Named after the irregular tactics used during warfare, guerrilla marketing* is a marketing strategy used by some businesses that utilizes low-cost, unconventional means of reaching their desired audience.
What might be considered guerrilla marketing? Flash mobs, graffiti, odd ad placement, PR stunts, and sticker or flyer “bombing” are all cheap(er) and surprising marketing methods.
The objective of these strategies is to generate buzz and public interaction between the business and its customers. Over the last couple of years, examples of successful and creative guerrilla marketing campaigns have been implemented all over the world:
After seeing examples of guerrilla marketing in action, one has to wonder: can this same approach be taken into the online world?
Sure, any company can spend money to design, create, and display a unique and creative advertisement online. These days any company can create a strong social media presence with the likes of Facebook or Twitter. But do these media tools follow in the footsteps of what guerrilla marketing really is? Having a display ad designed, implemented, and then seen by your target audience is not usually a low-cost option, nor is it remarkable or unexpected. Creating a Facebook or Twitter page is free, but at this point, it is no longer unconventional for a company to do this.
So how can a company create an online guerrilla marketing strategy? Is it even possible? Well, in short, the answer is yes. Most guerrilla marketing examples are just very creative billboard-type advertisements. Sure, some of them were placed in unconventional spots, but the principle still remains the same.
When bringing this type of marketing concept over to the online world, the theory is the same. In fact, there may be even more creative options online:
In an age where there are so many options for online campaigns, you may need to start thinking outside of the box to help gain that extra edge. By bringing the philosophy and approach of guerrilla marketing to the online world, you can create an effective strategy to build a low-cost, creative way to make your business stand out.
*No actual gorillas were involved in the making of this blog