August 30, 2016
Business owners know the power of online reviews. In this post we’ll cover the basics of online reviews, the benefits of online reviews, and negative reviews.
August 25, 2016
Writing ad copy for pay-per-click ads is a delicate process that takes time, thought, and a lot of practice. This post will provide tips and guidelines for writing ad copy that will yield the most success for SEM campaigns.
August 17, 2016
Learn how to increase your online presence through your website, business listings, and social media—no matter what stage of digital marketing development your business is in.
August 5, 2016
For many businesses, particularly ones whose sales tend to peak in the summer, back to school season means lower sales and lower traffic online and in-store. […]
August 4, 2016
August is upon us, which means we’re only a few days away from one of the biggest events of the year—the 2016 Rio Summer Olympics. The […]
August 2, 2016
All too often, competition in business is perceived as bad, and competitors are looked upon as something to avoid. The reality is, competition is both inevitable and beneficial to your business. Your competitors can teach you a lot, so it is important for you to monitor them them. So who are your competitors? This post will go over how to find your competitors so you can keep your business the best it can be.
August 2, 2016
While there are many benefits of niche marketing, finding your niche market can be difficult. Among the different types of customers that you can market to for your business, which one do you pick? How do you find the most profitable fit for your products and services? This article will give you some guidelines on finding your niche market.
July 29, 2016
If you’re a business owner, one of the best things you can do is create a Facebook page for your business. Facebook is the most widely used social […]
July 27, 2016
Between the time commitment, generating content, and understanding platform-specific terminology, having multiple social media accounts can seem overwhelming. The great thing about social media is that […]
July 22, 2016
With a niche strategy, you leverage your expertise in one area to stand out from your competition. You may provide other products or services, and you may serve a broader audience, but specializing in one area helps you to distinguish your business and stand out in your market.
July 21, 2016
Unless you’ve been living under a rock over the past few weeks, you’ve probably heard about the latest viral craze to hit the United States: Pokémon […]
July 20, 2016
With so much competition, small business owners need to be able to reach people who are the right potential customers. So, how do you find the […]
July 19, 2016
Guerrilla marketing for small business involves finding unique ways to achieve common objectives. Nontraditional, memorable, and unexpected will look different from business to business. The key to coming up with effective guerrilla marketing tactics is to know both your business needs and your audience, and to take your thinking out of the box.
July 7, 2016
Competition can be an effective tool for growing and improving your business. Here are 10 reasons why it is important for companies to have competitors.
July 5, 2016
Every business has a customer or group of customers who are the perfect fit for their business, but sometimes you have a product or service that […]
June 28, 2016
Hashtags are useful for businesses in many ways. While general and widely used hashtags can help you categorize your business and specify your products and services, custom hashtags can […]
June 24, 2016
With so many small businesses competing against each other for customers, retaining customers is now as important as ever. Gaining new customers and building your audience […]
June 24, 2016
In today's digitally dominated world, having a business website is as necessary as it once was to be listed in the Yellow Pages. In fact, 85% of consumers use the internet to find local businesses. If your business is not on the web, it's not existing in a world where most consumers are spending their time. So, why exactly does your business need a website? Well...
June 21, 2016
Snapchat is quickly becoming a popular social media platform for small businesses. The real-time platform provides a means for small businesses to put the customer in […]
June 16, 2016
In order for your small business to thrive, you need to find the right customers for your business. Selling to the appropriate customers may be obvious, […]
June 15, 2016
When it comes to taking your business online, you know your stuff. But there is still something missing, something that keeps you from getting more leads, more traffic and more success. You’ve hit a marketing plateau! Whatever the reason, it sounds like your digital marketing efforts could use a boost! Here’s how...
May 28, 2016
With the constant influx of new marketing tools out there, it can be overwhelming at times for small business owners to know where to get started. […]
May 23, 2016
On average, small and medium sized businesses spend about $400 / month on marketing. During this time, you’re constantly staying up-to-date on the latest market trends and adjusting your SEO, pay-per-click, and retargeting to match. But how much time and thought have you actually put into your logo design, and what it means to your customers? As you work through the process, keep the following design elements in mind....
May 23, 2016
It’s no surprise that a top initiative for business owners is to obtain net new business on a regular basis. Growing your organization and expanding your […]
May 17, 2016
We all dream. We have big dreams, grand ambitions, and smaller dreams, things we desire on a daily or weekly basis. Every business owner shares the […]
May 16, 2016
Whether you’re just starting your business or you’re a seasoned pro, consistently reviewing and maintaining a wish list of long term business goals is imperative to […]
May 12, 2016
When planning a road trip, what’s the first thing you do? You consult a map. Similarly, before embarking any marketing initiative, you should create a marketing […]
May 12, 2016
While the link between TLC's hit show "Say Yes to The Dress" and digital marketing seems a little hazy at first, the underlying philosophy CAN help you understand and improve your presence online.
