Event Marketing Ideas for Small Businesses

Hosting events is a smart, effective and fun way to build customer loyalty for your business and to attract new customers. There are countless types of events to choose from but not all will be the best fit for a every business type. To make things easy on you, we’ve compiled a short list of […]

Event Marketing Ideas for Small Businesses

How to Use Events to Market Your Business

Using events to promote your business is one of the most traditional ways to get your name out there and connect with your local market. However, novice event planners can quickly lose their footing while pulling their events together so using a step-by-step method is a huge help. Follow this basic planning outline for a […]

How to Use Events to Market Your Business

How to Get the Most Out of Your Marketing Spend

While there are many ways to save money with your small business marketing, there are some costs that are inevitable. It’s impossible to market and grow your business without spending anything, whether that’s time or money. Effectively managing your marketing budget is not just reducing your spend in certain areas, it also involves maximizing the return […]

How to Get the Most Out of Your Marketing Spend

8 Marketing Budget Best Practices

If you want your business to grow, you need to create a marketing budget. As a small business, you may think you don’t need a budget because your investments are so small. The truth is, your investments will forever remain small if you don’t have a budget. Putting structure around your marketing investments enables you […]

marketing budget best practices