January 28, 2019
Why a Professional Website is Worth it

Why a Professional Website is Worth it

Unless you’ve been hiding under a rock, you know about the importance of having a website for your business. But perhaps you feel that your business is […]
January 10, 2019
Ways to Improve Your Small Business Website

10 Ways to Improve Your Small Business Website

Want your small business website to attract visitors, generate leads, and produce new customers? Consider 10 ways you can improve your site to make that a reality.
January 4, 2019
7 Website Metrics Every Small Business Should Track (1)

7 Website Metrics Every Small Business Should Track

Learn seven key metrics that will guide you in optimizing your website for search engines and customers.
November 6, 2018
Why You Need a Google Business Listing (1)

Tips on Updating Your Google My Business Listing

Updating or editing your Google listing isn’t difficult, but many business owners overlook it. There is a lot more value in your online business listing than you think.
July 24, 2018
How to Design Landing Pages that Convert

How to Design Landing Pages that Convert

  This post was published on August 11, 2015 and updated July 24, 2018
July 3, 2018
Ways to Improve Your Local SEO

11 Ways to Improve Your Local SEO

Years ago when people wanted to find a particular business in their area, they would go to the Yellow Pages. Today, people have set aside those […]
June 23, 2018
How to Get More Leads From Your Landing Pages

How to Get More Leads From Your Landing Pages

June 6, 2018
10 Ways to Increase Sales for Your Ecommerce Business

10 Ways to Increase Sales for Your eCommerce Business

Your website is the home of your business. In this post, we are going to break down ten ways to help you get more sales from […]
May 18, 2018

Unique and Clever CTA Examples for Marketing Inspiration

No matter how great your products and services are, your business is only going to be as successful as your ability to market it. That is, […]
May 17, 2018
Writing a Privacy Policy for Your Business

Writing a Privacy Policy for Your Business

With recent news surrounding internet privacy and data protection, many consumers are expressing concerns about how their personal information is stored, used, and shared. Recent changes […]
May 8, 2018
26 Examples of Effective Website Call to Action Buttons

26 Examples of Effective Website Call to Action Buttons

To succeed with digital marketing, your business website should be at the center of your marketing strategy. Nearly every marketing campaign you run should point back […]
April 26, 2018
Small Business Website Checklist (1)

Small Business Website Checklist

April 25, 2018

How to Get Client Feedback on Your Website

Your customers are not designers but know they know the needs of your market well. After all, they are your market! Feedback from clients about your […]
April 18, 2018
How to Make Your Website More Mobile Friendly

How to Make Your Website More Mobile-Friendly

April 9, 2018
Why You Need a Mobile Website

5 Reasons to Have a Mobile-Friendly Business Website

April 7, 2018
Email Landing Page Tips and Examples to Increase Conversions

4 Email Landing Page Tips to Get More Conversions

When you send a solid marketing email to your subscribers, you expect them to take some sort of action. It can be either to buy your […]
January 22, 2018
What is a CMS

What is a CMS and Why Your Business Needs One

Content is at the heart of any business marketing strategy. It’s what you use to put yourself in front of your audience, connect with leads, convert […]
January 3, 2018
Tips for Writing Your Own Website Copy

Tips For Writing Your Own Website Copy

When it comes to having a great website for your brand, the actual process of writing copy can be a daunting task, especially if you’re solely […]
January 2, 2018
How to Optimize Your Landing Pages for Conversion

How to Optimize Your Landing Pages for Conversion

Whether you’re using your landing page to make direct sales or gather emails from leads, it is one of the most crucial steps in the conversion […]
December 17, 2017
How to Use Stock Photos

How to Use Stock Photos for Your Business

In the online world, stock photos get a bad rap for being inauthentic, generic, and just downright corny sometimes. While some of that may be true, […]
December 12, 2017
Pros and Cons of Using Stock Photos

Pros and Cons of Stock Photos for Business

Believe it or not, stock photos first came about in the 1920’s. Since their conception, stock photos can now be found in every corner of the […]
November 6, 2017
Small Business Website Tips

6 Small Business Website Tips

In today’s online marketing world, business owners may feel overwhelmed by the sheer number of choices they face and end up making decisions that aren’t necessarily […]
November 3, 2017
How to Write Your "About Us" Page

How to Write Your “About Us” Page

A well written, authentic “About Us” page can work wonders for your business. Far too many companies discount how important this page is and as a […]
October 6, 2017
How to Get Your Website Noticed

10 Ways to Get Your Website Noticed

October 4, 2017
How Do Landing Pages Work

How do Landing Pages Work?

