March 8, 2017

Where (and How) to List Your Business Online

Online directories are a key player in your small business growth. They help to develop your business reputation, increase your online visibility, and place you in […]
February 14, 2017

How Much Does it Cost to Advertise on Facebook?

With its versatility and widespread use, Facebook has become an effective channel for businesses of all shapes and sizes to connect with current and potential customers. Many […]
October 7, 2016

10 Facebook Advertising Tips

Facebook advertising leverages the benefits of social media and the power of advanced targeting to expand your reach, obtain leads, and gain more customers. It uses […]
August 8, 2016

Targeting Ads on Facebook

The Facebook Ads platform offers a number of approaches to targeting your ads. You can target your ads based on interests or demographics; or you can target your ads based on stage of engagement with your business or position in your sales funnel. This article goes over are four types of audiences that you can create using the Facebook Ads platform.
July 13, 2016

Does Facebook Advertising Work?

Whether you’re a software solution, a traveling service, a brick and mortar shop, or have an online store, there are many benefits of Facebook advertising. With the various kinds of Facebook ads out there and the multiple objectives to choose from, the benefits of Facebook ads can be very specific to your product or service or business goals; but there are some general Facebook advertising benefits. Here are four benefits of Facebook advertising that apply to businesses universally.
July 1, 2016

6 Ways to Improve Your Facebook Ad Images

Facebook ad images play a crucial role in the effectiveness of the ad. Yet they have some stiff competition, as they are sandwiched between images of friends, pets, cute kids, and cool places. This post describes six ways to improve the effectiveness of your Facebook ad images, and some businesses to which they are most applicable.