February 18, 2018
How to Get Free Advertising

How to Get Free Advertising for Your Business

When you hear the word advertising, paid methods probably come to mind. Pay-per-click, affiliate marketing, the cost of hiring an SEO professional and so on. It […]
January 24, 2018
What is Advanced Verification

Google’s Advanced Verification: What Businesses Need to Know

Google’s advanced verification requirements are going to start impacting more advertisers that utilize AdWords across the United States early this year. Prepare your business by understanding […]
December 11, 2017
Pros and Cons of Social Media Advertising

Social Media Advertising Pros and Cons

You’ve built your digital foundation and your online presence is good, but could it be better? Could you be doing more to reach more customers? The […]
November 18, 2017
How to Track Your Offline Advertising

8 Ways to Track Offline Advertising

We hear about a new way to advertise online every day (or at least it feels that way). While many of these methods deliver excellent results, […]
November 15, 2017
Why You Should Advertise Online

Why You Should Advertise Online

We get it. Online advertising is complex and for most, it’s a foreign world that you don’t really even want to think about trying to understand. […]
November 1, 2017
Is SEM Good for Small Businesses?

Is SEM Good for Small Businesses?

Too often, small businesses that I have worked with have told me Search Engine Marketing (SEM) is not cost effective for them, or that expanding their marketing campaigns onto the web is a waste of their resources. These comments are typically made by individuals who have never witnessed what SEM can do for them.