July 1, 2014

15 Seconds to Convert with a Well-Designed Landing page

Did you know that 55% of people spend fewer than 15 seconds actively on a web page? This means that most people are skimming and deciding very quickly whether your offer is worth their time. When designing your landing page, here are some best practices to help turn those paid clicks into paying customers....
June 30, 2014

The Best World Cup Commercials to Inspire Small Business Marketing

Every four years, a force spreads through the globe and ignites a sense of passion, and pride: fútbol fever. This year, marketers took advantage of the […]
June 30, 2014

5 Ways to Celebrate Social Media Day Today!

Today, June 30th, 2014, is Social Media Day! Social media is everywhere and in everything we do from the corner store to the big box retailer, New York City to Small Town, USA. Here are 5 ways you can celebrate Social Media Day today!...
June 27, 2014

Using Referral Marketing to Grow Sales

Let’s talk about the scariest sort of marketing – face to face networking. We’ve all been there – a crowded room, a sweaty palm full of […]
June 26, 2014

Making the Most of Mobile Email Marketing

What was the first thing you did this morning after you woke up? According to a 2013 study, 49% of mobile users read emails on their smartphones immediately when they wake up. Half of everyone with a smartphone fires up their inbox before they even set foot out of bed. As a business owner and marketer, you want into those bedrooms. By following some essential steps for mobile email marketing, you can be!...
June 24, 2014

How to Choose a Domain Name for Your Business

As the need for small businesses to have an online presence increases, it’s essential that small business owners learn the best practice for building a website […]
June 24, 2014

Facelift for Facebook Business Pages

This March, Facebook announced upcoming changes to Business Pages and they’re finally here! With streamlined views and easier-to-access data, the new design of business profiles on Facebook is a win-win for consumers and business owners alike....
June 20, 2014

Marketing with Snapchat

Snapchat. It’s the popular app that’s meant for sharing pictures and messages you may not want sticking around forever. There are already more than 25 million Snapchat users in the US, and that number is growing daily. It's clear that Snapchat represents a powerful audience, but how can it be leveraged for your business' digital marketing?...
June 18, 2014

5 Tips to Get You and Your Marketing Healthy and Strong

It’s difficult to prioritize tasks that go towards your business’s long-term success. Your inbox gets fuller by the minute, papers pile ever higher on your desk, and […]
June 18, 2014

Facebook’s New Context Cards: What You Need to Know

Facebook has rolled out their new Context Cards on their iOS application. This new feature aims to make check-ins and activity-based updates more social, providing detailed information and shared interests right in your News Feed. What does this mean for businesses?...
June 16, 2014

Logo Design Tips: Give Your Logo Some Mojo

Starting a business can be overwhelming- you have to set up everything from your business’s finances to optimizing the day-to-day operations to help your business thrive. […]
June 16, 2014

In the News: Google My Business unites tools to help you get found

Google unified their Google+ and Places tools into the brand new Google My Business dashboard. The one-stop shop was created to help business owners update and find all of their information in one place, making it easier to ensure information is accurate and up-to-date, and making it easier to get found. ...
June 13, 2014

Uncovering the Impact of Google Panda 4.0

In the wake of the Google Panda 4.0 algorithm update, experts have seen dramatic changes in how websites are ranked, and what content is being held back. Just how has the recent search engine update impacted websites?...
June 12, 2014

How Quality Content Gets You Googled

How can you get your business closer to the first page of Google search results? Many companies don’t know how, or don’t take the time, to plan effective SEO strategies or develop top-notch content, but alternative tactics can get you kicked to the curb. Fortunately, there are a few best practices, from Google experts themselves, to help you develop great content and your site rise higher...
June 10, 2014

Another Post Bites the Dust – 4 Tips on Improving Your Social Media Posts

Wouldn’t it be fantastic if you were the only small business owner who thought of marketing your business on social media platforms? Your unique business would […]
June 10, 2014

Businesses can put their pin-trust in Pinterest

Everyone’s favorite online pinboard is getting monetized. The image-sharing social network Pinterest is introducing paid ads onto their website - the initial pilot program launched on May 12th, as Pinterest debuted “Promoted Pins.” But are Promoted Pins a cost-effective tool for your digital marketing strategy?...
June 6, 2014

Free Marketing Tool of the Week: Canva

There is no shortage of companies asking small businesses to shell out hundreds if not thousands of dollars to promote themselves. But if you’re like most […]
June 5, 2014

Gone Native: Advertising Through Content

These days, the term “Native Advertising” might seem like just another buzzword. It’s tossed around by marketers, tech gurus, and media people alike. Though the concept has been around for while, native advertising is really breaking through as an up-and-coming way to build your brand and become a trusted resource. But, what is native advertising?...
June 4, 2014

The Biggest Lie Ever Told to Small Business Owners About Marketing and What to Do About It

Paying a low monthly fee to automate your marketing and get customers for your business seems like the Holy Grail nowadays. This is the latest version […]
June 3, 2014

5 Quick Tips to Improve Your Website’s SEO Today

How do you get your website to show up as the number one search result on Google, organically? The answer is SEO. A basic knowledge of SEO can put you one step ahead of the game (and your competition), and help take your site right to the top. To get you there, check out these 5 quick and easy steps that you can use to help improve your SEO:
May 30, 2014

Sizzle into summer… and Get Found!