We break down every question that every bridal (and digital marketing) salesperson seems to ask and what they can mean to you...
May 9, 2016
Looking into the future of your business you likely envision growing it, establishing yourself as a respected entrepreneur and turning a profit. These are your long-term […]
April 11, 2016
Hashtags are a common marketing tool that small business owners are starting to take notice of. You’ve probably noticed hashtags not only on social media but […]
April 8, 2016
You should be continually maintaining your listing; adding your business to new directories and updating with fresh relevant content to keep the attention of Google, and more importantly your customers!
March 30, 2016
For many small businesses, marketing can be somewhat of a gamble. There are all sorts of components one can use in order to generate business or […]
March 28, 2016
You already know that email marketing is important. Perhaps you have an email list and send out newsletters. But many people struggle with writing subject lines. […]
March 17, 2016
“Luck is what happens when preparation meets opportunity.” Good fortune will not just fall upon your marketing campaigns. You have to work to make them successful, striving for the best strategy, the strongest messaging, and the most compelling tools to reach your audience and drive results. How will you make “luck” from opportunity?...
March 14, 2016
Social media platforms such as Facebook can be excellent marketing tools for businesses. For many, however, the value of Facebook and other websites can often seem […]
March 8, 2016
Email newsletters are essential for converting leads into customers. Just one email can take someone from a curious bystander to a loyal customer for your business. But writing […]
March 2, 2016
The month of March storms in with cold, harsh wintery weather, blasting us with the last snows and freezing air of the season. By the end of the month, Spring is tip-toeing in as we start to see more mellow temperatures, slightly longer days, and the first blades of grass peeking out from the melting snow. Much like the weather, your voice and marketing messages can be harsh or can be breezy. It’s up to you to decide how you want to approach it...
February 29, 2016
Every four years, our calendar gets an extra day. February 29, 2016 makes 2016 a year of 366 days. As a small business owner, you might often feel like there are not enough days in the week, so this is your chance to take advantage of an extra one being thrown your way! What will you do with that extra time?...
February 25, 2016
You hear the term a lot. Best Practices. You just want to know how to do something and whether or not it’s the most efficient way, and instead you get some jargon about “best practices suggest...” Following best practices. Against best practices. But, what are best practices?...
February 5, 2016
We’re into February now and that means two things: (1) the year is well underway and (2) the Super Bowl is this weekend. But... what can you learn from the Super Bowl (other than how to devour buffalo wings and 7-layer dip and still save room for more) and how can you apply that to your business? Bowl over your customers with these 3 digital marketing tips!...
February 2, 2016
It’s the start of a new month and we’ve got some fresh marketing ideas for you to promote your business. There’s more to February than just […]
January 28, 2016
Your customers don’t ask for much. All they want - and expect - is for you to personalize and tailor your messaging specifically to them, no matter what channel or device they are on. Despite this somewhat lofty request, “people-based marketing” is quickly becoming a hot topic for 2016, as brands try and utilize customer data to create seamless experiences and stay ahead of their competitors....
January 22, 2016
When you designed your website, who were you writing it for? What about your other marketing campaigns? Your customers - and what they want - are the backbone of your business, and everything you do should be tailored to them. What do they want? What are they looking for? What answers do they need? The answers to those questions should be the core of every marketing tool you run. Keeping your audience in mind is what makes your marketing work....
January 20, 2016
Tag, you’re it! These days, social media “tags” are all the rage. You may have been “tagged” on Facebook before, and were never quite sure what […]
January 12, 2016
“I don’t know - just run it.” If you are unfamiliar with digital marketing and best practices, partnering with an agency or consultant makes absolute sense. However, like any productive relationship, you should never find a partner only to then disappear from the process. Your ongoing involvement will become the foundation for both initial campaign builds and continued results. Let’s take a look at some of the top things you can do to ensure the success for your digital efforts....
January 6, 2016
The holidays are over, New Year’s Eve was celebrated with a bang, and a fresh start is finally here. Make 2016 the year you make full […]
December 31, 2015
It’s New Year’s Eve! The cusp of a fresh, new year just full of potential. What will your business achieve in 2016? Whether your resolutions are online or off, digital tools can help you get there. Here are 5 tips for a successful new year...