Landing pages are one of the most effective online marketing tools you have in your arsenal. Effective landing pages can increase conversion rates, capture more emails, […]
October 3, 2017
How to Form a Content Marketing Strategy that Works

How to Form a Content Marketing Strategy that Works

Search engines, social media platforms, email, and mobile applications have transformed content into something consumers rely on daily. As a result, content marketing has become even […]
September 24, 2017
Example Digital Marketing Plans for New Businesses

Digital Marketing Plans for New Businesses

Marketing for the new business owner is overwhelming. You have a limited budget and limited time. Where do you start? Email, snail mail (does that still […]
September 10, 2017
How to Drive Traffic to Your Website

10 Free Ways to Drive Traffic to Your Website

August 20, 2017
How to Increase Website Conversions

How to Increase Website Conversions

Your business website isn’t just for show. It is more than a fancy business card or digital brochure. The purpose of your website is to convert […]
August 12, 2017
How to Improve Your Website Using Analytics

Six Ways to Improve Your Website Using Analytics

A good business website is one that answers important questions, offers value, and generates leads and customers for your business. You may know that the content, […]
June 30, 2017
Boost Your Marketing with Live Chat

Boost Your Marketing with Live Chat

Think you’ve lost that loving feeling? Maybe it’s time to test out the waters with Live Chat! Proactively engaging site visitors before they even have a question can be the spark to ignite that eternal flame with potential customers....
May 30, 2017
tips for writing killer website content

8 Tips for Writing Killer Website Content

When creating a website for their business, small business owners often prioritize design over content, investing more time and resources into aesthetics than the actual website […]
May 22, 2017
How to Turn Web Traffic Into Actionable Leads

How to Turn Web Traffic Into Actionable Leads

Unless you have an e-commerce business where your website visitors can become customers directly on your website, you may find it challenging to get more customers online. […]
May 16, 2017
Three Free Ways to Generate Leads from Your Website

3 Free Ways to Generate More Leads From Your Website

Your small business website is not only a way for potential customers to learn more about your business, but also an opportunity to continue marketing your […]
May 8, 2017
How to Attract More Customers

How Do I Get More Customers?

May 3, 2017
How to Generate Leads Online

How to Generate Leads Online

Every business needs to generate leads on an ongoing basis to maintain a healthy funnel and customer base. In the good ‘ol days of business marketing, […]
April 28, 2017
Live Chat Best Practices

7 Important Live Chat Best Practices

Live Chat is a powerful and timely way to connect with customers and be able to directly impact and quicken the buying process. It can also […]
April 17, 2017
How to Write Your Products and Services Page

How to Write Your Products and Services Page

When set up properly, your business website can help with generating leads and closing more sales. This includes having a well-organized homepage, user-friendly navigation, and quality content […]
April 12, 2017

10 Reasons to Use Live Chat

People love shopping at home these days. Rather than hunting for a parking space, fighting the crowds, or going in and out of multiple stores, they […]
March 29, 2017

Call to Action Examples for Email Signups

March 14, 2017
Homepage Content Tips For Your Business Website

Homepage Content Tips for Your Business Website

The homepage of your business website is an important player in your marketing strategy. It is a snapshot of the most important aspects of your business. […]
March 8, 2017
writing tips for a successful homepage

What Makes a Good Homepage?

Your business website’s homepage is like a digital storefront for your business. Visitors should be able to gather your most important information before going inside. In […]
March 8, 2017

Where (and How) to List Your Business Online

Online directories are a key player in your small business growth. They help to develop your business reputation, increase your online visibility, and place you in […]
January 31, 2017

An Introduction to SEO Practices

Increasing the visibility of your business is essential to its growth because it helps you to stand out above your competition and get in front of more […]
January 25, 2017

How to Use Landing Pages for Your Business

Landing pages offer many benefits to businesses, but their chief purpose is to facilitate conversions. A conversion is the completion of any action by a current […]
November 3, 2016

Why Use Google Analytics?