With summer on its way, folks are out and about, busting out their iPads and smartphones as they walk the streets to shop and search for businesses - just like yours! With a little guidance and some quick tips, Listings, Local pages, and Social Media can enhance your brand and get you found! These online tools are easy and an affordable way to dip your toes into the digital water this summer...
May 28, 2014

What is Bounce Rate (and why you should care)

What is bounce rate? Why is it important? If you're not looking at the data, there's no way to know for sure whether your marketing efforts have been effective or not. When it comes to your website, metrics such as pageviews, audience demographics, and bounce rate are important indicators of your site's performance with visitors...
May 23, 2014

The Might of the Microsite – 10 Tips to Build a Better Brand

Sometimes, bigger isn’t always better. Tiny digital marketing tools affectionately known as “microsites” bring branding power to individual products or markets to focus attention and build interest. In addition to offering an uncluttered path to the information clients are searching for, microsites also bring a number of other important benefits to a business...
May 21, 2014

Google Panda 4.0: What you need to know

Google has announced the roll-out of new algorithm update: Panda 4.0. Yup, another update to the search algorithm to send you running to check your website and SEO to ensure you’re showing up in search results. What do you need to know this time? Yet again it's all about good, quality content...
May 20, 2014
5 Ways to Stay Motivated as a Small Business Owner

5 Ways to Stay Motivated as a Small Business Owner

It has happened to all of us—when we’re faced with obstacles, we lose our focus and drive. As an entrepreneur, you’re faced with challenges of every […]
May 20, 2014

How Search Engines “Grade” Your Website Online

How exactly do you get your website onto Google results pages? It's the age-old question. How exactly search engine algorithms work is a complicated question. To simplify the answer, think of your website as a term paper. There are key components that professors look for when grading a paper just as there are key components that search engines look for when grading your website....
May 15, 2014

In the News: New Twitter features you need to know about

Twitter has been hard at work trying to improve its user experience making lots of updates and new features. From adding more visual sharing elements to making it easier to find the content you actually want to see, Twitter is listening to their audience. Check out the new and improved Twitter features coming your way!...
May 12, 2014

10 Stats That Show Why Small Businesses Rock

Despite the competitive nature of business, the pervasiveness of small businesses in the US stands as a testament to the tenacity of entrepreneurs. This week, the […]
May 12, 2014

Celebrating National Small Business Week 2014!

Here at Propel Marketing, we love all local businesses. In honor of National Small Business Week 2014, we've compiled a few great stats to show just how important SMBs are and why we love them!...
May 9, 2014

Introduction to Your Google Results Page

Whether you are an experienced digital explorer or an eager first-timer, you should understand the prominence (and importance) of Google. However, you may not fully understand what the results page means. What do all these different sections mean? More importantly - how do I get my business to be displayed? Let’s take our sample search and review Google’s design...
May 8, 2014
5 Tear Jerking Mother’s Day Marketing Videos

5 Tear Jerking Mother’s Day Marketing Videos

Mother’s Day commercials always seem to have a way of making us misty eyed and while consumers are scrambling to make last minute brunch reservations, marketers […]
May 7, 2014

What’s in a Logo?

Why does your business need a logo? What makes it effective? A logo is your brand's calling card, in person, on the street, and online. It identifies you to customers, inspires confidence and trust, and represents your business’ personality and vision....
May 6, 2014

Why Choose Video Advertising?

It’s time to throw another hat in the ring to compete for your marketing efforts: Video Advertising. Why Choose Video Advertising? Video ads are effective at reaching customers -- over 85% of US internet users view online videos! Ready to take your business online and into video? Propel Marketing now offers Interactive Video!...
May 1, 2014

Facebook Ads and Reaching Your Audience

Curious about how to put Facebook Ads to work for your brand? Advertising on Facebook is a fantastic way to reach both current and potential future customers, for as little as a dollar a day. Here’s everything you need to know to get started with Facebook ads today!...
April 29, 2014

In the News: Facebook’s Business Manager

Just yesterday, Facebook officially launched their Business Manager, a tool which allows you to run multiple campaigns and assign roles to multiple managers, all through one interface. With a few different campaigns and multiple social media marketers, keeping your Facebook business page organized and coordinated can be tricky... until now!
April 28, 2014

5 Questions to Create an Irresistible Marketing Offer

In a crowded marketplace, what you need is a marketing offer that will attract the attention of potential customers. Through a well-crafted offer, you can attract […]
April 25, 2014

4 Reasons Why Perfect Is the Enemy of Done

Many of the most successful people out there seem to be perfectionists, or at least that’s how it looks. You know the type- always working, sweating […]
April 24, 2014

“Hey! That’s Not My Number!”: Update Your Business Listings

Did you know consumers use online listings as their primary source for deciding which business to buy from? If consumers don’t have the correct information about your company, they won’t be able to reach you. Updating your online listings ensures that your business details are complete and accurate throughout the web, no matter where your customers may find them...
April 22, 2014

Free Marketing Tool of the Week- Call to Action Button Optimizer

There is no shortage of companies asking small businesses to shell out hundreds if not thousands of dollars to promote themselves. But if you’re like most […]
April 17, 2014

Teaching to the (SEO) Test

When your site is designed for the SEO test, what happens when the test changes? Critics argue that teaching to the test may achieve desired test scores, but can actually cause students to learn less overall. When it comes to optimizing your website, you can easily fall into the same trap...
April 14, 2014

George Leith on Reputation: Conversations with Propel

This Thursday, April 17th, Propel Marketing is hosting digital marketing specialist George Leith to talk about Reputation Monitoring, digital media, and so much more. We sat down with George to talk about Reputation, Social Media, and what he sees for the future of digital...
April 11, 2014

Facebook’s Failing Business Communication Tool and How Email Could Save It

There has been a lot written and said lately about Facebook’s dramatically declining reach for businesses and how Facebook is struggling to maintain a high quality […]
April 10, 2014

