March 26, 2018
AdWords vs AdWords Express

AdWords vs AdWords Express: Which One is Right for Your Business?

January 24, 2018
What is Advanced Verification

Google’s Advanced Verification: What Businesses Need to Know

Google’s advanced verification requirements are going to start impacting more advertisers that utilize AdWords across the United States early this year. Prepare your business by understanding […]
November 19, 2017
SEO vs PPC

SEO vs PPC: What are the Differences?

The two most (mistakenly) interchangeable phrases in online marketing are SEO (search engine optimization) and SEM (search engine marketing), also known as PPC (pay-per-click advertising). People […]
November 1, 2017
Is SEM Good for Small Businesses?

Is SEM Good for Small Businesses?

Too often, small businesses that I have worked with have told me Search Engine Marketing (SEM) is not cost effective for them, or that expanding their marketing campaigns onto the web is a waste of their resources. These comments are typically made by individuals who have never witnessed what SEM can do for them.
October 6, 2017
How to Get Your Website Noticed

10 Ways to Get Your Website Noticed

If you want your website to be a lead generation tool for your business, you need to drive traffic to it. If you want to drive […]
September 9, 2017

What is PPC Advertising and How Does it Work?

One of the keys to a successful marketing plan is to have a diverse portfolio of methods to get your name in front of potential customers. […]