February 26, 2020
March is upon us and we have a fresh list of marketing and promotion ideas for your small business! Use these ideas to spread the word […]
February 19, 2020
Before you call it quits for the day, spend your commute home educating yourself. While the number of business and marketing podcasts available is seemingly endless, […]
December 19, 2019
For a small business owner, the holiday season is often the busiest time of year. While the winter months can bring about a burst in sales, […]
December 17, 2019
These eight tips will enable you to sneak some easy marketing into the busy holiday season so you can capitalize on can't-miss opportunities.
August 16, 2019
10 fall and september-themed ways to promote your business this September!
August 15, 2019
This week on Found Bytes, David Mihm invites Will Scott, CEO and Co-founder of Search Influence, to share insights from his decades of experience in digital […]
July 25, 2019
Marketing and blog ideas to promote your business for the month of August.
April 8, 2019
With Q1 behind us, we wanted to take a moment to review the state of online advertising for local businesses to help us all prepare for […]
March 15, 2019
Producing content regularly can have a ton of benefits for your business including increased online visibility and brand awareness. But blogging regularly has its challenges, one […]
May 28, 2018
Blogging used to be more of an individual activity, but now it is a must-have marketing strategy for any business. You may not even realize how […]
May 18, 2018
No matter how great your products and services are, your business is only going to be as successful as your ability to market it. That is, […]
April 22, 2018
Content is king, and as more and more businesses are recognizing this need for quality content, it’s getting harder and harder to reach your audiences. Adding […]
March 12, 2018
Have you thought about hosting a webinar? You’re likely aware that they’re great for engaging with your audience. Not to mention nurturing prospects in the consideration […]
February 20, 2018
In the age of Amazon and other giants, maintaining a competitive edge as a small business comes with more than a few challenges. The good news is […]
February 18, 2018
Running a small business is a challenge that brings many rewards—especialy when you start to see the results of your marketing efforts in the form of […]
February 9, 2018
Every business owner is on the hunt for those magical marketing phrases that will translate your organic website traffic into dollar signs. Words are powerful not […]
January 30, 2018
Successfully siphoning the power of personality for your brand requires thought, planning, and consistent effort. It means appealing to your target audience’s needs and values, showcasing […]
December 19, 2017
Telling your story online through carefully-crafted web content can be tough. You’re a professional. You run your own business, and you’re great at what you do. But […]
December 17, 2017
In the online world, stock photos get a bad rap for being inauthentic, generic, and just downright corny sometimes. While some of that may be true, […]
December 15, 2017
Why do you need to get your facts straight? If you produce any type of content, which you likely do (and if you don’t, you need […]
December 14, 2017
It used to be that simply having a static website was enough to garner a healthy amount of website hits. Now, it’s not simply about website […]
December 13, 2017
Sometimes, content creation can feel a little like throwing spaghetti at the wall. Some of it falls off, some of it sticks for a little while, […]
November 13, 2017
Today, more than 90% of both B2B and B2C companies are turning to content marketing, one of the most efficient, effective, and most profitable strategies out there. Content marketing uses readily-available mediums - social media, published articles, live events, videos, and eNewsletters - to spread information, entertainment, and other engaging content to a variety of customers....