In the News: Twitter Profile Redesign

New this week, Twitter announced they are slowly rolling out the newly redesigned Twitter profile, calling it “a whole new you.” Currently, the new look has only been released to a select group of people, but it will gradually roll out to the masses in the coming weeks. So what’s new on your Twitter profile?...
April 9, 2014

Spring into Responsive Design

With spring's arrival, now’s a great time to refresh your digital marketing. 2013 may have been the year of responsive web design, but don’t worry -- it’s not too late! If you have not yet joined the responsive design bandwagon, now is the time. Think of it as spring cleaning. Out with the old, in with the new....
April 7, 2014

Facebook Video Advertising

Just a month into the launch of Facebook’s new video ads, we take a look at how they work and how to make them work for you...
April 3, 2014

Collecting New Customers with Bitcoin

Most of us have heard of Bitcoin by now, but what is it? How is it changing the face of business and consumer interactions? The fledgling "cryptocurrency" has many advantages and drawbacks...
April 1, 2014

Information Overload – Less Is More on Your Website

You could be driving away potential business or site traffic with information overload. Website visitors generally leave pages in just 10-20 seconds. Unless your information is clear, focused, and easily understood, you may send your visitor clicking on your competitor. Here are some steps to ensure your information is taken in quickly and easily, and drives action:...
March 27, 2014

Discontent With Your Content?

From your website to your blog to social media, there are always pitfalls, mistakes, and hurdles to avoid when deciding what to write, how to say it, and where to post it. So how do you determine what’s good and what’s not? If you’re struggling to figure out what’s right to post, work backwards! Here are a few quick guidelines of what NOT to write:...
March 25, 2014

Rules of Engagement: Crafting the Perfect Posts on Facebook

So, your business has a Facebook page. The question now is, what to post? It's important to share content that is interesting and informational. Social media is meant to be a two-way conversation, so it’s important to engage with your audience and not just talk at them. Keep to the 80/20 rule with only 20% promotional content. What content do you post for the other 80% of the time? Here are some ideas to help engage your audience...
March 20, 2014

Test. Analyze. Optimize. Maximize. Repeat. A Marketing Mantra for Small Business

Successful marketing campaigns are nurtured, not born. Today, there are unprecedented resources and technology available to maximize the advertising and marketing investments of any business. Your marketing mantra should be “Test. Analyze. Optimize. Maximize. Repeat.” to make the most of your small business marketing strategy....
March 20, 2014

Email Marketing Laws for Small Business Owners

If you’ve recently started using email as a part of your marketing strategy, innocent mistakes can result in expensive lawsuits if you’re unaware of the current […]
March 19, 2014
The Top Five TED Talks to Inspire Your Small Business Marketing

The Top Five TED Talks to Inspire Your Small Business Marketing

Short for Technology, Entertainment, and Design, TED conferences bring together leaders across different industries to inspire and share their knowledge with the public. The TED Talk […]
March 17, 2014

Free Marketing Tool of the Week- Getty Images

There is no shortage of companies asking small businesses to shell out hundreds if not thousands of dollars to promote themselves. But if you’re like most […]
March 17, 2014

It Takes More Than Luck in Digital Marketing

When it comes to your digital marketing strategy, it takes more than luck to make it work. All great plans require time, effort, and a healthy dose of creativity, which is never more true than for online marketing. Whether you’re tweeting, optimizing, or generating leads on your website, it takes more than luck...
March 13, 2014

Comprehensive SEO: Going Beyond Keywords

When it comes to search engine optimization (SEO), many people immediately think of keywords. But if your site is ranking well but is not getting traffic, or if it gets traffic but isn't seeing any benefit from it, there is still more work to be done. A fully optimized website should consider all of the following criteria...
March 11, 2014

Natural Speech Search: How It’s Changing Your Content

The way we search is changing. As the use of mobile devices increases and technologies improve, we’re moving towards a new way to search. Voice recognition applications have changed the way we find information on our phones, transitioning from keywords to natural speech search. Here are some basic tips to make sure you’re writing effectively to speak to those natural speech searches...
March 7, 2014

Five Ways to Support Your Favorite Local Business

In your community, there are a number of small businesses that are competing with large chains- companies with huge marketing budgets and the resources to undercut […]
March 7, 2014

So You Got a Review Online…Now What?

There’s a good chance people are talking about your business online. For both the good and the bad, being aware of how your brand is perceived by consumers is extremely important. Responding to reviews can be very tricky, so to help you get started, we’ve put together a list of our top 3 tips for crafting a response online....
March 6, 2014

Identifying your Brand

Many brick-and-mortar businesses encounter the same struggle when creating an online website for their offline brand: How do you translate the quirk and charm that’s made your business successful in person into the online space? The answer is simple: identify your brand...
March 4, 2014

How Your Small Business Can Give Back To The Community

Your community has supported you from the beginning. They’re your customers, they refer your business through word of mouth, and they want to see you succeed. […]
March 4, 2014

“Adjust Your Strategy”: Conversations with Social – Part 2

Last week, as part of our “Conversations with Propel” interview series, I sat down with the Social Media team for a discussion about social media best practices and content marketing. In this second installment, the team provides advice to clients who receive negative reviews or social posts, and we discuss the importance of analytics in measuring the ROI of social media strategy....
March 3, 2014

Marketing Trends for Small Business Owners

The digital marketing ecosystem is constantly changing, leaving many in the dark as to how to plan their small business marketing for the year.  It’s easy […]
February 28, 2014

Free Marketing Tool of the Week- Rapportive

There is no shortage of companies asking small businesses to shell out hundreds if not thousands of dollars to promote themselves. But if you’re like most […]
February 27, 2014

“It’s All About Personality”: Conversations With Social

As part of our “Conversations with Propel” interview series, we hear from members of our fantastic team directly about what they do and how they do it. I sat down with our Social Media team for a two-part roundtable discussion. In this first installment, the team covers everything from content marketing to the ways in which the social media landscape continues to evolve....
February 25, 2014

Even More Great Tools for Marketers (and you!)

