October 16, 2019

New Knowledge Center Post: “This Business Has Nothing. Why is it Outranking Me?”

Having a complete Google My Business listing is essential for showing up higher in search results and showing up for more searches. However, it is not […]
June 4, 2019

ThriveHive’s Summer Marketing Guide for 2019

Summer can be a sticky time of year for local businesses; some seasonal businesses deal with your customer base drying up, while others deal with a […]
January 10, 2019
Guide to Posting on Google My Business

Your Complete Guide to Posting on Google My Business

One of the best features of Google My Business that sets it apart from other listing platforms is the ability to communicate directly with existing and […]
January 2, 2019
Top Tools for Planning for 2019

Top Tools for Planning for 2019

With 2019 upon us, you are probably looking to make some changes to your productivity and organizational toolkit. The start of a new year provides a […]
December 25, 2018
How to Cut Costs for Your Small Business

8 Ways to Cut Costs for Your Small Business

August 10, 2018
How to Show Your Value to Customers

How to Show Your Value to Customers

March 16, 2018
Why Your Business Should Be on Instagram

Why Your Business Should Be on Instagram

As digital marketing continues to evolve, do you sometimes feel that you’re being pulled in all different directions by modern marketers? Techniques and trends come and […]
February 19, 2018
How to Start a Business Blog

How to Start a Business Blog

Ready to start your own business blog? Looking for help in refining your blog strategy? We’ve got the ultimate guide to business blogging to ensure that […]
September 17, 2015

Where are the clicks? (and other display campaign fallacies)

By leveraging digital marketing for your business, two key components of how you measure campaign effectiveness are conversions and attribution for campaigns like SEM, SEO, and social media ads. Understanding these metrics is key to evaluating the success and performance of your marketing techniques. But how do you measure effectiveness of Display Advertising, if it doesn't deliver clicks?...
October 8, 2013

Crowdfunding: Building your business through the power of people

Crowdfunding raised more than $2.7 billion internationally last year for more than 1 million different projects, worldwide. As the movement gains traction and credibility through positive results, businesses, and potential investors, have begun to see crowdfunding in a new light...
October 1, 2013

The Dos and Don’ts of Vine For a Business

Why is Vine an important marketing tool for a business? Because a fun, creative six second video caters to the short attention spans people experience in the digital space today. You have mere seconds to catch your viewer's attention....
September 24, 2013

How search works in a “Google It” world

In 2012 there were more than 5 billion Google searches per day. What is your business doing to make sure you appear in those search results? Search Engine Marketing (SEM) can target your customer demographic and help your website appear on the first page of not only Google but any search engine...
September 17, 2013

“It’s All About Trust”: Conversations with Client Services

Here at Propel Marketing, we have a pretty fantastic team dedicated to helping all sorts of local businesses expand their digital reach. One of the people that helps make it happen? Ryan Mulligan, Client Services Manager and multi-tasker extraordinaire. I sat down with Ryan for a quick chat to hear more...
September 11, 2013

Rules of Engagement: Why you should care about Facebook’s Story Bump

We all moan and groan any time Facebook changes any feature on their social platform, claiming Facebook is no longer user friendly. Their latest move is a great game changer for business! Much like Google, Facebook has taken a turn in updating its algorithm, known as EdgeRank, to reward posts or stories with the most user engagement...
September 9, 2013

Bounce Rates and the Search for Self on your business website

Ever been window-shopping, and you’ve popped into a store only to immediately realize the store offers nothing you want? Same thing happens with websites. Sometimes a customer opens a website, looks for a matter of seconds, and immediately closes the window (or hits the back button on their browser) without even glancing at a second page...
September 6, 2013

How brands are using Vine

Still not sold on Vine videos for your business? What can those 6 second videos really do to promote your products, exhibit your services, and show off your company's great culture? You'd be surprised...
September 4, 2013

Extreme Makeover: Propel Marketing’s Responsive Redesign!

