March 13, 2020
How to Make Remote Working Successful for Your Business

How to Make Remote Working Successful for Your Business

Let’s face it. Sitting in traffic on the same route every day can cause some frustration for your employees. When they finally get into the office […]
February 19, 2020
Eight Free Marketing Podcasts

Eight Free Marketing Podcasts for SMBs

Before you call it quits for the day, spend your commute home educating yourself. While the number of business and marketing podcasts available is seemingly endless, […]
January 8, 2020
How to Find a Mentor

How to Find a Mentor for Entrepreneurs

With January being National Mentorship Month, we are inspired to provide some tips and advice for entrepreneurs looking for some guidance. So let’s get to it! […]
December 12, 2019

10 Holiday Marketing Campaigns to Try

Use these simple promotion ideas across a variety of channels to get more customers this holiday season!
November 19, 2019
How to Create a Plan for Small Business Saturday

20+ Small Business Saturday Promotion Ideas

Browse through a diverse range of deal and offer ideas to attract shoppers to your business on Small Business Saturday.
November 18, 2019
How to Create a Plan for Small Business Saturday-4

How to Create a Plan for Small Business Saturday

Learn how to create an effective marketing plan to engage your audience and promote your business on Small Business Saturday.
November 11, 2019
Get Noticed on Small Business Saturday

How to Get Noticed on Small Business Saturday [2019]

Promotion ideas and digital tools to help you get noticed on Small Business Saturday.
September 4, 2019
6 financial mistakes to avoid when starting a new business

6 Financial Mistakes to Avoid When Growing Your Business

Learn how to avoid the #2 reason why small businesses fail: running out of cash.
July 6, 2019
How to Increase Sales

15 Low-Cost Ways to Increase Sales for Your Business

Learn about the many approaches you can take to increase sales for your business, whether for existing customers or new, online or off.
June 2, 2019
17 Free Marketing Ideas for Small Businesses

17 Free Marketing Ideas for Small Businesses

Small business owners often have a tight marketing budget. This can be tricky for when you’re trying to promote your business. While you’re figuring out your budget, there […]
April 22, 2019

How to Build a Culture of Productivity

Collaboration goes a long way toward furthering your marketing objectives. As a small business owner, you have your eyes on the future (e.g., team growth, brand […]
April 4, 2019
9 Ways to Promote a New Product or Service

10 Ways to Promote a New Product or Service

Ways to promote a new product or service for small businesses to get new customers and sell more.
March 11, 2019
What You Need to Know Before Your First Business Tax Appointment

What You Need to Know Before Your First Business Tax Appointment

Here are some tips to help you make the most out of your first and future appointments with a CPA for your business.
March 1, 2019

9 Sales Promotion Examples

Sales promotion examples and activities that you can use to promote your small business.
February 18, 2019
Tips for Planning Out Your Marketing

The Smart Way to Plan Your Marketing Strategy

Many small business owners mistakenly think they can succeed with an on-the-fly approach to marketing. Others think they can get away with using just one channel […]
February 15, 2019
Ways to Market Your Small Business Better

10 Ways to Market Your Small Business Better

Successful small business marketing—or any marketing, for that matter—involves planning. It encompasses the deliberate setting of and progression towards goals. It revolves around strategy. So what […]
February 13, 2019
Why People Aren't Buying From You

Seven Reasons People Aren’t Buying From You

Feel like you're spinning your wheels only to lose business to competitors? Here are seven gaps you could potentially need to fill in to start converting more leads into customers.
February 6, 2019
How to Get Your Business on the First Page of Google

How to Get Your Business on the First Page of Google [2019]

How to improve Google ranking: a step-by-step tutorial to get your business on the first page of Google.
January 21, 2019

How to Add a Location to Facebook

Adding a location to Facebook improves a business's visibility and helps customers locate you. Here's how to add a location to Facebook posts, photos, & mobile.
January 17, 2019
The Importance of Brand and Marketing Consistency

The Importance of Brand and Marketing Consistency

When building a brand, one of the most important things to consider is the tone of voice and frequency you want to maintain. Brand and marketing […]
January 11, 2019
How to Create a Unique Value Proposition

How to Form Your Unique Value Proposition

If you’ve been in business for any length of time, you have probably heard the phrase “unique value proposition.” You may have dismissed it as yet […]
January 8, 2019
7 Ways to Strengthen Your Team

7 Ways to Strengthen Your Team

Working cohesively with others can be difficult, challenging, and even frustrating at times. Getting a group of people to work towards one common goal requires a […]
January 7, 2019
Best Advice For Opening Up Your Business

Best Advice For Opening Up Your Business

Opening a business can be nerve-wracking, time-consuming, and expensive. There are many moving pieces that go into opening a business, and it can be difficult to […]
January 1, 2019
Time Saving Hacks for 2019

Time-Saving Hacks for SMBs

The beginning of a new year is the perfect time to reassess where you could make some changes and adjustments. As a small business owner, time […]
December 28, 2018
How to Save Time with Your Business

How to Save Time with Your Business

Opening and operating your own small business can be incredibly time-consuming. As a small business owner, free time is something that sometimes feels more like a […]
December 25, 2018
How to Cut Costs for Your Small Business

8 Ways to Cut Costs for Your Small Business

December 8, 2018
How to Host a Retreat

How to Host a Retreat

A retreat is a great way to bond with your best clients, and when executed effectively, can help to strengthen customer loyalty, improve sales, and create […]
December 5, 2018
How to Get Speaking Engagements

