April 7, 2014

Facebook Video Advertising

Just a month into the launch of Facebook’s new video ads, we take a look at how they work and how to make them work for you...
November 5, 2013

Video Advertising: Take your business to the next level

It can be hard to commit your limited marketing budget to advertising methods where you can't always see results right away. Your goal as a small business owner should be to come up with an ad that is cheap and effective - and one that people will remember...
September 26, 2013

Are You Following Me? How Retargeting can win new customers

Have you ever been researching some furniture or purchasing clothes or a pair of shoes online, only to find yourself being followed across the internet the next day by “pesky” ads from that very website you were on the day before? You are being retargeted. Retargeting can be a very effective means of advertising for your business to engage potential customers who have already expressed an interest in your products or services and stay top of mind....
July 27, 2012

Mobile Ads: Here’s proof they work really well

You know the saying, “Numbers don’t lie?” Well, read a bit of truth about the numbers mobile ads are putting up. You’ll find that the numbers on mobile advertising and response rates have burst through whatever glass ceiling used to be in place.
April 10, 2012

Mobile advertising: Generate new leads and customers for your business

Is mobile advertising another solution for your business? Mobile advertising is trending its way into the advertising world each year; it’s not all about advertising the traditional way anymore. According to comScore, 42% of U.S. mobile phone owners are now smartphone users (approximately 98 million...
April 5, 2012

How online display advertising can help your business

There are a multitude of different advertising channels your business can use to market your products or services and build awareness. Being the visual creatures that we are, television, billboard, and print ads have always been obvious avenues for businesses to advertise on. However, one question always remains the same: Which one will give you the best return on your investment? With people spending more time on the internet, online display advertising gives small and...