July 13, 2012

What you need to know about your brand’s voice

Tone of voice. It’s not just something your mom scolds you for using improperly. Your business has a tone of voice, and, just like when talking to your mother, you need to be aware of how you’re using it and whether it’s conveying your message appropriately.
June 22, 2012

Brand research in the form of a Captcha

Recently, Ad Age caught our eye with a post about a cool new tool which combines brand research with customer engagement and practical functionality in the form of a Captcha.
May 15, 2012
tips for maintaining brand consistency

Tips for Maintaining Brand Consistency

With so many different avenues to display your small business, it can be easy for your messaging to become inconsistent across things like print, online and TV advertisements. In order to help potential customers recognize your business, it is important to maintain your branding. Consistency is an important aspect in marketing your company because it helps others remember who you are and recognize you later. If potential clients and customers can distinguish your name and logo...