June 6, 2014

Free Marketing Tool of the Week: Canva

There is no shortage of companies asking small businesses to shell out hundreds if not thousands of dollars to promote themselves. But if you’re like most […]
May 23, 2014

The Might of the Microsite – 10 Tips to Build a Better Brand

Sometimes, bigger isn’t always better. Tiny digital marketing tools affectionately known as “microsites” bring branding power to individual products or markets to focus attention and build interest. In addition to offering an uncluttered path to the information clients are searching for, microsites also bring a number of other important benefits to a business...
May 7, 2014

What’s in a Logo?

Why does your business need a logo? What makes it effective? A logo is your brand's calling card, in person, on the street, and online. It identifies you to customers, inspires confidence and trust, and represents your business’ personality and vision....
March 6, 2014

Identifying your Brand

Many brick-and-mortar businesses encounter the same struggle when creating an online website for their offline brand: How do you translate the quirk and charm that’s made your business successful in person into the online space? The answer is simple: identify your brand...
October 15, 2013

Matching Your Place to Your Online Space: The First Handshake

Many small business owners have been struggling to stay afloat in the quickly changing digital marketing world. Many small business owners make the mistake of creating an online space that is not consistent with their physical store. And if your customers can’t recognize your brand from your website, you haven’t transitioned to the web successfully....
July 13, 2012

What you need to know about your brand’s voice

Tone of voice. It’s not just something your mom scolds you for using improperly. Your business has a tone of voice, and, just like when talking to your mother, you need to be aware of how you’re using it and whether it’s conveying your message appropriately.