March 12, 2020
Ways to Segment Your Email Lists

Ways to Segment Your Email Lists

Email marketing used to be all the rage but with the popularity of social media on the rise, small businesses tend to forget how powerful email […]
February 1, 2020
5 Last Minute Ideas for Valentine’s Day Marketing

5 Last Minute Ideas for Valentine’s Day Marketing

Valentine’s Day is just around the corner and if you’re like most business owners, you’re constantly looking for ways to engage your existing and potential customers. […]
April 4, 2019
9 Ways to Promote a New Product or Service

10 Ways to Promote a New Product or Service

Ways to promote a new product or service for small businesses to get new customers and sell more.
January 22, 2019
Free Tools for Email Subject Lines

7 Free Subject Line Tools to Boost Your Email Opens

Research has long proved that your subject lines can be the difference between your emails being opened, immediately trashed, or sent straight to the spam folder. Here […]
January 15, 2019
Example Emails for Small Business Owners (1)

25 Email Templates for Small Business Owners

The objective of your emails may be simple, but coming up with the content for them never is! We know the struggle, so in addition to […]
December 26, 2018
How to Succeed with Email Marketing in 2019

How to Succeed with Email Marketing in 2019

December 10, 2018
10 Tips for Writing Marketing Emails that Convert

How to Write Marketing Emails That Convert

There’s nothing worse than spending time and effort on marketing emails but getting nothing back. “What am I possibly doing wrong?” you think. It may come […]
November 23, 2018
What is Newsletter Marketing?

What Is Newsletter Marketing?

Many types of marketing, like traditional advertising, try to get the audience’s attention by interrupting them when they are in the middle of some other activity […]
September 24, 2018
Examples of Effective Email Marketing Campaigns (1)

Examples of Effective Email Marketing Campaigns

September 4, 2018

10 Reasons to Have an Email Newsletter For Your Small Business

August 9, 2018
What Are Drip Emails and How Do They Work?

What are Drip Emails and How Do They Work?

July 20, 2018
How to Grow Your Email List

How to Grow Your Email List

June 26, 2018
How to Write Emails to Customers

How to Write Emails to Customers (with Examples)

May 30, 2018
10 Ways to Connect with Your Customers through Email

10 Ways to Connect with Your Customers Through Email

May 14, 2018
6 Small Business Marketing Strategies that Work (1)

7 Small Business Marketing Strategies that Work (with Proof)

May 9, 2018
10 Reasons to Use Email Marketing for Your Small Business

10 Reasons to Use Email Marketing for Your Small Business

For small businesses like yours, email marketing is still the most effective way to reach and engage your customers. It’s inexpensive, personal and gets seen. If […]
May 5, 2018
Email Newsletter Subject Lines- Tips, Ideas, and Best Practices (1)

Email Subject Lines: How to Write Good Ones!

April 7, 2018
Email Landing Page Tips and Examples to Increase Conversions

4 Email Landing Page Tips to Get More Conversions

When you send a solid marketing email to your subscribers, you expect them to take some sort of action. It can be either to buy your […]
March 8, 2018
Constant Contact Alternatives (2)

ThriveHive vs Constant Contact: Finding the Best Email Marketing Solution for Your Business

February 13, 2018
Email Marketing Ideas

10 Email Marketing Ideas for Business

January 16, 2018
Does Email Marketing Still Work?

Does Email Marketing Still Work?

If you’ve spent any amount of time around business owners or marketers, you’ve no doubt heard the wild claim that “email is dead”. With open rates […]
December 8, 2017
creative newsletter names

Creative Newsletter Names

November 14, 2017
How to Improve Email Open Rate

10 Ways to Increase Email Open Rate

How many emails do you think flood the inboxes of your valued prospects and loyal customers each day? Just like you, there are tens of thousands […]
November 6, 2017
How to Write Promotional Emails

How to Write Promotional Emails

October 31, 2017
Power Words for Powerful Emails

Power Words for Powerful Emails

When email inboxes are flooded with promotions, campaigns, and news, it can be hard to get heard above the din. How do you get noticed in a sea of messages? The first step is in the subject line. You've got one shot to grab attention and get people interested in what you have to offer. So what goes into a strong email subject line?...
October 18, 2017
Email Marketing Subject Line Dos and Don'ts