Notice anything different about us? We've just launched our newly redesigned website, thrivehive.com! Our snazzy new makeover comes with a more organized layout, flashy graphics, and a responsive design to help you view our website from any and all devices! What do you think of Propel's new look?
August 27, 2013

The New Word: Pre-Roll and Native Video Advertising in the Age of Content

Written online content will eventually become obsolete and replaced by video. According to Smashing Magazine, the total amount of digital content on the web as of way back in 2010, is 1 zettabyte. As the amount of human-generated, digital content skyrockets, new business pioneers will seek innovative new ways to engage their customers and separate themselves from their competition. Some already have...
August 22, 2013

Do’s and Don’ts to get your Website Found Locally

If you have a website, these quick “Do’s” and “Don’ts” are a great guide of how to make small tweaks in your website's design and the content of your site to help your customers organically find you. If you don’t have a website yet, then this is a good place to start on how to build one!...
August 20, 2013

Paving the way for businesses on Pinterest: J.Crew debuts fall catalog

As Pinterest continues to grow in popularity, major brands are devising new and innovative ways to use the visual-based social media network to both engage their current fans and reach a new audience. In an apparent first (and major shake-up), one major brand has used the network to roll out their fall catalogue. In addition to their traditional print catalog, J. Crew followers debuted their September looks on the official J. Crew Pinterest page!
August 9, 2013

The New Gmail: New Experiences for a New Generation

Turns out, Google embraces the inner organizer in all of us, and their new Gmail inbox not only accommodates the need to create harmony in an inbox, but it does it automatically! Talk about customer service! The new Gmail does just that. With five subcategories in a single Gmail inbox, emails are instantly sorted into relevant categories...
August 7, 2013

Registering your own Domain

You’ve been anxiously waiting for your new website to be built by your web design company and it's finally ready to launch. All they need you to do is to log into your domain account and change a few settings. The problem is you don’t have an account! Your domain was registered by your old web hosting company for you, but only they have access to it because it's on their account. Hopefully you still have a good working relationship with them...
August 5, 2013

Reputation is everything – Even for your brand

For a small business owner, protecting your company's reputation is everything. Your personal brand is what defines you among your customer base, and helps drive business through your door. Nursing a damaged personal brand makes success much more difficult...
August 2, 2013

Back to Basics: Understanding Websites

When you begin the process of building a new website (or updating your old one), there are a few main points to keep in mind that are simple, yet extremely important. Remembering these simple tips will ensure your website helps your business connect effectively online with current and potential customers...
July 30, 2013

10 Helpful Display Advertising Tips for Capturing New Customers and Building Brand Awareness

Building brand awareness- making sure consumers are familiar with the life and availability of your product- is a key part of a complete web presence for your local business. One way to effectively build brand awareness is through vibrant, compelling display advertising. Not sure what makes a strong display ad? Here are some key points to focus on...
July 23, 2013

Hacking: a Real Problem for Small Businesses

Chances are, if you’re a small business owner, you’re trying to get informed on how to be safe and secure online. Good news! This could help you become part of the 17% of small businesses that have some sort of cyber security plan.... SMB owners don’t have the time or resources to protect themselves against something that could seemingly never happen to you – why would they? Here’s why…
July 11, 2013

2013’s Web Design Trends for Your Small Business

A well-designed, concise website is an extremely important tool for bring a potential customer into your small business. With constantly changing design trends, it's important to understand what is essential, with consideration to you your business’ budget. Let's take a look at the top web design trends for 2013, as chosen by Website Magazine, and what they mean for your small business’ marketing strategy...
July 9, 2013

Gone in 2 seconds: Impress your audience or lose ’em

“You have about 2 seconds to impress someone with your website, or they’re gone.” It’s a long-established, but still-lamented, fact in the newspaper business that readers seldom read much beyond the headline and first sentence, regardless of how much time, hustle, and wordsmithing went into crafting the article. It’s one of the reasons many newspapers emphasize splashy headlines and captivating first sentences – because they want to draw readers in. These same practices hold true for your website...
July 2, 2013

Can Guerrilla Marketing Exist Online?