Google Analytics is a free service that will help you to obtain the most value from your business website. With all that it has to offer, […]
November 2, 2016
How to Get High Quality Pictures for Your Website

How to Get High-Quality Pictures for Your Website

It’s no secret that visual content is highly important in establishing your brand’s identity online. When landing on a business website, much of the information that […]
October 31, 2016

Google Analytics Basics

As the internet has become a staple element in the buyer’s lifestyle, it goes without saying that your business needs a website. If designed properly, your […]
October 18, 2016
Call to Action Buttons- Tips and Best Practices

Call to Action Buttons: Tips and Best Practices

Calls to action can occur anywhere. For example, you’ve probably seen “Call today!” in a number of places: on buses, flyers, TV commercials, websites, and search engine […]
October 12, 2016

Examples of Call to Action Phrases

A call to action is an invite to members of your target audience to engage with your business in some way, shape, or form. Calls to […]
October 5, 2016

What Does Call to Action Mean, Anyway?

Growing your business involves engaging more people, so as to build your audience and attract more customers. However, simply putting your business in front of people […]
September 28, 2016

4 Local Link Building Tactics for Small Businesses

As a small business, you probably already know how important it is to be engaged with your community. You might also know that backlinks are important […]
September 7, 2016

Best Practices for Landing Pages

While there is no one magic formula for the perfect landing page, there are certain design and marketing fundamentals that every landing page should follow. This article provides 11 best practices for landing pages that can guide you toward getting the best results.
September 1, 2016

Two Essential Tools for SEM Campaigns

With Search Engine Marketing campaigns, it is important to make the most out of your investment. This post will go over two essential tools to enhance SEM knowledge and drive campaign success.
August 31, 2016

What Makes a Good Landing Page?

Good landing pages have an attractive offer and strong call to action that is targeted toward the user. This post will go over the elements that make a good landing page, and how to align each one for campaign success
August 30, 2016

The Power of Online Customer Reviews

Business owners know the power of online reviews. In this post we’ll cover the basics of online reviews, the benefits of online reviews, and negative reviews.
August 23, 2016

7 Benefits of Landing Pages

In this post we’ll go over the benefits of landing pages that set them apart from your business website and make them an effective lead generating and marketing tool.
August 16, 2016

SEO Checklist

Here's a checklist of some of the basics every small business owner should take care of to give their website a leg up over their competitors.
August 15, 2016

Introduction to Search Engine Marketing

Search engine marketing (SEM) is very effective in improving your online visibility and website traffic. Learn the basics of SEM, also known as pay-per-click (PPC) advertising: what it is, how it works, and how it can benefit your business.
August 10, 2016

What Are Landing Pages?

A landing page makes the steps to conversion clear and simple, thereby increasing the number of people who take action. In this post we’ll go over the basics of landing pages and how they help to drive more conversions and customers to your business.
August 9, 2016

Organic vs. Paid Search

There are two ways to enhance your online presence in relation to search engines: organic search engine optimization and paid search advertising. This post will go over these two types of search engine strategies, and how they can help you build your online presence.
August 4, 2016

What Makes a Good Business Website?

A successful website for your business is one that informs visitors, keeps them on there, and converts them into leads and customers. This article will provide actions you can take to achieve these elements of a successful website.
July 27, 2016
6 Benefits of Live Chat

6 Benefits of Live Chat

Live Chat is commonly associated with customer service, but what many people do not know is that it is also a great sales and marketing tool. Live chat can help existing customers, new customers, and potential customers, and when leveraged properly, can drive more sales through leads. Live Chat has the power to provide a wide range of benefits for your business. Below are six of the many benefits of Live Chat and how to make the most of them for your small business.
July 12, 2016

Benefits of a Responsive Website

The benefits of a responsive website are not just limited to your website. They extend to your customers, your store, your web presence, and ultimately your sales. When it comes to connected devices and online users, the numbers are only growing; and a responsive website is essential if you want your business growing too.
June 27, 2016

