March 12, 2020
Email marketing used to be all the rage but with the popularity of social media on the rise, small businesses tend to forget how powerful email […]
February 1, 2020
Valentine’s Day is just around the corner and if you’re like most business owners, you’re constantly looking for ways to engage your existing and potential customers. […]
April 4, 2019
Ways to promote a new product or service for small businesses to get new customers and sell more.
January 22, 2019
Research has long proved that your subject lines can be the difference between your emails being opened, immediately trashed, or sent straight to the spam folder. Here […]
January 15, 2019
The objective of your emails may be simple, but coming up with the content for them never is! We know the struggle, so in addition to […]
December 10, 2018
There’s nothing worse than spending time and effort on marketing emails but getting nothing back. “What am I possibly doing wrong?” you think. It may come […]
November 23, 2018
Many types of marketing, like traditional advertising, try to get the audience’s attention by interrupting them when they are in the middle of some other activity […]
May 9, 2018
For small businesses like yours, email marketing is still the most effective way to reach and engage your customers. It’s inexpensive, personal and gets seen. If […]
April 7, 2018
When you send a solid marketing email to your subscribers, you expect them to take some sort of action. It can be either to buy your […]
March 8, 2018
January 16, 2018
If you’ve spent any amount of time around business owners or marketers, you’ve no doubt heard the wild claim that “email is dead”. With open rates […]
November 14, 2017
How many emails do you think flood the inboxes of your valued prospects and loyal customers each day? Just like you, there are tens of thousands […]
October 31, 2017
When email inboxes are flooded with promotions, campaigns, and news, it can be hard to get heard above the din. How do you get noticed in a sea of messages? The first step is in the subject line. You've got one shot to grab attention and get people interested in what you have to offer. So what goes into a strong email subject line?...
October 18, 2017
Compared to social media platforms, live chat bots, and project management applications, the term “email” seems outdated. However, email marketing still works. That is, if you […]
October 12, 2017
Many people hear “newsletter” and think of a physical letter they get in the mail every year that they don’t read. However, email newsletters are a […]
September 27, 2017
With the tools and platforms available today, it is easier than ever to create email campaigns to target consumers and convert them into customers. If you […]
September 23, 2017
Email marketing is one of the most effective marketing methods that exists today, but that doesn’t mean that any marketing email you produce is going to […]
September 8, 2017
Marketing emails are an easy and effective way to stay top of mind with current and potential customers. They’re inexpensive, action-oriented, and guess what? Everyone checks […]
August 30, 2017
Many businesses do well at generating leads, but it can’t just stop there. Your leads need to be carried further down your funnel. The question then […]
May 31, 2017
Email newsletters are one marketing activity that business owners know they should do but procrastinate doing. What should you write about? What kind of things are […]
May 24, 2017
Newsletters are just one of the many forms of email marketing that keep interested individuals and customers engaged with your business. You can provide information, delight readers, […]
March 30, 2017
Get started on promoting your business for the Spring and Spring Holidays with these marketing and blog ideas for the month of April. For more ideas […]
March 28, 2017
Just a few short years ago, it was not considered mission-critical to optimize your marketing emails for mobile device delivery. Now, as people have become attached to […]
March 22, 2017
Perhaps the real question for this article should be: Why not email marketing? Many businesses and organizations have diversified their marketing strategies by heavily engaging in […]
March 14, 2017
Email Marketing continues to evolve with the times and remains the workhorse of digital marketing. As one of the most direct routes to your target audience, email […]
March 13, 2017
Effectively running a small business requires executing certain fundamentals to insure that you not only survive, but thrive and grow. Taking care of your accounting functions, […]
August 31, 2016
You never get a second chance to make a first impression. This statement rings truer now than ever when trying to create the best subject lines […]
July 12, 2016
Not every small business has an audience that can use its products and services year-round. This means that when things slow down and the rush is […]
June 16, 2016
If you find yourself struggling to stay busy as the beginning of Summer arrives, you might not even be aware of all the holidays and marketing […]
April 28, 2016
If only revenue were generated simply from customers opening emails or visiting websites alone. We’d all be running multimillion dollar businesses if that were the case. […]
April 6, 2016
Do you remember what it felt like to have a birthday party as a kid and be terrified that no one would show up? Hosting an […]
March 28, 2016
You already know that email marketing is important. Perhaps you have an email list and send out newsletters. But many people struggle with writing subject lines. […]
March 8, 2016
Email newsletters are essential for converting leads into customers. Just one email can take someone from a curious bystander to a loyal customer for your business. But writing […]
February 19, 2016
Whether you run a product-based or service-based business, promotional email subject lines can be some of the trickiest to write. With high-tech spam filters, separate promotional […]
February 16, 2016
An email can never replace the value of a face-to-face meeting, or the direct clarity of a quick phone call. However, with the vast majority of our communications happening electronically, it's important to know the best way to be heard. Your message can easily be lost - or ignored - if there are many recipients, glaring errors, large attachments, or an excess of information. If an email is the best solution for reaching your customers, follow these 5 tips for Email Etiquette...
