May 16, 2019
10 Local Advertising Ideas for Small Business

10 Local Advertising Ideas for Small Business

Simple yet effective tactics we recommend to attract people to your business without breaking the bank.
April 8, 2019

ThriveHive’s 2019 Q1 Guided Advertising Trends

With Q1 behind us, we wanted to take a moment to review the state of online advertising for local businesses to help us all prepare for […]
February 24, 2019

How Much Does it Cost to Advertise on Instagram?

Instagram offers a number of ways to use Direct Messages, Posts, Stories, and Boomerangs to effectively engage with your audience. In addition to these free options, […]
January 18, 2019
10 Faceboook Ad Targeting Tips for Small Business

10 Facebook Ad Targeting Tips for Small Business

Online advertising has many benefits, but you can only experience them if you know how to run a campaign properly. It’s important to know how to […]
November 6, 2018
Why You Need a Google Business Listing (1)

Tips on Updating Your Google My Business Listing

Updating or editing your Google listing isn’t difficult, but many business owners overlook it. There is a lot more value in your online business listing than you think.
November 6, 2018
Ways to Market on a Tight Budget

10 Ways to Market on a Tight Budget

September 18, 2018

Five Reasons Your Small Business Needs Social Media Marketing

When it comes to social media marketing, many small business owners feel one of two things—that it hasn’t been successful for them, or that it’s already […]
September 6, 2018

Online Advertising Basics

Regardless of industry, products, or services, just about every business can benefit from online advertising. With people spending larger portions of their day lost in smartphones […]
September 5, 2018
Which Facebook Ads Work Best?

Which Facebook Ads Work Best?

August 31, 2018
Digital Marketing Strategies that Work

6 Digital Marketing Strategies That Work

Digital marketing. Even though you know it’s essential to the success of your business, it’s something you’re hesitant to dive into head first. With so many […]
August 29, 2018
Why Video Advertising Works

Four Reasons Video Advertising Works

August 27, 2018

How to Make Drone Marketing Work for Your Business

The use of drones in advertisements, social media, and pop culture has taken the world by storm. Marketers and business owners see the value in adopting […]
August 19, 2018
How to Run a Successful Instagram Advertising Campaign

How to Run a Successful Instagram Advertising Campaign

Instagram is steadily gaining on the world’s most popular social network, Facebook, and now has over 1 billion active monthly users. While Instagram hasn’t claimed first […]
August 3, 2018
Benefits of PPC Advertising

7 Benefits of PPC Advertising

July 27, 2018
How to Know if Your Online Ads are Working

How to Tell if Your Online Ads Are Working

June 5, 2018
Does Google Advertising Work for Small Business?

Does Google Advertising Work For Small Businesses?

June 1, 2018
Why Quality Matters in Video Advertising

Why Quality Matters in Video Advertising

Video advertising is everywhere because marketers know that video is the way to move forward. Research shows that 72% of people prefer watching videos to learn […]
May 25, 2018
How to Advertise on Google

How to Advertise on Google

May 20, 2018
Top Benefits of Using Google Adwords

Top Benefits of Using Google Adwords for Business

Have you been going back and forth about Google Adwords, trying to decide whether or not it would be a worthwhile marketing investment for your business? […]
May 13, 2018
how to Choose Keywords for Your Ad Campaigns

How to Choose Keywords For Your Ad Campaigns

May 8, 2018
Social Media Advertising Basics (1)

Social Media Advertising Basics

You’re hearing from everyone that advertising on social media is the way to go for a small business, and you don’t doubt it. But how do […]
April 23, 2018
Benefits of Connected TV Advertising

Benefits of Connected TV Advertising

April 8, 2018
How to Run a Successful Social Media Ad

How to Run a Successful Social Media Ad Campaign

April 3, 2018
Why Advertise on Instagram?

Why Advertise on Instagram?

March 29, 2018
Why Advertise on Facebook?

