March 5, 2015

The Value of Trust & Video Ads

Whether you reach out to customers on social media, email, or even when they read your website, you're asking them to trust you - to choose you over your competitors. But there’s one problem: trust is something that's EARNED, not just readily handed over. So, the question is: “How can my customers get to know my company, and trust me enough to give me their business?” The answer is video advertising....
November 24, 2014

Google Shopping Shifts to Adwords Model

Google has become a leader with innovative products and consistent quality. Well now it seems they’re monetizing those products in new ways, which can have serious repercussions for e-retailers who have been leveraging Google Shopping listings. Last month, product listing ad campaigns were automatically upgraded to "Shopping campaigns" What does this mean?....
November 13, 2014

Seasonality of Search: How Companies Benefit From Holiday PPC

With the holiday season quickly approaching, businesses are gearing up for the final sales push of the year. One way to stay ahead of the game is by using Search Engine Marketing (Pay-Per-Click) campaigns to easily get found by customers online. Let’s take a look at some tips and tricks marketers can follow to get a piece of the holiday spending pie online.....
October 28, 2014

What to Expect With Display Advertising

Can Display Advertising be measured in the same ways as a PPC campaign? People often make the mistake of thinking that paid search and display advertising are the same, and can be measured with similar metrics. The truth is that there are a few very important differences between SEM and Display and how they're measured...
September 16, 2014

3 Steps to Crafting Intriguing Advertising Campaigns

How do you get noticed in a crowd of millions? Being one of many is nothing out of the ordinary, nothing to remember, and certainly nothing compelling. Transform your display ad with these 3 steps to create a compelling campaign your consumers will remember...
August 19, 2014

Understand and Maximize Return on Ad Spend

You’re thinking about running a paid search campaign to attract potential customers looking for your services in your local area. How do you know if you'll see a return on your advertising investment? Luckily, you can settle these fears by following a few simple steps and an easy formula to generate new business and help you identify a return on your ad spend. ...