February 28, 2020
Ten things you can do to boost awareness of your business within your locale and get more customers through your doors.
February 19, 2020
Before you call it quits for the day, spend your commute home educating yourself. While the number of business and marketing podcasts available is seemingly endless, […]
February 1, 2020
Valentine’s Day is just around the corner and if you’re like most business owners, you’re constantly looking for ways to engage your existing and potential customers. […]
January 13, 2020
Learn how to set up a customer loyalty program so that both your business and customers can experience the benefits.
January 2, 2020
Online marketing may be a little intimidating but it is an absolute must for your business. This post will provide you with the incentive you need to start improving your online marketing now!
December 20, 2019
A holiday gift guide can increase engagement on your website, social media accounts, and in-store—all without spending a dime. Here are six tips to creating your best gift guide yet.
December 17, 2019
These eight tips will enable you to sneak some easy marketing into the busy holiday season so you can capitalize on can't-miss opportunities.
December 16, 2019
Easy ways to use your website, Google business listing, social media, email, and offline channels to promote your business during the holidays.
November 28, 2019
Get more email opens with these attractive subject line examples—for Thanksgiving, Christmas, Hanukkah, New Years, and more!
November 3, 2019
Small Business Saturday marketing ideas to promote your business, attract shoppers, and get more customers.
October 17, 2019
Make use of November observance days, awareness causes, and holidays to creatively market your business!
June 2, 2019
Small business owners often have a tight marketing budget. This can be tricky for when you’re trying to promote your business. While you’re figuring out your budget, there […]
May 10, 2019
As National Small Business Week comes to a close, we thought this would be a great time to talk about engaging in your larger community. Engaging […]
May 8, 2019
Now that you have your promotions underway, it’s time to talk about showing some love to the most essential part of any business: your customer. Your […]
May 6, 2019
Happy National Small Business Week! Go ahead and give yourselves a pat on the back for all the hard work you’ve done to build your business. […]
April 4, 2019
Ways to promote a new product or service for small businesses to get new customers and sell more.
April 2, 2019
As a fitness business owner, your schedule gets booked fast. Keeping up with classes, clients, trainers and maintaining your facility doesn’t allow much time for a […]
March 16, 2019
Every business needs a marketing strategy, but no two businesses are alike. There are no one-size-fits-all strategies for marketing your business, but there are some key […]
February 25, 2019
Every business has competitors. Depending on your industry and your value proposition, you may be in a Thunderdome-style war of all against all, or you may […]
February 18, 2019
Many small business owners mistakenly think they can succeed with an on-the-fly approach to marketing. Others think they can get away with using just one channel […]
February 17, 2019
The dreaded plateau. Most small businesses experience it at some point. You’ve seen revenues increase as you reach more and more customers until you eventually see […]
February 15, 2019
Successful small business marketing—or any marketing, for that matter—involves planning. It encompasses the deliberate setting of and progression towards goals. It revolves around strategy. So what […]
January 17, 2019
When building a brand, one of the most important things to consider is the tone of voice and frequency you want to maintain. Brand and marketing […]
January 11, 2019
If you’ve been in business for any length of time, you have probably heard the phrase “unique value proposition.” You may have dismissed it as yet […]
January 10, 2019
Want your small business website to attract visitors, generate leads, and produce new customers? Consider 10 ways you can improve your site to make that a reality.
January 9, 2019
The New Year is here. What’s going to be happening in the world of small business marketing? Google of course, as well as personalization, more automation, […]
January 2, 2019
With 2019 upon us, you are probably looking to make some changes to your productivity and organizational toolkit. The start of a new year provides a […]
December 27, 2018
Email marketing continues to reign as one of the most effective ways to build an audience and convert it into a client base. In order for […]
November 13, 2018
Business growth contributes to longevity. This is especially true in the case of small businesses, 70% of which don’t survive their tenth year in business (Source: […]
November 6, 2018
Updating or editing your Google listing isn’t difficult, but many business owners overlook it. There is a lot more value in your online business listing than you think.