How To Make Your Blog Stand Out

In this age of digital media and online research, blogging for your business is a statistically proven tool for building your brand voice, strengthening your online presence, and attracting more customers. However, as content becomes more and more accessible, it is important to know how to make your blog stand out from the crowd and focus in on the right people. The tips in this post will provide some guidelines on how to improve your blog and how to get more blog readers.
June 24, 2016

Why Your Business Needs a Website

In today's digitally dominated world, having a business website is as necessary as it once was to be listed in the Yellow Pages. In fact, 85% of consumers use the internet to find local businesses. If your business is not on the web, it's not existing in a world where most consumers are spending their time. So, why exactly does your business need a website? Well...
June 8, 2016
3 Reasons Your Business Shouldn't Have Multiple Domains

3 Reasons Your Business Shouldn’t Have Multiple Domains

Choosing the right domain is often a difficult task. It takes a lot of time, effort, and planning to pick one that’s available and that will […]
June 7, 2016
how to promote your business with or without money

18 Ways to Promote Your Business – With or Without Money

In order to survive and grow into a profitable company, every business needs customers. In order to get customers, every business needs to promote itself. Before […]
May 26, 2016
how to create a call to action

How to Create an Irresistible Call to Action

Simply getting visitors onto your website will not grow your business. Getting visitors to willingly follow a specific path on your website, however, will grow your […]
May 26, 2016

Digital Dollars: How Google Analytics and Data Make You Money

As a business owner, it’s important to ask yourself, “Am I taking the right steps to track my business online and target my customers effectively?” If the answer was “not really,” “I think so” or “ummm..”, then you may be missing out on a higher volume of potential business. In this blog, we help you determine how to pinpoint your audience and leverage your data to drive leads and turn it into new streams of revenue.
March 30, 2016

Elements of Effective Landing Pages

For many small businesses, marketing can be somewhat of a gamble. There are all sorts of components one can use in order to generate business or […]
March 15, 2016

What’s Up With the New SERP?

Have you heard about Google search’s new look? The Search Engine Results Page (or SERP) has gotten a makeover, and this new display is slowly but surely rolling out to all desktop searches. Now that we’re a few weeks into the roll-out, what has changed? How is it impacting advertisers? What do you need to know to take action in line with the new look?...
February 23, 2016

Diving Deeper into your Marketing: UTM Tracking

For any business, it's important to know where to find your customers. Through Google Analytics you can see the traffic generated by each campaign, but could you be digging deeper? Did they click a photo, a button, or maybe a link to get to your landing page? You can find that out within seconds with UTM tracking....
February 16, 2016

What is a Tracking Link or URL?

When people think of tracking, they often think of Boy Scouts scanning the ground for traces of wildlife or Hansel and Gretel who laid down pieces […]
January 5, 2016

Home is where the conversions are: A Home Page Questionnaire

Let’s face it: in 2016, you NEED to have a website for your business. But what do you do when your site isn't driving the form submissions or phone calls you had hoped for? Your homepage is the most visited page of your site, and you need to make the most of it. Does your website's homepage answer your customers' questions? By using best practices, you can have a homepage that is optimized for conversions to get those phones ringing and your business moving....
December 10, 2015

So, What Is Responsive Design?

So, what is responsive design? Being responsive means responding - quickly and cooperatively - to a request, question, or need. Responsive Design does just that. A website designed to be responsive adjusts to any device or screen size, automatically, when accessed. Desktop, laptop, smartphone - no matter the computer the website will appear in the perfect alignment....
November 19, 2015

Pagination vs. Scrolling: The Great Website Debate

Scrolling, for all intents and purposes, is the most desirable form of navigation for websites and user experience (UX). Pages 1, 2, 3 and so on are yesterday's design trend. Scrolling navigation is easy, it’s effective, and people are drawn to it to find the content that they want. It’s just the new norm. The challenger is the use of multi-page design or, simply, pagination for its almost-equal effectiveness, attractive draw, and ability to get profitable results. Let’s see how they both weigh in...
October 14, 2015

The Difference Between SEO and SEM: Effective Search Engine Optimization Explained

Are you confused about the difference between search engine optimization and search engine marketing? If so, you’re not alone. These two terms can be very confusing, […]
August 17, 2015
how to get high quailty backlinks