December 30, 2015
Email marketing is a vital tool for businesses, and can make a huge difference in your yearly revenue collection. Companies worldwide use email marketing to great […]
December 29, 2015
Advertising has a long and rich tradition in human culture. From vendors harking their wares on the streets with loud pronouncements, to the editorial advertisements in […]
December 29, 2015
Another year has flown by, and 2016 is just around the corner. What does this mean for business owners? There are plenty of marketing strategies to enhance presence throughout the New Year, but is there one exact plan that will lead to better business? The answer is no, but it doesn’t hurt to select a few goals focus on to help get your business to a bigger, better state by this time next year...
December 24, 2015
Tis the season for giving gifts and helping others. In the spirit of the holidays, we’re bringing you the gift of marketing tools and decking the halls with how-to holly. On this Christmas Eve, here are 8 Digital Treats!...
December 22, 2015
When it comes to your company’s marketing efforts, every aspect should be well-considered and fully thought out—including and especially your marketing budget. We get a lot […]
December 22, 2015
The new year is quickly approaching and -- let’s face it -- your business could use a makeover. A digital makeover, that is. The world of digital marketing is dynamic, and week after week there seems to be a new trend. It’s important to realize that digital marketing is not a set-it-and-forget-it solution! If your business is stuck in a digital rut, it may be time for a change. Here are 6 signs it's time for a digital upgrade...
December 18, 2015
As business owners know, no business is static. Constantly changing, growing, and digging their own “niche,” businesses seem to take on a spirit of their own. […]
December 11, 2015
Referrals are some of the most valuable sales leads a company can get. They can provide your business with high-quality potential customers and clients who already […]
December 1, 2015
Feel like your creativity has dried up? Think you’ve done everything you can to market your business? Don’t worry; there are endless ways to use new marketing techniques and tools to get you out of your marketing drought. Get inspired, try something new, and keep tabs on the latest trends to find your next marketing move...
November 24, 2015
Are you thankful for online marketing? Saying “thanks” for the Internet may seem silly, but when it comes to your business, the impact of digital tools is immeasurable. Well, actually, it’s extremely measureable! That’s part of the charm - and value - of digital marketing. Here are 3 reasons you should be thinking about digital when you sit down to your turkey dinner this year...
November 23, 2015
Marketing without a marketing plan is like driving with your eyes closed. If you want to grow your business, it’s essential that you invest in marketing. […]
November 16, 2015
When it comes to running a successful marketing campaign, or indeed, a thriving business, planning is key. In fact, whether you’re a small business or a […]
November 13, 2015
Facebook is the biggest social media platform in the world today. With over 1 billion active users, it is the perfect place for any business to […]
November 12, 2015
We see it all too often: a client wants to target Millennials in the market for a new car. So they want a campaign targeting people ages 25-40, in market for a new auto, who live in a handful of zip codes. And they want to serve them 50,000 impressions over a month.
What’s wrong with this approach? Although some of the target audience can be found using demographic data, this strategy often yields...
November 10, 2015
Email is a key communication tool in today’s day and age. For any professional, regardless of their industry, email will be the way the majority of […]
November 3, 2015
Are you new to digital marketing and just researching the "how to's" of online advertising? Skeptical that any of it really works? Or are you ready to jump in feet-first and do it yourself? When it comes to managing digital marketing and advertising, we all fall into one personality type or another. Let's explore some of the most common archetypes, and how to overcome their marketing weaknesses. Which of these 3 digital marketers are you?...
October 29, 2015
Stories of vampires, witches, and ghouls haunt the plots of children’s bedtime stories, and keep kids up at night. And in digital marketing, conversations are filled with myths (often just as scary and dangerous), that keep business owners up at night - too frightened to promote their businesses online. Once again, the digital marketing experts are here to explain what is actually true, and keep you from checking under the bed for spine-tingling monsters of marketing. So sit right down for four of the most ridiculous “Hocus Pocus” myths of the digital world:...
October 22, 2015
You’ve got a piece running here, and another running over there. Today maybe you’ll sign up for something else you see and then that’ll be running, too. You’ve got campaigns and pages left and right, but none of them are even connected, let alone working together. Where’s your strategy? What’s your digital game plan?...
October 20, 2015
The pumpkin craze is fueled by Starbucks and its infamous PSL (Pumpkin Spice Latte), as people everywhere pull out their cozy sweaters and boots and buy the drink as soon as it hits stores. But how did the PSL go from a modest seasonal beverage to the dominant staple of the season? And how can you learn from this phenomenon and use it to spice up your marketing strategy? Let’s digest... the power of the pumpkin....
