We see it all too often: a client wants to target Millennials in the market for a new car. So they want a campaign targeting people ages 25-40, in market for a new auto, who live in a handful of zip codes. And they want to serve them 50,000 impressions over a month.
What’s wrong with this approach? Although some of the target audience can be found using demographic data, this strategy often yields...
This holiday season has proven to be bigger on mobile than ever. Not only are customers browsing online stores on their smartphones and tablets, they’re buying.
How many sales are you missing out on because your shop isn’t online?
Take your store to the web! Your customers will love getting their hands on your cool products from...