How to Advertise on Facebook

As great as it would be to have an unlimited marketing budget, the truth of the matter is, most businesses are only able to focus their […]
March 26, 2018
AdWords vs AdWords Express

AdWords vs AdWords Express: Which One is Right for Your Business?

March 1, 2018
How to Improve Your PPC Advertising

How to Improve Your PPC Advertising

Though an integral part of any marketing strategy, PPC advertising can be very time-consuming which, as a business owner, happens to be your most valuable commodity. […]
February 26, 2018
6 Tips for Successful Search Engine Advertising (1)

6 Tips for Successful Search Engine Advertising

Platforms like Google can make search engine advertising sound easy, but the truth of the matter is that there are a lot of moving parts when […]
February 18, 2018
How to Get Free Advertising

How to Get Free Advertising for Your Business

When you hear the word advertising, paid methods probably come to mind. Pay-per-click, affiliate marketing, the cost of hiring an SEO professional and so on. It […]
January 24, 2018
What is Advanced Verification

Google’s Advanced Verification: What Businesses Need to Know

Google’s advanced verification requirements are going to start impacting more advertisers that utilize AdWords across the United States early this year. Prepare your business by understanding […]
December 11, 2017
Pros and Cons of Social Media Advertising

Social Media Advertising Pros and Cons

You’ve built your digital foundation and your online presence is good, but could it be better? Could you be doing more to reach more customers? The […]
November 19, 2017

SEO vs PPC: What are the Differences?

The two most (mistakenly) interchangeable phrases in online marketing are SEO (search engine optimization) and SEM (search engine marketing), also known as PPC (pay-per-click advertising). People […]
November 18, 2017
How to Track Your Offline Advertising

8 Ways to Track Offline Advertising

We hear about a new way to advertise online every day (or at least it feels that way). While many of these methods deliver excellent results, […]
November 15, 2017
Why You Should Advertise Online

Why You Should Advertise Online

November 1, 2017
Is SEM Good for Small Businesses?

Is SEM Good for Small Businesses?

Too often, small businesses that I have worked with have told me Search Engine Marketing (SEM) is not cost effective for them, or that expanding their marketing campaigns onto the web is a waste of their resources. These comments are typically made by individuals who have never witnessed what SEM can do for them.
October 3, 2017
how to advertise your business on instagram

How to Advertise Your Business on Instagram

Thanks to targeting technology and user-friendly platforms, businesses of just about any size and budget can now effectively advertise online. There are many types of online […]
September 20, 2017
10 Low-Cost Marketing Strategies for Your Business

10 Low-Cost Marketing Strategies You Should Be Using

10 affordable ways to get found, generate leads, raise awareness, and obtain customers for your business.
September 9, 2017

What is PPC Advertising and How Does it Work?

One of the keys to a successful marketing plan is to have a diverse portfolio of methods to get your name in front of potential customers. […]
September 1, 2017
types of online advertising

6 Types of Online Advertising for Your Business

As new technology continues to change how we use the internet, marketers continue to find new ways to reach their audiences. While there are many free […]
August 25, 2017
Examples of Twitter Ads

Examples of Twitter Ads

Twitter is one of many platforms available for online paid advertising. Every platform is different, and your audience’s preferences, expectations, and desires may change from one […]
August 17, 2017

How to Generate Leads With Social Media

So, you’ve got a business and now it’s time to start expanding your lead generation efforts. Social media has become such a large part of everyday life, […]
August 13, 2017
How to Create a Buyer Persona

How to Create a Buyer Persona

Buyer personas are an essential part of marketing your business. They allow you to enhance your relationship with your target audience, further hone your brand identity, […]
August 8, 2017
Instagram Video Ad Examples

Instagram Video Ad Examples

Online video is growing every day, due largely in part to social media platforms making video easier to both view and create. With smartphones, tablets, easy […]
August 4, 2017
UPLOADING 1 / 1 – examples of instagram ads.png ATTACHMENT DETAILS examples of instagram ads

12 Examples of Instagram Ads

Instagram advertising provides businesses with the opportunity to reach large volumes of people within their target audience, in a place where they are spending their time and […]
July 27, 2017
SEO Basics- What are Keywords

SEO Basics: What are Keywords?

