Though it is one of the older digital marketing strategies, email marketing is still around because it works. Businesses use this versatile platform to generate and nurture leads, strengthen client relationships, build their audience, and obtain more customers. So how do they get these email addresses in the first place? They ask. Placing call to action phrases and buttons on your website and other forms of content is a great way to collect email addresses to build your email list. Below are 15 real examples of email signup calls to action that help to illustrate call to action best practices.
Related: Email Marketing 101 (free eBook)
Call to Action Examples for Email Signups
At this point, we’ve told you about the meaning of “call to action”, we’ve given you examples of call to action phrases, and we’ve even covered call to action best practices. Now it’s time to provide some visual examples to complete the picture. Below are 14 call to action examples that businesses have placed on their websites to build their email list.
Example #1: Nuzzle
With the adorable little fella in this call to action, how could we not include this example? All cute pups aside, we also like the simplicity of the design and the attractive colors. NOTE: This does not mean you should use your pooch to get email signups. Nuzzle is a dog collar company, so this image is relevant to their business.
Example #2: Business Development Bank of Canada
We like a few things about this email signup call to action. The “FREE”, in red and all caps, informs the user of important information right off the bat. The description below is short yet it lets you know exactly what you’re getting, and how. By reassuring that you can unsubscribe at any time, and including a visual example on the left, BDC reduces the risk and uncertainty of signing up.
Example #3: Cabot
While the previous call to action uses detail and design, this one uses more simplicity and exclusivity. “Become a Cabot Insider” appeals to the human desire to be a part of something special. The short description lets users know exactly what to expect, and the green color of the subscribe button creates a welcoming and safe feel.
Example #4: Digital Trends
Digital Trends does not go into extreme detail about what you will get for signing up. They assume that you are on their site to get their Computing News and thus will have an idea of what a recap will look like. Instead of detail, they focus more on urgency with their “Don’t Fall Behind” headline, as well as on asking for permission to send additional emails. Another unique aspect of this call to action example is that the “no” option is not an X, but a longer more human sounding statement.
Example #5: The Country Cook
What we like about Country Cook’s email signup call to action is its personalized language and attractive design. Words like “pop” and “gimme” add some fun and excitement. The message below the actual button addresses some of the hesitations a user might have and adds a human element to this digital box. There are quite a few exclamation points in here, which has its pros and its cons. In addition, the black color of the field text draws attention away from the rest of the elements in the call to action, which may or may not be intended.
Example #6: DIY Site
This DIY site uses the same approach as Country Cook, creating the feel that a human is calling you to this action. In addition, the simplicity of the message, the use of bold font and contrasting colors, and the big white arrow makes this an eye-catching graphic.
Example #7: SMS Global
This email signup call to action takes an effective approach of highlighting first the benefit to the reader (“Grow Your Knowledge”). The use of “Don’t Fall Behind” in Example #4 has a similar effect but more of a negative connotation. This call to action also appeals to the human desires of belonging (“Join thousands”) and exclusivity (Don’t miss out!). Finally, the use of “now” in the subscribe button creates urgency.
Example #8: Investopedia
Like Example #7, Investopedia encourages the reader to sign up by highlighting the benefit it will bring to them. They also clarify the frequency of the emails, reducing uncertainty. Like Digital Trends, this call to action uses a more human-sounding phrase for the “no” option. Unlike Digital Trends, this phrase is a bit more witty. This type of approach has its pros and cons as well, with regard to brand voice and user experience.
Example #9: Printsome
This call to action by Printsome is different from the ones before it as it asks for the user’s name as well. In addition, it creates incentive for signing up, with both an immediate and long-term offer. The subscribe button is bright and eye-catching, and uses urgency and excitement.
Example #10: Remote.co
This call to action example is worth noting because it uses a large attractive image and immediately conveys the purpose of signing up. In addition, the text below the headline attracts attention with the use of a question, and clarifies the email frequency for the subscriber.
Example #11: Teddy Bear Club
What makes this email signup call to action unique from the rest is that it starts with a question. Questions can be a good way to catch the reader’s attention. The description doesn’t provide explicit details into what kind of information the subscriber will get, aside from “open houses and more”, but it does provide the benefit to the reader: being the first to know. The actual button, however, is a bit confusing. “Learn more” makes it uncertain as to whether clicking the button is the last step for signing up or will bring the user to another information page.
Example #12: Crush Boutique
We like Crush Boutique’s email sign up call to action because even though “you” isn’t as effective as seeing your actual name, the phrase “hey you” certainly grabs your attention in a friendly way. We also like its simple and attractive design. The word “Join” reassures the user that clicking that button will complete the action of being added to the list. There is also more than one option to exit, which can help the user to feel less confined and more in control of their experience.
Example #13: Popsugar
PopSugar’s email signup call to action contains a few elements that we haven’t seen yet in the above examples. The “Signup with Facebook” option may be preferred by regular Facebook users, and is sometimes quicker and requires less steps. The phrase at the bottom creates transparency for Popsugar and confirms for the user the action they are taking—giving Popsugar permission to email them. However, including “agree to the Terms” may cause the user to feel like they are committing to something bigger than they thought, and to feel hesitation. If this is, in fact, a legal requirement, including it at the bottom and in small font is the best solution.
Example #14: Living Social
Like Popsugar, Living Social also includes a consent statement, at the bottom and in a small font. But what we really want to point out here is the simple and attractive design, the gift icon to convey that the reader will get something out of this, and the use of an offer to encourage signups. However it is unclear as to whether this 80% refers to a single coupon or the average discount for items on their site.
These examples were meant to further your understanding of the purpose and best practices behind website calls to action. We hope they’ll provide information inspiration for you to create an effective email signup call(s) to action on your website.