Named after the irregular tactics used during warfare, guerrilla marketing is a marketing strategy used by some businesses that utilizes low-cost, unconventional means of reaching their desired audience. The objective of these strategies is to garner buzz and public interaction between the business and its customers. After seeing examples of guerrilla marketing in action, one has to wonder: can this same approach be taken into the online world?
June 28, 2013

Facebook Announces Photo Comments

Remember the expression “a picture is worth a thousand words”? Well, this might have been Facebook’s inspiration when it launched its new photo comments. The social media giant's 1.1 billion members are now able to react to their friends’ status updates with photos and not just words alone...
June 26, 2013

Instagram Video versus Vine: Who Wins in the Video Arena?

Since the recent launch of Video on Instagram, the competition is heating up between video platforms for mobile, social media. How does Instagram's new video feature match up against apps like Vine?
June 24, 2013

How Facebook’s Graph Search Will Help Your Business

Graph Search is a new feature on Facebook that allows people to search for content across all their Facebook friends. Users can now view old posts and content they may like based on what they search. This gives people better visibility into what their friends like, which can then be used for businesses to gain a larger reach of customers....
June 20, 2013

In the News: Facebook Rolls out Video on Instagram!

It turns out the rumors around Facebook's big mystery announcement were true. On Thursday, June 20, Facebook announced the addition of video capability to Instagram! Kevin Systrom, Instragram co-founder, led a live video conference to announce the addition of video to Instagram....
June 19, 2013

Google Launches New Feature: Search Carousel!

Google's introduction of a new carousel feature to its search engine results page may not "let us travel the way a child travels," as the dapper Draper put it, but it does further raise the stakes when it comes to businesses jockeying for the ever-important top position on search results...
June 17, 2013

50th National Small Business Week

It's no secret that we love small, local businesses. We're proud to support our community and happy to announce the start of the 50th Anniversary of National Small Business Week! All week long, events are taking place around the country, celebrating small businesses, the owners that make them possible, and the things that matter most to them. From speakers to awards to lectures on great marketing tools, there's tons of information being shared...
June 13, 2013

Invited to the Party: Social Media and Small Business, Part 3 (of 3)

Social media is about the conversations that occur in comments and updates on platforms like Twitter, Facebook, Google+, and LinkedIn. This means that customer engagement, and providing a sense that you want them to ask questions, seek information, and interact on a personal level with you, is on the rise in dramatic fashion. What can a small/medium size business do to stay on target and engage their customers...
June 12, 2013

Invited to the Party: Social Media and Small Business, Part 2 (of 3)

Part 1 discussed the benefits on social media for small businesses. But where do small businesses, looking to get ahead of the curve and start their journey into social media, begin?...
June 11, 2013

Invited to the Party: Social Media and Small Business, Part 1 (of 3)

To small business owners, social media is simply pure gold. According to a recent study, customers who engage with a business via social media contribute more to the total sales revenue than those who don't. But outside of the obvious, what small business owners often don’t understand about social media is how beneficial it can be outside of just dollars and cents...
June 6, 2013

Your Go-To Website Content Checklist

What really needs to be on a website? Is there such a thing as too much information? Where do you draw the line of too little? When it comes to building your company's website, it can be hard to tell what you absolutely need to have, or what might be overkill....
June 4, 2013

Two Small, Yet Crucial Things For A Successful SEM Campaign

When starting a new SEM campaign there are a million different ways you can improve your success rate. Remember, when someone clicks on your links it costs money so making sure your leads are qualified is extremely important and cost efficient. There are 2 things that will significantly help achieve this goal and won't take you a lot of time: Geotargeting and Negative Keywords....
May 31, 2013

Propel is Boston PRoud

Propel Marketing was honored to co-sponsor last night's Boston PRoud event, right here in the great city we call home. Boston PRoud joined dozens of PR and Advertising agencies from around the city in raising money and support for the victims of the April 14th Boston Marathon bombing....
May 29, 2013

Make Your Responsive Site Work for You AND Your Customers

2013 is the year of the Responsive Website. This style of building websites gives business owners and website developers the ability to target multiple devices -- desktops, laptops, tablets and smart phones -- by using a single website. What can you do to make your responsive website work for you and for your customers?...
May 24, 2013

