August 31, 2012
Baby Walking Down a Beach

Are You Using Enough Images in Your Online Marketing?

The concept of the power of images over text is not new. In 1911, a newspaper article quoted editor Arthur Brisbane as saying, “Use a picture. […]
August 17, 2012

3 things you should know about Pinterest for your small business

Now that Pinterest has stopped requiring invites, it’s easier than ever to join. Pinterest is a social sharing site that launched in 2010 and already has an estimated 20M unique visitors per month. It’s now the third most popular social networking site in the U.S, just behind Twitter. Pinterest can be a great tool for small businesses to connect with current customers and attract new ones thanks to engaging images. In a lot of ways, customers do the work for you. If users see a pin and like it, they share it with their friends, who in turn share with their friends, and so on. Not sure how to make it work for your business? Here are 3 things you should know about Pinterest for your business.
July 25, 2012
Should you pay to promote page likes?

Should You Promote Your Small Business' Facebook Page?

Facebook offers a few different types of advertising, but one that caught my eye as being potentially helpful for a small business building their social presence […]
July 18, 2012

In social media, timing is everything

You’re on Facebook and Twitter! Now what? So you’ve done it! You have finished creating attractive social pages for your business or organization.
June 14, 2012

How to gain Facebook fans and convert them into customers

When Facebook first started gaining ground, it was mainly used as a way of staying connected with friends and family. Over the last 5 years it has gone from roughly 100 million users to a staggering 901 million monthly active users.
May 8, 2012

5 tips for improving your local place pages

Does your business listing stand out to potential customers in their local searches? According to recent statistics, 97% of consumers search for local businesses online. Search engines like Google and Yahoo recognize this and have created Place Pages which can easily move your business to the top of the search results.