How to Build High Quality Backlinks for Your Local Business

Link building through inbound, or backlinks, is an extremely important component of search engine optimization. Google sees backlinks to your site as a sign that others value your […]
August 12, 2015

9 Essential Local Business Directory Sites and What to Include in the Listings

When a person wants to find a business or a type of service, they turn to the internet. Online directories like Yelp, Yahoo, and Google+ are […]
July 13, 2015

How to Connect with Bloggers and Influencers in Your Niche

Growing your online presence is essential if you want to build your brand. It not only provides increased access to potential clients, but it gives them an opportunity […]
July 2, 2015
6 Copyright Free Stock Photo Sites for Small Business Use

6 Copyright Free Stock Photo Sites for Small Business Use

Visual marketing is a crucial part of marketing your business. Images and photos not only catch the eye of readers, but they evoke emotions and connections toward a […]
July 2, 2015

Define Your Google Analytics Data

When you’ve finally launched your latest website, whether you know it or not, the process is just beginning. Now, install Google Analytics. This free platform, Google Analytics, gives you and your team visibility and insight into 1) what is working on your website and 2) what is not. Learn what your web visitors are looking for, where they are looking for it, and how they interact with your website - then tailor your website accordingly....
June 25, 2015

In the News: A Mobilegeddon Recap

Remember “Mobilegeddon”? Back in April of this year, Google rolled out an algorithm update that shook website owners to the core. This update was expected to have significant impacts on any websites that didn’t meet Google’s newest standards. It struck fear in the hearts of the SEO community. But what really happened after the April 21st roll-out? Did it really have that great of an impact?...
June 18, 2015

Writing Website Copy for Mobile

You’ve got a responsive website, designed to nimbly scale and adapt to any device your users throw at it. You’re ready for desktops, tablets, smartphones, smartwatches... you name it. Chances are, you think you’re sitting pretty. Think again. Creating a website experience for mobile users takes more than just a site that fits a smaller screen. Small-screen viewers require a totally different content experience....
June 2, 2015

Genie’s 3 Digital Wishes

With the daily grind and endless to-do list of running a business, the thought of adding new-fangled digital marketing to the mix can send you over the edge. But we’re living in a digital age! You know your customers are online, and you want to reach them there. Be your own digital genie! Use online tools to boost your business, no magic required....
May 19, 2015

4 Very Brady Reasons You Need a Website

Don’t have a website for your business? Well, surprisingly, you're not alone. And, as Peter Brady so awkwardly sang, it’s time to change. A huge advantage of having a website is that it is still working even when you're not. By making information about your business available 24/7, you’re providing extra visibility for your business, as well as convenience for your customers by allowing them to do research at their leisure....
April 14, 2015

You Have Live Chat – Now What?

As a business owner, having direct communication with your consumers is essential. Providing an immediate response can create great user experiences. Using tools like Live Chat not only facilitates those immediate responses, but also engages consumers and gains their trust in your company. So now that you've got Live Chat, what can you expect from it?...
April 10, 2015

Top 5 Tips from Local SEO for Small Businesses Webinar

Local businesses can improve their Search Engine Optimization (SEO) through some basic steps. To help small business owners get found online, we provided simple tips in […]
April 9, 2015

Goldilocks & The 3 Websites

How long should your website’s content be? It could be long and full of keywords, short and sweet for mobile, or somewhere in the middle. When balancing the needs of customers and search engines, is it too long? Too short? Or just right? How long should your content be to provide the right information without overwhelming people?...
March 30, 2015

Are You Using Live Chat? You Should Be!

