May 19, 2015
Don’t have a website for your business? Well, surprisingly, you're not alone. And, as Peter Brady so awkwardly sang, it’s time to change. A huge advantage of having a website is that it is still working even when you're not. By making information about your business available 24/7, you’re providing extra visibility for your business, as well as convenience for your customers by allowing them to do research at their leisure....
April 14, 2015
As a business owner, having direct communication with your consumers is essential. Providing an immediate response can create great user experiences. Using tools like Live Chat not only facilitates those immediate responses, but also engages consumers and gains their trust in your company. So now that you've got Live Chat, what can you expect from it?...
April 10, 2015
Local businesses can improve their Search Engine Optimization (SEO) through some basic steps. To help small business owners get found online, we provided simple tips in […]
April 9, 2015
How long should your website’s content be? It could be long and full of keywords, short and sweet for mobile, or somewhere in the middle. When balancing the needs of customers and search engines, is it too long? Too short? Or just right? How long should your content be to provide the right information without overwhelming people?...
March 30, 2015
Do you want to provide the best possible customer service? Of course you do! Tools like live chat help you reach out to customers browsing your website. Provide attention, care, and answer their questions on the spot, boosting your customers' experience on your site, and with your business. Not using Live Chat on your website yet? You should be!...
March 24, 2015
Landing pages, if done correctly, will almost always increase your leads. When tied to a campaign, landing pages provide a consistent experience and drive conversions. Landing pages not only generate additional revenue, but also help you gain valuable insights into your ideal customer demographics and adapt your strategies accordingly...
March 16, 2015
Learn to leverage web traffic to help your website convert. You put in all that time and effort to build your website, but do you know how your website is really performing? How many people have visited your site? How many pages did they visit? How long did they stay? With analytics reporting, you can use this data to build a better website, see how successful your marketing efforts are, and create a better overall user experience, ultimately leading to more customers and more sales....
February 12, 2015
Writing your first blog post is intimidating for a lot of business owners. It’s normal to be a little nervous, but blogging is easier than you think! Many blogs […]
February 10, 2015
What is a Landing Page? Chances are you've encountered at least a few of them during your time browsing the web. A landing page is simply any page you are brought to after clicking a link from a search engine, tailored to a specific topic and designed to convert fast. Some businesses have seen a 300% conversion increase when testing landing pages as opposed to normal website pages! So how does your business find success with landing pages? These five features are imperative for quality landing pages and will ensure you are maximizing your potential leads:
January 29, 2015
What's in store for the future of Responsive Web Design? We've covered the history of responsive and present day uses of the technology. So what's next? Yes, even something considered to be the future always has ways to improve. Responsive Server Side (RESS) and responsive typography are two major reasons the future's so bright for responsive, and for your business...
January 22, 2015
In this second part of our series on responsive web design, we’ll explain how to utilize responsive design to better serve your visitors and offer a better user experience on your site. Why make two sites when one could be more powerful, modern and effective? Responsive is pretty powerful design method and can significantly improve your business....
January 15, 2015
From humble beginnings to the standard of high-end, future-proof web design and development, responsive design is crucial for your business website. This three-part series will give an in-depth view of the history and future of responsive, and why you can't afford to miss out on the opportunities it presents....
January 6, 2015
A common question asked by businesses is: Just how long should my website be? When building a page, or an entire website, you need to make sure that you are addressing the needs of both your potential customer and also of the search engines that will provide traffic to your website. Finding a balance between these two parties can be tricky, but will yield the best results....
December 8, 2014
Say goodbye to the .coms, .nets and .orgs -- these Top Level Domains (TLDs) could become a thing of the past. The Internet is now facing the emergence of new generic top level domains (gTLDs) like .company, .tools, and even .dental. So just how can these new gTLD extensions improve your SEO?...
December 2, 2014
There is no shortage of companies asking small businesses to shell out hundreds, if not thousands, of dollars to promote themselves. But if you’re like most small […]
December 1, 2014
Your domain name affects your SEO, so think before you buy! Your website’s domain name (e.g. YourBusiness.com) can have a serious impact on your ability to be found on search engine results pages. So what factors matter when choosing your domain?...
November 21, 2014
A website is the first chance a small business has to make a good impression online. That’s a tough burden, but it doesn’t have to be! […]
October 21, 2014
You’ve heard that websites are the window into a small business. You know that having a presence online is important if you want to grow your […]
October 7, 2014
Your website is the key to getting your business found online. You’ve spent valuable time and money making your website a reflection of yourself and your […]
September 12, 2014
What’s better than a friendly, personable, and well-informed staff member on the floor talking to customers? One that’s available 24/7! Live Chat allows customers to get answers in real-time, with a friendly and engaged customer service representative, whether you're open or not!...
August 7, 2014
You know how important customer service can be to the success of your business. How do you integrate it into the everyday? By following a few simple steps, your business will not only reap the benefits of great service, but could also emerge as an innovative thought leader in your industry...
July 3, 2014
We’ve recently seen an increase in customers trying to cancel Website service and hosting through Web.com. The process is a bit tricky and unconventional if you purchased […]
July 1, 2014
Did you know that 55% of people spend fewer than 15 seconds actively on a web page? This means that most people are skimming and deciding very quickly whether your offer is worth their time. When designing your landing page, here are some best practices to help turn those paid clicks into paying customers....