November 1, 2018
Growth is oftentimes one of the hardest challenges many small businesses face today. Not because they lack the necessary talent to get there, but because they […]
August 31, 2018
Digital marketing. Even though you know it’s essential to the success of your business, it’s something you’re hesitant to dive into head first. With so many […]
August 17, 2018
This post was written February 23, 2016 and updated August 27, 2018
July 16, 2018
As a small business owner, you want to stand out from the pack. Having a well-known brand or business name is important in finding and retaining loyal customers. […]
July 12, 2018
Marketing consulting can really help guide a small business on its growth trajectory, but many small business owners are hesitant about looking for consulting help because […]
June 16, 2018
Marketing your small business online is no small task. There are many elements that come into play to create an effective strategy. Consider some important best […]
June 13, 2018
We all wish we could go viral on social media, and small business owners are no exception. How great would it be to get worldwide exposure […]
June 6, 2018
You probably know that you should have some kind of marketing plan for your business. However, if you’ve never put one together before, it can be […]
May 30, 2018
The process of marketing your small business can be confusing. You may find yourself asking: where do I start? What are the best marketing activities to […]
May 28, 2018
As a small business owner or manager, you have enough to do as it is with simply running your business. However, marketing your business is just […]
May 26, 2018
Did you make any resolutions this year? If the cliché resolutions for most people are things like eating healthy and getting fit, then typical resolutions for small businesses are to get more customers and make more sales. They’re the basic aims of any business hoping to grow. How will you reach your business goals? Here are 16 ideas for achieving your business goals in 2016!...
May 21, 2018
In today’s day and age, a time of stifling competition, it is essential that businesses stand out. This holds even truer for small businesses, who are […]
May 5, 2018
It’s go time! Your marketing campaigns have paid off and you’ve been inundated with fresh leads to hopefully turn into sales. That last part hinges on […]
May 1, 2018
One thing that will never disappear from your to-do list: Find a way to get more customers. If this isn’t constantly at the back of your […]
April 20, 2018
Business cards (a tried and true offline marketing method) have long been a staple keepsake for any business owner to have. Today, they’re just as important […]
April 7, 2018
When you send a solid marketing email to your subscribers, you expect them to take some sort of action. It can be either to buy your […]
March 28, 2018
Customers are the lifeblood of every business. Whether you’re a small startup that’s just beginning to gain some traction or a large corporation with years of […]
March 23, 2018
With many traditional marketing strategies losing their potency towards newer generations, businesses need to start thinking outside of the box. Though it’s been around as long […]
March 12, 2018
Have you thought about hosting a webinar? You’re likely aware that they’re great for engaging with your audience. Not to mention nurturing prospects in the consideration […]
February 18, 2018
Running a small business is a challenge that brings many rewards—especialy when you start to see the results of your marketing efforts in the form of […]
February 18, 2018
Marketing at its core, is all about generating leads for your business through a variety of ways, such as via a contact form request for further […]
February 16, 2018
Trust. It’s a strong word that not only applies to the relationships you have with family and friends, but also the relationship your brand has with […]
February 5, 2018
While finding customers for your small business is good for growth, finding the right customers is essential. The right customers are the ones who will stick […]
February 1, 2018
Your goal as a business owner is to use every asset at your disposal to the max. This means that if you have a brick and […]
January 14, 2018
There are so many different outlets to get your business “out there” into the online world, which is so very important these days. Listings, Local pages and Social Media are just a few of the many options. Maybe you have a website, but what else are you using to get noticed? What do you need to excel? What can you do to be the best? Get started building your online presence with three easy tools...