November 3, 2017
A well written, authentic “About Us” page can work wonders for your business. Far too many companies discount how important this page is and as a […]
October 25, 2017
Lead nurturing is the process of meaningfully engaging with buyers at every stage of the sales funnel and throughout each phase of the buyer’s journey. This […]
October 3, 2017
Search engines, social media platforms, email, and mobile applications have transformed content into something consumers rely on daily. As a result, content marketing has become even […]
September 18, 2017
The value of good press is undeniable: improved website traffic, loyal client base, new customers, and an edge over your competitors. It’s no wonder top brands […]
September 12, 2017
When used properly, curated content can improve the effectiveness of your marketing. You can garner more page views, repeat visitors, more subscribers, backlinks and so on. […]
September 11, 2017
Creating stellar content is not easy. It takes time, energy, and commitment. The good news is that once you’ve put together a brilliant blog post or […]
August 29, 2017
Having a great product or service is step one. After that, you have to find a way to poetically string together groups of words to not […]
August 23, 2017
‘Content is king’ is a phrase that we’ve all heard, and might even be sick of hearing. You probably know how important content is to the […]
August 20, 2017
Your business website isn’t just for show. It is more than a fancy business card or digital brochure. The purpose of your website is to convert […]
August 7, 2017
Engagement on social media is something businesses are always striving for and sometimes have difficulty achieving. Engagement with your social posts helps you to generate leads, make […]
August 7, 2017
With the modern emphasis on digital marketing, it is often believed that content marketing is a newly-conceived marketing strategy. However, content marketing has been around for […]
July 25, 2017
Twitter is a great social media platform for learning more about your industry and market. More than any other social media platform, perhaps, Twitter provides a […]
July 3, 2017
Independence Day, or the 4th of July, is the most important (and fun!) holiday of the summer. All businesses big and small can connect with their […]
July 1, 2017
July is here and we have some marketing and blog ideas to heat up your marketing efforts. Don’t just dip your toe in the marketing waters […]
June 29, 2017
Instagram and Snapchat Stories add more value than you might initially suspect to your small business marketing efforts. Not only is it fast and visual, but […]
June 27, 2017
Work can be stressful, and as an overtasked, constantly moving business owner, you do a lot of it. What’s great about music is, not only can […]
June 2, 2017
Consistent blogging and high-quality content are key to broadening your appeal and generating website traffic. To most efficiently utilize your blog as a marketing resource, you should […]
May 29, 2017
June is upon us and we’ve got a new batch of 10 ways to promote your business through creative marketing and blog ideas. Round out the […]
May 2, 2017
Content is a valuable part of any marketing strategy. You use it to convey your expertise, express your brand voice, attract and keep website visitors resonate […]
April 27, 2017
Increasing your online visibility and developing trust with your target audience is the key to converting interested prospects into customers. There are many ways to achieve […]
April 17, 2017
When set up properly, your business website can help with generating leads and closing more sales. This includes having a well-organized homepage, user-friendly navigation, and quality content […]
March 15, 2017
Blogging has become the cornerstone of content marketing. When done right, a business blog can drive several marketing goals, from improving website traffic to getting more customers. So what is a […]
March 14, 2017
The homepage of your business website is an important player in your marketing strategy. It is a snapshot of the most important aspects of your business. […]
March 8, 2017
Your business website’s homepage is like a digital storefront for your business. Visitors should be able to gather your most important information before going inside. In […]
January 18, 2017
Just because a business is local doesn’t mean people know about it. In fact, there are probably dozens of local businesses in your neighborhood that you […]
January 10, 2017
If you want to build your relationship with your target audience and the size of your target audience, your business needs a blog. A blog benefits […]
January 6, 2017
Blogging for your small business is a low cost (essentially free) marketing tool for your business. By merely supplying useful information to your target audience, you […]
December 21, 2016
Marketing your business is about identifying, appealing to, and utilizing the behaviors of your target audience. Every target audience is different, and the most effective marketing activities […]
December 20, 2016
Real-time marketing doesn’t require fancy technology or complex automation. With the right timing, you can use even the most basic tools, like social media, to maximize […]
December 14, 2016
Your business needs a blog because it helps you get more customers. No, owning a small business is not about just getting more customers; you are […]
December 13, 2016
With today’s technology and connected devices, people are experiencing unprecedented levels of speed, mobility, and accessibility in obtaining information. We no longer wish or hope for […]
December 7, 2016
Blogging doesn’t just help a business; with today’s online consumer behavior, business blogging is becoming essential to maintaining an online presence, standing out above the competition, and […]
December 5, 2016
In today’s age, when you want to know something, you look it up online. The next time you do this, take a closer look at the […]
November 16, 2016
Basics serve an important role at every stage of a process. We start with the basics when learning something new; we stick to the basics when […]
October 18, 2016
Calls to action can occur anywhere. For example, you’ve probably seen “Call today!” in a number of places: on buses, flyers, TV commercials, websites, and search engine […]
October 12, 2016
A call to action is an invite to members of your target audience to engage with your business in some way, shape, or form. Calls to […]
October 10, 2016
As a business owner with a small marketing budget, collaborations with bloggers and local influencers can be an effective, cost-efficient way of marketing your business. But, […]
October 5, 2016
Growing your business involves engaging more people, so as to build your audience and attract more customers. However, simply putting your business in front of people […]
September 16, 2016
With the rise of blogger and social media “celebrities,” influencer marketing campaigns have become increasingly common across all types of business industries. We know that customers today […]
September 14, 2016
This post goes over the six key elements of guerrilla marketing strategies to keep you in line with your your business’s brand and goals.
