March 6, 2020
Looking for some Facebook posting inspo? Search no further—we’ve got a slew of ideas to share. Social media is a place for your marketing strategy to […]
March 3, 2020
To help you stay ahead of the curve this month, we’re highlighting the fun “holidays” that are observed in March and how to use them to effectively engage your followers on Instagram.
February 26, 2020
March is upon us and we have a fresh list of marketing and promotion ideas for your small business! Use these ideas to spread the word […]
February 19, 2020
Before you call it quits for the day, spend your commute home educating yourself. While the number of business and marketing podcasts available is seemingly endless, […]
February 1, 2020
Valentine’s Day is just around the corner and if you’re like most business owners, you’re constantly looking for ways to engage your existing and potential customers. […]
December 27, 2019
Here are 16 real examples of Instagram posts that tie January themes and holidays into business marketing.
December 26, 2019
Real examples of how to use posts, events, groups on Facebook to engage your audience, market your business, and generate leads this January.
December 18, 2019
See how real businesses are adding a holiday theme to their Facebook pages, posts, and promotions.
December 9, 2019
Here are 120+ hashtags to choose from—for running promotions, representing your brand, attracting new customers, and just good ole' fashioned holiday fun.
December 5, 2019
Easy December Instagram ideas to engage your audience in fun and festive ways. Includes real examples for inspiration!
December 4, 2019
Need some social media inspiration? Check out these ideas and real examples of creative Facebook posts for December.
December 2, 2019
Real examples of holiday-themed Instagram giveaways to increase engagement, build your audience, and generate leads for your business this season.
November 29, 2019
Ten creative marketing ideas to help your local businesses stand out and win customers this December.
November 5, 2019
Check out these real examples of Facebook posts to help you boost engagement and promote your business in November.
October 28, 2019
We know that the fall and winter months can get a little dreary, so be sure to keep your Instagram content bright and cheery! With the […]
August 16, 2019
10 fall and september-themed ways to promote your business this September!
June 13, 2019
Did you know 85% of people trust online reviews as much as a personal recommendation? And, 49% of consumers say a business needs at least a […]
June 2, 2019
Small business owners often have a tight marketing budget. This can be tricky for when you’re trying to promote your business. While you’re figuring out your budget, there […]
February 24, 2019
Instagram offers a number of ways to use Direct Messages, Posts, Stories, and Boomerangs to effectively engage with your audience. In addition to these free options, […]
January 23, 2019
LinkedIn’s focus on job searching and professional networking makes it a valuable platform for small business entrepreneurs. There’s a lot you can do on LinkedIn beyond the […]
January 21, 2019
Adding a location to Facebook improves a business's visibility and helps customers locate you. Here's how to add a location to Facebook posts, photos, & mobile.
December 19, 2018
Have you joined the bandwagon and begun using social media to market your small business? If so, that’s wonderful! However, as you know, what constitutes effective […]
November 16, 2018
Now a common way to engage with businesses, it’s no wonder that many people turn to social media seeking customer service. They see it as a […]
November 9, 2018
No matter what kind of product or service you offer, social media is one of the few marketing channels that can benefit all businesses. With millions […]
November 9, 2018
When it comes to marketing your business, your campaigns must meet two requirements: they need to drive your business goals while also satisfying and engaging your […]
October 22, 2018
Social media is a valuable marketing asset to build up and maintain. Not only is social media free publicity and brand awareness, but also a great […]
October 9, 2018
There are many benefits to incorporating reposting into your social media marketing plan. Reposting is an excellent way to engage with your followers and interact with […]
October 5, 2018
Building a strong social media presence for your small business has never been more important. Over 88% of small to medium-sized businesses use social media as […]
September 20, 2018
In the ever-changing digital landscape, having a powerful social media presence is more important than ever before. While it may seem cliche, first impressions matter a […]
September 18, 2018
When it comes to social media marketing, many small business owners feel one of two things—that it hasn’t been successful for them, or that it’s already […]
September 7, 2018