January 9, 2018
Referral marketing. Has your company been tapping into this powerful lead generation source? If not, now is a great time to get started. When you solely […]
January 2, 2018
Whether you’re using your landing page to make direct sales or gather emails from leads, it is one of the most crucial steps in the conversion […]
December 15, 2017
Happy Holidays from ThriveHive! Growing a business is incredibly rewarding but we know the challenges and struggles that come with it. Here’s a lil’ video we made […]
December 15, 2017
Daily deal sites like Groupon or Living Social have gained popularity with consumers across the board. These sites introduce consumers to companies and services they previously […]
December 14, 2017
No doubt you’ve heard it said before that such and such is “trending.” Perhaps you even check out Twitter’s Trending Topics from time to time. But […]
December 5, 2017
It’s important to prepare yourself for marketing in 2018 in three different ways. First, look back on what worked in 2017. Even though there will be trends […]
December 5, 2017
As this year ends and another year approaches, you should be looking back on what was successful this past year as well as looking ahead at […]
November 30, 2017
You need them, your competitors need them, and any business in existence needs them. Everyone is looking for the same thing – new customers. They’re the […]
November 28, 2017
For most small business owners, marketing their business is a bit of a conundrum. With the multitude of both digital and offline channels, how do you […]
November 23, 2017
For many businesses that have been around for a while, the idea of digital marketing causes angst. On the one hand, digital sounds great! Things will […]
November 21, 2017
Marketing for small businesses is difficult. Knowing what to do or where to start can be overwhelming and confusing. What works for one business may not […]
November 15, 2017
Word-of-mouth marketing is not something that happens by chance. Different than naturally-occurring word-of-mouth, this form of marketing is prompted, guided and encouraged by businesses. How can […]
November 14, 2017
So you've got a killer website or a fancy landing page. You've driven customer traffic to those pages through witty campaigns and solid strategy. Next up? The contact form. Soon you’ll be rolling in potential clients. But wait... customers aren't filling out your form! After all that hard work getting visitors to your site, you're not getting leads that you can nurture into customers. What makes a contact form work? More importantly, what doesn't work? Here’s why your contact form isn't generating any leads...
November 6, 2017
It takes time and resources to cultivate brand advocates for your business. However, many business owners underutilize the brand advocates who are inherently a part of […]
November 6, 2017
Digital marketing is not a set-it-and-forget-it solution. It needs consistent attention, in the form of regular maintenance, fresh new ideas, and page updates. Does this mean that […]
November 6, 2017
You’ve heard that having a static presence is no longer enough. You know that the world of digital marketing is vast and dynamic, and week after […]
November 1, 2017
The idea of developing a unique approach to each company’s marketing is not new. This is how every large business handles its marketing. After all, if […]
November 1, 2017
Marketing your business is no easy task. The online world is vast and overwhelming. Put the two together, and online marketing becomes a monster that you […]
October 28, 2017
Whatever product or service you offer, the one thing that all businesses need to survive and thrive is steady sales growth year over year. There are […]
October 25, 2017
Lead nurturing is the process of meaningfully engaging with buyers at every stage of the sales funnel and throughout each phase of the buyer’s journey. This […]
September 25, 2017
Where there is business growth, there is marketing; but where there is marketing, there is not necessarily a growing business. There is a plethora of options […]
September 24, 2017
Marketing for the new business owner is overwhelming. You have a limited budget and limited time. Where do you start? Email, snail mail (does that still […]
September 23, 2017
The team at Propel is certainly guilty of loving the Fall. From sweater weather to pumpkin spice lattes we love all these Fall favorites. You don’t have to be in New England to take advantage of all Fall has to offer. Take inspiration from the season and put it into one of our other favorite staples - your content!...
September 22, 2017
Many users still think of LinkedIn as the place you go when you’re thinking about a making a career switch, but savvy businesses and marketers realize […]
September 21, 2017
One of the challenges faced by many small businesses is that of competing with bigger businesses in the world of marketing. Big businesses have large amounts […]
September 20, 2017
10 affordable ways to get found, generate leads, raise awareness, and obtain customers for your business.