September 13, 2016
While you cannot control what other people post online about your business, you do have some control over the outcome of a negative review. This post will go over how to respond to negative reviews, so that you can mitigate the damage and protect your business's reputation.
August 17, 2016
In our modern age of social media, small businesses can easily reach their target audience for cheaper than ever before. Instead of paying large sums for […]
August 8, 2016
In order for potential customers to find your business online, you must be showing up on search engines. In order to show up on search engines, […]
August 2, 2016
Snapchat can be an effective way for small businesses to reach a specific target audience. However, unlike Facebook and Instagram where followers can access your website directly, […]
August 2, 2016
While there are many benefits of niche marketing, finding your niche market can be difficult. Among the different types of customers that you can market to for your business, which one do you pick? How do you find the most profitable fit for your products and services? This article will give you some guidelines on finding your niche market.
July 29, 2016
If you’re a business owner, one of the best things you can do is create a Facebook page for your business. Facebook is the most widely used social […]
July 27, 2016
Between the time commitment, generating content, and understanding platform-specific terminology, having multiple social media accounts can seem overwhelming. The great thing about social media is that […]
July 26, 2016
While guerrilla marketing for small business has many benefits, it also has its risks. The elements that make up a successful guerrilla marketing tactic can just as easily create negative experiences for your customers. Follow these tips to ensure your guerrilla marketing strategy is a success with both satisfying and growing your target audience.
July 22, 2016
If you’re already running a Yelp page for your business, you’re taking advantage of an outlet that can drastically increase your visibility and reputation. If you […]
July 21, 2016
In today’s digital world, social media is a powerful tool for marketing your business. However, getting the most of your social media marketing can be difficult […]
July 20, 2016
With so much competition, small business owners need to be able to reach people who are the right potential customers. So, how do you find the […]
July 12, 2016
Not every small business has an audience that can use its products and services year-round. This means that when things slow down and the rush is […]
July 11, 2016
With most companies now having accounts on the same social media platforms and interacting with their customers in similar ways, it’s getting more difficult to find […]
June 27, 2016
In this age of digital media and online research, blogging for your business is a statistically proven tool for building your brand voice, strengthening your online presence, and attracting more customers. However, as content becomes more and more accessible, it is important to know how to make your blog stand out from the crowd and focus in on the right people. The tips in this post will provide some guidelines on how to improve your blog and how to get more blog readers.
June 24, 2016
With so many small businesses competing against each other for customers, retaining customers is now as important as ever. Gaining new customers and building your audience […]
May 28, 2016
With the constant influx of new marketing tools out there, it can be overwhelming at times for small business owners to know where to get started. […]
May 13, 2016
We’ve written about how you can save time and money by using customer photos in your own marketing efforts on social media. In fact, user or consumer-generated […]
April 28, 2016
If only revenue were generated simply from customers opening emails or visiting websites alone. We’d all be running multimillion dollar businesses if that were the case. […]
April 19, 2016
What if we told you that there’s an easy way for your business to get high-quality, high-engagement content at little to no cost? What if we […]
April 11, 2016
Hashtags are a common marketing tool that small business owners are starting to take notice of. You’ve probably noticed hashtags not only on social media but […]
March 28, 2016
You already know that email marketing is important. Perhaps you have an email list and send out newsletters. But many people struggle with writing subject lines. […]
March 14, 2016
Social media platforms such as Facebook can be excellent marketing tools for businesses. For many, however, the value of Facebook and other websites can often seem […]
March 2, 2016
One of the best ways to engage your audience and customers online is by promoting your business through social media. If you really want to grab […]
February 23, 2016
For any business, it's important to know where to find your customers. Through Google Analytics you can see the traffic generated by each campaign, but could you be digging deeper? Did they click a photo, a button, or maybe a link to get to your landing page? You can find that out within seconds with UTM tracking....
February 2, 2016
It’s the start of a new month and we’ve got some fresh marketing ideas for you to promote your business. There’s more to February than just […]
November 23, 2015
Marketing without a marketing plan is like driving with your eyes closed. If you want to grow your business, it’s essential that you invest in marketing. […]
November 5, 2015
Content may be king, but copied content certainly isn't. It’s not even royalty. It's plagiarism. In fact, it'sy safe to say that any content copied from another website - pictures, text, videos - is going to hurt your business in more ways than one. The moral of the story is: be original. Be you. Your customers will know and appreciate when your writing, photos, and videos truly represent you...
