January 25, 2013
Use Youtube to help your business

Video for Small Business – How and Why to Do It

We’ve been telling our customers for ages that they should create a video and post it on their website. “It’s too expensive!” they said. “It’s too […]
January 23, 2013

Social Media Mistakes Your Business Could Be Making

With over 1 billion Facebook users, close to 5 million people “tweeting” and about 4 billion YouTube videos being viewed per day, it’s easy to see why Social Media has become a major outlet for companies to both gain and retain more customers. But what many small businesses don’t think about is that there are several critical mistakes they can make through their use of social media channels, which could cost them these much-needed customers....
January 23, 2013
Facebook Icon

4 Steps to Drive Your Business Forward with Facebook

With more than 1B users worldwide1 and 167M in the United States2, Facebook has become one of the most important properties on the web. According to […]
January 22, 2013
Superbowl fans

How to Advertise Your Business During the Superbowl Without Spending $4MM

The Superbowl is fast approaching, and whether you’re a football fan or not, so are some of the most anticipated advertisements of the year. With the […]
January 17, 2013

Land customers with better landing pages

Business owners often spend so much time, effort and cash on getting website traffic, but all the traffic in the world won’t help if you’re not directing that traffic to the right place and into taking specific actions. This is why landing page optimization is so important. Landing pages have evolved significantly in recent years. Once typically viewed as an online brochure or a digital version of a yellow page ad, today’s website landing pages need to be much more...
January 10, 2013

Writing for the Web: A Crash Course in Content Creation

Your website is your digital storefront. It’s where potential customers will find you, browse around, and ultimately make a purchase decision. So among the vast sea of tips and tricks to optimize your website, how can you make the most of your time? Strategic content creation can be the true X factor for your site’s success. Here are some pointers on getting the most bang for your buck when creating content...
January 7, 2013

Top 3 Marketing Predictions for 2013 (An Article Roundup)

It’s that time of year again; the time when people start predicting the big marketing trends for the year.  There are a lot of great articles […]
January 3, 2013

The (Social) Times are A-Changing

Like the great Bob Dylan once said, the times they are a-changing. Times certainly are changing in the social media world, for better or worse we’ll have to see. There’s big news in Pinterest’s corner for small businesses, Twitter’s making news with some updates, and even MySpace (blast from the past, right?) is making a comeback with a serious facelift. Take a look at these three happenings in the social media world right now...
January 3, 2013
Google Plus Local

4 Do's and 2 Don'ts For Ranking Well in Google Plus Local

As local search results become more and more important, business owners want to know how to get their listing to rank well.  To help you do […]
January 1, 2013

Happy New Year from Propel!

It's officially 2013! Today we kiss 2012 goodbye and welcome in this new year. Whether last year treated you well or even if it was a little rough going, it's time to start fresh on this January 1st. So get ready for a wild ride, and lots of scratched-out dates as you get used to writing in a 3 instead of a 2. We look forward to all the exciting things 2013 might bring us! Happy New Year...
December 28, 2012

12 Social Media Headlines of ‘12

As 2012 draws to a close, it’s nice to take a step back and reflect on the last year. Much has changed in the digital world in the last 12 months, most notably the shift in marketing focus to social media. We asked our illustrious Social Media Manager to take us back through the top Social stories from this year...
December 25, 2012

Merry Christmas from Propel!

'Tis the season to be merry and celebrate the good things in life - good friends, good family, and good food! We hope you sit back and relax this holiday season and enjoy the little things that make life wonderful. From our family to yours, Merry Christmas! -- The team at Propel
December 20, 2012

5 Digital New Year’s Resolutions for Your Small Business

As the holidays come and go and we kick off the New Year, it’s time to start evaluating your marketing efforts. Consider it a clean slate. You may have worked with digital marketing in the past with little or great success, or this digital world might be completely new to you, but it doesn’t matter. Start off the year on the right foot with some digital resolutions, and you can look forward to a very successful 2013....
December 18, 2012
Website Analytics Confusion

6 Actions to Take Based On Your Website Analytics

Many business owners either feel intimidated by website analytics or they look at the analytics and don’t know what actions to take based on the data. […]
December 14, 2012
Generate phone calls from your AdWords campaigns

How to Generate Phone Calls from AdWords

Your business has a website, and you’re advertising online.  You have a form on your website that is collecting lead information from the people who visit, […]
December 12, 2012

Is Your Website Costing You Customers?

Most businesses know that their customers remember bad experiences much more than good experiences, and this truth also applies to customers visiting a business’ website. You can test this yourself by answering the following questions: 1. When was the last time a website left a lasting positive impression on you? 2. And when was the last time you were frustrated by a website? Most people struggle to think of a positive experience, but can easily recall a negative experience from...
December 4, 2012

What Smartphones Can Do For Your Business

As you walk around today, you constantly see people on their phones. They are on the go, talking, texting, posting pictures, etc. What you may not realize is that they are running their whole business through their phone. It can be difficult for small business owners to keep up with rapidly changing technology, but one thing that all business owners “must have” is a smart phone. These days, owning a business and owning a smartphone go hand in hand...
December 3, 2012
Wow Moment

Get to the "Wow" With Your Customers

Picture this: Your auto is in need of repair, so you call your local dealership and schedule service. Upon arriving, you enter a spacious and clean […]
November 27, 2012
AA Advantage Apologies

How To Win Customers Back

You might have read our recent blog post on word of mouth marketing where we talked about providing a great customer experience. Unfortunately we aren’t all perfect […]
November 19, 2012

