January 13, 2020
Customer Retention and Loyalty Programs- What You Need to Know

How to Run a Customer Loyalty Program

Learn how to set up a customer loyalty program so that both your business and customers can experience the benefits.
July 29, 2019

How To Get the Most of Perch’s New Questions & Answers Feature

The Questions and Answers section in your Google My Business (GMB) profile is a great  (and free) opportunity to market your business. By strategically seeding your […]
June 18, 2019

How to Use Google Tag Manager to Make Sense of Your Analytics

Google Tag Manager (or GTM) is one of those “hidden gem” bits of functionality that can make your marketing analytics way more digestible. But the learning […]
May 29, 2019

Use This Month’s Google Rank Checker Tool

Curious about a Google rank checker? Learn how you can get all the details about the state of your local business listing on Google each month […]
April 22, 2019
ThriveHive's Google My Business Data & Trends

ThriveHive’s Google My Business Data & Trends

We’re super excited to announce our next free data resource, our Google My Business Data & Trends report. For this free online resource, we looked at […]
January 22, 2019
Free Tools for Email Subject Lines

7 Free Subject Line Tools to Boost Your Email Opens

Research has long proved that your subject lines can be the difference between your emails being opened, immediately trashed, or sent straight to the spam folder. Here […]
January 21, 2019

How to Add a Location to Facebook

Adding a location to Facebook improves a business's visibility and helps customers locate you. Here's how to add a location to Facebook posts, photos, & mobile.
January 18, 2019

How to Rank Higher on Google Maps

Use these 7 tips to get your business to show up in top results for local and maps searches.
February 17, 2018
Useful Mobile Apps for Business Owners

10 Useful Apps for Stressed Business Owners

As a business owner, you have a lot on your plate. You wear many hats and the list of things to do seems endless. You constantly […]
September 15, 2017

8 Common Small Business Marketing Challenges (and How to Overcome Them)

In today’s competitive market, starting a small business is hard enough, let alone growing it. Small business owners have to juggle historical information, current priorities, future […]
August 14, 2017
Ways to Automate Your Marketing

Ways to Automate Your Marketing

Owning a small business means that you end up wearing several hats to keep your shop up and running – owner, bookkeeper, clerk, IT support, maybe […]
August 7, 2017
Examples of Engaging Social Media Posts

Examples of Engaging Social Media Posts

Engagement on social media is something businesses are always striving for and sometimes have difficulty achieving. Engagement with your social posts helps you to generate leads, make […]
August 1, 2017
Elements of an Effective Lead Generation Strategy

Elements of an Effective Lead Generation Strategy

Lead generation is the process before the sale. This process captures the interest, and hopefully the contact information, of potential customers. Lead generation is important because […]
July 25, 2017
Benefits of Twitter Polling and Social Listening for Business Owners

Benefits of Twitter Polling and Social Listening for Business Owners

Twitter is a great social media platform for learning more about your industry and market. More than any other social media platform, perhaps, Twitter provides a […]
June 29, 2017
Social Media Stories and Marketing

The Marketing Benefits of Social Media Stories for Business

Instagram and Snapchat Stories add more value than you might initially suspect to your small business marketing efforts. Not only is it fast and visual, but […]
June 15, 2017
How to Post Videos to Instagram

How to Post Videos to Instagram (with a Video Instruction)

Instagram is an ideal platform for sharing visually compelling stories. Indeed, “a picture is worth a thousand words,” and companies have profited greatly from marketing on […]
June 12, 2017
Benefits of Going Green for Business Owners

Benefits of Going Green For Business Owners

The benefits of going green as a business right now are manifold. Eco-friendly practices used by canny business owners are not only showing strong results on […]
April 13, 2017
Pinterest Marketing Tips for Business

Pinterest Marketing Tips for Business

Social media marketing has a general set of tips and tricks that apply to most platforms: Make sure your content is high quality and in front […]
April 11, 2017

How to Repost a Picture on Instagram with Repost App

As a way to easily edit and share photos with followers, companies big and small are leveraging Instagram to connect with customers and attract new ones. […]
October 31, 2016

What Are Tracked Phone Lines?