Instagram is one of the most popular social networks in the world. It has millions of active users. By joining, you open the door for your […]
August 20, 2018
Instagram is arguably the most popular social media site among millennials and young adults. With endless customizable options, such as Stories, GIFs, and filters, it has […]
August 19, 2018
Instagram is steadily gaining on the world’s most popular social network, Facebook, and now has over 1 billion active monthly users. While Instagram hasn’t claimed first […]
August 17, 2018
This post was written February 23, 2016 and updated August 27, 2018
July 16, 2018
As a small business owner, you want to stand out from the pack. Having a well-known brand or business name is important in finding and retaining loyal customers. […]
July 5, 2018
Get your Facebook fists pumpin’ because this month, we’ve got some exciting holidays to help jazz up your social media feeds! Check out our July marketing […]
July 2, 2018
With the summer season underway and the ice cream trucks out in full force, you may be looking for new ways to spice up your Instagram […]
June 2, 2018
Social media platforms like Facebook and Instagram started off as online communities for friends, then became a place for businesses to express their brand, and have […]
May 27, 2018
Instagram is a great marketing tool, but not knowing how to use it properly can lead to a lot of effort with little result. Here’s a […]
May 24, 2018
Consumers have always looked for validation from others when seeking out products and services. Here’s how to gain social proof for your business to make it […]
May 22, 2018
Social media marketing is a must-have for all businesses today, but you can’t just set up your profiles and let them go stale. You need to […]
May 21, 2018
In today’s day and age, a time of stifling competition, it is essential that businesses stand out. This holds even truer for small businesses, who are […]
May 17, 2018
Maintaining a presence on social media requires time and effort, and you’re busy— we get that! However, it’s important to be active on social media—particularly on […]
May 15, 2018
If you’re like most business owners, you’re looking for ways to improve awareness and get your business recognized in your local market. Facebook is an effective way […]
May 9, 2018
May is a great time to take advantage of the fun holidays for promoting your business. This particular month has awareness causes that last an entire […]
May 8, 2018
You’re hearing from everyone that advertising on social media is the way to go for a small business, and you don’t doubt it. But how do […]
March 29, 2018
As great as it would be to have an unlimited marketing budget, the truth of the matter is, most businesses are only able to focus their […]
March 20, 2018
Instagram is a wonderful tool for marketing your business, but there has always been one drawback. For years, scheduling posts on Instagram have been at best […]
March 19, 2018
The spring is an excellent time to pollenate your Instagram feed with bright photos and to take advantage of all of the holidays and promotional opportunities […]
March 16, 2018
As digital marketing continues to evolve, do you sometimes feel that you’re being pulled in all different directions by modern marketers? Techniques and trends come and […]
March 13, 2018
“Everyone has a different definition of success.” You’ve heard that said before, right? Well, it’s true in many aspects of life, in marketing, and, particularly, in […]
January 23, 2018
Ah, February. January is exciting and new, with lots of great ideas and fresh energy. Then February comes in as a wakeup call. The holidays are officially […]
January 18, 2018
As you try to expand the reach and appeal of your business, what is one of the most powerful marketing tools you have at your disposal? […]
January 17, 2018
Looking back at the results of your Facebook marketing efforts in 2017, are you disappointed? On the other hand, are you as proud as can be […]
January 15, 2018
There has been a lot of buzz about the pending changes to the Facebook News Feed that were announced last week by Mark Zuckerberg. This post […]
January 14, 2018
There are so many different outlets to get your business “out there” into the online world, which is so very important these days. Listings, Local pages and Social Media are just a few of the many options. Maybe you have a website, but what else are you using to get noticed? What do you need to excel? What can you do to be the best? Get started building your online presence with three easy tools...
January 1, 2018
Social media is a great way to connect with our businesses, as well as potential future employees. Facebook, LinkedIn, and Google+ each offer great ways to engage with followers, develop relationships, and grow your business brand. Blog posts, white papers, case studies, and how-to's make for engaging content your social followers can enjoy...