October 12, 2015
Like the great explorer in whose name we celebrate today’s national holiday, you can explore the foreign and wondrous lands of digital marketing. You may set out to find customers and discover an entirely new audience sector you never knew you had, or a new way of reaching and engaging with customers you’d never explored before. Set a new course in your marketing plan and discover more with digital!...
October 8, 2015
Making informed decisions is the key to success, particularly when it comes to your business. Your website’s analytics are a crucial part of helping you make those decisions, but they’re often overlooked. Why ignore the helpful, scientific details that can assist you in understanding your marketing, your customers, and in making data-driven choices for how to better reach your audience? Here are 3 myths busted by analytics:...
October 7, 2015
Moments of inspiration and motivation can seem elusive and fleeting when you’re a small business owner. Think of how it feels when you’re on a roll: […]
September 29, 2015
Looking to go global with your marketing? Your brand could easily hop across the border to Canada or Mexico, or cross oceans to Europe and beyond. You might even bring an international flair to your brand here at home, for the multicultural population in your own neighborhood! Whether you’re starting to go global or just trying to reach a new international audience at home, there are important things to consider to make sure your business doesn’t become the latest “foreign fail” story. Here are 5 hurdles to jump when going global with your marketing...
September 24, 2015
Whether you call it Fall or Autumn, there is just something special about the season that makes it stand out. Since it’s hard not to Fall in love with everything the season has to offer - we always look to the things we like most for inspiration in our digital world. Here are 3 quick tips on how you can translate a few of your favorite things into successful business practices!...
September 22, 2015
Learn how to find your clientele, and target your right audience. When it comes to facilitating and understanding your online marketing campaigns, it's important to remember that there is no one-size-fits-all model. Different kinds of marketing efforts find success on different networks. So how do you find your customers who will bring long-term value to your business?...
September 4, 2015
As you make progress towards incorporating marketing into your business, you will find that your blog becomes the cornerstone of your content. Many businesses struggle to […]
September 1, 2015
LinkedIn groups present an opportunity to make new connections and promote your expertise by sharing ideas with a new audience. Not only can you grow business […]
August 27, 2015
These days “word of mouth” is one of the most powerful, if not the most powerful tool in marketing. With the overwhelming rise of social media, word of mouth has evolved from a small circulation of opinions, into a virtual, interactive, visual world. In 2014, people were found to spend an average of 1.72 hours a day on social media. It's time to take advantage of their (use of) time and stand front and center while they scroll!...
August 25, 2015
What do Brandeis, University of Phoenix, and Southern New Hampshire University all have in common? All three offer advanced degrees or even Master’s programs in Digital Marketing. Why would you need a degree to update a Facebook page? You don’t, technically. But you do need to have an understanding of how the Digital Marketing industry works to plan your company’s budget, and spend your money wisely -- not waste it on a poorly run campaign....
August 18, 2015
You just made a sale via phone. Congrats! How did the customers find your number? Which of your marketing campaigns lead them to pick up the phone? Was it your landing page? Your Search Engine ads? A mobile search thanks to your SEO? Without this vital information, you don’t have all the pieces of the puzzle. You’re throwing your all your marketing campaigns against the wall just to see what sticks (and sells). Call Tracking gives you a better way! ...
August 11, 2015
Digital ad spending will total $58.61 billion this year. Businesses are turning to digital advertising and they want to measure the results. Why is this such a challenge? Click-through rates measure conversions, but display advertising is about brand awareness. So, if click-through rates don’t define success, what does? Let’s look at some of the metrics that are available, and more meaningful, for evaluating a display campaign...
August 4, 2015
For any small business, obtaining customer contact information and email addresses can be tough to do. Email is a great way to keep in touch with former […]
July 30, 2015
Do you fight for a cause you believe in? Do your customers? Corporate responsibility - whether you’re truly corporate or just a one-man shop - is important to consumers. People want to buy from companies that “do good” in the world. But what is Cause Marketing, why does it matter, and why does it work?...
July 24, 2015
Online polls and surveys are useful tools for small businesses to connect with customers and gauge insight on customer satisfaction. Google Forms is a simple and convenient […]
July 22, 2015
We all know that blogging for your business is important. It positions you as a helpful resource to potential customers and improves your SEO. Studies have […]
July 14, 2015
Recognizing customer patronage is not only the polite and personable thing to do, but it can help lead to loyal customers and more business in the […]
June 25, 2015
You have probably seen hashtags used on various platforms like Google+, Facebook, Twitter, Instagram, or Pinterest. But what are hashtags and why do businesses use them? Hashtags are […]
June 23, 2015
Sometimes it seems like companies change logos and names as often as their CEO’s change shirts— and sometimes the change is disorienting for the customer or […]
June 23, 2015
When people think about summer, they often think of vacation. That’s not the case for the world of digital marketing. The industry is always active and changing, which keeps us on our toes. Every year, every season, there are new trends and hot strategies to keep up with, staying up to date with the digital current. We want to help you to know all about what’s hot for summer 2015 to help keep your business shining as bright as the sun....