As a small business owner, it can be very difficult to track exactly where you customers are coming from. Did they find you from a Google […]
September 28, 2016

4 Local Link Building Tactics for Small Businesses

As a small business, you probably already know how important it is to be engaged with your community. You might also know that backlinks are important […]
August 24, 2016

9 Ways to Promote a Facebook Contest

Facebook contests and giveaways are a creative way to get your business’s name, products, and services in front of new potential customers. But a contest only […]
August 17, 2016

3 Hashtag Marketing Strategies for Small Businesses

In our modern age of social media, small businesses can easily reach their target audience for cheaper than ever before. Instead of paying large sums for […]
August 15, 2016

How to Create Ads on Instagram Using Facebook Power Editor

Instagram is an effective social media tool for building and engaging with potential customers. What many small business owners don’t know is that Instagram can also […]
August 12, 2016

How To Promote a Product on Social Media

For some small business owners, interacting on various social media outlets has become second nature.  For others it has been somewhat intimidating and they have never […]
August 5, 2016

23 Back to School Marketing Ideas

For many businesses, particularly ones whose sales tend to peak in the summer, back to school season means lower sales and lower traffic online and in-store. […]
August 3, 2016

How Small Businesses Can Use Instagram Stories

Slowly but surely, more and more small businesses today are recognizing the power of Instagram in marketing their business. Instagram is always creating new versions, tools, […]
August 2, 2016
3 Ways to Get New Customers on Snapchat-3

3 Ways to Get New Customers on Snapchat

Snapchat can be an effective way for small businesses to reach a specific target audience. However, unlike Facebook and Instagram where followers can access your website directly, […]
July 30, 2016
How to Use Instagram Business Profiles

How to Use Instagram Business Profiles

In the past couple of weeks, Instagram has started to unveil business profiles. Business profiles on Instagram give you the opportunity to learn more about your audience […]
July 22, 2016
How to Stand Out on Yelp

How to Use Yelp for Your Small Business

If you’re already running a Yelp page for your business, you’re taking advantage of an outlet that can drastically increase your visibility and reputation.  If you […]
July 21, 2016
Social Media Glossary

Your Guide to Social Media: Social Media Glossary

In today’s digital world, social media is a powerful tool for marketing your business. However, getting the most of your social media marketing can be difficult […]
July 14, 2016

Engaging with Your Audience on LinkedIn

Many LinkedIn users view the social platform as a personal career tool and know that maintaining a strong and up-to-date profile is important for any working […]
June 29, 2016

Local Marketing Strategies for Small Businesses

In the current digital era, technology gives us the ability to get customers from around the world. While this is great for corporate giants who are […]
June 21, 2016
How to Create a Snapchat Geofilter for Your Business-3

How to Create a Snapchat Geofilter for Your Business

Snapchat is quickly becoming a popular social media platform for small businesses. The real-time platform provides a means for small businesses to put the customer in […]
June 16, 2016

Father’s Day Marketing Ideas

If you find yourself struggling to stay busy as the beginning of Summer arrives, you might not even be aware of all the holidays and marketing […]
June 14, 2016

Running a Successful Booth at a Craft or Trade Show

Whether you’re at an expo with hundreds of vendors or a small local craft fair, the strategy behind running a successful booth is the same. When […]
June 9, 2016

Using Snapchat to Build Your Audience

Snapchat is no longer just used for quick selfies among friends—it’s evolved into a real-time marketing tool for small businesses. Many businesses are now using Snapchat to […]
June 7, 2016
how to promote your business with or without money

18 Ways to Promote Your Business – With or Without Money

In order to survive and grow into a profitable company, every business needs customers. In order to get customers, every business needs to promote itself. Before […]
June 7, 2016
linking your instagram account to facebook page

How to Link an Instagram Account to a Facebook Business Page

Instagram is the storybook of social media, Facebook is the textbook, and Twitter is the note you pass to your friends in class. Instagram is one […]
June 6, 2016

The How and Why of Sharing Content on Facebook

To be a successful small business owner, it’s imperative to know how to connect with your customers.  This means that you need to know how to […]
June 2, 2016

Getting Your Small Business on Snapchat

In today’s society, almost everyone has heard of Snapchat. The social media app is taking the the world by storm through endless selfies, videos, and photos of […]
May 19, 2016

Instagram Marketing Strategy for Small Businesses

Judging by all of the regular Joe’s that have made a name for themselves by becoming famous on Instagram, it’s safe to say that Instagram has […]
May 13, 2016

How to Repost Instagram Photos With a Screenshot

We’ve written about how you can save time and money by using customer photos in your own marketing efforts on social media. In fact, user or consumer-generated […]
May 11, 2016