December 29, 2017
While you may be aware that social media can benefit your business, you may not know how exactly to leverage your accounts properly. In this post, we’ll […]
December 28, 2017
Instagram is taking social media for businesses by storm. As more and more businesses migrate to the platform, especially those with dedicated branding that’s focused on […]
December 27, 2017
Hashtags have been around for quite a while now. Businesses have been leveraging them for almost as long as they’ve been on the scene. There’s no […]
December 18, 2017
Facebook is the #1 social media platform used by businesses. With over 2.01 billion active users each month, it isn’t hard to imagine why so many […]
December 15, 2017
Why do you need to get your facts straight? If you produce any type of content, which you likely do (and if you don’t, you need […]
December 11, 2017
You’ve built your digital foundation and your online presence is good, but could it be better? Could you be doing more to reach more customers? The […]
November 22, 2017
Are your social media posts falling short when it comes to likes, comments, shares and so forth? If so, there could be many issues to blame. […]
November 20, 2017
We use the internet for everything from birthday invitations, to TV, to taxes, grocery shopping, and more. Social media, in particular, is one online channel that […]
November 7, 2017
Etiquette is a customary code of polite behavior in society or among members of a particular profession or group. When it comes to your social media […]
October 31, 2017
As a consumer, you see how much attention businesses devote to social media, and a business owner, you’re constantly hearing about how vital it is for […]
October 30, 2017
Shareable content and social media posts are a terrific way to expand your reach and establish your brand as a trustworthy and recognizable business. We’ve put […]
October 28, 2017
Random tweets and pins might find a few customers here and there. To make the most of your social media marketing, however, you’ll want to develop […]
October 24, 2017
If you’re new to the small business world, changing the way you view social media can be a bit strange at first. Instead of being the […]
October 24, 2017
A sustainable, effective media campaign never just appears out of thin air. We might get lucky with the occasional viral post, but trying to manufacture that […]
October 13, 2017
Instagram has quickly grown into a wide-reaching social network with a great deal of influence. Instagram’s 700 million users share an average of 34 billion photos […]
October 11, 2017
Running a Facebook contest or Instagram giveaway requires a lot of prep, but it’s important not to overlook the final steps. This post was written to […]
October 3, 2017
Thanks to targeting technology and user-friendly platforms, businesses of just about any size and budget can now effectively advertise online. There are many types of online […]
October 3, 2017
Search engines, social media platforms, email, and mobile applications have transformed content into something consumers rely on daily. As a result, content marketing has become even […]
September 24, 2017
Marketing for the new business owner is overwhelming. You have a limited budget and limited time. Where do you start? Email, snail mail (does that still […]
September 22, 2017
Many users still think of LinkedIn as the place you go when you’re thinking about a making a career switch, but savvy businesses and marketers realize […]
September 19, 2017
The social networking platform Instagram is blowing other social media platforms out of the water. With its massive growth rate, Instagram has become more than just […]
September 14, 2017
Google Alerts is an online tool that allows you to monitor your online presence and business reputation. Since its inception, however, Google has made several changes while […]
September 8, 2017
Contests make for successful social media campaigns because they can help facilitate a number of goals. They can help you to find new followers and customers, keep […]
September 7, 2017
With over 700 million monthly active users, and over 400 million active daily users, Instagram is a very large market place. If its users made up […]
September 1, 2017
As new technology continues to change how we use the internet, marketers continue to find new ways to reach their audiences. While there are many free […]
August 31, 2017
As of this year, Twitter boasts more than 328 million active users per month. No doubt, this is a platform you should be using to market […]
August 29, 2017
A great way for your small business to increase social media engagement, get more followers, and attract new customers is to run an Instagram contest or […]
August 26, 2017
No matter what industry you are in, social media plays a huge role in promoting your business. Growing a social media following is a long-term process […]
August 25, 2017
Twitter is one of many platforms available for online paid advertising. Every platform is different, and your audience’s preferences, expectations, and desires may change from one […]
August 19, 2017
Social media marketing campaigns are an incredibly effective, and mostly free, way to reach a large group in one shot. There are several strategies to use […]
August 17, 2017
So, you’ve got a business and now it’s time to start expanding your lead generation efforts. Social media has become such a large part of everyday life, […]
August 9, 2017
Social media is a must-have element in every business marketing strategy. Social platforms enable your business to reach a wide audience of potential customers, to express your […]
August 8, 2017
Online video is growing every day, due largely in part to social media platforms making video easier to both view and create. With smartphones, tablets, easy […]
August 8, 2017