Email List Best Practices for Small Business Owners

  Our customers often come to us when they’re ready to start sending emails to their contacts, but aren’t sure if they did what they needed […]
November 19, 2012

Be thankful for social media

When you’re sitting down with your family at the table this Thanksgiving, you may be talking about your small business. It might be a barber shop, a restaurant, or even a specialized store selling cute little vases. No matter what your niche, without social media, your business could still be in the dark ages. You could be spending thousands of dollars on advertising that few people might even see. Tell your family how thankful you are for social media...
November 14, 2012

Tablets and what they mean for your small business

As I write this blog with my new 7 inch tablet, I’m thinking about how these small, lightweight devices will drastically affect how people browse the web. In the past couple of years, it seems people have been swarming to get their hands on the newest and greatest tablets on the market, from iPads and iPad Minis to Nexus 7 Android tablets and more. According to TechCrunch, the number of tablet users in the US...
November 8, 2012

Local Business Listings: Don’t Lose Your Business to a Competitor

As a small business owner, how would you expect potential customers to find you? An easy way to gain online presence is through local listings. Online listings can help boost your business visibility in the local area. When a user searches for a business, the search engine will list the local business profile, which provides the user with key information...
November 8, 2012

Do You Have a Holiday Marketing Plan for Your Small Business?

The holidays are just around the corner. Have you planned your marketing? If you haven’t, you’re not alone. Many small business owners find themselves in the […]
October 31, 2012

Online Reputation: The New Public Relations Frontier

With the rise of social media and customer review sites, public relations efforts have shifted gears to focus on businesses’ Online Reputation Management. The general public now has the ability to publish content across the web –about YOUR business...
October 25, 2012
Invest in your marketing

How Much Should I Spend on Marketing?

We hear this question numerous times every week from small business owners who want to understand how much money it will take to get more customers […]
October 17, 2012
Juggling Your Marketing Tasks

6 Services You Probably Haven’t Heard of That Can Help You Grow Your Small Business

Sometimes, being a small business owner can make you feel like you need to do everything yourself.  It can feel like a juggling act and if […]
October 17, 2012

Display Ads: Giving local businesses the ability to run with the big dogs!

How great would it be to see your business name in bright, shining lights online? Have you ever seen a banner ad from national advertisers like Home Depot, Stanley Steemer and Terminix online? Would you like to see your business in the same spot? Most consumers love to help support local businesses with their purchases. When they look online, however, the first thing they see is major retailers' ads. How do small businesses get online...
October 11, 2012

How influential is your business online?

How do you know that your company’s social media pages are working? Is it by the number of Likes, connections, and followers you have? The number of posts, comments, retweets, and shares you get? What if there was a way to take all those numbers and boil them down to one score? The good news is, there is. It’s called Klout...
October 8, 2012

What will you discover with digital?

Columbus may not have set out to discover America, but he stumbled upon it by happy accident. When customers search online for things to do, places to go, and people to see, they’re not setting out to discover your business. They find you by happy accident or, thanks to search engines, by good online marketing...
October 4, 2012

Pay-Per-Click: What’s in it for you?

If you’re the owner of a growing business, it’s likely that you’ve heard of search engine advertising, also known as Search Engine Marketing (SEM), or pay-per-click (PPC) advertising. PPC ads are those that appear at the top, and down the right side of Google search results pages. These ads cost the advertiser a defined cost each time someone clicks on a paid search result. Paid ads can range from 50 cents per click, up to several dollars per pick (the cost is variable, determined by complex formulas created by the search engine)...
October 1, 2012
inconsistent marketing

How to Grow Your Small Business

Every successful business owner knows that starting or running your small local business isn’t easy. Every day brings new challenges, from sales and marketing to accounting […]
September 26, 2012

SEO bad practices: Rome wasn’t built in a day. Good SEO isn’t either

Many small business owners are aware that their online presence needs work but don’t have either the time or technical knowledge to know what to do next. This is especially true when it comes to building good Search Engine Optimization (SEO) which is a crucial component of any business' online presence. If your business does not appear on page one of a potential customer’s search results, you are likely to be overlooked by consumers who...
September 21, 2012

Why Your Small Business Should Care About iPhone 5

This week Apple launched the new iPhone 5 along with an update to the operating system, iOS. If you’re not an Apple fan, you might be […]
September 19, 2012

How to Turn Your Business into a Bird of Prey

The Peregrine Falcon is one of the most widely spread predatory birds, or raptors, in the world.  Their range is prolific across almost every land mass […]
September 19, 2012

Fall back to basics for your small business

Saturday is the first official day of Fall, and that's got us thinking; how do businesses transition from summer to fall in their marketing? Fall means many things to people. For some it's Back to School, for others it's the notion that Oktoberfest is right around the corner... Most importantly, it's Back to Basics for your Business. Follow these simple steps to increase branding and profitability for your business!
September 13, 2012

Top 5 Features of The New iPhone 5

As you might have heard, yesterday Apple unveiled the newest incarnation of their smartphone in a much talked-about press conference. This was big news across the internet, cable news, and Apple fan-boys alike. People love their technology, and our team here at Propel is no exception. Here are our top five favorite features of the new iPhone 5...
September 13, 2012

8 Signs That You’re Being Offered Bad SEO Services

I get a lot of spam emails from companies offering SEO services.  The emails are annoying, but more importantly the quality of the services that they […]
September 11, 2012

The 3 Types of Business Websites – Do You Have the Right Site?

With 97% of consumers searching online for local businesses today, websites are an essential part of a small businesses marketing efforts.  There are three common types […]
September 7, 2012