February 14, 2016
Even in this age of social media, emails remain one of the most efficient and effective ways to reach your contacts. So whether you’re looking to […]
January 6, 2016
The holidays are over, New Year’s Eve was celebrated with a bang, and a fresh start is finally here. Make 2016 the year you make full […]
December 30, 2015
Email marketing is a vital tool for businesses, and can make a huge difference in your yearly revenue collection. Companies worldwide use email marketing to great […]
December 28, 2015
When it comes to your business, mastering email communication is integral to success. In terms of your marketing strategy, writing effective emails is essential to seeing […]
November 20, 2015
The use of email marketing continues to grow as many companies recognize the great effect of this direct marketing strategy. For a much lower cost than with […]
November 10, 2015
Email is a key communication tool in today’s day and age. For any professional, regardless of their industry, email will be the way the majority of […]
October 23, 2015
In today’s day age of email marketing is of more importance than ever. We’ve swapped phones for Facebook and pen and paper for a keyboard. That’s […]
October 14, 2015
Every recipe has a list of required ingredients, but what truly makes the difference is quality ingredients and the patience to follow the process carefully and correctly. Your digital marketing is no different. The success of your marketing campaigns depends entirely on the quality of the messaging you deliver and your ability to follow best practices to achieve your goals. So what makes a great email?...
August 4, 2015
For any small business, obtaining customer contact information and email addresses can be tough to do. Email is a great way to keep in touch with former […]
May 26, 2015
We have all heard the expression before - “quality over quantity” - when it comes to many things in life. Sending emails to your customers is no different. Each and every one of us is a consumer, so why not treat your clients how you would like to be treated? Consider this Golden Rule not just in your shop, but in your marketing as well....
April 2, 2015
So your email marketing campaign went out. You saw an increase in website traffic, in Facebook views, and additional calls started rolling in. How do you keep the conversation going? Learn from your data, repurpose your creative, and take the next steps to make the most of your campaign!...
March 19, 2015
When it comes to email marketing, the importance of the subject line cannot be overstated. In 50 characters or less, you’re tasked with conveying a message that’s, at the very least, difficult to ignore. But between balancing brevity, avoiding spammy words, and creating intrigue, there's a lot to juggle. Embrace the simplicity of the task at hand and hint at what’s to be found inside to build interest and leads!...
March 3, 2015
Email marketing does not have to be difficult. The idea itself can sound daunting, but in reality email marketing is just sharing an actionable item with a group of users who should know about it. Constructing this message - and this actionable item - comes down to three basic questions: why, how, and who. If you can answer these three questions, you will be in great position to have an effective email marketing campaign....
February 18, 2015
There is no shortage of companies asking small businesses to shell out hundreds, if not thousands, of dollars to promote themselves. But if you’re like most […]
December 23, 2014
There is no shortage of companies asking small businesses to shell out hundreds, if not thousands, of dollars to promote themselves. But if you’re like most […]
November 18, 2014
Email marketing is a well-known and very effective way to promote products and campaigns. But when email inboxes are packed with promotions, how do you make yours stand out? Email marketing can deliver big success for a small price. Here are 6 tips to make your email marketing campaign more effective...
August 5, 2014
What makes an email worth opening? These days, a person’s inbox is jam-packed with sales messages. So how do you get noticed among the masses? Create an offer they can’t refuse with a well-crafted email subject line. Here are some tips and tricks to nailing your next email marketing campaign...
June 26, 2014
What was the first thing you did this morning after you woke up? According to a 2013 study, 49% of mobile users read emails on their smartphones immediately when they wake up. Half of everyone with a smartphone fires up their inbox before they even set foot out of bed. As a business owner and marketer, you want into those bedrooms. By following some essential steps for mobile email marketing, you can be!...
June 4, 2014
Paying a low monthly fee to automate your marketing and get customers for your business seems like the Holy Grail nowadays. This is the latest version […]
February 3, 2014
If the thought of coming up with a newsletter every week or every month is intimidating to you, this blog post is for you. Coming up […]
August 9, 2013
Want to increase traffic? If you’re a small business owner who has just gotten your hands on your very first website, the first words out of […]
April 10, 2013
If you’re a business owner who’s growing an email list of prospective customers, the million dollar question is, “How can I convert these contacts into sales?” […]
November 19, 2012
Our customers often come to us when they’re ready to start sending emails to their contacts, but aren’t sure if they did what they needed […]
July 20, 2012
Email newsletters are great, but spending too much time on them is not. If you’re a small business, there’s a good chance that you should be […]