June 24, 2014
As the need for small businesses to have an online presence increases, it’s essential that small business owners learn the best practice for building a website […]
June 6, 2014
There is no shortage of companies asking small businesses to shell out hundreds if not thousands of dollars to promote themselves. But if you’re like most […]
June 4, 2014
Paying a low monthly fee to automate your marketing and get customers for your business seems like the Holy Grail nowadays. This is the latest version […]
May 28, 2014
What is bounce rate? Why is it important? If you're not looking at the data, there's no way to know for sure whether your marketing efforts have been effective or not. When it comes to your website, metrics such as pageviews, audience demographics, and bounce rate are important indicators of your site's performance with visitors...
May 23, 2014
Sometimes, bigger isn’t always better. Tiny digital marketing tools affectionately known as “microsites” bring branding power to individual products or markets to focus attention and build interest. In addition to offering an uncluttered path to the information clients are searching for, microsites also bring a number of other important benefits to a business...
April 9, 2014
With spring's arrival, now’s a great time to refresh your digital marketing. 2013 may have been the year of responsive web design, but don’t worry -- it’s not too late! If you have not yet joined the responsive design bandwagon, now is the time. Think of it as spring cleaning. Out with the old, in with the new....
April 1, 2014
You could be driving away potential business or site traffic with information overload. Website visitors generally leave pages in just 10-20 seconds. Unless your information is clear, focused, and easily understood, you may send your visitor clicking on your competitor. Here are some steps to ensure your information is taken in quickly and easily, and drives action:...
January 15, 2014
According to recent studies, the average user spends just 33 seconds on a webpage. That means you've got less than a minute to grab a user's attention. Your content becomes a critical factor in helping you do this. So how can you give your consumer information without going overboard?...
January 10, 2014
There are many free marketing tools available for small business owners but many underutilize word cloud generators in their marketing strategy. Generally overlooked as just a […]
December 3, 2013
Often overlooked, your website’s navigation menu plays a key role in your visitor’s experience, how well your website traffic converts into potential customers, and your site’s […]
November 12, 2013
After spending time brainstorming, writing, and optimizing the perfect blog posts to promote your business, you might be wondering, “Why haven’t I seen any results yet?” […]
October 22, 2013
Your company's website should be much more than just another advertisement. Your website is your chance to tell prospective customers who you are, what your business is all about, and why they should choose you. A small business should aim for a simple, clean, professional layout, so it's important to keep these tips in mind as you're crafting your new home on the web....
September 12, 2013
For a long time, I’ve been recommending to people the Google Keyword Tool to help with keyword research for search engine optimization. It’s free, easy to […]
August 13, 2013
Have you tried Instagram video yet? With the boom of social media and video sharing platforms like Youtube, Vine, and Instagram, consumers have developed an appetite […]
August 9, 2013
Want to increase traffic? If you’re a small business owner who has just gotten your hands on your very first website, the first words out of […]
July 31, 2013
Today consumers use smartphones and tablets to interact with businesses 24/7. Roughly 20% of total searches come from mobile devices. Even more interesting, the volume of […]
June 25, 2013
It happens to all of us. No matter how well your marketing is going, there’s always that one competitor who seems to be doing better. What’s […]
December 18, 2012
Many business owners either feel intimidated by website analytics or they look at the analytics and don’t know what actions to take based on the data. […]
September 11, 2012
With 97% of consumers searching online for local businesses today, websites are an essential part of a small businesses marketing efforts. There are three common types […]
June 29, 2012
Responsive Design. You've heard of it, we've talked about it before, and it is quickly becoming a hot topic in the world of mobile. We're going to walk you through the nitty-gritty technical details of how to make responsive work for your business. So grab your web guy and read on.
June 6, 2012
For years, businesses have taken it for granted that customers were viewing websites on 15-to-19-inch computer screens. But times are changing and consumers are now using multiple devices to view websites and even to make purchases.
May 17, 2012
Is your website optimized for mobile? Is the load time on your smartphone fast enough? Is your site easy to navigate on a smartphone or other mobile devices? If you answered NO to any of these questions, it is time to revamp your site to target smartphone users.
April 27, 2012
Are you using Analytics to get the most out of your website? Google Analytics is tracking software that can provide detailed information about how people found your site, what they did on it, and display data that can help you improve the user experience. When used properly, Google Analytics can increase ROI no matter how you generate revenue.
April 19, 2012
Just 8 seconds. That’s the average attention span of humans. You only have 8 seconds to grab your audience’s attention. That’s not very long. Using the following trends in web design may help increase the time a user spends on your website and help gain customers.
March 12, 2012
What are the do's and don’ts of business websites? What needs to be on them? Who should you listen to? Lots of websites and business bloggers write about small businesses and their websites. They come up with lists of all sorts of facts about what you should or should not do, include or do not include, and more. Over the past week, we’ve compiled some of the information that we think is most helpful for you
March 9, 2012
We've covered how important it is to have a website, how to get started, and the must-haves for your site. What now?
March 8, 2012
Here’s a quick look at a few things your business website absolutely cannot do without.
March 7, 2012
Having a website for your business is crucial in this day and age. But how do you do it? We know it can be daunting to try to figure out what to do, but we’re here to help!
February 29, 2012
Creating engaging content is critical if you want to attract people to your website and keep them on the site once they get there. This article […]