In developing and implementing strategy, marketers understand that any improvement to the process can have a huge impact on the success of a campaign. From stats and analytics to content creation and graphic design, these tools can enable you to take your process to the next level...
February 20, 2014

5 Things Weight Watchers Can Teach You About Marketing

Marketing your small business can seem like a daunting or frustrating process. How do you start? More importantly, how do you stick with it? Sometimes you […]
February 18, 2014

5 More Great Tools for Marketers (and you!)

Marketers know that the success of a digital marketing strategy can come down to efficiency. But, how can you increase your efficiency without sacrificing quality and attention to detail? We’re bringing you 5 more great tools to help you take your business to the next level....
February 13, 2014

Be Mine: Tell your customers you love them!

Valentine's Day is a time where we tell the special him or her in our life how much they mean to us. Instead, this year we challenge business owners to consider how much their customers mean to them. How much have you put into your business in the physical space as well as the online space? Are you sending a message to customers to "Be Mine"?
February 13, 2014

3 Steps on Your Digital Marketing Roadmap

If last year wasn't the year to implement your thorough digital marketing strategy, 2014 MUST be the year you create your online presence. Even a basic understanding of where to start your digital marketing strategy goes a long way. If you’re just getting started, or if you’re just looking for a refresher course, here’s the roadmap to establishing your digital presence...
February 11, 2014

5 Great Tools for Marketers (and you!)

We are always on the lookout for great tools to help us grow as marketers and communicators. From infographic production and social performance reporting to reputation monitoring and graphic design, these tools can help you take your business to the next level...
February 7, 2014

Build Your Online Presence with In-Person Presence

Are businesses missing out on an opportunity to build trust and a stronger online presence through in-person events and face-to-face interactions? Events like trade shows, industry conferences, and community outreach programs all provide excellent ways of meeting and connecting with potential customers. Here are some tips on how to build your online presence with your physical presence, whether hosting or attending an event....
February 6, 2014

Marketing Tool of the Week- Scoop.it

There is no shortage of companies asking small businesses to shell out hundreds if not thousands of dollars to promote themselves. But if you’re like most […]
February 5, 2014

3 Marketing Trends from Super Bowl XLVIII Commercials

We’ve already pointed out the continued rise of visual marketing content as one of the marketing trends of 2014 and where better to get inspiration for your […]
February 5, 2014

5 Marketing Goals You Can Hit On a Snow Day

With more than 118 million Americans under some type of winter weather alert (and another 8 to 12 inches barreling down on Massachusetts!), we're getting a little snow crazy. We're determined to turn the snow into an opportunity! We compiled 5 things you can do on a snow day to further your marketing strategy and ultimately hit your business goals - while staying warm indoors....
February 4, 2014

Facebook Turns 10!

Facebook, the world’s biggest social network, is 10 years old today! Growing from an idea formed in a college dorm room to a global phenomenon, the network now reaches well over 1 billion active users. After launching a number of updates in the last year alone, Facebook remains a giant in the competitive social media scene. We'll have to wait at see what's next...
February 3, 2014

10 Killer Email Newsletter Ideas for Your Business

If the thought of coming up with a newsletter every week or every month is intimidating to you, this blog post is for you. Coming up […]
February 3, 2014

The Top 5 Misconceptions About SEO

When many business owners are told they should work on Search Engine Optimization (SEO), they start to get a little anxious. They’ve been told all manner […]
January 31, 2014

Five Ways to Improve Your Facebook News Feed Visibility

Businesses on Facebook have noticed as much as a 44% drop in their posts’ organic reach since Facebook implemented an ongoing series of changes to its […]
January 30, 2014

3 Tips to Make Your Web Content Work for You

From websites to blogs to social media, your content speaks for you. Without the advantage of in-person interaction and out-loud conversations, it can be hard to for businesses to communicate online. How do you convey your company’s personality through typed words on a screen? Here are a few simple tips...
January 28, 2014

Marketing Tool of the Week- Skitch

There is no shortage of companies asking small businesses to shell out hundreds if not thousands of dollars to promote themselves. But if you’re like most […]
January 28, 2014

How LinkedIn will boost your business in 2014

Since 2003, LinkedIn has connected countless professionals, from entrepreneurs and entry level employees to corporate CEO’s, in a number of different ways. Companies rely on LinkedIn to present a professional face and build their presence in their industry. Recruiters and job candidates alike have been able to use LinkedIn to gather and share information, and even potential customers can read up on the experience and credibility of a business to build trust....
January 24, 2014

This Week in Tech: GIFs on Pinterest, Analytics for Twitter Cards, & New Google Feature

We saw some interesting tech news this week! From increased insights on Twitter to GIFs on Pinterest and more, even these small changes will affect how marketers develop and implement digital strategies....
January 22, 2014

“Build a Strong Foundation”: Conversations with Sales

Here at Propel Marketing, we have a pretty fantastic team dedicated to developing thoughtful and lasting relationships with our clients and making the very best recommendations for digital marketing campaigns. One of the people who provides digital marketing consultations to our clients every day is Sean Cummings, Account Executive. I sat down with Sean for a conversation to learn more....
January 21, 2014

