June 25, 2013
Competitive Intelligence lets your spy on the competition

Competitive Intelligence for Your Business

It happens to all of us. No matter how well your marketing is going, there’s always that one competitor who seems to be doing better. What’s […]
December 14, 2012
Generate phone calls from your AdWords campaigns

How to Generate Phone Calls from AdWords

Your business has a website, and you’re advertising online.  You have a form on your website that is collecting lead information from the people who visit, […]
October 4, 2012

Pay-Per-Click: What’s in it for you?

If you’re the owner of a growing business, it’s likely that you’ve heard of search engine advertising, also known as Search Engine Marketing (SEM), or pay-per-click (PPC) advertising. PPC ads are those that appear at the top, and down the right side of Google search results pages. These ads cost the advertiser a defined cost each time someone clicks on a paid search result. Paid ads can range from 50 cents per click, up to several dollars per pick (the cost is variable, determined by complex formulas created by the search engine)...
September 18, 2012
Should Your Small Business Use Google AdWords?

4 Things Your Business Needs Before Starting AdWords

We’ve mentioned advertising on Google through their AdWords program in the past, and you might be wondering if AdWords would be a good move for your […]
August 18, 2011

Is AdWords Express Right for Your Small Business?

For many small, local businesses, advertising on Google seems complicated, expensive and intimidating. There’s a lot to learn, and besides, there’s an entire industry built on […]