Memorial Day Weekend in Your Community

From a marketing standpoint, Memorial Day marks the start of the summer sales season: grills, lawn mowers, air conditioners, landscaping materials, beach supplies, sock-and-sandal combinations -- all are Memorial Day staples. But, as a local business, it's also worthwhile to participate in your community and to encourage customers to pause and reflect upon the true meaning of Memorial Day. Use your position as a trusted local name to promote community activities, including recognizing and honoring the...
May 21, 2013

Why Content is “King” for Digital Marketing

You're a small business owner and you hear people throwing terms around like SEO, PPC, internet marketing, and digital marketing, and you'e wondering to yourself, “What does it all mean?” In today’s world, people use Google to find local business listings instead of flipping through the Yellowpages. How are you supposed to reach these potential customers effectively in such a different world?
May 14, 2013

Marketing and the Generational Divide

Socialmediatoday.com gives some wonderful food for thought for businesses about to launch a marketing campaign. Specifically, they discuss the growing generational divide in how consumers respond to marketing strategies. As a result, businesses looking to cast a large net can't just choose one strategy.
May 8, 2013

Take your business on the go with mobile apps

With the demanding schedule of a small business owner, it can be difficult to set aside time to sit down with your computer and stay on top of your day-to-day tasks. Between meetings and errands and mile-long to-do lists, email and other computer-based tasks can sometimes get left behind. Not any more! Mobile applications are the wave of the future, providing on-the-go solutions to running your entire business when you're constantly on the move...
May 2, 2013

Defining your brand

Recently, we discussed how small business owners, like politicians, should answer some basic questions before starting a marketing campaign: Who am I? What do I have to offer? What makes me stand out? Why should the public purchase (cast a vote for) my services? Small business owners thinking about launching or revamping a marketing campaign should watch how the Massachusetts US Senate race between Gabriel Gomez and Ed Markey unfolds in the coming days and weeks...
April 30, 2013

Politics and Marketing: Who are you?

Today is Primary Day in Massachusetts for the open US Senate seat vacated earlier this year by now-Secretary of State John Kerry. It's often been said that politics, sports and revenge are a Bostonian's three favorite things (although a lahge regulah coffee from Dunkin' Donuts may supplant one of the three on any given day).... There are lessons small businesses can learn from these types of political campaigns....
April 25, 2013

Mobile Websites Best Practices: Spinning your Mobile Web

Are you losing out on local business? Could you be gaining new customers in your area? If you don't have a mobile version of your website yet, you are missing out on local business. The mobile market is growing in strengths and numbers. As of 2012, there are over 1.1 billion smartphone users worldwide and growing. These users are moving fast, and expect companies to move right along with them....
April 18, 2013

Two Roads Diverge in a Wood: SEM AND SEO

When you, as a small business owner, are trying to create a presence on the web - drawing in new clients, creating a new digital life in order to drive new business - how will you know which path is right for you? Often, your choices seem overwhelming. Your path seems unclear. With all of the interconnected technology and information that exists in cyberspace and the world of online marketing, it doesn't have to be. There are simpler options that exist to get you rolling at the speed, pace, and budget that suits your comfort level....
April 11, 2013

[Special Report] Social Media Marketing World 2013!

Propel's own illustrious Social Media Manager was on the scene this week at the Social Media Marketing World conference in San Diego. Here's what she had to say about what was said and seen this year! Social Media Managers from all over the world descended on The San Diego Marriott Marquis & Marina this week for Social Media Marketing World 2013, put on by Social Media Examiner.
April 9, 2013

Propel in the News: Launching Responsive Design!

Here at Propel, we're excited to officially announce the launch of our Responsive Design platform! Responsive Design is a style of web design which automatically adjusts to the right screen size for any device, be it a desktop computer, iPhone, or tablet. This allows businesses to have just one website to manage, rather than multiple platforms for each device. With Responsive, there's no need for multiple sites, and no need to fear the next big thing...
April 4, 2013

How to Create the Best Social Media Presence for Your Small Business

Major companies, like Starbucks, understand that not all social networks are created equal and different networks reach different audiences in very different ways. These companies employ unique marketing strategies for a myriad of social channels, oftentimes producing original content daily for social networks like Facebook, Twitter, LinkedIn, and Pinterest. Small-to-medium sized businesses want to capitalize on the same networks large corporations use to reach valuable audiences, but they face a unique challenge...
March 28, 2013