How to Get Speaking Engagements

For any business owner, getting your name known and out into the community can be challenging. Creating brand awareness is often accomplished through social media, digital […]
November 30, 2018
Tips for Distributing Your Small Business Marketing Budget

How to Distribute Your Small Business Marketing Budget

November 29, 2018
How to Protect Your Business from a Cyber Attack

How to Protect Your Business from a Cyber Attack

With the internet era in full swing, numerous risks come alongside the slew of benefits associated with digital business interactions. Cyber attacks are more common than […]
November 28, 2018
12 Tax Deductions for Your Small Business

12 Tax Deductions for Your Small Business

The end of the year can often be a hectic time for small business owners. Between all the holidays, you may feel like your yearly taxes […]
November 12, 2018
Business Costs You Haven't Planned For—Yet

4 Business Costs You Haven’t Planned For—Yet

November 7, 2018
How to Build a Community

How to Build a Community

Building a community is more than just creating brand loyalty—it’s building a customer base that identifies with your culture, mission, and values. Turning your customers into […]
October 29, 2018
Reasons Small Businesses Fail (and How to Avoid Them)

Four Reasons Small Businesses Fail (and How to Avoid Them)

October 26, 2018
How to Increase Employee Retention Rates

How to Increase Employee Retention Rates

Finding high-quality, long-term employees can sometimes feel like an impossible task. In the last decade, the workforce has changed dramatically from long-term careers to job hopping […]
October 24, 2018
Ways to Get Help for Your Small Business

5 Ways To Get Help For Your Small Business

October 19, 2018
How to Find Part Time Help

How to Find Part-Time Help

Finding quality, part-time help, especially around the holidays, may seem like an impossible task for your small business. Hard-working employees are not only difficult to find, […]
September 25, 2018
Budgeting Tips for Business Owners

10 Budgeting Tips for Your Business

Making and keeping to a budget is a critical skill both in personal life and for business owners. Fiscal discipline and money management aren’t optional if […]
August 22, 2018

How to Apply the 80-20 Rule to Your Business

August 15, 2018
How to Save Money with Your Small Business

How to Save Money With Your Small Business

August 13, 2018
How to Deal with Competition in Business

How to Deal With Competition in Business

August 5, 2018
How to Recover from a Business Setback

How to Recover From a Business Setback

August 1, 2018
How to Form Profitable Business Partnerships

How to Form Profitable Business Partnerships

A well-thought-out partnership can take a company to new heights. Think of Spotify, Hulu, and Netflix. All were already household names across the country, yet, their […]
July 16, 2018
How to Increase Brand Awareness and Name Recognition in a Local Market f

How to Increase Brand Awareness in Your Local Market

As a small business owner, you want to stand out from the pack. Having a well-known brand or business name is important in finding and retaining loyal customers. […]
July 11, 2018
Reasons to Hire a Marketing Consultant

4 Reasons to Hire a Marketing Consultant

July 8, 2018
5 Small Business Scams to Avoid

5 Scams Small Business Owners Should Look Out For

July 3, 2018
Benefits of G-Suite for Small Business

Benefits of G Suite for Small Business

Small business owners have a lot of expenses to deal with. Everything costs money – office rent, supplies, IT hardware, employees, taxes, fees – the list […]
June 28, 2018
How to Save Money with Your Small Business

7 Ways to Save Money as a Small Business Owner

As a small business owner, you know the value of every dollar, quarter, and cent you spend. Even when your sales are skyrocketing, it’s important to […]
June 12, 2018
Boston Business Women's Advice

Words of Wisdom from Women in Business

Being a small business owner is hard, and being a woman in business comes with an additional set of challenges. We all know that mistakes are […]
May 30, 2018
How to Form a Marketing Strategy for Your Small Business

How to Form a Marketing Strategy for Your Small Business

The process of marketing your small business can be confusing. You may find yourself asking: where do I start? What are the best marketing activities to […]
May 28, 2018
Blog Marketing

Blog Marketing: The Why and How for Small Business

Blogging used to be more of an individual activity, but now it is a must-have marketing strategy for any business. You may not even realize how […]
May 27, 2018
7 Essential Instagram Marketing Tips (1)

7 Essential Instagram Marketing Tips

Instagram is a great marketing tool, but not knowing how to use it properly can lead to a lot of effort with little result. Here’s a […]
May 26, 2018
16 Effective Ways to Market Your Business Online

16 Effective Ways to Market Your Small Business Online

Did you make any resolutions this year? If the cliché resolutions for most people are things like eating healthy and getting fit, then typical resolutions for small businesses are to get more customers and make more sales. They’re the basic aims of any business hoping to grow. How will you reach your business goals? Here are 16 ideas for achieving your business goals in 2016!...
May 21, 2018
Marketing Promotion Ideas for Small Business

Marketing Promotion Ideas for Small Businesses

In today’s day and age, a time of stifling competition, it is essential that businesses stand out. This holds even truer for small businesses, who are […]
May 17, 2018
Writing a Privacy Policy for Your Business

Writing a Privacy Policy for Your Business

With recent news surrounding internet privacy and data protection, many consumers are expressing concerns about how their personal information is stored, used, and shared. Recent changes […]
May 15, 2018
7 Ways to Promote Your Facebook Business Page for Free