Dos and Don’ts of Marketing Email Subject Lines

Compared to social media platforms, live chat bots, and project management applications,  the term “email” seems outdated. However, email marketing still works. That is, if you […]
October 12, 2017
Types of Email Newsletters and Lists

Types of Email Newsletters and Lists

Many people hear “newsletter” and think of a physical letter they get in the mail every year that they don’t read. However, email newsletters are a […]
September 27, 2017
Secrets to an Effective Email Marketing Campaign

8 Secrets to Effective Email Marketing

With the tools and platforms available today, it is easier than ever to create email campaigns to target consumers and convert them into customers. If you […]
September 23, 2017
Email Marketing Metrics that Matter

How to Measure the Success of Your Marketing Emails

Email marketing is one of the most effective marketing methods that exists today, but that doesn’t mean that any marketing email you produce is going to […]
September 14, 2017

How to Create Catchy and Effective Email Subject Lines

September 9, 2017
great email subject lines

40 Great Email Subject Lines

September 8, 2017
What Makes a Good Marketing Email?

What Makes a Good Marketing Email?

Marketing emails are an easy and effective way to stay top of mind with current and potential customers. They’re inexpensive, action-oriented, and guess what? Everyone checks […]
August 30, 2017

11 Email Marketing Tips to Drive up Your Lead Conversion

Many businesses do well at generating leads, but it can’t just stop there. Your leads need to be carried further down your funnel. The question then […]
May 31, 2017
53 Monthly Email Newsletter Topics and Ideas

53 Monthly Email Newsletter Topics and Ideas

Email newsletters are one marketing activity that business owners know they should do but procrastinate doing. What should you write about? What kind of things are […]
May 24, 2017
Email Newsletter Tips

5 Tips for Getting the Most Out of Your Email Newsletters

Newsletters are just one of the many forms of email marketing that keep interested individuals and customers engaged with your business. You can provide information, delight readers, […]
May 8, 2017
What to Put In Your Email Newsletters

What to Put in Your Email Newsletters

March 30, 2017
april marketing blog ideas

April Marketing & Blog Ideas

Get started on promoting your business for the Spring and Spring Holidays with these marketing and blog ideas for the month of April. For more ideas […]
March 29, 2017

Call to Action Examples for Email Signups

March 28, 2017

How to Optimize Your Marketing Emails for Mobile

Just a few short years ago, it was not considered mission-critical to optimize your marketing emails for mobile device delivery. Now, as people have become attached to […]
March 22, 2017

Why Email Marketing?

Perhaps the real question for this article should be: Why not email marketing? Many businesses and organizations have diversified their marketing strategies by heavily engaging in […]
March 20, 2017

15 Benefits of Email Marketing

March 14, 2017

14 Email Marketing Campaign Best Practices

Email Marketing continues to evolve with the times and remains the workhorse of digital marketing. As one of the most direct routes to your target audience, email […]
March 13, 2017

Email Marketing 101 for Small Business

Effectively running a small business requires executing certain fundamentals to insure that you not only survive, but thrive and grow. Taking care of your accounting functions, […]
February 21, 2017

Email Lead Generation: Tips and Tactics

October 26, 2016
3 Types of Influencer Marketing Campaigns to Promote Your Small Business

13 Small Business Email Examples and Templates

September 14, 2016

How to Create an Email Newsletter

Where do I start? That might be the question that you are asking now that you have decided to try an email blast, also known as […]
August 31, 2016
Best Subject Lines for Email Marketing

Best Subject Lines for Email Marketing

You never get a second chance to make a first impression. This statement rings truer now than ever when trying to create the best subject lines […]
August 10, 2016

Ways to Collect Email Addresses for eBlasts and Newsletters

For small business owners in any industry, eBlasts and newsletters are a great way to keep your product or service at the forefront of current and […]
July 12, 2016

What to Do When Business is Slow

Not every small business has an audience that can use its products and services year-round. This means that when things slow down and the rush is […]
June 16, 2016