Small Business Hashtags to Use on Social Media

For many small business owners, gaining traction on social media can be slow. It’s difficult to grow your account on Facebook, Instagram, or Twitter when you’re […]
April 25, 2016

Hyperlocal Marketing And Advertising

As a business owner, you’re probably looking for new ways to reach local customers. By concentrating your efforts in a smaller area, you can focus on […]
April 19, 2016

Save Time and Money with Consumer Generated Content

What if we told you that there’s an easy way for your business to get high-quality, high-engagement content at little to no cost? What if we […]
April 11, 2016

How to Create a Business Hashtag

Hashtags are a common marketing tool that small business owners are starting to take notice of. You’ve probably noticed hashtags not only on social media but […]
April 6, 2016
5 Free Ways to Promote an Event

5 Free Ways to Promote an Event

Do you remember what it felt like to have a birthday party as a kid and be terrified that no one would show up? Hosting an […]
March 30, 2016

Elements of Effective Landing Pages

For many small businesses, marketing can be somewhat of a gamble. There are all sorts of components one can use in order to generate business or […]
February 20, 2016

How to Make a Facebook Event

For most people, Facebook is much more than a mere rolodex of individuals they want to stay in touch with. Over the years, Facebook has evolved […]
February 17, 2016

What Do Hashtags Do?

If e-mail was the electronic hallmark of the 2000’s, hashtags are the quintessential symbol of the 2010’s. What do hashtags do? Hashtags help social media users […]
January 22, 2016

What is a Hashtag Used For?

If you’ve never used them before, hashtags may seem an odd, even useless, concept. In fact, hashtags are incredibly useful tools for businesses who want to […]
October 29, 2015

What Are Long Tail Keywords?

If you know a little bit about SEO, you’ve probably heard about short and long tail keywords. For many business owners, the concept of long tail […]
October 22, 2015
examples of guerilla marketing tactics

Guerrilla Marketing Tactics for Small Businesses

In this digital age, the realm of marketing is no longer reserved to professionals in the field. Today, anyone can market their business—regardless of funds or […]
October 15, 2015
smartphone photography tips

Smartphone Photography Tips

Visual marketing is a key component of marketing your small business. Photos attract and engage customers through email newsletters, blog, and social media posts. Many small […]
October 12, 2015

How Professional Email Signatures Can Make Email Blasts More Effective

In the modern age, almost all of our communications have moved into the digital realms. We’re swapping out phone calls for texts and social media networks […]
October 5, 2015
how to pick a winner social media

How to Pick a Winner for Social Media Contests

September 30, 2015

How to Search for Keywords Using a Local Keyword Tool

Are you a business owner or entrepreneur looking to optimize your website to rank higher on Google? By now, you probably know that using relevant keywords […]
September 22, 2015
6 Facebook Giveaway Ideas

6 Facebook Giveaway Ideas

Creating a Facebook contest or giveaway is a fantastic way to generate interest and engagement in your business on Facebook. Whether you’re looking to generate business […]
August 7, 2015

How to Use Todoist

Many business owners rely on to-do list tools synched between their phone and computer to keep track of their work schedules, appointments, and daily tasks where ever […]
August 3, 2015
The 8 Best Instagram Photo Apps for Your Small Business

The 8 Best Instagram Photo Apps for Your Small Business

Instagram can be a great resource for small business visual marketing. Since Instagram is a photo sharing platform, you should strive to produce the best visuals for […]
July 31, 2015

Marketing Tool of the Week: PostGuru

Facebook can be the biggest online channel for promoting your small business and finding new customers. We hear from our clients all the time that Facebook […]
July 24, 2015
How to Use Google Forms for Business Marketing-2

How to Use Google Forms for Business Marketing

Online polls and surveys are useful tools for small businesses to connect with customers and gauge insight on customer satisfaction. Google Forms is a simple and convenient […]
July 10, 2015

Marketing Tool of the Week: How to Use PicMonkey

Producing captivating visual content is a large challenge for small businesses when it comes to marketing. We understand that Photoshop is pricey and difficult to use, […]
June 22, 2015

Marketing Tool of the Week: Mention for Social Media Monitoring

If you’re like most people, you want to know when people are talking about your company or things that are relevant to you. But with all […]
April 23, 2015

How to Set Up a Google+ Page For Your Business

We’ve talked a lot elsewhere about the importance of building your business a Google+ page. A Google+ page for your business makes sure the current and […]
March 16, 2015

