May 27, 2017
How to Outrank Your Competitors on Google

How to Outrank Your Competitors on Google

Effective marketing isn’t just about showing the value of your business. It’s also about distinguishing yourself from your competitors, and helping buyers to confidently choose you […]
May 3, 2017
How to Generate Leads Online

How to Generate Leads Online

Every business needs to generate leads on an ongoing basis to maintain a healthy funnel and customer base. In the good ‘ol days of business marketing, […]
April 17, 2017

What is Paid Search Advertising and Why Use It?

If you run a business or market for one, it’s likely that you’ve heard of paid search advertising, also known as search engine marketing (SEM) or pay-per-click […]
April 5, 2017

The Importance of Call Tracking for Marketing Campaigns

Call tracking has been around for several years, but not enough local businesses are utilizing this nifty tool for marketing. In this post we’ll go over what […]
September 1, 2016

Two Essential Tools for SEM Campaigns

With Search Engine Marketing campaigns, it is important to make the most out of your investment. This post will go over two essential tools to enhance SEM knowledge and drive campaign success.
August 25, 2016

SEM Campaigns: Writing Ad Copy

Writing ad copy for pay-per-click ads is a delicate process that takes time, thought, and a lot of practice. This post will provide tips and guidelines for writing ad copy that will yield the most success for SEM campaigns.