October 8, 2013

Crowdfunding: Building your business through the power of people

Crowdfunding raised more than $2.7 billion internationally last year for more than 1 million different projects, worldwide. As the movement gains traction and credibility through positive results, businesses, and potential investors, have begun to see crowdfunding in a new light...
October 1, 2013

The Dos and Don’ts of Vine For a Business

Why is Vine an important marketing tool for a business? Because a fun, creative six second video caters to the short attention spans people experience in the digital space today. You have mere seconds to catch your viewer's attention....
September 24, 2013

How search works in a “Google It” world

In 2012 there were more than 5 billion Google searches per day. What is your business doing to make sure you appear in those search results? Search Engine Marketing (SEM) can target your customer demographic and help your website appear on the first page of not only Google but any search engine...
September 17, 2013

“It’s All About Trust”: Conversations with Client Services

Here at Propel Marketing, we have a pretty fantastic team dedicated to helping all sorts of local businesses expand their digital reach. One of the people that helps make it happen? Ryan Mulligan, Client Services Manager and multi-tasker extraordinaire. I sat down with Ryan for a quick chat to hear more...
September 11, 2013

Rules of Engagement: Why you should care about Facebook’s Story Bump

We all moan and groan any time Facebook changes any feature on their social platform, claiming Facebook is no longer user friendly. Their latest move is a great game changer for business! Much like Google, Facebook has taken a turn in updating its algorithm, known as EdgeRank, to reward posts or stories with the most user engagement...
September 9, 2013

Bounce Rates and the Search for Self on your business website

Ever been window-shopping, and you’ve popped into a store only to immediately realize the store offers nothing you want? Same thing happens with websites. Sometimes a customer opens a website, looks for a matter of seconds, and immediately closes the window (or hits the back button on their browser) without even glancing at a second page...