As one of the biggest three social media platforms, there’s no ignoring Twitter. Many business owners, however, don’t see the benefit of Twitter marketing. To them, […]
August 7, 2017
Engagement on social media is something businesses are always striving for and sometimes have difficulty achieving. Engagement with your social posts helps you to generate leads, make […]
August 4, 2017
Instagram advertising provides businesses with the opportunity to reach large volumes of people within their target audience, in a place where they are spending their time and […]
July 25, 2017
Twitter is a great social media platform for learning more about your industry and market. More than any other social media platform, perhaps, Twitter provides a […]
July 24, 2017
It happens to everyone, the loss of motivation, the question that can’t be answered, the writer’s block that turns into a wall. Instead of waiting for […]
July 10, 2017
With so many options out there—Facebook, Twitter, Instagram, Linkedin, Pinterest—it can be hard to determine which social media platform to use for marketing your business. For small […]
July 3, 2017
Independence Day, or the 4th of July, is the most important (and fun!) holiday of the summer. All businesses big and small can connect with their […]
July 1, 2017
July is here and we have some marketing and blog ideas to heat up your marketing efforts. Don’t just dip your toe in the marketing waters […]
June 29, 2017
Instagram and Snapchat Stories add more value than you might initially suspect to your small business marketing efforts. Not only is it fast and visual, but […]
June 27, 2017
Work can be stressful, and as an overtasked, constantly moving business owner, you do a lot of it. What’s great about music is, not only can […]
June 22, 2017
Instagram can be used in a wide variety of ways to attract and market your business to potential customers. The app allows for an assortment of […]
June 21, 2017
Having a strong and active social media presence is pivotal for reaching a larger audience and reinforcing your brand image. There are five main social channels […]
June 15, 2017
Instagram is an ideal platform for sharing visually compelling stories. Indeed, “a picture is worth a thousand words,” and companies have profited greatly from marketing on […]
June 12, 2017
The benefits of going green as a business right now are manifold. Eco-friendly practices used by canny business owners are not only showing strong results on […]
June 8, 2017
Social media and video marketing are both effective means of boosting your brand recognition, increasing your customer loyalty, and improving your overall online presence. Instagram is […]
June 1, 2017
Instagram is a great platform to promote your business, build relationships with customers, increase brand awareness, and build your online reputation. One of its latest features—Instagram […]
May 26, 2017
The nucleus of your Instagram marketing is your profile. Whether you’re just setting up your business Instagram account or already have an active following, spending a […]
May 3, 2017
Social media is a great local internet marketing tool for many reasons— one of which being hashtags. Hashtags can expand your reach, increase engagement, build your […]
April 30, 2017
May is upon us and marks the beginning of warmer weather and spring holidays! Here are some fresh ideas for your marketing and blogging efforts for […]
April 25, 2017
Facebook Insights is one of the newest and most helpful features that can help business owners track exactly who is looking at their Facebook business page, when […]
April 13, 2017
Social media marketing has a general set of tips and tricks that apply to most platforms: Make sure your content is high quality and in front […]
April 12, 2017
You know that marketing only grows your business if it reaches the right people. You also know that adding visual elements to your content and promotions […]
April 11, 2017
As a way to easily edit and share photos with followers, companies big and small are leveraging Instagram to connect with customers and attract new ones. […]
April 6, 2017
Snapchat is a social media platform by which users communicate through chat and time-limited media. Many businesses are jumping on board with the app, finding new and creative ways to […]
March 30, 2017
Get started on promoting your business for the Spring and Spring Holidays with these marketing and blog ideas for the month of April. For more ideas […]
March 28, 2017
Social media provides many unique marketing opportunities for business. It connects businesses directly to the their audience and delivers near immediate feedback from them. The challenge […]
March 21, 2017
For a while now, small businesses have been using Facebook to connect with their target audience, promote their products and services, and drive traffic to their […]
March 21, 2017
Any business can get on Facebook, and social media is an essential marketing tool, but simply creating a Facebook business page does not secure immediate benefits for your […]
March 20, 2017
With its widespread usage and versatility, Facebook has come to be a popular and effective marketing tool for businesses. However, as the platform evolves, making the […]
March 7, 2017
Since Instagram’s initial release of the Stories feature five months ago, business owners have found many ways to use Stories, such as experimenting with different hashtags […]
March 1, 2017
For most business owners, the idea of Snapchat marketing is pretty foreign, and maybe even a little silly. Isn’t that the photo app that high schoolers […]
February 28, 2017
Snapchat is a visual photo sharing app that is available on mobile devices only. Its time-limited, disappearing content adds urgency and excitement to create unique engagements […]
February 21, 2017
With millions of users looking to consume information quickly, Twitter makes for a popular advertising platform. In addition to being an effective means of attracting new […]
