July 3, 2019
Google’s algorithm is always changing. Use these strategies to get your business showing up in the highly coveted Local Pack on results pages.
March 25, 2019
An easy step-by-step guide to creating, claiming, and verifying your business on Google. It's time to get your business on the map and get found by more local customers!
February 7, 2019
How to use Google My Business and your website to improve local SEO, rank higher on Google searches, increase organic traffic to your website, and get new customers.
February 6, 2019
How to improve Google ranking: a step-by-step tutorial to get your business on the first page of Google.
January 18, 2019
Use these 7 tips to get your business to show up in top results for local and maps searches.
November 21, 2018
Perhaps you just created a Google My Business listing, or perhaps you’ve had a listing for a while. Let’s talk about how to make that listing […]
November 19, 2018
Small businesses readily rely on consumers in their own backyards, as opposed to a national audience, to keep their doors open. So what are you doing […]
November 6, 2018
Updating or editing your Google listing isn’t difficult, but many business owners overlook it. There is a lot more value in your online business listing than you think.
October 12, 2018
There are a plethora of options when it comes to online advertising, but if you can get the milk for free, leave the cow in the […]
August 31, 2018
Digital marketing. Even though you know it’s essential to the success of your business, it’s something you’re hesitant to dive into head first. With so many […]
July 3, 2018
Years ago when people wanted to find a particular business in their area, they would go to the Yellow Pages. Today, people have set aside those […]
June 4, 2018
Google is very secretive about the core algorithms that power its search engine, but that doesn’t mean it’s all guesswork when it comes to figuring out […]
March 26, 2018
Search engine optimization (SEO) is one of the most important tools you can use to get more eyes on your business blog. By strategically placing thoughtfully […]
March 9, 2018
Optimizing your website to attract organic search traffic is a best practice. But, taking it a step further and considering factors that play into your local […]
February 23, 2018
The ease of which your business is found online can have a huge impact on the health of your company. The higher you rank in a […]
January 7, 2018
Thanks to digital channels, the playing field for marketing is leveling out and small businesses are abler than ever to spread the word about the products […]
November 27, 2017
One of the single most important actions to take for growing your business is optimizing your website. You must optimize it so search engines can learn […]
November 19, 2017
The two most (mistakenly) interchangeable phrases in online marketing are SEO (search engine optimization) and SEM (search engine marketing), also known as PPC (pay-per-click advertising). People […]
October 26, 2017
You have your keyword list that you keep in the back of your mind when writing content for your website, but do you really have a […]
October 10, 2017
For most business owners, search engine optimization is one of the aspects of marketing that is, well, a pain in the butt. The only thing you […]
October 3, 2017
Search engines, social media platforms, email, and mobile applications have transformed content into something consumers rely on daily. As a result, content marketing has become even […]
September 28, 2017
For many of you out there who are looking to improve your search engine ranking, trying to understand how Google ranks your website can be an […]
September 24, 2017
Marketing for the new business owner is overwhelming. You have a limited budget and limited time. Where do you start? Email, snail mail (does that still […]
September 22, 2017
When it comes to promoting your business blog, I’d love to be able to tell you that all you need to do is start writing blog posts […]
September 15, 2017
Tackling your business website’s SEO (search engine optimization) can be an intimidating task. Getting your business on the first page of Google may seem like quite a […]
September 15, 2017
Every small business owner wants to get more traffic to their website. Organic traffic, in particular, is the most coveted form of traffic and refers to […]
August 12, 2017
A good business website is one that answers important questions, offers value, and generates leads and customers for your business. You may know that the content, […]
August 10, 2017
Keywords are at the heart of SEO, and SEO is a core part of using your website to grow your business. You may have a basic […]
May 30, 2017
When creating a website for their business, small business owners often prioritize design over content, investing more time and resources into aesthetics than the actual website […]
May 27, 2017
Effective marketing isn’t just about showing the value of your business. It’s also about distinguishing yourself from your competitors, and helping buyers to confidently choose you […]
May 16, 2017
Your small business website is not only a way for potential customers to learn more about your business, but also an opportunity to continue marketing your […]
April 27, 2017
Increasing your online visibility and developing trust with your target audience is the key to converting interested prospects into customers. There are many ways to achieve […]
April 17, 2017
If you run a business or market for one, it’s likely that you’ve heard of paid search advertising, also known as search engine marketing (SEM) or pay-per-click […]
March 8, 2017
Optimizing your website’s searchability is a necessity for getting on the first page of Google, let alone getting found online. One of the best ways to ensure you’re […]
March 8, 2017
Many small business owners think that SEO (search engine optimization) is simply not applicable to them. Search engines are huge entities and their inner workings are complex. […]
March 7, 2017
How do you get your website to show up on the first page for an organic search? Through search engine optimization, or SEO. The answer is simple, […]
February 28, 2017
The Google search engine is a powerful tool and one that the majority of people use on a regular basis. As a business owner, setting yourself […]
January 31, 2017
Increasing the visibility of your business is essential to its growth because it helps you to stand out above your competition and get in front of more […]
August 17, 2016
Learn how to increase your online presence through your website, business listings, and social media—no matter what stage of digital marketing development your business is in.