Do you want to provide the best possible customer service? Of course you do! Tools like live chat help you reach out to customers browsing your website. Provide attention, care, and answer their questions on the spot, boosting your customers' experience on your site, and with your business. Not using Live Chat on your website yet? You should be!...
March 24, 2015

Why Your Business Needs a Landing Page

Landing pages, if done correctly, will almost always increase your leads. When tied to a campaign, landing pages provide a consistent experience and drive conversions. Landing pages not only generate additional revenue, but also help you gain valuable insights into your ideal customer demographics and adapt your strategies accordingly...
March 16, 2015

Analyze This: What Data Can Do For Your Business

Learn to leverage web traffic to help your website convert. You put in all that time and effort to build your website, but do you know how your website is really performing? How many people have visited your site? How many pages did they visit? How long did they stay? With analytics reporting, you can use this data to build a better website, see how successful your marketing efforts are, and create a better overall user experience, ultimately leading to more customers and more sales....
February 12, 2015
how to write your first blog post

How to Write Your First Blog Post

Writing your first blog post is intimidating for a lot of business owners. It’s normal to be a little nervous, but blogging is easier than you think! Many blogs […]
February 10, 2015

What Every Killer Landing Page Needs

What is a Landing Page? Chances are you've encountered at least a few of them during your time browsing the web. A landing page is simply any page you are brought to after clicking a link from a search engine, tailored to a specific topic and designed to convert fast. Some businesses have seen a 300% conversion increase when testing landing pages as opposed to normal website pages! So how does your business find success with landing pages? These five features are imperative for quality landing pages and will ensure you are maximizing your potential leads:
January 29, 2015

Responsive Design: The Future

What's in store for the future of Responsive Web Design? We've covered the history of responsive and present day uses of the technology. So what's next? Yes, even something considered to be the future always has ways to improve. Responsive Server Side (RESS) and responsive typography are two major reasons the future's so bright for responsive, and for your business...
January 22, 2015

Responsive Design: Today

In this second part of our series on responsive web design, we’ll explain how to utilize responsive design to better serve your visitors and offer a better user experience on your site. Why make two sites when one could be more powerful, modern and effective? Responsive is pretty powerful design method and can significantly improve your business....
January 15, 2015

Responsive Design: A History

From humble beginnings to the standard of high-end, future-proof web design and development, responsive design is crucial for your business website. This three-part series will give an in-depth view of the history and future of responsive, and why you can't afford to miss out on the opportunities it presents....
January 6, 2015

Beginner’s Guide to Website Length

A common question asked by businesses is: Just how long should my website be? When building a page, or an entire website, you need to make sure that you are addressing the needs of both your potential customer and also of the search engines that will provide traffic to your website. Finding a balance between these two parties can be tricky, but will yield the best results....
December 8, 2014

Will Domain Extensions improve my Business’ SEO?

Say goodbye to the .coms, .nets and .orgs -- these Top Level Domains (TLDs) could become a thing of the past. The Internet is now facing the emergence of new generic top level domains (gTLDs) like .company, .tools, and even .dental. So just how can these new gTLD extensions improve your SEO?...
December 2, 2014

Marketing Tool of the Week: Short Domain Search

There is no shortage of companies asking small businesses to shell out hundreds, if not thousands, of dollars to promote themselves. But if you’re like most small […]
December 1, 2014

Domain Name Affects your SEO

Your domain name affects your SEO, so think before you buy! Your website’s domain name (e.g. YourBusiness.com) can have a serious impact on your ability to be found on search engine results pages. So what factors matter when choosing your domain?...
November 21, 2014

Infographic: 6 Elements of a Great Website

A website is the first chance a small business has to make a good impression online. That’s a tough burden, but it doesn’t have to be! […]
October 21, 2014

6 Elements of a Great Website

You’ve heard that websites are the window into a small business. You know that having a presence online is important if you want to grow your […]
October 7, 2014

Are You Making This Marketing Mistake?

Your website is the key to getting your business found online. You’ve spent valuable time and money making your website a reflection of yourself and your […]
September 12, 2014

24/7 Customer Service with Live Chat Engagement

What’s better than a friendly, personable, and well-informed staff member on the floor talking to customers? One that’s available 24/7! Live Chat allows customers to get answers in real-time, with a friendly and engaged customer service representative, whether you're open or not!...
August 7, 2014

4 Fast Ways to Use Service for Success

You know how important customer service can be to the success of your business. How do you integrate it into the everyday? By following a few simple steps, your business will not only reap the benefits of great service, but could also emerge as an innovative thought leader in your industry...
July 3, 2014

How to Get Control of a Domain Bought Through Web.com

We’ve recently seen an increase in customers trying to cancel Website service and hosting through Web.com. The process is a bit tricky and unconventional if you purchased […]
July 1, 2014