June 29, 2017
savvy SEM tips

6 Savvy SEM Tips

Running a Google AdWords campaign can be imperative for your business. But what does it take to run an SEM campaign? To help the new user get started, or to help the veteran users improve, here is a quick list of 6 helpful tips to maximize your digital marketing budget...
June 16, 2017
What does boost post mean

Boosting Posts on Facebook: When, Why, and How

Facebook helps small and local businesses to gain visibility in their local communities, get found by more potential customers, and build their audience. Facebook is free, […]
June 16, 2017
Beginners Guide to Display Advertising

A Beginner’s Guide to Display Advertising

Display advertising, the banner advertisements at the top or side of your favorite websites, can be an incredibly effective tool to work into your current digital marketing mix. Whether you're running your first display ad or fiftieth, here are 10 helpful tips to manage an effective campaign....
June 1, 2017
Tips for Instagram Story Advertising- Paid and Unpaid

Tips for Instagram Stories Advertising: Paid and Unpaid

Instagram is a great platform to promote your business, build relationships with customers, increase brand awareness, and build your online reputation. One of its latest features—Instagram […]
May 10, 2017
Promotional Merchandise Company Swag Advantages Tips

Promotional Merchandise: Why and How to Use Company Swag

Promotional merchandise, also known as swag, is everywhere: on pens, magnets, key chains, mugs, frisbees, backpacks, T-shirts, and the list goes on. Even though promotional items […]
May 3, 2017
How to Generate Leads Online

How to Generate Leads Online

Every business needs to generate leads on an ongoing basis to maintain a healthy funnel and customer base. In the good ‘ol days of business marketing, […]
April 19, 2017

Benefits of Retargeting: 10 Reasons to Retarget Your Website Visitors

Retargeting sounds like starting over with the targeting of a prospect. Who wants to start over from scratch every time a visitor comes to their site […]
April 17, 2017

What is Paid Search Advertising and Why Use It?

If you run a business or market for one, it’s likely that you’ve heard of paid search advertising, also known as search engine marketing (SEM) or pay-per-click […]
April 10, 2017
What is Retargeting

An Introduction to Retargeting

If you have spent any time at all researching a product online, then there’s an almost 100% chance you have experienced some form of retargeting—even if you […]
March 8, 2017

Where (and How) to List Your Business Online

Online directories are a key player in your small business growth. They help to develop your business reputation, increase your online visibility, and place you in […]
February 21, 2017
How much does it cost to advertise on twitter

How Much Does it Cost to Advertise on Twitter?

With millions of users looking to consume information quickly, Twitter makes for a popular advertising platform. In addition to being an effective means of attracting new […]
February 14, 2017

How Much Does it Cost to Advertise on Facebook?

With its versatility and widespread use, Facebook has become an effective channel for businesses of all shapes and sizes to connect with current and potential customers. Many […]
February 8, 2017

The Benefits of Display Advertising

When advertising your business, there are three important factors to consider: visual appeal to grab attention, location to maximize exposure, and relevancy to improve response. This […]
October 7, 2016

10 Facebook Advertising Tips

Facebook advertising leverages the benefits of social media and the power of advanced targeting to expand your reach, obtain leads, and gain more customers. It uses […]
September 1, 2016

Two Essential Tools for SEM Campaigns

With Search Engine Marketing campaigns, it is important to make the most out of your investment. This post will go over two essential tools to enhance SEM knowledge and drive campaign success.
August 17, 2016

How to Increase Your Online Presence

Learn how to increase your online presence through your website, business listings, and social media—no matter what stage of digital marketing development your business is in.
August 9, 2016