7 Ways to Promote Your Facebook Business Page For Free

If you’re like most business owners, you’re looking for ways to improve awareness and get your business recognized in your local market. Facebook is an effective way […]
April 10, 2018
How to Get Your Clients to Pay You Faster

How To Get Your Clients To Pay You Faster

Becoming self-employed puts you in control of your income and self-determined financial goals. Don’t let late payments from clients undermine that. Here are seven tips for […]
April 2, 2018

How to Ask for Referrals and Get More Clients

February 18, 2018
How to Get Your Business Out There

How to Get Your Business Out There

Running a small business is a challenge that brings many rewards—especialy when you start to see the results of your marketing efforts in the form of […]
February 18, 2018
Forming a Strategic Marketing Plan

Tips for Forming a Strategic Marketing Plan For Your Business

Marketing at its core, is all about generating leads for your business through a variety of ways, such as via a contact form request for further […]
February 16, 2018
How to Build Trust with Your Audience

How to Build Customer Trust

Trust. It’s a strong word that not only applies to the relationships you have with family and friends, but also the relationship your brand has with […]
February 6, 2018
Small Business Expansion Tips

Small Business Expansion: Tips and Strategies

How do you know when it’s the right time to expand? That’s the question on the minds of thousands of small business owners just like yourself […]
February 5, 2018
What to Know About Your Target Market (1)

What to Know About Your Target Market

While finding customers for your small business is good for growth, finding the right customers is essential. The right customers are the ones who will stick […]
January 24, 2018
Networking 101 for Business Owners

Networking 101 for Business Owners

Are you looking for a business partner? Are you interested in forming a partnership with another business? Are you on the hunt for new clients? Or […]
December 12, 2017
Pros and Cons of Using Stock Photos

Pros and Cons of Stock Photos for Business

Believe it or not, stock photos first came about in the 1920’s. Since their conception, stock photos can now be found in every corner of the […]
December 9, 2017
What Does Bitcoin Mean for Small Business

What Does Bitcoin Mean for Small Business?

Bitcoin is a digital currency that is meant to make person-to-person transactions not only possible but also more efficient and independent of third party verifications. Bitcoin […]
November 22, 2017
How to Reduce Your Marketing Expenses

How to Reduce Your Marketing Expenses

Let’s face it, whether you’re a brand-new company or simply looking to expand your existing business, marketing can get pretty costly. On average, businesses spend about […]
November 6, 2017
How to Turn Your Employees Into Brand Advocates

7 Ways to Turn Your Employees Into Brand Advocates

It takes time and resources to cultivate brand advocates for your business. However, many business owners underutilize the brand advocates who are inherently a part of […]
October 28, 2017
Sales Tips for Small Business Owners (2)

Sales Tips for Small Business Owners

Whatever product or service you offer, the one thing that all businesses need to survive and thrive is steady sales growth year over year. There are […]
September 25, 2017
What To Do If Your Business Plateaus

What To Do if Your Business Has Plateaued

Where there is business growth, there is marketing; but where there is marketing, there is not necessarily a growing business. There is a plethora of options […]
September 18, 2017
How to Get Free Press for Your Business

How To Get Free Press For Your Business

The value of good press is undeniable: improved website traffic, loyal client base, new customers, and an edge over your competitors. It’s no wonder top brands […]
September 17, 2017
Tips for Coming up With a Great Elevator Pitch

Tips for Coming up with a Great Elevator Pitch

As a business owner, you are constantly being asked what you do or what your business does—in your day-to-day conversations, on the train, in line at […]
September 14, 2017
4 Google Alerts Alternatives

5 Google Alerts Alternatives

Google Alerts is an online tool that allows you to monitor your online presence and business reputation. Since its inception, however, Google has made several changes while […]
September 1, 2017
Tips for Being a Successful Solopreneur

10 Tips for Being a Successful Solopreneur

Success. It is something we look back on and feel good about while at the same time something with which we can look ahead and move […]
August 29, 2017
How to Do an Instagram Giveaway

How to Do an Instagram Giveaway

A great way for your small business to increase social media engagement, get more followers, and attract new customers is to run an Instagram contest or […]
August 21, 2017

How to Conduct a Competitive Analysis

If you want your business to stand out and succeed in our noisy, competitive world, you need an edge. That edge, or competitive advantage, comes from […]
August 8, 2017
How to Get the Word Out About Your Business Offline

How to Get the Word Out About Your Business Offline

As a business owner you want to have your brand out there for the public to see, and hopefully, engage with. A lot of businesses use […]
August 7, 2017
Examples of Engaging Social Media Posts

Examples of Engaging Social Media Posts

Engagement on social media is something businesses are always striving for and sometimes have difficulty achieving. Engagement with your social posts helps you to generate leads, make […]
August 3, 2017

5 Small Businesses That Went Viral

As a small business owner, you are always looking for the next unique idea or trend to send you over the edge and stand out from […]
August 2, 2017
How to be a Successful Leader in Business

How to be a Successful Leader in Business

Constantly testing your tenacity, determination, and overall willingness to succeed, the idiosyncrasies within business operation can be discouraging for even the most resilient of individuals. The tasks […]
August 1, 2017
Elements of an Effective Lead Generation Strategy

Elements of an Effective Lead Generation Strategy

Lead generation is the process before the sale. This process captures the interest, and hopefully the contact information, of potential customers. Lead generation is important because […]
July 31, 2017
The Basics of Business Growth

