August 17, 2017

How to Generate Leads With Social Media

So, you’ve got a business and now it’s time to start expanding your lead generation efforts. Social media has become such a large part of everyday life, […]
August 1, 2017
Elements of an Effective Lead Generation Strategy

Elements of an Effective Lead Generation Strategy

Lead generation is the process before the sale. This process captures the interest, and hopefully the contact information, of potential customers. Lead generation is important because […]
January 25, 2017

How to Use Landing Pages for Your Business

Landing pages offer many benefits to businesses, but their chief purpose is to facilitate conversions. A conversion is the completion of any action by a current […]
October 12, 2016

Examples of Call to Action Phrases

A call to action is an invite to members of your target audience to engage with your business in some way, shape, or form. Calls to […]
September 7, 2016

Best Practices for Landing Pages

While there is no one magic formula for the perfect landing page, there are certain design and marketing fundamentals that every landing page should follow. This article provides 11 best practices for landing pages that can guide you toward getting the best results.
August 31, 2016

What Makes a Good Landing Page?

Good landing pages have an attractive offer and strong call to action that is targeted toward the user. This post will go over the elements that make a good landing page, and how to align each one for campaign success