June 28, 2016

Why “Update Google Listing” Should Be First On Your Small Business To Do List

Updating or editing your Google listing isn’t difficult, but many business owners overlook it. There is a lot more value in your online business listing than you think. This post will explain how a business listing can help your business get found by new customers, how to edit your business listing to make it more effective and when you should update your business listing.
September 17, 2015

Where are the clicks? (and other display campaign fallacies)

By leveraging digital marketing for your business, two key components of how you measure campaign effectiveness are conversions and attribution for campaigns like SEM, SEO, and social media ads. Understanding these metrics is key to evaluating the success and performance of your marketing techniques. But how do you measure effectiveness of Display Advertising, if it doesn't deliver clicks?...
October 28, 2014

What to Expect With Display Advertising

Can Display Advertising be measured in the same ways as a PPC campaign? People often make the mistake of thinking that paid search and display advertising are the same, and can be measured with similar metrics. The truth is that there are a few very important differences between SEM and Display and how they're measured...
July 29, 2014

Reach out with Display Advertising

Tired of wasting time and effort on marketing tools that reach too many or too few people, generating even fewer leads? Ever wondered how to reach your ideal customers online? It's easy - with display advertising! Precisely target the people you want to reach, down to zip code location, personal interests, household income, and more! It's a win-win for you and your customers...