March 3, 2014

Marketing Trends for Small Business Owners

The digital marketing ecosystem is constantly changing, leaving many in the dark as to how to plan their small business marketing for the year.  It’s easy […]
February 6, 2014

Marketing Tool of the Week- Scoop.it

There is no shortage of companies asking small businesses to shell out hundreds if not thousands of dollars to promote themselves. But if you’re like most […]
January 30, 2014

3 Tips to Make Your Web Content Work for You

From websites to blogs to social media, your content speaks for you. Without the advantage of in-person interaction and out-loud conversations, it can be hard to for businesses to communicate online. How do you convey your company’s personality through typed words on a screen? Here are a few simple tips...
January 15, 2014

Web Content: Why less is more

According to recent studies, the average user spends just 33 seconds on a webpage. That means you've got less than a minute to grab a user's attention. Your content becomes a critical factor in helping you do this. So how can you give your consumer information without going overboard?...
January 8, 2014

Choosing your words carefully on social media

We all know that person, or have that friend, who needs to use big words and insider terms in casual conversation. You hear it and instantly roll your eyes. The same can happen to your business on Social Media if you can’t be conversational. You need to make it easy for people like (and understand) you and your business....
October 3, 2013

Shutdown or Slimdown? Choose your words carefully

Every word has a meaning – but some words carry with them intense emotion, power, and impact. Changing a single word can completely change how your reader responds to that sentence. The difference between a government shutdown and a government slimdown can have enormous impact...