The Basics of Business Growth

It goes without saying that our mission here at ThriveHive is to help business owners grow their business. It therefore also goes without saying that we […]
July 28, 2017
5 Ways to Build Your Business Brand

5 Ways to Build Your Business Brand

Branding is more than a recognizable logo or an ‘about us’ page on a website. Instead, it is a well-thought out business plan that considers the overall […]
July 27, 2017
How to Thrive as a Summer Intern

How to Thrive as a Summer Intern

It’s National Intern Day! In celebration of our hardworking group of summer interns (and their final day of work tomorrow!) ThriveHive has decided to share some […]
July 25, 2017

Millennial-Style Marketing: A More Personal Approach

While maintaining a positive business reputation has always been a very professional task, the trends and technology of the twenty-first century have added a personal element to […]
July 21, 2017
How to Market Your Business to Millennials

How to Market Your Business to Millennials

Millennials are officially in the workforce, accounting for over one-third of the working population. Not only are they the largest group of people in one generation, […]
July 19, 2017
Work/Life Balance Tips for Small Business Owners

Work/Life Balance Tips for Small Business Owners

Everybody struggles to tackle the ambiguous task of balancing a healthy work/life relationship. With the technology available to us today, it is easy to check our […]
June 27, 2017
Best spotify playlists for work

Best Spotify Playlists for Work

Work can be stressful, and as an overtasked, constantly moving business owner, you do a lot of it. What’s great about music is, not only can […]
June 21, 2017
5 Ways to Expand Your Small Business

5 Ways to Expand Your Small Business

Once you’ve achieved a level of success within your small business and feel prepared to open yourself to the advantages—and challenges—of expanding your brand, you will […]
June 7, 2017
7 Motivational Tips for the Small Business Owner

7 Motivational Tips for the Small Business Owner

The idiosyncrasies of small business operation make achievement rewarding, but the slow progress and complications encountered along the way can propagate a negative mindset that is […]
June 6, 2017
How (and Why) to Make Your Business More Eco-Friendly

How (and Why) to Make Your Business More Eco-Friendly

Businesses across the country are making efforts to become more eco-friendly. Choosing to be more eco-friendly not only helps the climate, but also the productivity of […]
June 6, 2017
6 Key Considerations for Expanding Your Business

6 Things to Consider When Expanding a Business

If you’re like most business owners, you started small—very small. When you were first starting out it might have been just you. Then you may have […]
May 10, 2017
Daily Hashtags Days of the Week

50 Daily Hashtags for Small Business Marketing

April 30, 2017
May Marketing and Blog Ideas

May Marketing and Blog Ideas

May is upon us and marks the beginning of warmer weather and spring holidays! Here are some fresh ideas for your marketing and blogging efforts for […]
April 25, 2017
Event Marketing Ideas for Small Businesses

Event Marketing Ideas for Small Businesses

Hosting events is a smart, effective and fun way to build customer loyalty for your business and to attract new customers. There are countless types of […]
April 10, 2017
How to Use Events to Market Your Business

How to Use Events to Market Your Business

Using events to promote your business is one of the most traditional ways to get your name out there and connect with your local market. However, […]
March 22, 2017
How to Get the Most Out of Your Marketing Spend

How to Get the Most Out of Your Marketing Spend

While there are many ways to save money with your small business marketing, there are some costs that are inevitable. It’s impossible to market and grow your […]
March 13, 2017
marketing budget best practices

8 Marketing Budget Best Practices

If you want your business to grow, you need to create a marketing budget. As a small business, you may think you don’t need a budget […]
March 8, 2017
how to find the most searched keywords for your business

How to Find the Most Searched Keywords for Your Business

Optimizing your website’s searchability is a necessity for getting on the first page of Google, let alone getting found online. One of the best ways to ensure you’re […]
March 1, 2017
tips for setting an effective marketing budget

5 Tips for Setting an Effective Marketing Budget

The amount that a company should spend on marketing varies according to several factors, including stage of growth, speed of growth, industry, resources available, and more. Needless […]
February 7, 2017
How to Save Money With Your Small Business Marketing

How to Save Money With Your Small Business Marketing

Marketing your business is an investment of time, money, effort, and grit. It is important to invest in your activities so that you can get the […]
January 7, 2017

Methods of Offline Marketing and Advertising

Online marketing is one of the best ways for small businesses to succeed and grow. As technology continues to advance, so too will online marketing tactics, […]
December 20, 2016
8 Benefits of Real Time Marketing

8 Benefits of Real-Time Marketing

Real-time marketing doesn’t require fancy technology or complex automation. With the right timing, you can use even the most basic tools, like social media, to maximize […]
December 13, 2016
What is Real Time Marketing?

What is Real-Time Marketing?