How to Use Afterlight as a Marketing Tool

People process visual content much faster than written content. How can you turn your run of the mill pictures into something beautiful? Try Afterlight – a […]
February 18, 2015

Marketing Tool of the Week: Yesware

There is no shortage of companies asking small businesses to shell out hundreds, if not thousands, of dollars to promote themselves. But if you’re like most […]
January 29, 2015

How to Use Google Alerts

There is no shortage of companies asking small businesses to shell out hundreds, if not thousands, of dollars to promote themselves. But if you’re like most […]
January 22, 2015

Boost Creativity with Coffitivity

There is no shortage of companies asking small businesses to shell out hundreds, if not thousands, of dollars to promote themselves. But if you’re like most […]
January 15, 2015

How to Plan an Event Using Eventbrite

There is no shortage of companies asking small businesses to shell out hundreds, if not thousands, of dollars to promote themselves. But if you’re like most […]
December 23, 2014

Marketing Tool of the Week: WiseStamp

There is no shortage of companies asking small businesses to shell out hundreds, if not thousands, of dollars to promote themselves. But if you’re like most […]
December 12, 2014

How to Create a "Click to Tweet" Link for Your Content (Marketing Tool of the Week)

There is no shortage of companies asking small businesses to shell out hundreds, if not thousands, of dollars to promote themselves. But if you’re like most small […]
November 25, 2014

Marketing Tool of the Week: Piktochart

There is no shortage of companies asking small businesses to shell out hundreds, if not thousands, of dollars to promote themselves. But if you’re like most small […]
November 18, 2014

Marketing Tool of the Week: Soovle

There is no shortage of companies asking small businesses to shell out hundreds, if not thousands, of dollars to promote themselves. But if you’re like most small […]
November 7, 2014

Marketing Tool of the Week: Save Publishing

There is no shortage of companies asking small businesses to shell out hundreds, if not thousands, of dollars to promote themselves. But if you’re like most small […]
October 31, 2014

Marketing Tool of the Week: Unsplash

There is no shortage of companies asking small businesses to shell out hundreds, if not thousands, of dollars to promote themselves. But if you’re like most […]
October 24, 2014

Marketing Tool of the Week: Trello

There is no shortage of companies asking small businesses to shell out hundreds, if not thousands, of dollars to promote themselves. But if you’re like most […]
October 17, 2014

Marketing Tool of the Week: Google Primer

There is no shortage of companies asking small businesses to shell out hundreds, if not thousands, of dollars to promote themselves. But if you’re like most […]
October 10, 2014

Marketing Tool of the Week: Essential Marketing Glossary

Small businesses marketing can be confusing. Optimization, social media, bounce rate–what do these words even mean? We’ve put together a this marketing dictionary for you to […]
October 3, 2014

Marketing Tool of the Week: Blogging Glossary

Small businesses marketing can be confusing. Optimization, social media, bounce rate–what do these words even mean? We’ve put together a series of marketing glossaries to make things […]
September 19, 2014

Marketing Tool of the Week: Color Palettes with Abobe Kuler

There is no shortage of companies asking small businesses to shell out hundreds, if not thousands, of dollars to promote themselves. But if you’re like most […]
September 12, 2014

Marketing Tool of the Week: Hemingway Editor

There is no shortage of companies asking small businesses to shell out hundreds, if not thousands, of dollars to promote themselves. But if you’re like most […]
July 18, 2014

Free Marketing Tool of the Week: Portent Content Idea Generator

There is no shortage of companies asking small businesses to shell out hundreds if not thousands of dollars to promote themselves. But if you’re like most […]
June 6, 2014

Free Marketing Tool of the Week: Canva

There is no shortage of companies asking small businesses to shell out hundreds if not thousands of dollars to promote themselves. But if you’re like most […]
April 22, 2014

Free Marketing Tool of the Week- Call to Action Button Optimizer

There is no shortage of companies asking small businesses to shell out hundreds if not thousands of dollars to promote themselves. But if you’re like most […]
March 17, 2014

Free Marketing Tool of the Week- Getty Images

There is no shortage of companies asking small businesses to shell out hundreds if not thousands of dollars to promote themselves. But if you’re like most […]
February 28, 2014

Free Marketing Tool of the Week- Rapportive

There is no shortage of companies asking small businesses to shell out hundreds if not thousands of dollars to promote themselves. But if you’re like most […]
February 25, 2014

Even More Great Tools for Marketers (and you!)