15 Seconds to Convert with a Well-Designed Landing page

Did you know that 55% of people spend fewer than 15 seconds actively on a web page? This means that most people are skimming and deciding very quickly whether your offer is worth their time. When designing your landing page, here are some best practices to help turn those paid clicks into paying customers....
June 24, 2014

How to Choose a Domain Name for Your Business

As the need for small businesses to have an online presence increases, it’s essential that small business owners learn the best practice for building a website […]
June 6, 2014

Free Marketing Tool of the Week: Canva

There is no shortage of companies asking small businesses to shell out hundreds if not thousands of dollars to promote themselves. But if you’re like most […]
June 4, 2014

The Biggest Lie Ever Told to Small Business Owners About Marketing and What to Do About It

Paying a low monthly fee to automate your marketing and get customers for your business seems like the Holy Grail nowadays. This is the latest version […]
May 28, 2014

What is Bounce Rate (and why you should care)

What is bounce rate? Why is it important? If you're not looking at the data, there's no way to know for sure whether your marketing efforts have been effective or not. When it comes to your website, metrics such as pageviews, audience demographics, and bounce rate are important indicators of your site's performance with visitors...
May 23, 2014

The Might of the Microsite – 10 Tips to Build a Better Brand

Sometimes, bigger isn’t always better. Tiny digital marketing tools affectionately known as “microsites” bring branding power to individual products or markets to focus attention and build interest. In addition to offering an uncluttered path to the information clients are searching for, microsites also bring a number of other important benefits to a business...
April 28, 2014

5 Questions to Create an Irresistible Marketing Offer

In a crowded marketplace, what you need is a marketing offer that will attract the attention of potential customers. Through a well-crafted offer, you can attract […]
April 22, 2014

Free Marketing Tool of the Week- Call to Action Button Optimizer

There is no shortage of companies asking small businesses to shell out hundreds if not thousands of dollars to promote themselves. But if you’re like most […]
April 9, 2014

Spring into Responsive Design

With spring's arrival, now’s a great time to refresh your digital marketing. 2013 may have been the year of responsive web design, but don’t worry -- it’s not too late! If you have not yet joined the responsive design bandwagon, now is the time. Think of it as spring cleaning. Out with the old, in with the new....
April 1, 2014

Information Overload – Less Is More on Your Website

You could be driving away potential business or site traffic with information overload. Website visitors generally leave pages in just 10-20 seconds. Unless your information is clear, focused, and easily understood, you may send your visitor clicking on your competitor. Here are some steps to ensure your information is taken in quickly and easily, and drives action:...
March 3, 2014

Marketing Trends for Small Business Owners

The digital marketing ecosystem is constantly changing, leaving many in the dark as to how to plan their small business marketing for the year.  It’s easy […]
February 3, 2014

The Top 5 Misconceptions About SEO

When many business owners are told they should work on Search Engine Optimization (SEO), they start to get a little anxious. They’ve been told all manner […]
January 21, 2014

Bounce Rate- Five Ways to Reduce It and Boost Your SEO

If you’re a business owner with a website set up with Google Analytics, you know from first hand experience that the sheer amount of data to […]
January 15, 2014

Web Content: Why less is more

According to recent studies, the average user spends just 33 seconds on a webpage. That means you've got less than a minute to grab a user's attention. Your content becomes a critical factor in helping you do this. So how can you give your consumer information without going overboard?...
January 10, 2014
word cloud generator

Marketing Tool of the Week: Word Cloud Generators

There are many free marketing tools available for small business owners but many underutilize word cloud generators in their marketing strategy. Generally overlooked as just a […]
December 17, 2013

Remarketing- What It Is and Why You Should Try It

Does this sound familiar? You visit a website for a particular company and once you leave there are suddenly banner ads for them on seemingly every […]
December 3, 2013
Navigation Menu Best Practices

Navigation Menu Best Practices for Usability and SEO

Often overlooked, your website’s navigation menu plays a key role in your visitor’s experience, how well your website traffic converts into potential customers, and your site’s […]
November 12, 2013

