November 20, 2017
SEO vs PPC

SEO vs PPC: What are the Differences?

The two most (mistakenly) interchangeable phrases in online marketing are SEO (search engine optimization) and SEM (search engine marketing), also known as PPC (pay-per-click advertising). People […]
November 1, 2017
Is SEM Good for Small Businesses?

Is SEM Good for Small Businesses?

Too often, small businesses that I have worked with have told me Search Engine Marketing (SEM) is not cost effective for them, or that expanding their marketing campaigns onto the web is a waste of their resources. These comments are typically made by individuals who have never witnessed what SEM can do for them.
October 6, 2017
How to Get Your Website Noticed

10 Ways to Get Your Website Noticed

If you want your website to be a lead generation tool for your business, you need to drive traffic to it. If you want to drive […]
September 9, 2017

What is PPC Advertising and How Does it Work?

One of the keys to a successful marketing plan is to have a diverse portfolio of methods to get your name in front of potential customers. […]
September 1, 2017
types of online advertising

6 Types of Online Advertising for Your Business

As new technology continues to change how we use the internet, marketers continue to find new ways to reach their audiences. While there are many free […]
July 27, 2017
SEO Basics- What are Keywords

SEO Basics: What are Keywords?

You know that keywords are important, but how do you use them to improve your search ranking and bring the right audience to your content? Trying […]