A Small Business in a Big Google World

If a friend shares a great experience they had at the new coffee shop down the street, you're going to remember it; it's human nature. The problem is that personal face-to-face interaction is becoming more and more sparse. So how does a small business keep up in a world where face-to-face is becoming a informal digital interaction...
March 20, 2013

Spring into online marketing

Spring is a time for change (we'd certainly like to change this weather) so it's a great time to shake up your marketing strategy and try something new. Whether you're stuck in print or you've taken the leap to digital, there's always something out there to try reaching a new audience.
March 14, 2013

Keeping it “personal” in a digital workspace

As we progress deeper into the realm of virtual businesses and digital communication, as a business owner, you may find yourself struggling to straddle the divide between technology and personal service. With so many online tools at a company's disposal, how can you make sure you are reaching the individual customer and addressing his needs?
March 6, 2013

Tech Start-Ups to Watch at SXSWi 2013

Every year, technology gurus and lovers converge on Austin, TX to learn, engage, and explore at SXSWi. The SXSW Interactive Festival is home to lectures, awards, and expositions of the latest and greatest in the tech space. It's guaranteed to be a fascinating view into our digital world and what we can expect to see in our lap(tops) this year....
February 27, 2013

Companies & Communities: Bridging the Gap

Finding your community’s unique flavor and incorporating it into your marketing plan can make your company stand out as a first-rate enterprise in the eyes of potential consumers. We’ve all heard about targeting our consumer base, but what if the consumer speaks a different language? Small businesses often find themselves catering to a bilingual or multi-ethnic sector of their community. The challenge lies in reaching the consumer that occupies an under-represented portion of the overall community....
February 19, 2013

Small Business, Big Dreams: Common Concerns with Online Marketing

Regardless of how you came to be in this position, YOU are one of the millions of companies across the United States that are considered small businesses. From the moment you began your business, you were faced with countless decisions... Although there are many occasions to doubt the strength of your small business, it is important to realize that if you start incorporating small changes over time and believing in the grandness of your small business
January 31, 2013

Marketing Lessons on Superbowl Sunday

With Superbowl Sunday mere days away, everyone's already talking about the best part of the whole game: the ads. Why are Superbowl ads so great? And, more importantly, what can we learn from them? Not only are Superbowl commercials fun to watch, but they also provide important marketing lessons for small business owners everywhere...
January 23, 2013

Social Media Mistakes Your Business Could Be Making

With over 1 billion Facebook users, close to 5 million people “tweeting” and about 4 billion YouTube videos being viewed per day, it’s easy to see why Social Media has become a major outlet for companies to both gain and retain more customers. But what many small businesses don’t think about is that there are several critical mistakes they can make through their use of social media channels, which could cost them these much-needed customers....
January 17, 2013

Land customers with better landing pages

Business owners often spend so much time, effort and cash on getting website traffic, but all the traffic in the world won’t help if you’re not directing that traffic to the right place and into taking specific actions. This is why landing page optimization is so important. Landing pages have evolved significantly in recent years. Once typically viewed as an online brochure or a digital version of a yellow page ad, today’s website landing pages need to be much more...
January 10, 2013

Writing for the Web: A Crash Course in Content Creation

Your website is your digital storefront. It’s where potential customers will find you, browse around, and ultimately make a purchase decision. So among the vast sea of tips and tricks to optimize your website, how can you make the most of your time? Strategic content creation can be the true X factor for your site’s success. Here are some pointers on getting the most bang for your buck when creating content...
January 3, 2013

The (Social) Times are A-Changing

Like the great Bob Dylan once said, the times they are a-changing. Times certainly are changing in the social media world, for better or worse we’ll have to see. There’s big news in Pinterest’s corner for small businesses, Twitter’s making news with some updates, and even MySpace (blast from the past, right?) is making a comeback with a serious facelift. Take a look at these three happenings in the social media world right now...
January 1, 2013

Happy New Year from Propel!