August 16, 2016
Here's a checklist of some of the basics every small business owner should take care of to give their website a leg up over their competitors.
August 9, 2016
There are two ways to enhance your online presence in relation to search engines: organic search engine optimization and paid search advertising. This post will go over these two types of search engine strategies, and how they can help you build your online presence.
August 8, 2016
In order for potential customers to find your business online, you must be showing up on search engines. In order to show up on search engines, […]
August 2, 2016
All too often, competition in business is perceived as bad, and competitors are looked upon as something to avoid. The reality is, competition is both inevitable and beneficial to your business. Your competitors can teach you a lot, so it is important for you to monitor them them. So who are your competitors? This post will go over how to find your competitors so you can keep your business the best it can be.
July 29, 2016
If you’re a business owner, one of the best things you can do is create a Facebook page for your business. Facebook is the most widely used social […]
July 21, 2016
In today’s digital world, social media is a powerful tool for marketing your business. However, getting the most of your social media marketing can be difficult […]
June 8, 2016
Choosing the right domain is often a difficult task. It takes a lot of time, effort, and planning to pick one that’s available and that will […]
June 7, 2016
In order to survive and grow into a profitable company, every business needs customers. In order to get customers, every business needs to promote itself. Before […]
March 15, 2016
Have you heard about Google search’s new look? The Search Engine Results Page (or SERP) has gotten a makeover, and this new display is slowly but surely rolling out to all desktop searches. Now that we’re a few weeks into the roll-out, what has changed? How is it impacting advertisers? What do you need to know to take action in line with the new look?...
January 19, 2016
While many people take the time to build a website, they don’t make the necessary effort to make sure that their Search Engine Optimization (SEO) elements — things like title tags, meta descriptions, and keywords — are up to par. Make sure your pages are up-to-date with all those missing pieces - or you’ll be missing out on a lot of traffic!...
September 30, 2015
Are you a business owner or entrepreneur looking to optimize your website to rank higher on Google? By now, you probably know that using relevant keywords […]
August 31, 2015
Website and webpage optimization is what helps your business rank in local search results. Every aspect of your websites can be optimized to give your business […]
August 18, 2015
One of the most important ways that people will find your business is by performing a search in Google. As a business owner, you have the […]
August 17, 2015
Link building through inbound, or backlinks, is an extremely important component of search engine optimization. Google sees backlinks to your site as a sign that others value your […]
May 28, 2015
With Memorial Day behind us, and summer on the horizon, most vacationers will start to do their web searches on the go (if they aren't already). That means that now is the PERFECT time for your business to have a responsive website! Don’t let a non-responsive website be the Jaws in your ocean this summer. Unlike Brody, Quint, and Hooper who needed a bigger boat, all you need is to get yourself a site that adjusts to any device....
April 30, 2015
Let's be realistic. It used to be enough to stuff a web page full of industry-centric keywords and “Black Hat” tactics to improve your site’s rankings in search results. But now, to no one’s surprise, Google has wisened up and tightened the reins once more. So what does that mean for your Search Engine Optimization (SEO) campaign? It means that now, more than ever, it is imperative that your SEO campaign focuses on overall site health....
April 23, 2015
We’ve talked a lot elsewhere about the importance of building your business a Google+ page. A Google+ page for your business makes sure the current and […]
April 10, 2015
Local businesses can improve their Search Engine Optimization (SEO) through some basic steps. To help small business owners get found online, we provided simple tips in […]
March 9, 2015
Help customers find their way! The web is vast and full of information that can be tough to wade through. How are customers ever supposed to find your business amidst all that clutter? Simple! Like Hansel and Gretl and their fabled trail of breadcrumbs, you can help customers find their way to your business with your very own digital marketing “breadcrumbs”...
December 1, 2014
Your domain name affects your SEO, so think before you buy! Your website’s domain name (e.g. YourBusiness.com) can have a serious impact on your ability to be found on search engine results pages. So what factors matter when choosing your domain?...
October 30, 2014
As part of our Conversations with Propel interview series, the SEO Team took time out to discuss the do’s, don’ts, and what if’s of Search Engine Optimization. From the important factors other than keywords to the future of content, Dave and Katie covered everything you need to know about SEO, and more!...
