April 4, 2019
9 Ways to Promote a New Product or Service

10 Ways to Promote a New Product or Service

Ways to promote a new product or service for small businesses to get new customers and sell more.
August 23, 2018

10 Ways to Get Your Business Involved in the Community

May 31, 2018
Grand Opening Ideas for Small Business

7 Brilliant Grand Opening Ideas For Small Businesses

  Are you just about ready to launch your brand new business, open your relocated store, or add on another location? If so, you need to […]
May 29, 2018
How to Make Your Grand Opening Really Grand

How to Make Sure Your Grand Opening Really Is Grand

The opening of your small business is a momentous occasion deserving of a full-fledged celebration. Are you thinking of holding a grand opening party? If so, […]
May 14, 2018
How to Host a Grand Opening

How to Host a Worthwhile Grand Opening Party

May 7, 2018
How to Prepare for a Grand Opening

How to Prepare for a Grand Opening

You’re excited! Whether this is your first location or one of several, a grand opening is always a special occasion. Yet hosting a successful event to […]
April 20, 2018
Unique Business Card Ideas

Unique Business Card Ideas

Business cards (a tried and true offline marketing method) have long been a staple keepsake for any business owner to have. Today, they’re just as important […]
February 5, 2018
What to Know About Your Target Market (1)

What to Know About Your Target Market

While finding customers for your small business is good for growth, finding the right customers is essential. The right customers are the ones who will stick […]
November 18, 2017
How to Track Your Offline Advertising

8 Ways to Track Offline Advertising

We hear about a new way to advertise online every day (or at least it feels that way). While many of these methods deliver excellent results, […]
November 6, 2017
How to Turn Your Employees Into Brand Advocates

7 Ways to Turn Your Employees Into Brand Advocates

It takes time and resources to cultivate brand advocates for your business. However, many business owners underutilize the brand advocates who are inherently a part of […]
August 8, 2017
How to Get the Word Out About Your Business Offline

How to Get the Word Out About Your Business Offline

As a business owner you want to have your brand out there for the public to see, and hopefully, engage with. A lot of businesses use […]
August 7, 2017

What is Content Marketing?

With the modern emphasis on digital marketing, it is often believed that content marketing is a newly-conceived marketing strategy. However, content marketing has been around for […]
April 25, 2017
Event Marketing Ideas for Small Businesses

Event Marketing Ideas for Small Businesses

Hosting events is a smart, effective and fun way to build customer loyalty for your business and to attract new customers. There are countless types of […]
January 10, 2017

Location-Based Marketing for Small Business

Real-time marketing is about reaching the right person at the right time—that is, a person most likely to engage with your business at the time they are […]
January 7, 2017

Methods of Offline Marketing and Advertising

Online marketing is one of the best ways for small businesses to succeed and grow. As technology continues to advance, so too will online marketing tactics, […]
December 21, 2016
How to Integrate Your Offline and Online Marketing Strategies

How to Integrate Your Offline and Online Marketing Strategies

Marketing your business is about identifying, appealing to, and utilizing the behaviors of your target audience. Every target audience is different, and the most effective marketing activities […]
December 14, 2016
Combining Offline and Online Marketing for Small Business

Combining Offline and Online Marketing for Small Business

Marketing your business is like an equation with two sides: one side is conveying the value of your business, and the other is reaching the right […]
December 5, 2016
6 Offline Marketing Ideas for Your Small Business

6 Offline Marketing Ideas for Your Small Business

As a small business owner, you may feel like online advertising is the only route to grow your business in today’s digital world. However, that simply […]
November 30, 2016
5 Offline Marketing Strategies To Grow Your Business-2

5 Offline Marketing Strategies To Grow Your Business

In today’s digital world, marketing experts are always talking about how you can use online marketing and advertising to grow your small business. Online marketing efforts […]
August 24, 2016

9 Ways to Promote a Facebook Contest

Facebook contests and giveaways are a creative way to get your business’s name, products, and services in front of new potential customers. But a contest only […]
August 5, 2016

23 Back to School Marketing Ideas

For many businesses, particularly ones whose sales tend to peak in the summer, back to school season means lower sales and lower traffic online and in-store. […]
July 12, 2016

What to Do When Business is Slow

Not every small business has an audience that can use its products and services year-round. This means that when things slow down and the rush is […]
June 14, 2016

Running a Successful Booth at a Craft or Trade Show

Whether you’re at an expo with hundreds of vendors or a small local craft fair, the strategy behind running a successful booth is the same. When […]
June 7, 2016
how to promote your business with or without money

18 Ways to Promote Your Business – With or Without Money

In order to survive and grow into a profitable company, every business needs customers. In order to get customers, every business needs to promote itself. Before […]
March 10, 2016

The Death of Print Advertising?

If you’re limiting your business' advertising to strictly digitial, you’re missing out on the unique benefits (as well huge portion of potential customers) that only print advertising can offer. Despite living in a world dominated by the need for digital marketing, traditional print advertising still has a very important role in helping your business reach its marketing goals...
October 22, 2015
examples of guerilla marketing tactics

Guerrilla Marketing Tactics for Small Businesses

In this digital age, the realm of marketing is no longer reserved to professionals in the field. Today, anyone can market their business—regardless of funds or […]
October 2, 2015
how to use in store promotions to promote your business

How to Use In-Store Promotions to Promote Your Business

Internet marketing’s popularity, effectiveness, and traceability have caused many small service-based business owners to drift away from traditional marketing mediums like print ads, mailers, coupons, and […]
June 27, 2014

Using Referral Marketing to Grow Sales

Let’s talk about the scariest sort of marketing – face to face networking. We’ve all been there – a crowded room, a sweaty palm full of […]
June 6, 2014

Free Marketing Tool of the Week: Canva

There is no shortage of companies asking small businesses to shell out hundreds if not thousands of dollars to promote themselves. But if you’re like most […]
January 22, 2013
Superbowl fans

How to Advertise Your Business During the Superbowl Without Spending $4MM

The Superbowl is fast approaching, and whether you’re a football fan or not, so are some of the most anticipated advertisements of the year. With the […]