January 13, 2020
Learn how to set up a customer loyalty program so that both your business and customers can experience the benefits.
July 29, 2019
The Questions and Answers section in your Google My Business (GMB) profile is a great (and free) opportunity to market your business. By strategically seeding your […]
June 18, 2019
Google Tag Manager (or GTM) is one of those “hidden gem” bits of functionality that can make your marketing analytics way more digestible. But the learning […]
May 29, 2019
Curious about a Google rank checker? Learn how you can get all the details about the state of your local business listing on Google each month […]
April 22, 2019
We’re super excited to announce our next free data resource, our Google My Business Data & Trends report. For this free online resource, we looked at […]
January 22, 2019
Research has long proved that your subject lines can be the difference between your emails being opened, immediately trashed, or sent straight to the spam folder. Here […]
January 21, 2019
Adding a location to Facebook improves a business's visibility and helps customers locate you. Here's how to add a location to Facebook posts, photos, & mobile.
January 18, 2019
Use these 7 tips to get your business to show up in top results for local and maps searches.
February 17, 2018
As a business owner, you have a lot on your plate. You wear many hats and the list of things to do seems endless. You constantly […]
September 15, 2017
In today’s competitive market, starting a small business is hard enough, let alone growing it. Small business owners have to juggle historical information, current priorities, future […]
August 14, 2017
Owning a small business means that you end up wearing several hats to keep your shop up and running – owner, bookkeeper, clerk, IT support, maybe […]
August 7, 2017
Engagement on social media is something businesses are always striving for and sometimes have difficulty achieving. Engagement with your social posts helps you to generate leads, make […]
August 1, 2017
Lead generation is the process before the sale. This process captures the interest, and hopefully the contact information, of potential customers. Lead generation is important because […]
July 25, 2017
Twitter is a great social media platform for learning more about your industry and market. More than any other social media platform, perhaps, Twitter provides a […]
June 29, 2017
Instagram and Snapchat Stories add more value than you might initially suspect to your small business marketing efforts. Not only is it fast and visual, but […]
June 15, 2017
Instagram is an ideal platform for sharing visually compelling stories. Indeed, “a picture is worth a thousand words,” and companies have profited greatly from marketing on […]
June 12, 2017
The benefits of going green as a business right now are manifold. Eco-friendly practices used by canny business owners are not only showing strong results on […]
April 13, 2017
Social media marketing has a general set of tips and tricks that apply to most platforms: Make sure your content is high quality and in front […]
April 11, 2017
As a way to easily edit and share photos with followers, companies big and small are leveraging Instagram to connect with customers and attract new ones. […]
August 24, 2016
Facebook contests and giveaways are a creative way to get your business’s name, products, and services in front of new potential customers. But a contest only […]
August 17, 2016
In our modern age of social media, small businesses can easily reach their target audience for cheaper than ever before. Instead of paying large sums for […]
August 15, 2016
Instagram is an effective social media tool for building and engaging with potential customers. What many small business owners don’t know is that Instagram can also […]
August 5, 2016
For many businesses, particularly ones whose sales tend to peak in the summer, back to school season means lower sales and lower traffic online and in-store. […]
August 2, 2016
Snapchat can be an effective way for small businesses to reach a specific target audience. However, unlike Facebook and Instagram where followers can access your website directly, […]
July 30, 2016
In the past couple of weeks, Instagram has started to unveil business profiles. Business profiles on Instagram give you the opportunity to learn more about your audience […]
July 22, 2016
If you’re already running a Yelp page for your business, you’re taking advantage of an outlet that can drastically increase your visibility and reputation. If you […]
July 21, 2016
In today’s digital world, social media is a powerful tool for marketing your business. However, getting the most of your social media marketing can be difficult […]
June 21, 2016
Snapchat is quickly becoming a popular social media platform for small businesses. The real-time platform provides a means for small businesses to put the customer in […]
June 16, 2016
If you find yourself struggling to stay busy as the beginning of Summer arrives, you might not even be aware of all the holidays and marketing […]
June 7, 2016
In order to survive and grow into a profitable company, every business needs customers. In order to get customers, every business needs to promote itself. Before […]
June 7, 2016
Instagram is the storybook of social media, Facebook is the textbook, and Twitter is the note you pass to your friends in class. Instagram is one […]
May 19, 2016
Judging by all of the regular Joe’s that have made a name for themselves by becoming famous on Instagram, it’s safe to say that Instagram has […]
May 13, 2016
We’ve written about how you can save time and money by using customer photos in your own marketing efforts on social media. In fact, user or consumer-generated […]
May 11, 2016
For many small business owners, gaining traction on social media can be slow. It’s difficult to grow your account on Facebook, Instagram, or Twitter when you’re […]
April 25, 2016
As a business owner, you’re probably looking for new ways to reach local customers. By concentrating your efforts in a smaller area, you can focus on […]
April 19, 2016
What if we told you that there’s an easy way for your business to get high-quality, high-engagement content at little to no cost? What if we […]
April 11, 2016
Hashtags are a common marketing tool that small business owners are starting to take notice of. You’ve probably noticed hashtags not only on social media but […]
