July 22, 2015

8 Questions to Ask Before Hiring a Freelance Blog Writer

We all know that blogging for your business is important. It positions you as a helpful resource to potential customers and improves your SEO. Studies have […]
July 21, 2015

11 Instagram Photo Ideas to Find More Customers

Instagram is a great resource for small business marketing, but in order to most effectively represent your brand image, you need to post high quality and visually […]
June 18, 2015

Writing Website Copy for Mobile

You’ve got a responsive website, designed to nimbly scale and adapt to any device your users throw at it. You’re ready for desktops, tablets, smartphones, smartwatches... you name it. Chances are, you think you’re sitting pretty. Think again. Creating a website experience for mobile users takes more than just a site that fits a smaller screen. Small-screen viewers require a totally different content experience....
June 10, 2015

What Techstars Taught Me About Marketing—27 Alumni Founders Open Up About Marketing Success

Whether you’re running a venture backed tech startup or a dog walking business, marketing is hard and can sink your business if you don’t get it right. […]
April 16, 2015

How to Write Content: A Guide

You know your business inside and out, but when it comes to writing about it, you’re tongue-tied. Figuring out how to explain what you do to the people who need you isn't always easy. At a loss for words? Here’s how to write your website content....
March 26, 2015

We Have a Winner! Why Contest is King

“YOU WIN!” What makes this tiny phrase so hugely important? Winning creates a fun spectacle everyone can enjoy from start to finish? It can also mean huge success for your business. Running contests through social media channels like Facebook and Instagram drives engagement, makes your customers feel involved, and builds your business through leads and loyal fans.