September 18, 2017
The value of good press is undeniable: improved website traffic, loyal client base, new customers, and an edge over your competitors. It’s no wonder top brands […]
September 17, 2017
As a business owner, you are constantly being asked what you do or what your business does—in your day-to-day conversations, on the train, in line at […]
September 16, 2017
Are you using every trick in the book to grow your small business? Probably not. There is no such book, and even if there were, you […]
September 15, 2017
In today’s competitive market, starting a small business is hard enough, let alone growing it. Small business owners have to juggle historical information, current priorities, future […]
September 14, 2017
Google Alerts is an online tool that allows you to monitor your online presence and business reputation. Since its inception, however, Google has made several changes while […]
September 8, 2017
Contests make for successful social media campaigns because they can help facilitate a number of goals. They can help you to find new followers and customers, keep […]
August 29, 2017
Having a great product or service is step one. After that, you have to find a way to poetically string together groups of words to not […]
August 21, 2017
If you want your business to stand out and succeed in our noisy, competitive world, you need an edge. That edge, or competitive advantage, comes from […]
August 20, 2017
Your business website isn’t just for show. It is more than a fancy business card or digital brochure. The purpose of your website is to convert […]
August 18, 2017
There are a few variations of how marketing funnels are defined, but at the end of the day they all seek to accomplish the same thing: […]
August 14, 2017
Owning a small business means that you end up wearing several hats to keep your shop up and running – owner, bookkeeper, clerk, IT support, maybe […]
August 13, 2017
Buyer personas are an essential part of marketing your business. They allow you to enhance your relationship with your target audience, further hone your brand identity, […]
August 8, 2017
As a business owner you want to have your brand out there for the public to see, and hopefully, engage with. A lot of businesses use […]
August 7, 2017
With the modern emphasis on digital marketing, it is often believed that content marketing is a newly-conceived marketing strategy. However, content marketing has been around for […]
August 3, 2017
As a small business owner, you are always looking for the next unique idea or trend to send you over the edge and stand out from […]
August 1, 2017
Lead generation is the process before the sale. This process captures the interest, and hopefully the contact information, of potential customers. Lead generation is important because […]
July 31, 2017
It goes without saying that our mission here at ThriveHive is to help business owners grow their business. It therefore also goes without saying that we […]
July 27, 2017
It’s National Intern Day! In celebration of our hardworking group of summer interns (and their final day of work tomorrow!) ThriveHive has decided to share some […]
July 25, 2017
While maintaining a positive business reputation has always been a very professional task, the trends and technology of the twenty-first century have added a personal element to […]
July 21, 2017
Millennials are officially in the workforce, accounting for over one-third of the working population. Not only are they the largest group of people in one generation, […]
July 10, 2017
With so many options out there—Facebook, Twitter, Instagram, Linkedin, Pinterest—it can be hard to determine which social media platform to use for marketing your business. For small […]
July 3, 2017
Independence Day, or the 4th of July, is the most important (and fun!) holiday of the summer. All businesses big and small can connect with their […]
June 21, 2017
Once you’ve achieved a level of success within your small business and feel prepared to open yourself to the advantages—and challenges—of expanding your brand, you will […]
June 19, 2017
For any business, no matter how big or small, lead generation is highly important to its success. Lead generation brings potential customers to your marketing funnel, […]
June 14, 2017
Being a small business owner is a stressful job; while rewarding, the immense and often overwhelming responsibility can adversely affect your business and your own personal […]
June 13, 2017
Success. Everyone wants it, everyone has the potential to get it but, not everyone is able to become the next Bill Gates. So, how do you […]
June 13, 2017
One of the biggest challenges a small business owner faces is keeping up with big businesses. These larger companies—with their big marketing budgets and bulk purchasing […]
June 12, 2017
Effective marketing and customer satisfaction for your business require you to understand what drives your target audience. While the members of this group share much in common—interest […]
June 9, 2017
Owning and operating a small business requires a lot of physical effort, mental energy, and creativity. It’s important for you to be operating at your optimal […]
June 7, 2017
The idiosyncrasies of small business operation make achievement rewarding, but the slow progress and complications encountered along the way can propagate a negative mindset that is […]
June 6, 2017
Businesses across the country are making efforts to become more eco-friendly. Choosing to be more eco-friendly not only helps the climate, but also the productivity of […]
May 31, 2017
Having a big sign on a busy physical location used to be enough to attract potential customers to your business. Today, a good marketing footprint still […]
May 29, 2017
June is upon us and we’ve got a new batch of 10 ways to promote your business through creative marketing and blog ideas. Round out the […]
May 27, 2017
Effective marketing isn’t just about showing the value of your business. It’s also about distinguishing yourself from your competitors, and helping buyers to confidently choose you […]
May 24, 2017
In today’s interconnected digital world, online reviews hold more power than ever. In fact, they can make or break a small business. Positive reviews can build […]
May 22, 2017