Organic vs. Paid Search

There are two ways to enhance your online presence in relation to search engines: organic search engine optimization and paid search advertising. This post will go over these two types of search engine strategies, and how they can help you build your online presence.
August 8, 2016

Ways to Target Your Ads on Facebook

The Facebook Ads platform offers a number of approaches to targeting your ads. You can target your ads based on interests or demographics; or you can target your ads based on stage of engagement with your business or position in your sales funnel. This article goes over are four types of audiences that you can create using the Facebook Ads platform.
July 13, 2016

Does Facebook Advertising Work?

Whether you’re a software solution, a traveling service, a brick and mortar shop, or have an online store, there are many benefits of Facebook advertising. With the various kinds of Facebook ads out there and the multiple objectives to choose from, the benefits of Facebook ads can be very specific to your product or service or business goals; but there are some general Facebook advertising benefits. Here are four benefits of Facebook advertising that apply to businesses universally.
July 1, 2016

6 Ways to Improve Your Facebook Ad Images

Facebook ad images play a crucial role in the effectiveness of the ad. Yet they have some stiff competition, as they are sandwiched between images of friends, pets, cute kids, and cool places. This post describes six ways to improve the effectiveness of your Facebook ad images, and some businesses to which they are most applicable.
March 22, 2016

The Professional Edge: 6 Reasons Why You Should Trust a PPC Pro With Your Google Advertising

Are you looking to grow your business? Do you want to be easily found on Google? Google Adwords is your one-stop shop solution! Google portrays running paid ads as a breeze for anyone, but it’s far more complicated than they make it seem. Having a professional in your corner will not only save you time and money, but it will deliver far better results than attempting to run an account yourself. Here are 6 reasons you should trust a professional Adwords expert to grow your business:...
March 10, 2016

The Death of Print Advertising?

If you’re limiting your business' advertising to strictly digitial, you’re missing out on the unique benefits (as well huge portion of potential customers) that only print advertising can offer. Despite living in a world dominated by the need for digital marketing, traditional print advertising still has a very important role in helping your business reach its marketing goals...
February 9, 2016

Facebook Advertising: 3 Steps for Success in the New Year

When considering advertising on Facebook for business, there are a few key elements that must be identified and examined beyond just adding text and a few low resolution images of your storefront, and calling it a day. When creating these ads it is important to think bigger than just an image and text. This process can be broken down into three easy steps...
December 8, 2015

6 Elements of a Successful Facebook Ad Image

Your Facebook newsfeed is filled with many things these days. Babies being born, old friends getting married, and political rants. But among the memories, advertisements are scrolling within the feed. These ads are doing something different- they’re blending in. Images used in Facebook advertisements are as important as the ad itself, but it’s more than just standing out in a sea of selfies. Standing out on Facebook is fitting in on Facebook...
October 27, 2015

Not-So-Scary Digital Advertising

Intimidated by PPC and CPM and SERPs? Well it may be October, but digital advertising doesn’t have to be that scary! With Halloween right around the corner, there are a lot of things that can spook you. Digital marketing doesn’t have to be one of them. You may even find that online advertising works better for you and your business! So let’s see how digital advertising can be super not spooky!...
August 5, 2015

The Future of Facebook Advertising: Facebook Audience Tools

Facebook continues to establish new ways for advertisers to reach new customers, and maintain customer loyalty. The most newest addition to your Facebook arsenal? Advertising audience tools. Whether you're looking to reach an untapped market, or reaffirm the relationship with an existing customer, Facebook provides the tools to do so effectively through custom and lookalike audiences....
July 28, 2015

The Future of Facebook Advertising: Carousel Ads

Facebook is making it easier than ever to build brand awareness and drive customer traffic to your website through their ad platform, with a variety of options and features to tailor your campaign to your unique business and needs. In Part II of this 3-part series, learn about Facebook's carousel ads to provide a vivid, visual experience to customers interested in your brand on social media! Carousel ads allow you to attach multiple images to one ad for a more robust, dynamic ad experience...
July 16, 2015

