August 20, 2013

Paving the way for businesses on Pinterest: J.Crew debuts fall catalog

As Pinterest continues to grow in popularity, major brands are devising new and innovative ways to use the visual-based social media network to both engage their current fans and reach a new audience. In an apparent first (and major shake-up), one major brand has used the network to roll out their fall catalogue. In addition to their traditional print catalog, J. Crew followers debuted their September looks on the official J. Crew Pinterest page!
August 9, 2013

The New Gmail: New Experiences for a New Generation

Turns out, Google embraces the inner organizer in all of us, and their new Gmail inbox not only accommodates the need to create harmony in an inbox, but it does it automatically! Talk about customer service! The new Gmail does just that. With five subcategories in a single Gmail inbox, emails are instantly sorted into relevant categories...
August 7, 2013

Registering your own Domain

You’ve been anxiously waiting for your new website to be built by your web design company and it's finally ready to launch. All they need you to do is to log into your domain account and change a few settings. The problem is you don’t have an account! Your domain was registered by your old web hosting company for you, but only they have access to it because it's on their account. Hopefully you still have a good working relationship with them...
August 5, 2013

Reputation is everything – Even for your brand

For a small business owner, protecting your company's reputation is everything. Your personal brand is what defines you among your customer base, and helps drive business through your door. Nursing a damaged personal brand makes success much more difficult...
August 2, 2013

Back to Basics: Understanding Websites

When you begin the process of building a new website (or updating your old one), there are a few main points to keep in mind that are simple, yet extremely important. Remembering these simple tips will ensure your website helps your business connect effectively online with current and potential customers...
July 30, 2013

10 Helpful Display Advertising Tips for Capturing New Customers and Building Brand Awareness

Building brand awareness- making sure consumers are familiar with the life and availability of your product- is a key part of a complete web presence for your local business. One way to effectively build brand awareness is through vibrant, compelling display advertising. Not sure what makes a strong display ad? Here are some key points to focus on...