February 15, 2017
Social media has come to be an effective channel through which businesses can create more personal and creative connections with their audience. Visual, informative, and real time […]
February 14, 2017
With its versatility and widespread use, Facebook has become an effective channel for businesses of all shapes and sizes to connect with current and potential customers. Many […]
February 8, 2017
In August of 2016, Instagram changed its feed from linear to algorithmic. With the original version of Instagram, your feed displayed all of the posts of […]
February 6, 2017
If you haven’t already noticed, marketing a business involves a lot of writing. Between blog posts, emails, website content, and everything in between, you spend a […]
February 1, 2017
Effective marketing places a lot of emphasis on the here and now, and social media is leveling the playing field. Small businesses can now incorporate location-based […]
January 31, 2017
On Instagram, every user has the option of posting pictures and videos into their Story—an album that refreshes every 24 hours. While you may know that […]
January 24, 2017
Instagram Stories enables users to post pictures and video to an album that disappears after 24 hours. At first, you might think this is an unnecessary […]
January 16, 2017
Social media. You see it and hear about it all the time. Notifications show up on your phone, you hear about it constantly, you see hashtags […]
January 11, 2017
Location-based marketing focuses on reaching your target audience in the right place. It is not a new practice, as people have always known to strategically focus on […]
January 10, 2017
Real-time marketing is about reaching the right person at the right time—that is, a person most likely to engage with your business at the time they are […]
January 4, 2017
Influencers are people who may not be famous, per se, but have loyal and engaged online followings in a number of local or niche markets. As […]
December 19, 2016
Coming up with ways to stand out to users and distinguish your business from competitors on social media can be tough. With millions of users and […]
December 13, 2016
With today’s technology and connected devices, people are experiencing unprecedented levels of speed, mobility, and accessibility in obtaining information. We no longer wish or hope for […]
November 9, 2016
Hashtags are words or phrases that group similar content on social media. This makes it easy for users to search for specific content, or similar content […]
November 2, 2016
Social media offers endless opportunities and benefits for marketing your business. While this is the beauty of social media, the infinite possibilities can make it hard […]
October 25, 2016
Social media can be used to support the many dimensions of a business—products and services, audience and customers, personality and culture, promotions and reviews , and the […]
October 20, 2016
Instagram is a great way to tell your story and express your brand using the power of visual influence. Instagram Direct—a private messaging feature within the […]
October 19, 2016
Social media is a window into the personality, products, and services of your business, and a venue for interacting with your target audience. These are golden […]
October 13, 2016
There are many ways to use Instagram Direct messages for reaching your small business goals. You can ask for feedback, notify contest winners, provide special deals, […]
October 11, 2016
While the term “social” is commonly associated with hanging out with friends, the “social” in “social media” extends far beyond that. It refers to interacting with […]
October 7, 2016
Facebook advertising leverages the benefits of social media and the power of advanced targeting to expand your reach, obtain leads, and gain more customers. It uses […]
October 6, 2016
Instagram Direct is a feature of Instagram that enables you to send messages, pictures, and videos privately to users. You can send direct messages to one […]
October 5, 2016
Growing your business involves engaging more people, so as to build your audience and attract more customers. However, simply putting your business in front of people […]
September 16, 2016
With the rise of blogger and social media “celebrities,” influencer marketing campaigns have become increasingly common across all types of business industries. We know that customers today […]
September 14, 2016
This post goes over the six key elements of guerrilla marketing strategies to keep you in line with your your business’s brand and goals.
September 13, 2016
While you cannot control what other people post online about your business, you do have some control over the outcome of a negative review. This post will go over how to respond to negative reviews, so that you can mitigate the damage and protect your business's reputation.
September 7, 2016
If you aren’t living under a rock, then you probably know what a Facebook business page is and why you need a Facebook page for your […]
August 24, 2016
Facebook contests and giveaways are a creative way to get your business’s name, products, and services in front of new potential customers. But a contest only […]
August 22, 2016
Bloggers and social media influencers are trusted and respected voices who can help get your product, service, or brand in front an untapped (and potentially large) […]
August 17, 2016
In our modern age of social media, small businesses can easily reach their target audience for cheaper than ever before. Instead of paying large sums for […]
August 17, 2016
Learn how to increase your online presence through your website, business listings, and social media—no matter what stage of digital marketing development your business is in.
August 15, 2016
Instagram is an effective social media tool for building and engaging with potential customers. What many small business owners don’t know is that Instagram can also […]