Bounce Rate- Five Ways to Reduce It and Boost Your SEO

If you’re a business owner with a website set up with Google Analytics, you know from first hand experience that the sheer amount of data to […]
January 21, 2014

5 simple tips to keep you at the top of your Twitter game

Sometimes 140 characters or less can be 140 characters too many. Social media can be a place to let go of all of your thoughts and feelings, but is Twitter really the place to do that? With the power of Twitter at your fingertips, it's crucial to take a second to step back and think before posting your next tweet....
January 17, 2014

How to Create an Effective Call to Action

Your website absolutely needs an effective call to action if you want to engage your audience and convert visitors into customers. But what does that mean and how do you make it happen?...
January 15, 2014

Web Content: Why less is more

According to recent studies, the average user spends just 33 seconds on a webpage. That means you've got less than a minute to grab a user's attention. Your content becomes a critical factor in helping you do this. So how can you give your consumer information without going overboard?...
January 10, 2014
word cloud generator

Marketing Tool of the Week: Word Cloud Generators

There are many free marketing tools available for small business owners but many underutilize word cloud generators in their marketing strategy. Generally overlooked as just a […]
January 10, 2014

Mobile Marketing Trends for 2014

As another new year is quickly getting underway, mobile marketing trends are more important for a business than ever. Close to 50% of worldwide Internet consumers are using mobile devices as their primary mechanism for surfing the Web! So how do you keep your business on top while people are on the go?...
January 8, 2014

Choosing your words carefully on social media

We all know that person, or have that friend, who needs to use big words and insider terms in casual conversation. You hear it and instantly roll your eyes. The same can happen to your business on Social Media if you can’t be conversational. You need to make it easy for people like (and understand) you and your business....
January 3, 2014

A look ahead at 2014

Now that it’s 2014, there’s a lot to look forward to, especially in the fast-paced online world. What’s going to change? What will be the next big thing? What should you be focused on to make the most of your digital marketing this year? Let’s take a look ahead at what we might expect in the new year...
January 1, 2014

Marketing Tool of the Week- Tagxedo

There is no shortage of companies asking small businesses to shell out hundreds if not thousands of dollars to promote themselves. But if you’re like most […]
December 30, 2013

What’s happening with Google+ Local and Social

Google+ has made a complete overhaul in their layout… Why you should care? If you use Google for directions, use YouTube to make comments, or leave reviews on Google pages, then you have already been using Google+ - and so have your customers! Google recently updated the layout of Google+ to make it simpler for customers to find everything they need more efficiently and effectively!...
December 24, 2013

12 Days of Social: Hire an expert

On the twelfth day of Christmas, my Social Media Manager said to me: "Hire an expert"...
December 23, 2013

12 Days of Social: Keep on responding

On the eleventh day of Christmas, my Social Media Manager said to me: "Keep on responding"...
December 22, 2013

Viral Video Marketing- Roundup of 2013

Here at ThriveHive, we love touting the power of video for marketing. Video is a great way to really connect with your audience and show them […]
December 22, 2013

12 Days of Social: Always check your timing

On the tenth day of Christmas, my Social Media Manager said to me: "Always check your timing"...
December 21, 2013

12 Days of Social: Make your posts engaging

On the nineth day of Christmas, my Social Media Manager said to me: "Make your posts engaging"...
December 20, 2013

Facebook Insights- 5 Tools You Need to Use

With over 16 million local business pages created as of May 2013, Facebook has become an essential marketing channel for business owners across the US.  With […]
December 20, 2013

12 Days of Social: Know about your #hashtags

On the eighth day of Christmas, my Social Media Manager said to me: "Know about your #hashtags"...
December 19, 2013

12 Days of Social: Make sure you’re proofing

On the seventh day of Christmas, my Social Media Manager said to me: "Make sure you're proofing"...
December 18, 2013

12 Days of Social: Hear what they are saying!

On the sixth day of Christmas, my Social Media Manager said to me: "Hear what they're sayin!"...
December 17, 2013

Remarketing- What It Is and Why You Should Try It

Does this sound familiar? You visit a website for a particular company and once you leave there are suddenly banner ads for them on seemingly every […]
December 17, 2013

12 Days of Social: Post throughout the week

On the fifth day of Christmas, my Social Media Manager said to me: "Post throughout the week"...
December 16, 2013

Marketing Tool of the Week- Recite This

There is no shortage of companies asking small businesses to shell out hundreds if not thousands of dollars to promote themselves. But if you’re like most […]
December 16, 2013

In the News: Images in Gmail

Did you notice something new about your Gmail today? Now you can automatically see all images within a message when you open it. No more having to press the “Show images” button at the top of each email...
December 16, 2013

12 Days of Social: Choose your words carefully

On the fourth day of Christmas, my Social Media Manager said to me: "Choose your words carefully”...
December 15, 2013

12 Days of Social: Invite your friends

On the third day of Christmas, my Social Media Manager said to me: "Invite your friends”...
December 14, 2013

12 Days of Social: Show them some love

On the second day of Christmas, my Social Media Manager said to me: "Show them some love"...
December 12, 2013

In The News: What is Instagram Direct?

Social giant Instagram recently announced a brand new feature on the popular picture-sharing app. In an update that rolled out today, Instagram will now allow users to send pictures and video messages privately through Instagram Direct....
December 10, 2013

Tis the Social Media Season: Find the Perfect Presence

Social Media is so important for a business these days, and it's crucial to get it right. Social media is just like holiday decorating; you have to find the balance...
December 3, 2013
Navigation Menu Best Practices

Navigation Menu Best Practices for Usability and SEO

Often overlooked, your website’s navigation menu plays a key role in your visitor’s experience, how well your website traffic converts into potential customers, and your site’s […]
December 3, 2013

License, Registration and Local Page, please: The must have marketing tool for your business!