It's officially 2013! Today we kiss 2012 goodbye and welcome in this new year. Whether last year treated you well or even if it was a little rough going, it's time to start fresh on this January 1st. So get ready for a wild ride, and lots of scratched-out dates as you get used to writing in a 3 instead of a 2. We look forward to all the exciting things 2013 might bring us! Happy New Year...
December 28, 2012

12 Social Media Headlines of ‘12

As 2012 draws to a close, it’s nice to take a step back and reflect on the last year. Much has changed in the digital world in the last 12 months, most notably the shift in marketing focus to social media. We asked our illustrious Social Media Manager to take us back through the top Social stories from this year...
December 25, 2012

Merry Christmas from Propel!

'Tis the season to be merry and celebrate the good things in life - good friends, good family, and good food! We hope you sit back and relax this holiday season and enjoy the little things that make life wonderful. From our family to yours, Merry Christmas! -- The team at Propel
December 20, 2012

5 Digital New Year’s Resolutions for Your Small Business

As the holidays come and go and we kick off the New Year, it’s time to start evaluating your marketing efforts. Consider it a clean slate. You may have worked with digital marketing in the past with little or great success, or this digital world might be completely new to you, but it doesn’t matter. Start off the year on the right foot with some digital resolutions, and you can look forward to a very successful 2013....
December 12, 2012

Is Your Website Costing You Customers?

Most businesses know that their customers remember bad experiences much more than good experiences, and this truth also applies to customers visiting a business’ website. You can test this yourself by answering the following questions: 1. When was the last time a website left a lasting positive impression on you? 2. And when was the last time you were frustrated by a website? Most people struggle to think of a positive experience, but can easily recall a negative experience from...
December 4, 2012

What Smartphones Can Do For Your Business

As you walk around today, you constantly see people on their phones. They are on the go, talking, texting, posting pictures, etc. What you may not realize is that they are running their whole business through their phone. It can be difficult for small business owners to keep up with rapidly changing technology, but one thing that all business owners “must have” is a smart phone. These days, owning a business and owning a smartphone go hand in hand...
November 19, 2012

Be thankful for social media

When you’re sitting down with your family at the table this Thanksgiving, you may be talking about your small business. It might be a barber shop, a restaurant, or even a specialized store selling cute little vases. No matter what your niche, without social media, your business could still be in the dark ages. You could be spending thousands of dollars on advertising that few people might even see. Tell your family how thankful you are for social media...
November 14, 2012

Tablets and what they mean for your small business

As I write this blog with my new 7 inch tablet, I’m thinking about how these small, lightweight devices will drastically affect how people browse the web. In the past couple of years, it seems people have been swarming to get their hands on the newest and greatest tablets on the market, from iPads and iPad Minis to Nexus 7 Android tablets and more. According to TechCrunch, the number of tablet users in the US...
November 8, 2012

Local Business Listings: Don’t Lose Your Business to a Competitor

As a small business owner, how would you expect potential customers to find you? An easy way to gain online presence is through local listings. Online listings can help boost your business visibility in the local area. When a user searches for a business, the search engine will list the local business profile, which provides the user with key information...
October 31, 2012

Online Reputation: The New Public Relations Frontier

With the rise of social media and customer review sites, public relations efforts have shifted gears to focus on businesses’ Online Reputation Management. The general public now has the ability to publish content across the web –about YOUR business...
October 17, 2012

Display Ads: Giving local businesses the ability to run with the big dogs!

How great would it be to see your business name in bright, shining lights online? Have you ever seen a banner ad from national advertisers like Home Depot, Stanley Steemer and Terminix online? Would you like to see your business in the same spot? Most consumers love to help support local businesses with their purchases. When they look online, however, the first thing they see is major retailers' ads. How do small businesses get online...
June 1, 2012

Keeping your business out of the summer social media slump

You’ve spent all those cold dreary winter days building a successful online presence for your business, don’t let a bit of sunshine leave you in a summer social media slump!
May 24, 2012

Virtual Brick and Mortar: What is your digital first impression?

When consumers shop on Main Street, what do they look for in their local store? When consumers need a local service, what do they expect from that provider? A pleasurable experience includes quality of product/service, convenience, and a knowledgeable courteous staff.