Unless you have an e-commerce business where your website visitors can become customers directly on your website, you may find it challenging to get more customers online. […]
May 22, 2017
Customer loyalty is worth its weight in gold to your business. With the convenience of the Internet, consumers have more access to your competition now than […]
May 17, 2017
Did you know that the average consumer travels through a predictable decision-making process before they buy a product or service? This path has general commonalities across industries and […]
May 15, 2017
One of the most common mistakes we see small business owners make is that of trying to go from a first contact directly to a sale. […]
May 10, 2017
Promotional merchandise, also known as swag, is everywhere: on pens, magnets, key chains, mugs, frisbees, backpacks, T-shirts, and the list goes on. Even though promotional items […]
May 10, 2017
In today’s digital age, it’s absolutely necessary to know how to generate leads for your business online. However, this doesn’t mean you should completely replace all […]
May 3, 2017
Every business needs to generate leads on an ongoing basis to maintain a healthy funnel and customer base. In the good ‘ol days of business marketing, […]
April 30, 2017
May is upon us and marks the beginning of warmer weather and spring holidays! Here are some fresh ideas for your marketing and blogging efforts for […]
April 25, 2017
Hosting events is a smart, effective and fun way to build customer loyalty for your business and to attract new customers. There are countless types of […]
April 24, 2017
National Small Business Week is a time to recognize high achieving entrepreneurs, and to raise awareness for the role that all small businesses play in our […]
April 24, 2017
National Small Business Week is a week dedicated to hard-working small business owners across the country. Awards are given to entrepreneurs for their achievements, and awareness […]
April 10, 2017
Using events to promote your business is one of the most traditional ways to get your name out there and connect with your local market. However, […]
April 10, 2017
If you have spent any time at all researching a product online, then there’s an almost 100% chance you have experienced some form of retargeting—even if you […]
April 7, 2017
Time and money are two things that everyone needs more of. Figuring out where to devote time and money in your marketing efforts can be a challenge. […]
April 5, 2017
Call tracking has been around for several years, but not enough local businesses are utilizing this nifty tool for marketing. In this post we’ll go over what […]
March 30, 2017
Get started on promoting your business for the Spring and Spring Holidays with these marketing and blog ideas for the month of April. For more ideas […]
March 22, 2017
While there are many ways to save money with your small business marketing, there are some costs that are inevitable. It’s impossible to market and grow your […]
March 13, 2017
If you want your business to grow, you need to create a marketing budget. As a small business, you may think you don’t need a budget […]
March 8, 2017
Optimizing your website’s searchability is a necessity for getting on the first page of Google, let alone getting found online. One of the best ways to ensure you’re […]
March 1, 2017
The amount that a company should spend on marketing varies according to several factors, including stage of growth, speed of growth, industry, resources available, and more. Needless […]
February 7, 2017
Marketing your business is an investment of time, money, effort, and grit. It is important to invest in your activities so that you can get the […]
February 7, 2017
Finding the right customers for your business is crucial to its success. When you concentrate on the people who are most in need of or interested […]
January 25, 2017
Landing pages offer many benefits to businesses, but their chief purpose is to facilitate conversions. A conversion is the completion of any action by a current […]
January 11, 2017
Location-based marketing focuses on reaching your target audience in the right place. It is not a new practice, as people have always known to strategically focus on […]
January 7, 2017
Online marketing is one of the best ways for small businesses to succeed and grow. As technology continues to advance, so too will online marketing tactics, […]
January 3, 2017
Your competitors are businesses that may deter people in your target audience from choosing you. While this immediately makes them seem like the enemy, the truth is […]
December 22, 2016
Growing your business requires you to be constantly learning about it and making necessary adjustments. However, you can only grow and improve so much when you […]
December 13, 2016
One of the main reasons why it’s important for companies to have competitors is because it keeps businesses on their toes. Why are they on their […]
November 29, 2016
While it’s important for companies to have competitors, it’s equally as important to set yourself apart from them. Standing out from your competition isn’t necessarily about snatching […]
October 10, 2016
As a business owner with a small marketing budget, collaborations with bloggers and local influencers can be an effective, cost-efficient way of marketing your business. But, […]
October 5, 2016
Growing your business involves engaging more people, so as to build your audience and attract more customers. However, simply putting your business in front of people […]
September 14, 2016
This post goes over the six key elements of guerrilla marketing strategies to keep you in line with your your business’s brand and goals.
September 7, 2016
A niche market strategy serves to help you to find a profitable niche for your business, to properly serve and market to that niche, as well as to maintain other aspects and values of your business. This article provides some guidelines to consider when forming your niche market strategy.
August 31, 2016
Good landing pages have an attractive offer and strong call to action that is targeted toward the user. This post will go over the elements that make a good landing page, and how to align each one for campaign success
August 31, 2016
You never get a second chance to make a first impression. This statement rings truer now than ever when trying to create the best subject lines […]