In developing and implementing strategy, marketers understand that any improvement to the process can have a huge impact on the success of a campaign. From stats and analytics to content creation and graphic design, these tools can enable you to take your process to the next level...
February 18, 2014

5 More Great Tools for Marketers (and you!)

Marketers know that the success of a digital marketing strategy can come down to efficiency. But, how can you increase your efficiency without sacrificing quality and attention to detail? We’re bringing you 5 more great tools to help you take your business to the next level....
February 11, 2014

5 Great Tools for Marketers (and you!)

We are always on the lookout for great tools to help us grow as marketers and communicators. From infographic production and social performance reporting to reputation monitoring and graphic design, these tools can help you take your business to the next level...
February 6, 2014

Marketing Tool of the Week- Scoop.it

There is no shortage of companies asking small businesses to shell out hundreds if not thousands of dollars to promote themselves. But if you’re like most […]
January 28, 2014

Marketing Tool of the Week- Skitch

There is no shortage of companies asking small businesses to shell out hundreds if not thousands of dollars to promote themselves. But if you’re like most […]
January 10, 2014
word cloud generator

Marketing Tool of the Week: Word Cloud Generators

There are many free marketing tools available for small business owners but many underutilize word cloud generators in their marketing strategy. Generally overlooked as just a […]
January 1, 2014

Marketing Tool of the Week- Tagxedo

There is no shortage of companies asking small businesses to shell out hundreds if not thousands of dollars to promote themselves. But if you’re like most […]
December 20, 2013

Facebook Insights- 5 Tools You Need to Use

With over 16 million local business pages created as of May 2013, Facebook has become an essential marketing channel for business owners across the US.  With […]
December 17, 2013

Remarketing- What It Is and Why You Should Try It

Does this sound familiar? You visit a website for a particular company and once you leave there are suddenly banner ads for them on seemingly every […]
December 16, 2013

Marketing Tool of the Week- Recite This

There is no shortage of companies asking small businesses to shell out hundreds if not thousands of dollars to promote themselves. But if you’re like most […]
December 3, 2013
Navigation Menu Best Practices

Navigation Menu Best Practices for Usability and SEO

Often overlooked, your website’s navigation menu plays a key role in your visitor’s experience, how well your website traffic converts into potential customers, and your site’s […]
November 26, 2013

Facebook Holiday Marketing Strategies

It’s projected that over one-third of consumer’s budgets will be spent at local stores this holiday season.[1] For local businesses that are successfully competing against eCommerce businesses […]
November 12, 2013

How to Promote Your Blog

After spending time brainstorming, writing, and optimizing the perfect blog posts to promote your business, you might be wondering, “Why haven’t I seen any results yet?” […]
September 12, 2013

Google Keyword Tool Alternatives

For a long time, I’ve been recommending to people the Google Keyword Tool to help with keyword research for search engine optimization. It’s free, easy to […]
August 13, 2013

Instagram Video for Marketing Your Business

Have you tried Instagram video yet? With the boom of social media and video sharing platforms like Youtube, Vine, and Instagram, consumers have developed an appetite […]
July 10, 2013

Content Strategy for Marketing Your Business

In the digital age, the question “how can I promote my business” has more answers than ever. As consumers are flooded with a barrage of ads […]
June 25, 2013
Competitive Intelligence lets your spy on the competition

Competitive Intelligence for Your Business

It happens to all of us. No matter how well your marketing is going, there’s always that one competitor who seems to be doing better. What’s […]
February 6, 2013
Marketing Resources for Small Business Owners

10 Best Marketing Resources for Small Business Owners in 2018

Being a small business generally means that you’re on a shoestring budget with limited hands on deck. It’s vital to know the resources available that could […]
October 17, 2012
Juggling Your Marketing Tasks

6 Services You Probably Haven’t Heard of That Can Help You Grow Your Small Business

Sometimes, being a small business owner can make you feel like you need to do everything yourself.  It can feel like a juggling act and if […]
September 21, 2012

Why Your Small Business Should Care About iPhone 5

This week Apple launched the new iPhone 5 along with an update to the operating system, iOS. If you’re not an Apple fan, you might be […]
April 21, 2012
Small Business Toolbox

Don't Build It; Use Tools to Grow Your Small Business

Successful business owners are a group who know how to get things done. They’ve built something from the ground up and have the skills to make […]
September 19, 2011

Don’t Build It – 5 Online Partners for Restaurants

As small business owners with limited resources, there’s often a feeling that we need to build everything ourselves. Paying someone else to do something you could […]