June 11, 2015
What is Gamification? In a nutshell, gamification is the term for using game elements to motivate, engage, and reward players (or customers). Businesses large and small use gamification to boost their sales and customer base. We play games because they're fun to play, and can take the form of something as simple as a loyalty program where customers get a free ice cream after so many purchases, or even simply the chance to have your photo re-shared by a brand for bragging rights as a photo contest winner. So... are you game?...
June 9, 2015
Some questions are asked repeatedly throughout the digital world. After a while, you would think the answers would become common knowledge. They're not. But that’s ok! People are funny - some just don’t ask. Some are always asking questions. Whatever bucket you fall into, according to industry experts, we've got some burning questions that might satisfy your digital thirst and answer a few common queries:...
June 4, 2015
What are Buyer Personas? How do you use them? And are they really worth all that effort? With buyer personas, you can read your customer’s mind. Or, rather, your customer will THINK you can read their mind. Either way, you win. When it comes to buyer personas, even if it’s strictly business, it’s important to get personal...
May 20, 2015
Memorial Day is right around the corner! Promote your business for the long holiday weekend with these fresh marketing ideas. Support the Troops Support the troops […]
May 6, 2015
We often come across small business owners with a serious direction issue. They know they need to be marketing their business, but are torn in dozens […]
April 28, 2015
Marketing is not a one-size fits all process – small town business marketing ideas differ from marketing ideas that work in a city. In order to be […]
April 23, 2015
Do you know what to expect from your next online campaign? Digital marketing can be tricky. Organic or paid? Display advertising? Email marketing? Social? There are a lot of marketing routes to take and you may not always know what to do once that campaign has gone live. Not all campaigns are going to result in a clear-cut lead or sale, but that doesn't mean that your business isn't going to grow from those digital marketing efforts....
April 1, 2015
April Fools’ Day gives all of us a great chance to learn, to laugh (especially at ourselves), and interact with each other in a creative and entertaining way. As a business trying to market your brand, the first day in April represents a unique opportunity to break from the mold of traditional content, reach millions (potentially) of people, and get them talking about you!...
March 24, 2015
Landing pages, if done correctly, will almost always increase your leads. When tied to a campaign, landing pages provide a consistent experience and drive conversions. Landing pages not only generate additional revenue, but also help you gain valuable insights into your ideal customer demographics and adapt your strategies accordingly...
March 16, 2015
Feeling lucky with your marketing? It doesn't matter! Great digital marketing requires time, effort, and know-how - not luck. Create your own luck! Do the right work behind the scenes, and you’ll get magical results....
February 24, 2015
Small business owners don’t have a lot of time for marketing. There are simple tricks like improving your SEO in 5 minutes and 5 minute marketing […]
February 16, 2015
When your daily routine has become shovel, shiver, repeat, as it has in New England (with 90+ inches of snow in just 3 weeks and a -20 wind chill) digital media may seem like more of a luxury than necessity. But in fact, it has proven to be an essential tool for many in helping survive this epic winter. Digital content allows businesses and government alike to communicate with customers, continue making sales, and provide hours and updates when we're all otherwise up to our eyes in snowbanks.
February 13, 2015
What could be sweeter than 2 marketing tools, working together and perfectly complementing one another’s efforts? Especially when one technique can be paired with another to create a stronger marketing strategy, greater than the sum of it’s parts! These digital sweethearts will make each other (and your marketing strategy) complete...
February 10, 2015
What is a Landing Page? Chances are you've encountered at least a few of them during your time browsing the web. A landing page is simply any page you are brought to after clicking a link from a search engine, tailored to a specific topic and designed to convert fast. Some businesses have seen a 300% conversion increase when testing landing pages as opposed to normal website pages! So how does your business find success with landing pages? These five features are imperative for quality landing pages and will ensure you are maximizing your potential leads:
February 4, 2015
It's no secret that Search Engine Marketing (SEM) can be an effective digital marketing tool. The effectiveness and the ROI of a well-managed SEM campaign is substantial! However, while you may want to bring in another company to help steer the wheel, it's important to ask the right questions to make sure you're staying on track. Here are some conversation points and questions to help ensure your campaign runs smoothly and reaches its absolute maximum potential. Our goal? To have you talking - and sounding - like a true SEM expert....