Diving into the world of digital marketing can be overwhelming. Where do you start? Like most unfamiliar areas of life, it is best to take baby steps and lay down your foundation first...
November 29, 2013

Shop Small this Small Business Saturday

Shop small on Small Business Saturday, 2013! After the big box stores are cleaned out on Black Friday, support your community's local shops as they gear up for their own big day: Small Business Saturday....
November 26, 2013

Facebook Holiday Marketing Strategies

It’s projected that over one-third of consumer’s budgets will be spent at local stores this holiday season.[1] For local businesses that are successfully competing against eCommerce businesses […]
November 26, 2013

Give Thanks to Digital Marketing

Just as your dinner table will have some well-loved staples this Thanksgiving, digital marketing has its core elements, too. We might not have the football games, parades, or relatives who indulged just a littttttttle too much on the “apple cider,” but we have the right combination of dishes to make a delicious digital marketing feast...
November 21, 2013

New on Pinterest: Place Pins

What’s new in the world of social this week? Just yesterday, Pinterest launched a new feature called Place Pins. This local-focused feature is the latest update to the image-based social media network. Place Pins now allow users to tag the locations of all the items they pin to their boards, creating a map of all their pins....
November 20, 2013

Should I start my own business?

Every once in a while I get pulled into a conversation about quitting jobs and starting businesses. It goes like this: “Things at work suck, I […]
November 20, 2013

How do I start my own business?

Starting your own business is a big step in your life and it’s important to take into account all the different factors that will make your […]
November 19, 2013

Google Hummingbird: What you need to know

In the months since Google launched its latest algorithm update, called Hummingbird, the search world has had a chance to reflect on the new standards and expectations set for how to use search. Algorithm changes always shake up the SEO and content strategy worlds, and this was a big one...
November 14, 2013

Instant marketing with Instagram

What is Instagram? Why is it so popular? And, how did it jump so quickly from 30 million users in 2011 to its present 150 million? More importantly, how can you use it for your business...
November 12, 2013

How to Promote Your Blog

After spending time brainstorming, writing, and optimizing the perfect blog posts to promote your business, you might be wondering, “Why haven’t I seen any results yet?” […]
November 12, 2013

Stand out from your competition with 5 easy steps

Whether you've been in business for a few months or a few decades, you know the lifeblood of any organization is getting new customers through your door. These days, 97% of people go online to research products and services in their area! Is your web presence driving the business it could be?...
November 7, 2013

The Party of the Year: Your online marketing strategy

A party just isn't a party without good food, a variety of beverages, and a whole heap of different personalities, not unlike your marketing mix. A solid digital marketing strategy incorporates a few different tools and techniques for a well-rounded approach. It’s all about the right mix of people, places, and things to help your party (and your marketing strategy!) be a great success...
November 5, 2013

Video Advertising: Take your business to the next level

It can be hard to commit your limited marketing budget to advertising methods where you can't always see results right away. Your goal as a small business owner should be to come up with an ad that is cheap and effective - and one that people will remember...
October 31, 2013

Digital Marketing Tricks and Treats

We know that it’s easy to be spooked by digital media. Here at Propel Marketing, we want to take the fright out of digital marketing for you and provide some helpful tips if you’re just getting started. There’s a lot of good tricks to learn (and some treats!)...
October 29, 2013

Never underestimate the power of Facebook for your business

We all know by now (or should!) that Facebook represents a gigantic potential market for your business’ social media efforts. How are you supposed to stand out from the crowd? Don’t underestimate the value of Facebook as a marketing tool....
October 22, 2013

3 Tips to Optimize your Business’ Homepage

Your company's website should be much more than just another advertisement. Your website is your chance to tell prospective customers who you are, what your business is all about, and why they should choose you. A small business should aim for a simple, clean, professional layout, so it's important to keep these tips in mind as you're crafting your new home on the web....
October 17, 2013

Puppies Sell: What we can learn from cuddly canines in the world of digital marketing

The single greatest marketing statement of the 21st century is this: Puppies sell. Puppies represent the ultimate marketing tool. Take a picture of virtually anything with a puppy, and someone somewhere will buy it. Puppies are the ultimate marketing strategy, and they can teach us a few things about marketing...
October 15, 2013

Matching Your Place to Your Online Space: The First Handshake

Many small business owners have been struggling to stay afloat in the quickly changing digital marketing world. Many small business owners make the mistake of creating an online space that is not consistent with their physical store. And if your customers can’t recognize your brand from your website, you haven’t transitioned to the web successfully....
October 10, 2013

Constructing Your Online Presence

Having a website for your business - no matter the size - is the new norm. From mom and pops to Fortune 500's, people want to know that you have a presence online. While true and important, just throwing a webpage up to have an online presence isn't going to cut it. In the end, a poorly done site can actually end up hurting your online reputation rather than helping it....
October 8, 2013

Crowdfunding: Building your business through the power of people

Crowdfunding raised more than $2.7 billion internationally last year for more than 1 million different projects, worldwide. As the movement gains traction and credibility through positive results, businesses, and potential investors, have begun to see crowdfunding in a new light...
October 3, 2013

Shutdown or Slimdown? Choose your words carefully

Every word has a meaning – but some words carry with them intense emotion, power, and impact. Changing a single word can completely change how your reader responds to that sentence. The difference between a government shutdown and a government slimdown can have enormous impact...
October 1, 2013