With today’s technology and connected devices, people are experiencing unprecedented levels of speed, mobility, and accessibility in obtaining information. We no longer wish or hope for […]
September 28, 2016

4 Local Link Building Tactics for Small Businesses

As a small business, you probably already know how important it is to be engaged with your community. You might also know that backlinks are important […]
September 7, 2016
How to Claim a Facebook Business Page

How to Claim a Facebook Business Page

If you aren’t living under a rock, then you probably know what a Facebook business page is and why you need a Facebook page for your […]
August 24, 2016

9 Ways to Promote a Facebook Contest

Facebook contests and giveaways are a creative way to get your business’s name, products, and services in front of new potential customers. But a contest only […]
August 22, 2016

How To Reach Out to Bloggers & Social Media Influencers

Bloggers and social media influencers are trusted and respected voices who can help get your product, service, or brand in front an untapped (and potentially large) […]
July 21, 2016
How to Get New Customers With Pokémon Go

How to Get New Customers With Pokémon Go

Unless you’ve been living under a rock over the past few weeks, you’ve probably heard about the latest viral craze to hit the United States: Pokémon […]
July 18, 2016

How to Use Facebook Live for Your Small Business

Facebook Live has become the latest Facebook feature to gain popularity. With many small businesses already on Facebook, Facebook Live provides another marketing tool for small […]
July 6, 2016

7 Customer Engagement Strategies for Small Businesses

One of the many challenges small business owners face is getting customers to interact with their businesses. Many business owners feel like they’re out of touch with […]
July 5, 2016
Finding Your Niche Market

Finding Your Niche Market

Every business has a customer or group of customers who are the perfect fit for their business, but sometimes you have a product or service that […]
June 29, 2016

How to Use Instagram for Your Small Business

Instagram is no longer just the social media platform for users to post endless pictures of latte art, friends, and travel pictures. Every day, more business […]
June 27, 2016

How to Make Your Business Stand Out

One of the greatest challenges business owners face is finding creative and effective ways to stand out against competitors. When almost every business has a website, […]
June 24, 2016

Customer Retention Strategies for Small Businesses

With so many small businesses competing against each other for customers, retaining customers is now as important as ever. Gaining new customers and building your audience […]
June 22, 2016

5 Ways to Attract Customers

The biggest challenge many small businesses have is attracting customers. You may want to set a goal to gain a large amount of customers, but without […]
June 21, 2016
How to Create a Snapchat Geofilter for Your Business-3

How to Create a Snapchat Geofilter for Your Business

Snapchat is quickly becoming a popular social media platform for small businesses. The real-time platform provides a means for small businesses to put the customer in […]
June 16, 2016
Why Do Customers Buy? How to Identify Customer Buying Habits

Why Do Customers Buy? How to Identify Customer Buying Habits

In order for your small business to thrive, you need to find the right customers for your business. Selling to the appropriate customers may be obvious, […]
June 14, 2016

Running a Successful Booth at a Craft or Trade Show

Whether you’re at an expo with hundreds of vendors or a small local craft fair, the strategy behind running a successful booth is the same. When […]
June 1, 2016

How to Build an Audience

In order for your small business to succeed and flourish, you have to be able to build your audience. Building an audience allows you to save […]
May 28, 2016
examples of marketing strategies

Examples of Marketing Strategies for Small Businesses

With the constant influx of new marketing tools out there, it can be overwhelming at times for small business owners to know where to get started. […]
May 23, 2016

How to Increase Customer Loyalty

It’s no surprise that a top initiative for business owners is to obtain net new business on a regular basis. Growing your organization and expanding your […]
May 16, 2016

Long Term Business and Marketing Goals

Whether you’re just starting your business or you’re a seasoned pro, consistently reviewing and maintaining a wish list of long term business goals is imperative to […]
May 12, 2016
Marketing Plans Goals and Objectives for Small Business

Marketing Plan Goals & Objectives for Small Businesses

When planning a road trip, what’s the first thing you do? You consult a map. Similarly, before embarking any marketing initiative, you should create a marketing […]
May 11, 2016

Small Business Hashtags to Use on Social Media

For many small business owners, gaining traction on social media can be slow. It’s difficult to grow your account on Facebook, Instagram, or Twitter when you’re […]
May 9, 2016
Short Term Business and Marketing Goals

Short-Term Business and Marketing Goals

Looking into the future of your business you likely envision growing it, establishing yourself as a respected entrepreneur and turning a profit. These are your long-term […]
May 2, 2016
Benefits of Using Facebook Events

Benefits of Using Facebook Events

Social media has been a game changer in the world of small business marketing. The free tools available to you, especially via Facebook, have enabled business […]
April 28, 2016

Examples of Effective Calls to Action

If only revenue were generated simply from customers opening emails or visiting websites alone. We’d all be running multimillion dollar businesses if that were the case. […]
April 25, 2016

Hyperlocal Marketing And Advertising

As a business owner, you’re probably looking for new ways to reach local customers. By concentrating your efforts in a smaller area, you can focus on […]
April 19, 2016

Save Time and Money with Consumer Generated Content

What if we told you that there’s an easy way for your business to get high-quality, high-engagement content at little to no cost? What if we […]
April 11, 2016

How to Create a Business Hashtag

Hashtags are a common marketing tool that small business owners are starting to take notice of. You’ve probably noticed hashtags not only on social media but […]
April 6, 2016
5 Free Ways to Promote an Event

5 Free Ways to Promote an Event

Do you remember what it felt like to have a birthday party as a kid and be terrified that no one would show up? Hosting an […]
March 30, 2016

Elements of Effective Landing Pages

For many small businesses, marketing can be somewhat of a gamble. There are all sorts of components one can use in order to generate business or […]
March 14, 2016

How to Get Clients from Facebook

Social media platforms such as Facebook can be excellent marketing tools for businesses. For many, however, the value of Facebook and other websites can often seem […]
March 2, 2016
Giveaway Contest Ideas for Instagram and Facebook

Giveaway Contest Ideas for Instagram and Facebook

One of the best ways to engage your audience and customers online is by promoting your business through social media. If you really want to grab […]
March 2, 2016

Lion or Lamb? What’s your approach?