Father’s Day Marketing Ideas

If you find yourself struggling to stay busy as the beginning of Summer arrives, you might not even be aware of all the holidays and marketing […]
June 14, 2016

Running a Successful Booth at a Craft or Trade Show

Whether you’re at an expo with hundreds of vendors or a small local craft fair, the strategy behind running a successful booth is the same. When […]
April 28, 2016

Examples of Effective Calls to Action

If only revenue were generated simply from customers opening emails or visiting websites alone. We’d all be running multimillion dollar businesses if that were the case. […]
April 6, 2016
5 Free Ways to Promote an Event

5 Free Ways to Promote an Event

Do you remember what it felt like to have a birthday party as a kid and be terrified that no one would show up? Hosting an […]
March 28, 2016

How to Write Effective Email Subject Lines

You already know that email marketing is important. Perhaps you have an email list and send out newsletters. But many people struggle with writing subject lines. […]
March 8, 2016

36 Email Newsletter Topic Ideas

Email newsletters are essential for converting leads into customers. Just one email can take someone from a curious bystander to a loyal customer for your business. But writing […]
February 19, 2016
email subject lines for sales

45 Best Email Subject Lines for Sales

Whether you run a product-based or service-based business, promotional email subject lines can be some of the trickiest to write. With high-tech spam filters, separate promotional […]
February 16, 2016

5 Essentials To Know about Email Etiquette

An email can never replace the value of a face-to-face meeting, or the direct clarity of a quick phone call. However, with the vast majority of our communications happening electronically, it's important to know the best way to be heard. Your message can easily be lost - or ignored - if there are many recipients, glaring errors, large attachments, or an excess of information. If an email is the best solution for reaching your customers, follow these 5 tips for Email Etiquette...
February 14, 2016
Email Mareting No Spamming Image

10 Golden Rules for Email Blasts

Even in this age of social media, emails remain one of the most efficient and effective ways to reach your contacts. So whether you’re looking to […]
January 6, 2016

Email Marketing Subject Lines

The holidays are over, New Year’s Eve was celebrated with a bang, and a fresh start is finally here. Make 2016 the year you make full […]
December 30, 2015

How to Collect Email Addresses to Grow Your Email List

Email marketing is a vital tool for businesses, and can make a huge difference in your yearly revenue collection. Companies worldwide use email marketing to great […]
December 28, 2015

Tips for Writing Effective Emails

When it comes to your business, mastering email communication is integral to success. In terms of your marketing strategy, writing effective emails is essential to seeing […]
November 20, 2015

What is an Eblast, Email Blast, or Email Newsletter?

The use of email marketing continues to grow as many companies recognize the great effect of this direct marketing strategy. For a much lower cost than with […]
November 10, 2015

5 Examples of Professional Email Signatures

Email is a key communication tool in today’s day and age. For any professional, regardless of their industry, email will be the way the majority of […]
October 23, 2015
Email Subject Lines Best Practices

Email Subject Lines Best Practices

In today’s day age of email marketing is of more importance than ever. We’ve swapped phones for Facebook and pen and paper for a keyboard. That’s […]
October 19, 2015
Subject Lines for Networking and Introduction Emails

Subject Lines for Networking and Introduction Emails

October 14, 2015

The Makings of a Great Email Campaign

Every recipe has a list of required ingredients, but what truly makes the difference is quality ingredients and the patience to follow the process carefully and correctly. Your digital marketing is no different. The success of your marketing campaigns depends entirely on the quality of the messaging you deliver and your ability to follow best practices to achieve your goals. So what makes a great email?...
October 12, 2015

How Professional Email Signatures Can Make Email Blasts More Effective

In the modern age, almost all of our communications have moved into the digital realms. We’re swapping out phone calls for texts and social media networks […]
August 4, 2015
6 Foolproof Ways to Get Customer Email Addresses In Store

6 Foolproof Ways to Get Customer Email Addresses In Store

For any small business, obtaining customer contact information and email addresses can be tough to do. Email is a great way to keep in touch with former […]
May 26, 2015

The Golden Rule: Direct Email Edition

We have all heard the expression before - “quality over quantity” - when it comes to many things in life. Sending emails to your customers is no different. Each and every one of us is a consumer, so why not treat your clients how you would like to be treated? Consider this Golden Rule not just in your shop, but in your marketing as well....
April 2, 2015

So You Sent an Email – What’s Next?

