December 18, 2014

Psychology of Facebook 101

Psychology of Facebook 101: Bringing it back to human fundamentals with your Facebook posts. Facebook business pages should be used to make fans feel like they’re part of an active, engaging, and interesting community. And what better way to make a fan feel included and engaged than to start thinking and feeling like a fan? Put on your psychology caps and let’s get started!...
June 24, 2014

Facelift for Facebook Business Pages

This March, Facebook announced upcoming changes to Business Pages and they’re finally here! With streamlined views and easier-to-access data, the new design of business profiles on Facebook is a win-win for consumers and business owners alike....
June 18, 2014

Facebook’s New Context Cards: What You Need to Know

Facebook has rolled out their new Context Cards on their iOS application. This new feature aims to make check-ins and activity-based updates more social, providing detailed information and shared interests right in your News Feed. What does this mean for businesses?...
May 1, 2014

Facebook Ads and Reaching Your Audience

Curious about how to put Facebook Ads to work for your brand? Advertising on Facebook is a fantastic way to reach both current and potential future customers, for as little as a dollar a day. Here’s everything you need to know to get started with Facebook ads today!...
April 29, 2014

In the News: Facebook’s Business Manager

Just yesterday, Facebook officially launched their Business Manager, a tool which allows you to run multiple campaigns and assign roles to multiple managers, all through one interface. With a few different campaigns and multiple social media marketers, keeping your Facebook business page organized and coordinated can be tricky... until now!
April 7, 2014

Facebook Video Advertising

Just a month into the launch of Facebook’s new video ads, we take a look at how they work and how to make them work for you...