The month of March storms in with cold, harsh wintery weather, blasting us with the last snows and freezing air of the season. By the end of the month, Spring is tip-toeing in as we start to see more mellow temperatures, slightly longer days, and the first blades of grass peeking out from the melting snow. Much like the weather, your voice and marketing messages can be harsh or can be breezy. It’s up to you to decide how you want to approach it...
February 25, 2016

What Are “Best Practices” Anyway?

You hear the term a lot. Best Practices. You just want to know how to do something and whether or not it’s the most efficient way, and instead you get some jargon about “best practices suggest...” Following best practices. Against best practices. But, what are best practices?...
February 22, 2016

How to Promote a Facebook Event

Facebook is a must-use platform when it comes to creating events. It’s a free and effective way to get the word out on any event your business […]
February 18, 2016

Building your digital image

When you step out of the door in the morning, you like to put your best foot forward. When you stand on the floor of your business, you want to make a similarly good impression. You want to project a trustworthy, proud, professional image. But what’s your digital image? Your logo, your website... it all counts...
February 17, 2016

What Do Hashtags Do?

If e-mail was the electronic hallmark of the 2000’s, hashtags are the quintessential symbol of the 2010’s. What do hashtags do? Hashtags help social media users […]
February 16, 2016

What is a Tracking Link or URL?

When people think of tracking, they often think of Boy Scouts scanning the ground for traces of wildlife or Hansel and Gretel who laid down pieces […]
January 28, 2016

The Power of Personalized Marketing

Your customers don’t ask for much. All they want - and expect - is for you to personalize and tailor your messaging specifically to them, no matter what channel or device they are on. Despite this somewhat lofty request, “people-based marketing” is quickly becoming a hot topic for 2016, as brands try and utilize customer data to create seamless experiences and stay ahead of their competitors....
January 28, 2016

3 Digital Strategies To Remain Relevant On Iowa Debate Night

Donald Trump has decided that he is not participating in tonight’s GOP presidential debate. In 2016, a candidate with Trump's popularity is much less reliant on broadcast media to connect with voters. With 5.8 million followers on Twitter, and 5.5 million on Facebook, Trump has his own massive built-in audience he can communicate with directly. So here are 3 ways Donald Trump can take advantage of digital media to still have an impact on tonight’s Republican presidential candidate debate, no attendance necessary....
January 22, 2016

What is a Hashtag Used For?

If you’ve never used them before, hashtags may seem an odd, even useless, concept. In fact, hashtags are incredibly useful tools for businesses who want to […]
January 12, 2016

How to Get the Most from Your Marketing Partner

“I don’t know - just run it.” If you are unfamiliar with digital marketing and best practices, partnering with an agency or consultant makes absolute sense. However, like any productive relationship, you should never find a partner only to then disappear from the process. Your ongoing involvement will become the foundation for both initial campaign builds and continued results. Let’s take a look at some of the top things you can do to ensure the success for your digital efforts....
December 30, 2015

How to Collect Email Addresses to Grow Your Email List

Email marketing is a vital tool for businesses, and can make a huge difference in your yearly revenue collection. Companies worldwide use email marketing to great […]
December 28, 2015

Tips for Writing Effective Emails

When it comes to your business, mastering email communication is integral to success. In terms of your marketing strategy, writing effective emails is essential to seeing […]
December 22, 2015
how mucshould a company spend on marketing

How Much Should a Company Spend on Marketing?

When it comes to your company’s marketing efforts, every aspect should be well-considered and fully thought out—including and especially your marketing budget. We get a lot […]
December 18, 2015

Creating a Brand Identity

As business owners know, no business is static. Constantly changing, growing, and digging their own “niche,” businesses seem to take on a spirit of their own. […]
December 15, 2015

Business Branding Ideas to Help You Stand Out

In a crowded marketing it’s difficult to stand out. Between websites, social media, and paid advertisements, what are the things that are going to work for […]
December 11, 2015
Referral Program Ideas

Referral Program Ideas

Referrals are some of the most valuable sales leads a company can get. They can provide your business with high-quality potential customers and clients who already […]
December 3, 2015

How to Have a PC Holiday

Starbucks’ new red cups have launched, and this ode to the holidays has brought with it the age-old battle of the Politically Correct. The new solid red cup that Starbucks introduced this year has coffee drinkers seeing red in more ways than one - minimalistic approach or blatant attack on Christmas? Caught between Politically Correct and a hard place? Here's how to approach your holiday messaging...
November 23, 2015

Components of a Marketing Plan

Marketing without a marketing plan is like driving with your eyes closed. If you want to grow your business, it’s essential that you invest in marketing. […]
November 16, 2015

How to Create a Marketing Budget

When it comes to running a successful marketing campaign, or indeed, a thriving business, planning is key. In fact, whether you’re a small business or a […]
November 13, 2015

How to Create a Facebook Ad

Facebook is the biggest social media platform in the world today. With over 1 billion active users, it is the perfect place for any business to […]
November 12, 2015

The Thrill of the Hunt: Beyond Demographic Targeting

We see it all too often: a client wants to target Millennials in the market for a new car. So they want a campaign targeting people ages 25-40, in market for a new auto, who live in a handful of zip codes. And they want to serve them 50,000 impressions over a month.

What’s wrong with this approach? Although some of the target audience can be found using demographic data, this strategy often yields...