The Future of Facebook Advertising: Clicks to Website

Business owners have, slowly but surely, come to realize managing a brand on social media is where they can develop their voice, set themselves apart from top competitors, and reach current customers as well as potential ones with immediacy. Advertising on social media platforms is a logical next step in building out a social brand. In Part I of this 3-part series, learn about Facebook's Clicks-to-Website ad platform to drive qualified traffic from your social pages to your site....
May 21, 2015

You’re Missing Out On Web Traffic

Did you know that only 2% of web visitors buy on their first visit to your site? You’re losing out on web traffic if you're not reaching out to the remaining 98% of qualified and engaged web traffic from users who are interested and familiar with your company. Stop missing out on these web sessions and start utilizing retarget advertisements!...
March 5, 2015

The Value of Trust & Video Ads

Whether you reach out to customers on social media, email, or even when they read your website, you're asking them to trust you - to choose you over your competitors. But there’s one problem: trust is something that's EARNED, not just readily handed over. So, the question is: “How can my customers get to know my company, and trust me enough to give me their business?” The answer is video advertising....
November 24, 2014

Google Shopping Shifts to Adwords Model

Google has become a leader with innovative products and consistent quality. Well now it seems they’re monetizing those products in new ways, which can have serious repercussions for e-retailers who have been leveraging Google Shopping listings. Last month, product listing ad campaigns were automatically upgraded to "Shopping campaigns" What does this mean?....
November 13, 2014

Seasonality of Search: How Companies Benefit From Holiday PPC

With the holiday season quickly approaching, businesses are gearing up for the final sales push of the year. One way to stay ahead of the game is by using Search Engine Marketing (Pay-Per-Click) campaigns to easily get found by customers online. Let’s take a look at some tips and tricks marketers can follow to get a piece of the holiday spending pie online.....
October 28, 2014

What to Expect With Display Advertising

Can Display Advertising be measured in the same ways as a PPC campaign? People often make the mistake of thinking that paid search and display advertising are the same, and can be measured with similar metrics. The truth is that there are a few very important differences between SEM and Display and how they're measured...
October 7, 2014

Act Now or Forever Hold Your PPC: Why every SMB needs Digital Advertising

The acronyms SEO, PPC, and CTR might not mean much to the average local business owner, but they're crucial to your online success. SMBs that embrace digital advertising can expect to be rewarded with a cost-effective way to reach their ideal customers in a more personalized, conversational, and customer-friendly way than traditional advertising ever has...
September 16, 2014

3 Steps to Crafting Intriguing Advertising Campaigns

How do you get noticed in a crowd of millions? Being one of many is nothing out of the ordinary, nothing to remember, and certainly nothing compelling. Transform your display ad with these 3 steps to create a compelling campaign your consumers will remember...
August 26, 2014

Seal the Deal with Retargeting

So you’ve got customers coming to your website, but when it comes down to it they just aren’t ready to seal the deal. How do you stay on their minds until they’re ready to make a purchase?

No matter how compelling your website may be or how thorough your marketing strategy, sometimes customers just aren’t ready to make the call or click “buy” the first time they visit your website. In fact, a mere...