The Dos and Don’ts of Vine For a Business

Why is Vine an important marketing tool for a business? Because a fun, creative six second video caters to the short attention spans people experience in the digital space today. You have mere seconds to catch your viewer's attention....
September 26, 2013

Are You Following Me? How Retargeting can win new customers

Have you ever been researching some furniture or purchasing clothes or a pair of shoes online, only to find yourself being followed across the internet the next day by “pesky” ads from that very website you were on the day before? You are being retargeted. Retargeting can be a very effective means of advertising for your business to engage potential customers who have already expressed an interest in your products or services and stay top of mind....
September 24, 2013

How search works in a “Google It” world

In 2012 there were more than 5 billion Google searches per day. What is your business doing to make sure you appear in those search results? Search Engine Marketing (SEM) can target your customer demographic and help your website appear on the first page of not only Google but any search engine...
September 19, 2013

Don’t be Foggy about Blogging (for your business!)

By the end of 2013 over 128 million people in the US will be blog readers. The one question you should ask yourself (if you haven’t already) is this – why haven’t I started writing a blog for my business? Moreover – how do I maximize both the effectiveness and efficiency of blogging and publishing content to reach this growing population of bloggers and blog readers?
September 17, 2013

“It’s All About Trust”: Conversations with Client Services

Here at Propel Marketing, we have a pretty fantastic team dedicated to helping all sorts of local businesses expand their digital reach. One of the people that helps make it happen? Ryan Mulligan, Client Services Manager and multi-tasker extraordinaire. I sat down with Ryan for a quick chat to hear more...
September 12, 2013

Google Keyword Tool Alternatives

For a long time, I’ve been recommending to people the Google Keyword Tool to help with keyword research for search engine optimization. It’s free, easy to […]
September 11, 2013

Rules of Engagement: Why you should care about Facebook’s Story Bump

We all moan and groan any time Facebook changes any feature on their social platform, claiming Facebook is no longer user friendly. Their latest move is a great game changer for business! Much like Google, Facebook has taken a turn in updating its algorithm, known as EdgeRank, to reward posts or stories with the most user engagement...
September 9, 2013

Bounce Rates and the Search for Self on your business website

Ever been window-shopping, and you’ve popped into a store only to immediately realize the store offers nothing you want? Same thing happens with websites. Sometimes a customer opens a website, looks for a matter of seconds, and immediately closes the window (or hits the back button on their browser) without even glancing at a second page...
September 6, 2013

How brands are using Vine

Still not sold on Vine videos for your business? What can those 6 second videos really do to promote your products, exhibit your services, and show off your company's great culture? You'd be surprised...
September 4, 2013

Extreme Makeover: Propel Marketing’s Responsive Redesign!

Notice anything different about us? We've just launched our newly redesigned website, thrivehive.com! Our snazzy new makeover comes with a more organized layout, flashy graphics, and a responsive design to help you view our website from any and all devices! What do you think of Propel's new look?
August 27, 2013

The New Word: Pre-Roll and Native Video Advertising in the Age of Content

Written online content will eventually become obsolete and replaced by video. According to Smashing Magazine, the total amount of digital content on the web as of way back in 2010, is 1 zettabyte. As the amount of human-generated, digital content skyrockets, new business pioneers will seek innovative new ways to engage their customers and separate themselves from their competition. Some already have...
August 22, 2013

Do’s and Don’ts to get your Website Found Locally

If you have a website, these quick “Do’s” and “Don’ts” are a great guide of how to make small tweaks in your website's design and the content of your site to help your customers organically find you. If you don’t have a website yet, then this is a good place to start on how to build one!...
August 20, 2013

Paving the way for businesses on Pinterest: J.Crew debuts fall catalog

As Pinterest continues to grow in popularity, major brands are devising new and innovative ways to use the visual-based social media network to both engage their current fans and reach a new audience. In an apparent first (and major shake-up), one major brand has used the network to roll out their fall catalogue. In addition to their traditional print catalog, J. Crew followers debuted their September looks on the official J. Crew Pinterest page!
August 16, 2013

The SMBs Who Cry Yelp!

It’s Friday night and you want to try a new restaurant. You know the drill- pull out your smartphone or jump online and Google that new hot spot that just opened up or simply type in “Best Restaurants (insert your location here).” How do restaurants and local businesses use online reviews and social media tools like Yelp to manage their reputation and leverage customer purchasing patterns?
August 15, 2013

How to Create a Facebook Business Page

Facebook business page – A how-to guide Social media has become increasingly important for small businesses. With over one billion users, Facebook is one of the most important […]
August 13, 2013

5 Ways to Use Instagram for Your Business

Instagram has truly become a force in social media. As of June, the photo sharing social media platform boasts over 130 million users. On top of that, there are 16 billion images on the service – and users click “like” on a photos one billion times a day! So, why isn't your business on Instagram yet? Instagram is the perfect platform to promote your business and increase recognition of your brand...
August 13, 2013

Instagram Video for Marketing Your Business

Have you tried Instagram video yet? With the boom of social media and video sharing platforms like Youtube, Vine, and Instagram, consumers have developed an appetite […]
August 9, 2013

Increase Traffic to Your Website- 5 Free Ways

Want to increase traffic? If you’re a small business owner who has just gotten your hands on your very first website, the first words out of […]
August 9, 2013

The New Gmail: New Experiences for a New Generation

Turns out, Google embraces the inner organizer in all of us, and their new Gmail inbox not only accommodates the need to create harmony in an inbox, but it does it automatically! Talk about customer service! The new Gmail does just that. With five subcategories in a single Gmail inbox, emails are instantly sorted into relevant categories...
August 7, 2013