November 10, 2015

5 Examples of Professional Email Signatures

Email is a key communication tool in today’s day and age. For any professional, regardless of their industry, email will be the way the majority of […]
November 10, 2015

5 Steps to Boost Your Business in Just 1 Hour

Think you don’t have time to work on your marketing? Think again. Every business owner has a to-do list miles long, and it’s easy to let advertising slip to the bottom. While you may not have time to become a complete marketing expert overnight, you can be your own DIY-er with a few small touches whenever you get the chance. Got an hour to spare? Here are 5 quick marketing “hacks” to boost your business in just 1 hour....
October 20, 2015
What is Brand Loyalty and Evangelism Marketing

What is Brand Loyalty and Evangelism Marketing?

The current marketplace is oversaturated with products similar to yours. So unless what you have is a groundbreaking product, it is very difficult to stand out […]
October 19, 2015
Subject Lines for Networking and Introduction Emails

Subject Lines for Networking and Introduction Emails

October 14, 2015

The Difference Between SEO and SEM: Effective Search Engine Optimization Explained

Are you confused about the difference between search engine optimization and search engine marketing? If so, you’re not alone. These two terms can be very confusing, […]
October 12, 2015

How Professional Email Signatures Can Make Email Blasts More Effective

In the modern age, almost all of our communications have moved into the digital realms. We’re swapping out phone calls for texts and social media networks […]
October 7, 2015
Motivational Quotes for Business Owners

Motivational Quotes for Business Owners

Moments of inspiration and motivation can seem elusive and fleeting when you’re a small business owner. Think of how it feels when you’re on a roll: […]
October 6, 2015

Types of Facebook Advertising

Each day, more companies are using Facebook to advertise for their business. Because Facebook provides many different ad types and has a huge audience, many businesses […]
October 2, 2015
how to use in store promotions to promote your business

How to Use In-Store Promotions to Promote Your Business

Internet marketing’s popularity, effectiveness, and traceability have caused many small service-based business owners to drift away from traditional marketing mediums like print ads, mailers, coupons, and […]
October 1, 2015
employee motivation techniques

Kick ‘Em Into Gear: Employee Motivation Techniques

Happy and motivated employees are an essential ingredient in the recipe of business success. Employee motivation isn’t simply a cherry atop the proverbial cake. Unmotivated employees […]
September 30, 2015

How to Search for Keywords Using a Local Keyword Tool

Are you a business owner or entrepreneur looking to optimize your website to rank higher on Google? By now, you probably know that using relevant keywords […]
September 18, 2015

Does Your Small Business Need a LinkedIn Company Page?

LinkedIn can be a confusing place. The social media website is for businesses and employees to connect online but many small business owners are hesitant to […]
September 4, 2015
What to Put In Your Email Newsletters

10 Tips for Starting a Successful Blog for Your Business

As you make progress towards incorporating marketing into your business, you will find that your blog becomes the cornerstone of your content. Many businesses struggle to […]
September 3, 2015

5 Tricks for a Labor-Free Labor Day

As the unofficial summer send-off before we slip into fall weather, Labor Day weekend presents an opportunity for three days of rest, relaxation, and summer fun. Too bad you need to keep up with your digital marketing, right? Wrong! Here are a few simple digital tricks you can use to keep up with your marketing without working too hard this holiday weekend....
September 1, 2015

Using and Creating LinkedIn Groups For Small Business

LinkedIn groups present an opportunity to make new connections and promote your expertise by sharing ideas with a new audience. Not only can you grow business […]
August 31, 2015

11 Ways to Perform On-Site and On-Page Optimization

Website and webpage optimization is what helps your business rank in local search results. Every aspect of your websites can be optimized to give your business […]
August 27, 2015

Why Your Employees Are Your MVPs (Most Valued Promoters)

These days “word of mouth” is one of the most powerful, if not the most powerful tool in marketing. With the overwhelming rise of social media, word of mouth has evolved from a small circulation of opinions, into a virtual, interactive, visual world. In 2014, people were found to spend an average of 1.72 hours a day on social media. It's time to take advantage of their (use of) time and stand front and center while they scroll!...
August 25, 2015

Creating a Digital Marketing Budget

What do Brandeis, University of Phoenix, and Southern New Hampshire University all have in common? All three offer advanced degrees or even Master’s programs in Digital Marketing. Why would you need a degree to update a Facebook page? You don’t, technically. But you do need to have an understanding of how the Digital Marketing industry works to plan your company’s budget, and spend your money wisely -- not waste it on a poorly run campaign....
August 18, 2015
How to Find Keywords for Local SEO

How to Find Keywords for Local SEO

One of the most important ways that people will find your business is by performing a search in Google. As a business owner, you have the […]
August 17, 2015
how to get high quailty backlinks

How to Build High Quality Backlinks for Your Local Business

Link building through inbound, or backlinks, is an extremely important component of search engine optimization. Google sees backlinks to your site as a sign that others value your […]
August 12, 2015

9 Essential Local Business Directory Sites and What to Include in the Listings

When a person wants to find a business or a type of service, they turn to the internet. Online directories like Yelp, Yahoo, and Google+ are […]
August 7, 2015

How to Use Todoist

Many business owners rely on to-do list tools synched between their phone and computer to keep track of their work schedules, appointments, and daily tasks where ever […]
August 6, 2015

11 Blog Post Ideas to Cure Writer's Block

One of the hardest aspects of maintaining a regular blog is coming up with fresh content. We understand the struggle of needing to have a post […]
July 14, 2015
Customer Appreciation Ideas-2

Customer Appreciation Ideas

Recognizing customer patronage is not only the polite and personable thing to do, but it can help lead to loyal customers and more business in the […]
July 7, 2015

Recipe for E-Commerce Success

Do you have all the makings of a great e-commerce site? Get ready to boost your sales with a few simple best practices that will make your e-commerce site pop, entice customers, and leave people loving your business. What are the ingredients of a good e-commerce site?...
July 6, 2015

How to Write an About Us Page

Your business website tells potential clients and customers all about your business—what you do, the services you provide, how you can help customers. You website should also […]
June 25, 2015

Are Facebook Beacons Good for Small Business Marketing?