June 24, 2014
As the need for small businesses to have an online presence increases, it’s essential that small business owners learn the best practice for building a website […]
June 4, 2014
Paying a low monthly fee to automate your marketing and get customers for your business seems like the Holy Grail nowadays. This is the latest version […]
June 3, 2014
How do you get your website to show up as the number one search result on Google, organically? The answer is SEO. A basic knowledge of SEO can put you one step ahead of the game (and your competition), and help take your site right to the top. To get you there, check out these 5 quick and easy steps that you can use to help improve your SEO:
May 20, 2014
How exactly do you get your website onto Google results pages? It's the age-old question. How exactly search engine algorithms work is a complicated question. To simplify the answer, think of your website as a term paper. There are key components that professors look for when grading a paper just as there are key components that search engines look for when grading your website....
May 9, 2014
Whether you are an experienced digital explorer or an eager first-timer, you should understand the prominence (and importance) of Google. However, you may not fully understand what the results page means. What do all these different sections mean? More importantly - how do I get my business to be displayed? Let’s take our sample search and review Google’s design...
April 17, 2014
When your site is designed for the SEO test, what happens when the test changes? Critics argue that teaching to the test may achieve desired test scores, but can actually cause students to learn less overall. When it comes to optimizing your website, you can easily fall into the same trap...
March 13, 2014
When it comes to search engine optimization (SEO), many people immediately think of keywords. But if your site is ranking well but is not getting traffic, or if it gets traffic but isn't seeing any benefit from it, there is still more work to be done. A fully optimized website should consider all of the following criteria...
January 10, 2014
There are many free marketing tools available for small business owners but many underutilize word cloud generators in their marketing strategy. Generally overlooked as just a […]
December 3, 2013
Often overlooked, your website’s navigation menu plays a key role in your visitor’s experience, how well your website traffic converts into potential customers, and your site’s […]
November 12, 2013
After spending time brainstorming, writing, and optimizing the perfect blog posts to promote your business, you might be wondering, “Why haven’t I seen any results yet?” […]
October 10, 2013
Having a website for your business - no matter the size - is the new norm. From mom and pops to Fortune 500's, people want to know that you have a presence online. While true and important, just throwing a webpage up to have an online presence isn't going to cut it. In the end, a poorly done site can actually end up hurting your online reputation rather than helping it....
September 24, 2013
In 2012 there were more than 5 billion Google searches per day. What is your business doing to make sure you appear in those search results? Search Engine Marketing (SEM) can target your customer demographic and help your website appear on the first page of not only Google but any search engine...
September 12, 2013
For a long time, I’ve been recommending to people the Google Keyword Tool to help with keyword research for search engine optimization. It’s free, easy to […]
August 9, 2013
Want to increase traffic? If you’re a small business owner who has just gotten your hands on your very first website, the first words out of […]
July 31, 2013
Today consumers use smartphones and tablets to interact with businesses 24/7. Roughly 20% of total searches come from mobile devices. Even more interesting, the volume of […]
July 10, 2013
In the digital age, the question “how can I promote my business” has more answers than ever. As consumers are flooded with a barrage of ads […]
June 25, 2013
It happens to all of us. No matter how well your marketing is going, there’s always that one competitor who seems to be doing better. What’s […]
May 23, 2013
Business owners can no longer ignore the relevancy and potential benefits a LinkedIn profile holds for their businesses. With over 200 million users to date, professionals on […]
March 13, 2013
Can small, local, businesses survive in today’s global economy? Can the corner pizza shop with no advertising budget really compete with the Pizza Hut across the […]
January 3, 2013
As local search results become more and more important, business owners want to know how to get their listing to rank well. To help you do […]
December 18, 2012
Many business owners either feel intimidated by website analytics or they look at the analytics and don’t know what actions to take based on the data. […]
September 26, 2012
Many small business owners are aware that their online presence needs work but don’t have either the time or technical knowledge to know what to do next. This is especially true when it comes to building good Search Engine Optimization (SEO) which is a crucial component of any business' online presence. If your business does not appear on page one of a potential customer’s search results, you are likely to be overlooked by consumers who...
September 21, 2012
This week Apple launched the new iPhone 5 along with an update to the operating system, iOS. If you’re not an Apple fan, you might be […]
September 13, 2012
I get a lot of spam emails from companies offering SEO services. The emails are annoying, but more importantly the quality of the services that they […]
January 6, 2012
Do a search for just about any kind of business, add your city’s name, and you’ll see Google prioritizing local businesses in the search results. You […]