So your email marketing campaign went out. You saw an increase in website traffic, in Facebook views, and additional calls started rolling in. How do you keep the conversation going? Learn from your data, repurpose your creative, and take the next steps to make the most of your campaign!...
March 19, 2015

Subject to Change

When it comes to email marketing, the importance of the subject line cannot be overstated. In 50 characters or less, you’re tasked with conveying a message that’s, at the very least, difficult to ignore. But between balancing brevity, avoiding spammy words, and creating intrigue, there's a lot to juggle. Embrace the simplicity of the task at hand and hint at what’s to be found inside to build interest and leads!...
March 3, 2015
3 Tips to Maximize Your Email Marketing ROI

3 Tips to Maximize Your Email Marketing ROI

Email marketing does not have to be difficult. The idea itself can sound daunting, but in reality email marketing is just sharing an actionable item with a group of users who should know about it. Constructing this message - and this actionable item - comes down to three basic questions: why, how, and who. If you can answer these three questions, you will be in great position to have an effective email marketing campaign....
February 18, 2015

Marketing Tool of the Week: Yesware

There is no shortage of companies asking small businesses to shell out hundreds, if not thousands, of dollars to promote themselves. But if you’re like most […]
December 23, 2014

Marketing Tool of the Week: WiseStamp

There is no shortage of companies asking small businesses to shell out hundreds, if not thousands, of dollars to promote themselves. But if you’re like most […]
November 18, 2014

6 Email Tips for Marketing

Email marketing is a well-known and very effective way to promote products and campaigns. But when email inboxes are packed with promotions, how do you make yours stand out? Email marketing can deliver big success for a small price. Here are 6 tips to make your email marketing campaign more effective...
August 5, 2014

In Email Marketing, Subject Lines are Everything

What makes an email worth opening? These days, a person’s inbox is jam-packed with sales messages. So how do you get noticed among the masses? Create an offer they can’t refuse with a well-crafted email subject line. Here are some tips and tricks to nailing your next email marketing campaign...
June 26, 2014

Making the Most of Mobile Email Marketing

What was the first thing you did this morning after you woke up? According to a 2013 study, 49% of mobile users read emails on their smartphones immediately when they wake up. Half of everyone with a smartphone fires up their inbox before they even set foot out of bed. As a business owner and marketer, you want into those bedrooms. By following some essential steps for mobile email marketing, you can be!...
June 4, 2014

The Biggest Lie Ever Told to Small Business Owners About Marketing and What to Do About It

Paying a low monthly fee to automate your marketing and get customers for your business seems like the Holy Grail nowadays. This is the latest version […]
March 20, 2014

Email Marketing Laws for Small Business Owners

If you’ve recently started using email as a part of your marketing strategy, innocent mistakes can result in expensive lawsuits if you’re unaware of the current […]
February 28, 2014

Free Marketing Tool of the Week- Rapportive

There is no shortage of companies asking small businesses to shell out hundreds if not thousands of dollars to promote themselves. But if you’re like most […]
February 3, 2014

10 Killer Email Newsletter Ideas for Your Business

If the thought of coming up with a newsletter every week or every month is intimidating to you, this blog post is for you. Coming up […]
August 9, 2013

Increase Traffic to Your Website- 5 Free Ways

Want to increase traffic? If you’re a small business owner who has just gotten your hands on your very first website, the first words out of […]
April 10, 2013

5 Actionable Tips to Write Killer Marketing Emails

If you’re a business owner who’s growing an email list of prospective customers, the million dollar question is, “How can I convert these contacts into sales?” […]
November 19, 2012

Email List Best Practices for Small Business Owners

  Our customers often come to us when they’re ready to start sending emails to their contacts, but aren’t sure if they did what they needed […]
July 20, 2012
Email Frustration

4 Reasons Why Spending Too Much Time on Email Newsletters is a Bad Idea

Email newsletters are great, but spending too much time on them is not. If you’re a small business, there’s a good chance that you should be […]