February 2, 2015
Feel like you’re doing the same thing over and over, and you’re not seeing different results? You’re not crazy - you’re probably just not using your marketing tools effectively! Lucky for you, that’s easy to fix. How? Take a step back, assess your marketing tools and campaigns, and break the Groundhog Day cycle...
January 28, 2015
GoDaddy is in the dog house over a SuperBowl commercial. The epic marketing flop caused outrage among animal lovers after GoDaddy released their planned SuperBowl XLIX “Journey Home” television commercial on […]
January 26, 2015
Small businesses are built on the passion of their owners. That passion is what creates success. But sometimes mistakes are made along the way. We’ve compiled a list […]
January 8, 2015
In business, it's important to remember that time is money. Digital marketing and social media allow small businesses to spend their marketing dollars much more efficiently and cost effectively than other types of advertising. Accurate, relevant listings, ads, and social media sites that reach the right consumers, in the right locations are crucial....
January 2, 2015
At the start of any new year, we make wishes and promises for what we’d like to see in our lives in the coming 12 months. This year, resolve to do all that and more for your business. Get started in 2015 with a few Digital New Year’s Resolutions...
December 26, 2014
Blogging about your small business is a great way to increase your SEO to get your website found online and inform potential and current customers about […]
December 24, 2014
Today, on this Christmas Eve, we have a little digital ditty -- with a holiday twist -- sung to the tune of Rudolph the Red-Nosed Reindeer...
December 22, 2014
As the clock ticks down toward the end of 2014, you're probably busy wrapping presents and wrapping up your marketing plan. But are you ready to kick off your brand and your business in January? Here are a few things to remember as you round out this year's marketing and gear up for 2015...
December 16, 2014
Hanukkah is a holiday filled with fun games, delicious traditional foods, and 8 days of continuous giving. Feeling inspired by the light of the menorah, we're sharing some of our favorite tools to make your online life a little easier. Here are 8 digital marketing gifts in honor of this year's Hanukkah celebration:...
December 8, 2014
Running a small business is difficult. There never seems to be enough time or money to market your company and get the word out about your […]
October 31, 2014
Don’t be spooked by online marketing tools! We’re debunking myths and revealing the truth behind the monsters that go bump in the virtual night...
October 23, 2014
Many small business owners start out solo. Over time, however, you start to wonder – could I get better marketing results if I used a marketing company? But, how do you know when it’s time to stop doing it yourself? Here are five signs that it may be time to hire a marketer...
October 21, 2014
When it comes to digital marketing, there’s a lot to learn from other local businesses, particularly those in your industry. Who’s doing things right? Take a look at what they’re doing and how they’re making it work, and put that to work for your business. Here are 10 things you can learn from the competition about digital strategy:...
October 9, 2014
Millennials also have huge influence over purchasing trends, and represent over $1 trillion in sales. To resonate with them, you must put your faith in following new trends, and commit these 9 Commandments of Millennial Marketing to memory to reach the milk and honey...
October 2, 2014
How are you spreading the word about your campaign? There’s a whole host of digital marketing tools that can help you get your message out in front of a wide audience. From campaign billboards to social networking, online marketing can be a powerful ally in marketing your message....
September 25, 2014
Running a small business keeps you busier than you could have imagined. From designing logos to creating blog content and getting involved in community efforts, there […]
September 19, 2014
It’s that time of the year, where thousands of attendees, marketing and sales thought leaders, and experts gather to transform their business with inbound marketing! HubSpot's INBOUND 2014 conference was held this year at the Boston Convention Center, and Propel Marketing was there to witness all of its greatest moments! We gathered a few insights on INBOUND we picked up from co-founders of Hubspot, Dmarmesh Shah, Brian Halligan, and the Emmy Award-winning television host and media mogul, Martha Stewart. ...
September 18, 2014
Let’s face it, we’re all a little weird. But, did you know that being a weirdo could be the key to growing a successful business? Malcolm […]
September 16, 2014
The INBOUND2014 Marketing Conference kicked off last night in Boston and ThriveHive was there to get insight from the world’s famous marketing gurus. The Boston-based conference […]
September 3, 2014
With Labor Day in the rear-view mirror and the kids heading back to classes, now’s the perfect time to take a fresh look at your digital marketing knowledge. If you’re a little hazy on the details, it’s time to shake the cobwebs loose and go back to school with Digital Marketing 101. We've got you covered with your online marketing refresher course to kick off your fall season...