October 23, 2015
In today’s day age of email marketing is of more importance than ever. We’ve swapped phones for Facebook and pen and paper for a keyboard. That’s […]
August 31, 2015
Website and webpage optimization is what helps your business rank in local search results. Every aspect of your websites can be optimized to give your business […]
July 22, 2015
We all know that blogging for your business is important. It positions you as a helpful resource to potential customers and improves your SEO. Studies have […]
June 18, 2015
You’ve got a responsive website, designed to nimbly scale and adapt to any device your users throw at it. You’re ready for desktops, tablets, smartphones, smartwatches... you name it. Chances are, you think you’re sitting pretty. Think again. Creating a website experience for mobile users takes more than just a site that fits a smaller screen. Small-screen viewers require a totally different content experience....
April 16, 2015
You know your business inside and out, but when it comes to writing about it, you’re tongue-tied. Figuring out how to explain what you do to the people who need you isn't always easy. At a loss for words? Here’s how to write your website content....
March 26, 2015
“YOU WIN!” What makes this tiny phrase so hugely important? Winning creates a fun spectacle everyone can enjoy from start to finish? It can also mean huge success for your business. Running contests through social media channels like Facebook and Instagram drives engagement, makes your customers feel involved, and builds your business through leads and loyal fans.
February 19, 2015
We've all heard that size doesn't matter. But does it? Can something as small as a tweet be as effective as something huge like an ebook? Not only can micro-sized content be as good as big pieces at driving engagement, but it can be even better, leading to huge results. It’s not about size - it’s how you use it. And when used properly, micro content can be tremendously powerful....
January 6, 2015
A common question asked by businesses is: Just how long should my website be? When building a page, or an entire website, you need to make sure that you are addressing the needs of both your potential customer and also of the search engines that will provide traffic to your website. Finding a balance between these two parties can be tricky, but will yield the best results....
November 20, 2014
When it comes to the written word on the web, there are a few time-tested philosophies that are proven to be effective and engaging both on mobile and off. By using them as a guide, you can create amazing, informative content that not only has personality - and credibility - but converts for leads and sales, providing better ROI to your business....
July 10, 2014
What is typography? How can you put fonts to work for your business? Your brand, with the proper use of internet typography, can go from just being on the internet to belonging on the internet with careful use of creative web typography...
June 12, 2014
How can you get your business closer to the first page of Google search results? Many companies don’t know how, or don’t take the time, to plan effective SEO strategies or develop top-notch content, but alternative tactics can get you kicked to the curb. Fortunately, there are a few best practices, from Google experts themselves, to help you develop great content and your site rise higher...
June 6, 2014
There is no shortage of companies asking small businesses to shell out hundreds if not thousands of dollars to promote themselves. But if you’re like most […]
June 5, 2014
These days, the term “Native Advertising” might seem like just another buzzword. It’s tossed around by marketers, tech gurus, and media people alike. Though the concept has been around for while, native advertising is really breaking through as an up-and-coming way to build your brand and become a trusted resource. But, what is native advertising?...
March 27, 2014
From your website to your blog to social media, there are always pitfalls, mistakes, and hurdles to avoid when deciding what to write, how to say it, and where to post it. So how do you determine what’s good and what’s not? If you’re struggling to figure out what’s right to post, work backwards! Here are a few quick guidelines of what NOT to write:...
March 11, 2014
The way we search is changing. As the use of mobile devices increases and technologies improve, we’re moving towards a new way to search. Voice recognition applications have changed the way we find information on our phones, transitioning from keywords to natural speech search. Here are some basic tips to make sure you’re writing effectively to speak to those natural speech searches...
January 30, 2014
From websites to blogs to social media, your content speaks for you. Without the advantage of in-person interaction and out-loud conversations, it can be hard to for businesses to communicate online. How do you convey your company’s personality through typed words on a screen? Here are a few simple tips...
January 15, 2014
According to recent studies, the average user spends just 33 seconds on a webpage. That means you've got less than a minute to grab a user's attention. Your content becomes a critical factor in helping you do this. So how can you give your consumer information without going overboard?...
January 8, 2014
We all know that person, or have that friend, who needs to use big words and insider terms in casual conversation. You hear it and instantly roll your eyes. The same can happen to your business on Social Media if you can’t be conversational. You need to make it easy for people like (and understand) you and your business....
October 3, 2013
Every word has a meaning – but some words carry with them intense emotion, power, and impact. Changing a single word can completely change how your reader responds to that sentence. The difference between a government shutdown and a government slimdown can have enormous impact...