Social media companies are doing everything they can to help businesses promote their products and services to potential customers. The world’s largest social media company, Facebook, […]
June 23, 2015
rebranding process rebranding a company

Rebranding Process: Considerations for Rebranding a Company

Sometimes it seems like companies change logos and names as often as their CEO’s change shirts— and sometimes the change is disorienting for the customer or […]
June 10, 2015

What Techstars Taught Me About Marketing—27 Alumni Founders Open Up About Marketing Success

Whether you’re running a venture backed tech startup or a dog walking business, marketing is hard and can sink your business if you don’t get it right. […]
May 18, 2015
How to Use Facebook for Business

How to Use Facebook for Business

Facebook has changed radically over the past few years – and your Facebook page must adapt or be left behind by your competition. Tactics that worked […]
May 6, 2015

How to Increase Productivity in Marketing (Or Anything Else)

We often come across small business owners with a serious direction issue. They know they need to be marketing their business, but are torn in dozens […]
April 28, 2015

Small Town Business Marketing Ideas

Marketing is not a one-size fits all process – small town business marketing ideas differ from marketing ideas that work in a city. In order to be […]
April 8, 2015

What To Do With a Tax Refund

Tax season is often a time of dread for both individual and small business owners. But depending on your finances, you may have received a tax refund. […]
April 1, 2015

FREE Stinging Success Kit

Get the NEW Stinging Success Kit from ThriveHive™ and never lose your marketing motivation again! ThriveHive™ is launching a new initiative to give small business owners some extra […]
March 24, 2015

Computer Productivity Tools to Save Your Sanity

Does it seem like every day, you are working to keep track of more and more emails, appointments, and files with no end in sight? We feel your […]
March 20, 2015

The 3 Types of Advisers Small Business Owners Need

Building a small business is difficult on your own. Time and money constraints aside, most small business owners don’t have all of the knowledge they need to […]
February 4, 2015

7 Questions to Ask Your SEM Firm (to sound like an expert!)

It's no secret that Search Engine Marketing (SEM) can be an effective digital marketing tool. The effectiveness and the ROI of a well-managed SEM campaign is substantial! However, while you may want to bring in another company to help steer the wheel, it's important to ask the right questions to make sure you're staying on track. Here are some conversation points and questions to help ensure your campaign runs smoothly and reaches its absolute maximum potential. Our goal? To have you talking - and sounding - like a true SEM expert....
January 29, 2015

How to Use Google Alerts

There is no shortage of companies asking small businesses to shell out hundreds, if not thousands, of dollars to promote themselves. But if you’re like most […]
January 27, 2015

E-Commerce Essentials: Building a Better Business Online

Want to set up an e-commerce website for your business? These days, e-commerce is outpacing brick-and-mortar sales by leaps and bounds, thanks to its broad selection, ease of payment, and overall (mobile) convenience. Before you start raking in your digital dollars, however, there are a few elements that are essential to establishing an e-commerce empire. Let’s take a look at each one, and get your business ready to join the digital sales revolution!...
January 21, 2015

How to Market Yourself to Your Customers

Learning how to market yourself to your customers is something that many business owners struggle with. The best way to do this is by communicating effectively […]
January 13, 2015

Why Local Candidates Can’t Afford to Ignore Digital

With voters spending an increasing amount of time online, political candidates who ignore their online presence do so at their own risk. Traditional campaign strategies remain essential fundamentals for any candidate, but whether running for dog catcher or president, a strong online presence can add credibility, amplify your voice, and expand your base. Here are some digital media components any campaign can use to boost their online profile...
December 15, 2014

Don’t speak to me that way! Customer Communications

Thanks primarily to digital everything, today marketers like you have dozens of communications channels available. But which channels are best for marketing your product, service, or cause? There is no single, correct answer, but there is this one simple and effective process...
December 11, 2014

Take to the Web: Your E-Commerce Checklist

Helpful Holiday Hints:

Take your awesome in-store selection to the web with a shiny new e-commerce site.

This holiday season has proven to be bigger on mobile than ever. Not only are customers browsing online stores on their smartphones and tablets, they’re buying.

How many sales are you missing out on because your shop isn’t online?

Take your store to the web! Your customers will love getting their hands on your cool products from...

December 9, 2014

Holiday Horror Stories (and how to avoid them)

Business owners know how easily things can go awry when it comes to managing social media sites. We spend a lot of time making sure we engage with our customers during the holidays. Whether it's sending out a holiday card or posting festive photos to social media, you make a conscious effort to put your best foot forward. But what happens when efforts start to unravel? Check out some examples of when things go horribly wrong on social media....