July 1, 2014
Did you know that 55% of people spend fewer than 15 seconds actively on a web page? This means that most people are skimming and deciding very quickly whether your offer is worth their time. When designing your landing page, here are some best practices to help turn those paid clicks into paying customers....
June 18, 2014
It’s difficult to prioritize tasks that go towards your business’s long-term success. Your inbox gets fuller by the minute, papers pile ever higher on your desk, and […]
June 4, 2014
Paying a low monthly fee to automate your marketing and get customers for your business seems like the Holy Grail nowadays. This is the latest version […]
May 20, 2014
It has happened to all of us—when we’re faced with obstacles, we lose our focus and drive. As an entrepreneur, you’re faced with challenges of every […]
May 8, 2014
Mother’s Day commercials always seem to have a way of making us misty eyed and while consumers are scrambling to make last minute brunch reservations, marketers […]
April 25, 2014
Many of the most successful people out there seem to be perfectionists, or at least that’s how it looks. You know the type- always working, sweating […]
April 3, 2014
Most of us have heard of Bitcoin by now, but what is it? How is it changing the face of business and consumer interactions? The fledgling "cryptocurrency" has many advantages and drawbacks...
March 20, 2014
Successful marketing campaigns are nurtured, not born. Today, there are unprecedented resources and technology available to maximize the advertising and marketing investments of any business. Your marketing mantra should be “Test. Analyze. Optimize. Maximize. Repeat.” to make the most of your small business marketing strategy....
March 19, 2014
Short for Technology, Entertainment, and Design, TED conferences bring together leaders across different industries to inspire and share their knowledge with the public. The TED Talk […]
March 17, 2014
When it comes to your digital marketing strategy, it takes more than luck to make it work. All great plans require time, effort, and a healthy dose of creativity, which is never more true than for online marketing. Whether you’re tweeting, optimizing, or generating leads on your website, it takes more than luck...
March 4, 2014
Your community has supported you from the beginning. They’re your customers, they refer your business through word of mouth, and they want to see you succeed. […]
February 13, 2014
If last year wasn't the year to implement your thorough digital marketing strategy, 2014 MUST be the year you create your online presence. Even a basic understanding of where to start your digital marketing strategy goes a long way. If you’re just getting started, or if you’re just looking for a refresher course, here’s the roadmap to establishing your digital presence...
February 7, 2014
Are businesses missing out on an opportunity to build trust and a stronger online presence through in-person events and face-to-face interactions? Events like trade shows, industry conferences, and community outreach programs all provide excellent ways of meeting and connecting with potential customers. Here are some tips on how to build your online presence with your physical presence, whether hosting or attending an event....
February 5, 2014
With more than 118 million Americans under some type of winter weather alert (and another 8 to 12 inches barreling down on Massachusetts!), we're getting a little snow crazy. We're determined to turn the snow into an opportunity! We compiled 5 things you can do on a snow day to further your marketing strategy and ultimately hit your business goals - while staying warm indoors....
January 17, 2014
Your website absolutely needs an effective call to action if you want to engage your audience and convert visitors into customers. But what does that mean and how do you make it happen?...
November 26, 2013
Just as your dinner table will have some well-loved staples this Thanksgiving, digital marketing has its core elements, too. We might not have the football games, parades, or relatives who indulged just a littttttttle too much on the “apple cider,” but we have the right combination of dishes to make a delicious digital marketing feast...
November 12, 2013
Whether you've been in business for a few months or a few decades, you know the lifeblood of any organization is getting new customers through your door. These days, 97% of people go online to research products and services in their area! Is your web presence driving the business it could be?...
November 7, 2013
A party just isn't a party without good food, a variety of beverages, and a whole heap of different personalities, not unlike your marketing mix. A solid digital marketing strategy incorporates a few different tools and techniques for a well-rounded approach. It’s all about the right mix of people, places, and things to help your party (and your marketing strategy!) be a great success...
October 31, 2013
We know that it’s easy to be spooked by digital media. Here at Propel Marketing, we want to take the fright out of digital marketing for you and provide some helpful tips if you’re just getting started. There’s a lot of good tricks to learn (and some treats!)...
October 17, 2013
The single greatest marketing statement of the 21st century is this: Puppies sell. Puppies represent the ultimate marketing tool. Take a picture of virtually anything with a puppy, and someone somewhere will buy it. Puppies are the ultimate marketing strategy, and they can teach us a few things about marketing...
