April 4, 2019
Ways to promote a new product or service for small businesses to get new customers and sell more.
May 31, 2018
Are you just about ready to launch your brand new business, open your relocated store, or add on another location? If so, you need to […]
May 29, 2018
The opening of your small business is a momentous occasion deserving of a full-fledged celebration. Are you thinking of holding a grand opening party? If so, […]
May 7, 2018
You’re excited! Whether this is your first location or one of several, a grand opening is always a special occasion. Yet hosting a successful event to […]
April 20, 2018
Business cards (a tried and true offline marketing method) have long been a staple keepsake for any business owner to have. Today, they’re just as important […]
February 5, 2018
While finding customers for your small business is good for growth, finding the right customers is essential. The right customers are the ones who will stick […]
November 18, 2017
We hear about a new way to advertise online every day (or at least it feels that way). While many of these methods deliver excellent results, […]
November 6, 2017
It takes time and resources to cultivate brand advocates for your business. However, many business owners underutilize the brand advocates who are inherently a part of […]
August 8, 2017
As a business owner you want to have your brand out there for the public to see, and hopefully, engage with. A lot of businesses use […]
August 7, 2017
With the modern emphasis on digital marketing, it is often believed that content marketing is a newly-conceived marketing strategy. However, content marketing has been around for […]
April 25, 2017
Hosting events is a smart, effective and fun way to build customer loyalty for your business and to attract new customers. There are countless types of […]
January 10, 2017
Real-time marketing is about reaching the right person at the right time—that is, a person most likely to engage with your business at the time they are […]
January 7, 2017
Online marketing is one of the best ways for small businesses to succeed and grow. As technology continues to advance, so too will online marketing tactics, […]
December 21, 2016
Marketing your business is about identifying, appealing to, and utilizing the behaviors of your target audience. Every target audience is different, and the most effective marketing activities […]
December 14, 2016
Marketing your business is like an equation with two sides: one side is conveying the value of your business, and the other is reaching the right […]
December 5, 2016
As a small business owner, you may feel like online advertising is the only route to grow your business in today’s digital world. However, that simply […]
November 30, 2016
In today’s digital world, marketing experts are always talking about how you can use online marketing and advertising to grow your small business. Online marketing efforts […]
August 24, 2016
Facebook contests and giveaways are a creative way to get your business’s name, products, and services in front of new potential customers. But a contest only […]
August 5, 2016
For many businesses, particularly ones whose sales tend to peak in the summer, back to school season means lower sales and lower traffic online and in-store. […]
July 12, 2016
Not every small business has an audience that can use its products and services year-round. This means that when things slow down and the rush is […]
June 7, 2016
In order to survive and grow into a profitable company, every business needs customers. In order to get customers, every business needs to promote itself. Before […]
March 10, 2016
If you’re limiting your business' advertising to strictly digitial, you’re missing out on the unique benefits (as well huge portion of potential customers) that only print advertising can offer. Despite living in a world dominated by the need for digital marketing, traditional print advertising still has a very important role in helping your business reach its marketing goals...
October 22, 2015
In this digital age, the realm of marketing is no longer reserved to professionals in the field. Today, anyone can market their business—regardless of funds or […]
October 2, 2015
Internet marketing’s popularity, effectiveness, and traceability have caused many small service-based business owners to drift away from traditional marketing mediums like print ads, mailers, coupons, and […]
June 27, 2014
Let’s talk about the scariest sort of marketing – face to face networking. We’ve all been there – a crowded room, a sweaty palm full of […]
June 6, 2014
There is no shortage of companies asking small businesses to shell out hundreds if not thousands of dollars to promote themselves. But if you’re like most […]
January 22, 2013
The Superbowl is fast approaching, and whether you’re a football fan or not, so are some of the most anticipated advertisements of the year. With the […]