September 19, 2012

Fall back to basics for your small business

Saturday is the first official day of Fall, and that's got us thinking; how do businesses transition from summer to fall in their marketing? Fall means many things to people. For some it's Back to School, for others it's the notion that Oktoberfest is right around the corner... Most importantly, it's Back to Basics for your Business. Follow these simple steps to increase branding and profitability for your business!
September 7, 2012

Call Tracking Does Your Marketing Campaigns Good

Have you thought about the success rate of your marketing campaigns? No? Well, call tracking may be the right tool for you. Call tracking has been around for several years, but not many local businesses are utilizing this tool to track the success of their marketing campaigns. This tool allows you to see precisely what you’re getting out of your marketing efforts through the use of a unique local or toll-free number which is separate...
August 15, 2012
Rolodex

How to Manage Your Small Business Contacts

Every local business owner communicates with customers on a daily basis, whether it’s on the phone, over email, or in person. Every one of these customers […]
August 8, 2012
Advertising Money

How Much Should You Spend on Advertising to Get a New Customer?

A large pizza around Boston usually costs less than $15.  If it’s a cheese pizza, the cost of the ingredients is relatively low, so let’s assume […]
June 26, 2012

Overwhelmed with your online marketing? Here are 4 ideas to get you started

In today’s day and age, advertising has taken on a whole new meaning. With the internet taking over traditional forms of advertising, a lot of questions are left for the business owner on what to do, how to do it, and the time it might take.
May 21, 2012

It’s National Small Business Week!

As we noted earlier this month, May is National Small Business Month. In addition, the Small Business Administration has designated this week, May 20–26, National Small Business Week.