By the end of 2013 over 128 million people in the US will be blog readers. The one question you should ask yourself (if you haven’t already) is this – why haven’t I started writing a blog for my business? Moreover – how do I maximize both the effectiveness and efficiency of blogging and publishing content to reach this growing population of bloggers and blog readers?
Why is blogging so important for your business? As a business owner, you most likely did not open your doors to start blogging. You wear a multitude of hats of all shapes and sizes, and blogging is probably at the bottom of the totem pole. Even though blogging is such a low priority task on the To Do List, a business’ online market share depends on it.