How to Promote Your Blog

After spending time brainstorming, writing, and optimizing the perfect blog posts to promote your business, you might be wondering, “Why haven’t I seen any results yet?” […]
October 22, 2013

3 Tips to Optimize your Business’ Homepage

Your company's website should be much more than just another advertisement. Your website is your chance to tell prospective customers who you are, what your business is all about, and why they should choose you. A small business should aim for a simple, clean, professional layout, so it's important to keep these tips in mind as you're crafting your new home on the web....
September 12, 2013

Google Keyword Tool Alternatives

For a long time, I’ve been recommending to people the Google Keyword Tool to help with keyword research for search engine optimization. It’s free, easy to […]
August 13, 2013

Instagram Video for Marketing Your Business

Have you tried Instagram video yet? With the boom of social media and video sharing platforms like Youtube, Vine, and Instagram, consumers have developed an appetite […]
August 9, 2013

Increase Traffic to Your Website- 5 Free Ways

Want to increase traffic? If you’re a small business owner who has just gotten your hands on your very first website, the first words out of […]
July 31, 2013

5 Actionable Ideas to Design a Successful Mobile Strategy

Today consumers use smartphones and tablets to interact with businesses 24/7. Roughly 20% of total searches come from mobile devices. Even more interesting, the volume of […]
June 25, 2013
Competitive Intelligence lets your spy on the competition

Competitive Intelligence for Your Business

It happens to all of us. No matter how well your marketing is going, there’s always that one competitor who seems to be doing better. What’s […]
December 18, 2012
Website Analytics Confusion

6 Actions to Take Based On Your Website Analytics

Many business owners either feel intimidated by website analytics or they look at the analytics and don’t know what actions to take based on the data. […]
September 11, 2012

The 3 Types of Business Websites – Do You Have the Right Site?

With 97% of consumers searching online for local businesses today, websites are an essential part of a small businesses marketing efforts.  There are three common types […]
June 29, 2012

The Responsive Design approach: What you need to know

Responsive Design. You've heard of it, we've talked about it before, and it is quickly becoming a hot topic in the world of mobile. We're going to walk you through the nitty-gritty technical details of how to make responsive work for your business. So grab your web guy and read on.
June 6, 2012

Respond, don’t react: How Responsive Web Design can help your business

For years, businesses have taken it for granted that customers were viewing websites on 15-to-19-inch computer screens. But times are changing and consumers are now using multiple devices to view websites and even to make purchases.
May 17, 2012

Why your business needs a mobile-friendly website

Is your website optimized for mobile? Is the load time on your smartphone fast enough? Is your site easy to navigate on a smartphone or other mobile devices? If you answered NO to any of these questions, it is time to revamp your site to target smartphone users.
April 27, 2012

3 Reasons why your business should use Google Analytics

Are you using Analytics to get the most out of your website? Google Analytics is tracking software that can provide detailed information about how people found your site, what they did on it, and display data that can help you improve the user experience. When used properly, Google Analytics can increase ROI no matter how you generate revenue.
April 19, 2012

5 tips and trends in web design

Just 8 seconds. That’s the average attention span of humans. You only have 8 seconds to grab your audience’s attention. That’s not very long. Using the following trends in web design may help increase the time a user spends on your website and help gain customers.
March 12, 2012

Understanding how websites help your business: A 4-part series

What are the do's and don’ts of business websites? What needs to be on them? Who should you listen to? Lots of websites and business bloggers write about small businesses and their websites. They come up with lists of all sorts of facts about what you should or should not do, include or do not include, and more. Over the past week, we’ve compiled some of the information that we think is most helpful for you
March 9, 2012

Website tips and tricks for your business

We've covered how important it is to have a website, how to get started, and the must-haves for your site. What now?
March 8, 2012

7 must-haves for your business website

Here’s a quick look at a few things your business website absolutely cannot do without.
March 7, 2012

Websites for your local business: How do you get started?

Having a website for your business is crucial in this day and age. But how do you do it? We know it can be daunting to try to figure out what to do, but we’re here to help!
February 29, 2012

Engaging Content: How to Increase Web Traffic and Reduce Bounce Rate

Creating engaging content is critical if you want to attract people to your website and keep them on the site once they get there.  This article […]