April 6, 2016
Do you remember what it felt like to have a birthday party as a kid and be terrified that no one would show up? Hosting an […]
March 30, 2016
For many small businesses, marketing can be somewhat of a gamble. There are all sorts of components one can use in order to generate business or […]
October 22, 2015
In this digital age, the realm of marketing is no longer reserved to professionals in the field. Today, anyone can market their business—regardless of funds or […]
October 15, 2015
Visual marketing is a key component of marketing your small business. Photos attract and engage customers through email newsletters, blog, and social media posts. Many small […]
September 30, 2015
Are you a business owner or entrepreneur looking to optimize your website to rank higher on Google? By now, you probably know that using relevant keywords […]
September 22, 2015
Creating a Facebook contest or giveaway is a fantastic way to generate interest and engagement in your business on Facebook. Whether you’re looking to generate business […]
August 3, 2015
Instagram can be a great resource for small business visual marketing. Since Instagram is a photo sharing platform, you should strive to produce the best visuals for […]
July 24, 2015
Online polls and surveys are useful tools for small businesses to connect with customers and gauge insight on customer satisfaction. Google Forms is a simple and convenient […]
April 23, 2015
We’ve talked a lot elsewhere about the importance of building your business a Google+ page. A Google+ page for your business makes sure the current and […]
February 18, 2015
There is no shortage of companies asking small businesses to shell out hundreds, if not thousands, of dollars to promote themselves. But if you’re like most […]
December 23, 2014
There is no shortage of companies asking small businesses to shell out hundreds, if not thousands, of dollars to promote themselves. But if you’re like most […]
December 12, 2014
There is no shortage of companies asking small businesses to shell out hundreds, if not thousands, of dollars to promote themselves. But if you’re like most small […]
November 25, 2014
There is no shortage of companies asking small businesses to shell out hundreds, if not thousands, of dollars to promote themselves. But if you’re like most small […]
November 18, 2014
There is no shortage of companies asking small businesses to shell out hundreds, if not thousands, of dollars to promote themselves. But if you’re like most small […]
October 17, 2014
There is no shortage of companies asking small businesses to shell out hundreds, if not thousands, of dollars to promote themselves. But if you’re like most […]
October 10, 2014
Small businesses marketing can be confusing. Optimization, social media, bounce rate–what do these words even mean? We’ve put together a this marketing dictionary for you to […]
September 19, 2014
There is no shortage of companies asking small businesses to shell out hundreds, if not thousands, of dollars to promote themselves. But if you’re like most […]
September 12, 2014
There is no shortage of companies asking small businesses to shell out hundreds, if not thousands, of dollars to promote themselves. But if you’re like most […]
June 6, 2014
There is no shortage of companies asking small businesses to shell out hundreds if not thousands of dollars to promote themselves. But if you’re like most […]
February 25, 2014
In developing and implementing strategy, marketers understand that any improvement to the process can have a huge impact on the success of a campaign. From stats and analytics to content creation and graphic design, these tools can enable you to take your process to the next level...
February 18, 2014
Marketers know that the success of a digital marketing strategy can come down to efficiency. But, how can you increase your efficiency without sacrificing quality and attention to detail? We’re bringing you 5 more great tools to help you take your business to the next level....
February 11, 2014
We are always on the lookout for great tools to help us grow as marketers and communicators. From infographic production and social performance reporting to reputation monitoring and graphic design, these tools can help you take your business to the next level...
January 10, 2014
There are many free marketing tools available for small business owners but many underutilize word cloud generators in their marketing strategy. Generally overlooked as just a […]
December 3, 2013
Often overlooked, your website’s navigation menu plays a key role in your visitor’s experience, how well your website traffic converts into potential customers, and your site’s […]
November 12, 2013
After spending time brainstorming, writing, and optimizing the perfect blog posts to promote your business, you might be wondering, “Why haven’t I seen any results yet?” […]
September 12, 2013
For a long time, I’ve been recommending to people the Google Keyword Tool to help with keyword research for search engine optimization. It’s free, easy to […]
August 13, 2013
Have you tried Instagram video yet? With the boom of social media and video sharing platforms like Youtube, Vine, and Instagram, consumers have developed an appetite […]
July 10, 2013
In the digital age, the question “how can I promote my business” has more answers than ever. As consumers are flooded with a barrage of ads […]
June 25, 2013
It happens to all of us. No matter how well your marketing is going, there’s always that one competitor who seems to be doing better. What’s […]
February 6, 2013
Being a small business generally means that you’re on a shoestring budget with limited hands on deck. It’s vital to know the resources available that could […]
October 17, 2012
Sometimes, being a small business owner can make you feel like you need to do everything yourself. It can feel like a juggling act and if […]
September 21, 2012
This week Apple launched the new iPhone 5 along with an update to the operating system, iOS. If you’re not an Apple fan, you might be […]
April 21, 2012
Successful business owners are a group who know how to get things done. They’ve built something from the ground up and have the skills to make […]
September 19, 2011
As small business owners with limited resources, there’s often a feeling that we need to build everything ourselves. Paying someone else to do something you could […]