November 20, 2014

Mastering Web Copy for Mobile, the Easy Way

When it comes to the written word on the web, there are a few time-tested philosophies that are proven to be effective and engaging both on mobile and off. By using them as a guide, you can create amazing, informative content that not only has personality - and credibility - but converts for leads and sales, providing better ROI to your business....
July 10, 2014

The Power of Internet Typography

What is typography? How can you put fonts to work for your business? Your brand, with the proper use of internet typography, can go from just being on the internet to belonging on the internet with careful use of creative web typography...
June 12, 2014

How Quality Content Gets You Googled

How can you get your business closer to the first page of Google search results? Many companies don’t know how, or don’t take the time, to plan effective SEO strategies or develop top-notch content, but alternative tactics can get you kicked to the curb. Fortunately, there are a few best practices, from Google experts themselves, to help you develop great content and your site rise higher...
June 6, 2014

Free Marketing Tool of the Week: Canva

There is no shortage of companies asking small businesses to shell out hundreds if not thousands of dollars to promote themselves. But if you’re like most […]
June 5, 2014

Gone Native: Advertising Through Content

These days, the term “Native Advertising” might seem like just another buzzword. It’s tossed around by marketers, tech gurus, and media people alike. Though the concept has been around for while, native advertising is really breaking through as an up-and-coming way to build your brand and become a trusted resource. But, what is native advertising?...
March 27, 2014

Discontent With Your Content?

From your website to your blog to social media, there are always pitfalls, mistakes, and hurdles to avoid when deciding what to write, how to say it, and where to post it. So how do you determine what’s good and what’s not? If you’re struggling to figure out what’s right to post, work backwards! Here are a few quick guidelines of what NOT to write:...