August 19, 2014

Understand and Maximize Return on Ad Spend

You’re thinking about running a paid search campaign to attract potential customers looking for your services in your local area. How do you know if you'll see a return on your advertising investment? Luckily, you can settle these fears by following a few simple steps and an easy formula to generate new business and help you identify a return on your ad spend. ...
July 29, 2014

Reach out with Display Advertising

Tired of wasting time and effort on marketing tools that reach too many or too few people, generating even fewer leads? Ever wondered how to reach your ideal customers online? It's easy - with display advertising! Precisely target the people you want to reach, down to zip code location, personal interests, household income, and more! It's a win-win for you and your customers...
July 22, 2014

Why Time Is Everything With Video Ads

You have 15 seconds to wow your audience with pre-roll and online video ads. It falls to creative types (and anyone creating ads and video content) to come up with dazzling new ways to get a message across in a minuscule amount of time. What can you do to make your video ad stick and avoid avoidance?
June 5, 2014

Gone Native: Advertising Through Content

These days, the term “Native Advertising” might seem like just another buzzword. It’s tossed around by marketers, tech gurus, and media people alike. Though the concept has been around for while, native advertising is really breaking through as an up-and-coming way to build your brand and become a trusted resource. But, what is native advertising?...
May 6, 2014

Why Choose Video Advertising?

It’s time to throw another hat in the ring to compete for your marketing efforts: Video Advertising. Why Choose Video Advertising? Video ads are effective at reaching customers -- over 85% of US internet users view online videos! Ready to take your business online and into video? Propel Marketing now offers Interactive Video!...
May 1, 2014

Facebook Ads and Reaching Your Audience

Curious about how to put Facebook Ads to work for your brand? Advertising on Facebook is a fantastic way to reach both current and potential future customers, for as little as a dollar a day. Here’s everything you need to know to get started with Facebook ads today!...
April 7, 2014

Facebook Video Advertising

Just a month into the launch of Facebook’s new video ads, we take a look at how they work and how to make them work for you...
November 5, 2013

Video Advertising: Take your business to the next level

It can be hard to commit your limited marketing budget to advertising methods where you can't always see results right away. Your goal as a small business owner should be to come up with an ad that is cheap and effective - and one that people will remember...
September 26, 2013

Are You Following Me? How Retargeting can win new customers

Have you ever been researching some furniture or purchasing clothes or a pair of shoes online, only to find yourself being followed across the internet the next day by “pesky” ads from that very website you were on the day before? You are being retargeted. Retargeting can be a very effective means of advertising for your business to engage potential customers who have already expressed an interest in your products or services and stay top of mind....
December 14, 2012
Generate phone calls from your AdWords campaigns

How to Generate Phone Calls from AdWords

Your business has a website, and you’re advertising online.  You have a form on your website that is collecting lead information from the people who visit, […]
October 4, 2012

Pay-Per-Click: What’s in it for you?

If you’re the owner of a growing business, it’s likely that you’ve heard of search engine advertising, also known as Search Engine Marketing (SEM), or pay-per-click (PPC) advertising. PPC ads are those that appear at the top, and down the right side of Google search results pages. These ads cost the advertiser a defined cost each time someone clicks on a paid search result. Paid ads can range from 50 cents per click, up to several dollars per pick (the cost is variable, determined by complex formulas created by the search engine)...
July 27, 2012

Mobile Ads: Here’s proof they work really well

You know the saying, “Numbers don’t lie?” Well, read a bit of truth about the numbers mobile ads are putting up. You’ll find that the numbers on mobile advertising and response rates have burst through whatever glass ceiling used to be in place.
April 10, 2012

Mobile advertising: Generate new leads and customers for your business

Is mobile advertising another solution for your business? Mobile advertising is trending its way into the advertising world each year; it’s not all about advertising the traditional way anymore. According to comScore, 42% of U.S. mobile phone owners are now smartphone users (approximately 98 million...
April 5, 2012

How online display advertising can help your business

There are a multitude of different advertising channels your business can use to market your products or services and build awareness. Being the visual creatures that we are, television, billboard, and print ads have always been obvious avenues for businesses to advertise on. However, one question always remains the same: Which one will give you the best return on your investment? With people spending more time on the internet, online display advertising gives small and...
August 18, 2011

Is AdWords Express Right for Your Small Business?

For many small, local businesses, advertising on Google seems complicated, expensive and intimidating. There’s a lot to learn, and besides, there’s an entire industry built on […]