June 10, 2015

What Techstars Taught Me About Marketing—27 Alumni Founders Open Up About Marketing Success

Whether you’re running a venture backed tech startup or a dog walking business, marketing is hard and can sink your business if you don’t get it right. […]
April 16, 2015

How to Write Content: A Guide

You know your business inside and out, but when it comes to writing about it, you’re tongue-tied. Figuring out how to explain what you do to the people who need you isn't always easy. At a loss for words? Here’s how to write your website content....
March 26, 2015

We Have a Winner! Why Contest is King

“YOU WIN!” What makes this tiny phrase so hugely important? Winning creates a fun spectacle everyone can enjoy from start to finish? It can also mean huge success for your business. Running contests through social media channels like Facebook and Instagram drives engagement, makes your customers feel involved, and builds your business through leads and loyal fans.
February 19, 2015

Mega Micro Content

We've all heard that size doesn't matter. But does it? Can something as small as a tweet be as effective as something huge like an ebook? Not only can micro-sized content be as good as big pieces at driving engagement, but it can be even better, leading to huge results. It’s not about size - it’s how you use it. And when used properly, micro content can be tremendously powerful....
January 6, 2015

Beginner’s Guide to Website Length

A common question asked by businesses is: Just how long should my website be? When building a page, or an entire website, you need to make sure that you are addressing the needs of both your potential customer and also of the search engines that will provide traffic to your website. Finding a balance between these two parties can be tricky, but will yield the best results....
November 20, 2014

Mastering Web Copy for Mobile, the Easy Way

When it comes to the written word on the web, there are a few time-tested philosophies that are proven to be effective and engaging both on mobile and off. By using them as a guide, you can create amazing, informative content that not only has personality - and credibility - but converts for leads and sales, providing better ROI to your business....