October 10, 2013
Having a website for your business - no matter the size - is the new norm. From mom and pops to Fortune 500's, people want to know that you have a presence online. While true and important, just throwing a webpage up to have an online presence isn't going to cut it. In the end, a poorly done site can actually end up hurting your online reputation rather than helping it....
October 8, 2013
Crowdfunding raised more than $2.7 billion internationally last year for more than 1 million different projects, worldwide. As the movement gains traction and credibility through positive results, businesses, and potential investors, have begun to see crowdfunding in a new light...
June 19, 2013
Many years ago marketing was a well defined field of study with a well documented marketing process. Today, all of this has changed and marketing has […]
January 7, 2013
It’s that time of year again; the time when people start predicting the big marketing trends for the year. There are a lot of great articles […]
December 3, 2012
Picture this: Your auto is in need of repair, so you call your local dealership and schedule service. Upon arriving, you enter a spacious and clean […]
November 27, 2012
You might have read our recent blog post on word of mouth marketing where we talked about providing a great customer experience. Unfortunately we aren’t all perfect […]
November 8, 2012
The holidays are just around the corner. Have you planned your marketing? If you haven’t, you’re not alone. Many small business owners find themselves in the […]
October 25, 2012
We hear this question numerous times every week from small business owners who want to understand how much money it will take to get more customers […]
October 11, 2012
How do you know that your company’s social media pages are working? Is it by the number of Likes, connections, and followers you have? The number of posts, comments, retweets, and shares you get? What if there was a way to take all those numbers and boil them down to one score? The good news is, there is. It’s called Klout...
October 8, 2012
Columbus may not have set out to discover America, but he stumbled upon it by happy accident. When customers search online for things to do, places to go, and people to see, they’re not setting out to discover your business. They find you by happy accident or, thanks to search engines, by good online marketing...
October 1, 2012
Every successful business owner knows that starting or running your small local business isn’t easy. Every day brings new challenges, from sales and marketing to accounting […]
September 19, 2012
The Peregrine Falcon is one of the most widely spread predatory birds, or raptors, in the world. Their range is prolific across almost every land mass […]
September 19, 2012
Saturday is the first official day of Fall, and that's got us thinking; how do businesses transition from summer to fall in their marketing? Fall means many things to people. For some it's Back to School, for others it's the notion that Oktoberfest is right around the corner... Most importantly, it's Back to Basics for your Business. Follow these simple steps to increase branding and profitability for your business!
September 7, 2012
Have you thought about the success rate of your marketing campaigns? No? Well, call tracking may be the right tool for you. Call tracking has been around for several years, but not many local businesses are utilizing this tool to track the success of their marketing campaigns. This tool allows you to see precisely what you’re getting out of your marketing efforts through the use of a unique local or toll-free number which is separate...
August 15, 2012
Every local business owner communicates with customers on a daily basis, whether it’s on the phone, by email, or in person. Every one of these customers […]
August 8, 2012
A large pizza around Boston usually costs less than $15. If it’s a cheese pizza, the cost of the ingredients is relatively low, so let’s assume […]
June 26, 2012
In today’s day and age, advertising has taken on a whole new meaning. With the internet taking over traditional forms of advertising, a lot of questions are left for the business owner on what to do, how to do it, and the time it might take.
May 21, 2012
As we noted earlier this month, May is National Small Business Month. In addition, the Small Business Administration has designated this week, May 20–26, National Small Business Week.
May 1, 2012
Since 1963, the United States has recognized small businesses and their impact on American culture and economy. The designated month aims to honor the close to 30 million small businesses and the amazing people who run them.
April 27, 2012
Are you using Analytics to get the most out of your website? Google Analytics is tracking software that can provide detailed information about how people found your site, what they did on it, and display data that can help you improve the user experience. When used properly, Google Analytics can increase ROI no matter how you generate revenue.
March 29, 2012
You have built a website and you already have your SEO working the right way. Potential customers are coming your way, but for some reason people […]
March 20, 2012
Ahhh ... the first day of spring. Warmer weather, longer days, flip flops and Spring Cleaning! Not only does Spring Cleaning apply to your closets, but it also applies toward your business. The reasoning behind Spring Cleaning? Clean up, clean out and refresh! How often do you look at your website, google yourself, or check for updated listings? If you’re not doing it weekly, you’re not doing it enough!
February 7, 2012
Today, ThriveHive is excited to release “The Chiropractor Marketing Report”, a detailed look into the current marketing trends in the chiropractic industry based on a survey […]
September 15, 2011
The Internet has changed the way a business can reach its customers. There are always new tools and ways to establish your online presence. However many small […]