March 5, 2015

In the News: Instagram’s Clickable Ads

Big news! Instagram has announced the introduction of clickable ads. These multi-photo carousels allow brands to present beautiful images in sequence for a more engaging experience than one-off photos. Where links have been disallowed in posts, Instagram describes this change as a “new way for brands to tell stories” pleasing businesses and individuals alike...
November 17, 2014

Google Drops Local Carousel to Focus on Pigeon

Google is officially dropping the horizontal carousel used to display local search results. Instead, searchers will see a 3-pack of results for searches including hotels, restaurants, nightlife, and entertainment. So what does this update mean for local businesses?...
September 10, 2014

iPhone 6 Announced: What does it mean for Digital Advertising?

On September 9th, tech giant Apple Inc. made a major announcement - the iPhone 6 (and iPhone 6 Plus) are on their way. Soon. Using the tagline “Bigger than bigger” Apple is toting a bigger, better, and more powerful iPhone than ever. Per usual, consumers will be lining up outside Apple stores to get their hands on the new product. Now the most important question to ask is: “How, as a digital marketer, am I to react?”...
July 28, 2014

Google’s Local Algorithm Takes Flight with “Pigeon”

As a search engine, Google’s goal is to serve up the most useful, helpful, and exact answers to the user. Google has released the new "Pigeon" algorithm to help them do just that. The real power of this update is that local businesses may experience a spike or drop in website traffic, depending upon how they have set up their Google My Business Page....
June 16, 2014

In the News: Google My Business unites tools to help you get found

Google unified their Google+ and Places tools into the brand new Google My Business dashboard. The one-stop shop was created to help business owners update and find all of their information in one place, making it easier to ensure information is accurate and up-to-date, and making it easier to get found. ...
June 13, 2014

Uncovering the Impact of Google Panda 4.0

In the wake of the Google Panda 4.0 algorithm update, experts have seen dramatic changes in how websites are ranked, and what content is being held back. Just how has the recent search engine update impacted websites?...