October 14, 2015

The Makings of a Great Email Campaign

Every recipe has a list of required ingredients, but what truly makes the difference is quality ingredients and the patience to follow the process carefully and correctly. Your digital marketing is no different. The success of your marketing campaigns depends entirely on the quality of the messaging you deliver and your ability to follow best practices to achieve your goals. So what makes a great email?...
October 12, 2015

How Professional Email Signatures Can Make Email Blasts More Effective

In the modern age, almost all of our communications have moved into the digital realms. We’re swapping out phone calls for texts and social media networks […]
August 4, 2015
6 Foolproof Ways to Get Customer Email Addresses In Store

6 Foolproof Ways to Get Customer Email Addresses In Store

For any small business, obtaining customer contact information and email addresses can be tough to do. Email is a great way to keep in touch with former […]
May 26, 2015

The Golden Rule: Direct Email Edition

We have all heard the expression before - “quality over quantity” - when it comes to many things in life. Sending emails to your customers is no different. Each and every one of us is a consumer, so why not treat your clients how you would like to be treated? Consider this Golden Rule not just in your shop, but in your marketing as well....
April 2, 2015

So You Sent an Email – What’s Next?

So your email marketing campaign went out. You saw an increase in website traffic, in Facebook views, and additional calls started rolling in. How do you keep the conversation going? Learn from your data, repurpose your creative, and take the next steps to make the most of your campaign!...
March 19, 2015

Subject to Change

When it comes to email marketing, the importance of the subject line cannot be overstated. In 50 characters or less, you’re tasked with conveying a message that’s, at the very least, difficult to ignore. But between balancing brevity, avoiding spammy words, and creating intrigue, there's a lot to juggle. Embrace the simplicity of the task at hand and hint at what’s to be found inside to build interest and leads!...