Registering your own Domain

You’ve been anxiously waiting for your new website to be built by your web design company and it's finally ready to launch. All they need you to do is to log into your domain account and change a few settings. The problem is you don’t have an account! Your domain was registered by your old web hosting company for you, but only they have access to it because it's on their account. Hopefully you still have a good working relationship with them...
August 5, 2013

Reputation is everything – Even for your brand

For a small business owner, protecting your company's reputation is everything. Your personal brand is what defines you among your customer base, and helps drive business through your door. Nursing a damaged personal brand makes success much more difficult...
August 2, 2013

Back to Basics: Understanding Websites

When you begin the process of building a new website (or updating your old one), there are a few main points to keep in mind that are simple, yet extremely important. Remembering these simple tips will ensure your website helps your business connect effectively online with current and potential customers...
July 31, 2013

5 Actionable Ideas to Design a Successful Mobile Strategy

Today consumers use smartphones and tablets to interact with businesses 24/7. Roughly 20% of total searches come from mobile devices. Even more interesting, the volume of […]
July 30, 2013

10 Helpful Display Advertising Tips for Capturing New Customers and Building Brand Awareness

Building brand awareness- making sure consumers are familiar with the life and availability of your product- is a key part of a complete web presence for your local business. One way to effectively build brand awareness is through vibrant, compelling display advertising. Not sure what makes a strong display ad? Here are some key points to focus on...
July 23, 2013

Hacking: a Real Problem for Small Businesses

Chances are, if you’re a small business owner, you’re trying to get informed on how to be safe and secure online. Good news! This could help you become part of the 17% of small businesses that have some sort of cyber security plan.... SMB owners don’t have the time or resources to protect themselves against something that could seemingly never happen to you – why would they? Here’s why…
July 11, 2013

2013’s Web Design Trends for Your Small Business

A well-designed, concise website is an extremely important tool for bring a potential customer into your small business. With constantly changing design trends, it's important to understand what is essential, with consideration to you your business’ budget. Let's take a look at the top web design trends for 2013, as chosen by Website Magazine, and what they mean for your small business’ marketing strategy...
July 10, 2013

Content Strategy for Marketing Your Business

In the digital age, the question “how can I promote my business” has more answers than ever. As consumers are flooded with a barrage of ads […]
July 9, 2013

Gone in 2 seconds: Impress your audience or lose ’em

“You have about 2 seconds to impress someone with your website, or they’re gone.” It’s a long-established, but still-lamented, fact in the newspaper business that readers seldom read much beyond the headline and first sentence, regardless of how much time, hustle, and wordsmithing went into crafting the article. It’s one of the reasons many newspapers emphasize splashy headlines and captivating first sentences – because they want to draw readers in. These same practices hold true for your website...
July 2, 2013

Can Guerrilla Marketing Exist Online?

Named after the irregular tactics used during warfare, guerrilla marketing is a marketing strategy used by some businesses that utilizes low-cost, unconventional means of reaching their desired audience. The objective of these strategies is to garner buzz and public interaction between the business and its customers. After seeing examples of guerrilla marketing in action, one has to wonder: can this same approach be taken into the online world?
June 28, 2013

Facebook Announces Photo Comments

Remember the expression “a picture is worth a thousand words”? Well, this might have been Facebook’s inspiration when it launched its new photo comments. The social media giant's 1.1 billion members are now able to react to their friends’ status updates with photos and not just words alone...
June 26, 2013

Instagram Video versus Vine: Who Wins in the Video Arena?

Since the recent launch of Video on Instagram, the competition is heating up between video platforms for mobile, social media. How does Instagram's new video feature match up against apps like Vine?
June 25, 2013
Competitive Intelligence lets your spy on the competition

Competitive Intelligence for Your Business

It happens to all of us. No matter how well your marketing is going, there’s always that one competitor who seems to be doing better. What’s […]
June 24, 2013

How Facebook’s Graph Search Will Help Your Business

Graph Search is a new feature on Facebook that allows people to search for content across all their Facebook friends. Users can now view old posts and content they may like based on what they search. This gives people better visibility into what their friends like, which can then be used for businesses to gain a larger reach of customers....
June 20, 2013

In the News: Facebook Rolls out Video on Instagram!

It turns out the rumors around Facebook's big mystery announcement were true. On Thursday, June 20, Facebook announced the addition of video capability to Instagram! Kevin Systrom, Instragram co-founder, led a live video conference to announce the addition of video to Instagram....
June 19, 2013

Google Launches New Feature: Search Carousel!

Google's introduction of a new carousel feature to its search engine results page may not "let us travel the way a child travels," as the dapper Draper put it, but it does further raise the stakes when it comes to businesses jockeying for the ever-important top position on search results...
June 19, 2013
What is marketing

What is Marketing?

Many years ago marketing was a well defined field of study with a well documented marketing process. Today, all of this has changed and marketing has […]
June 17, 2013

50th National Small Business Week

It's no secret that we love small, local businesses. We're proud to support our community and happy to announce the start of the 50th Anniversary of National Small Business Week! All week long, events are taking place around the country, celebrating small businesses, the owners that make them possible, and the things that matter most to them. From speakers to awards to lectures on great marketing tools, there's tons of information being shared...
June 13, 2013

Invited to the Party: Social Media and Small Business, Part 3 (of 3)

Social media is about the conversations that occur in comments and updates on platforms like Twitter, Facebook, Google+, and LinkedIn. This means that customer engagement, and providing a sense that you want them to ask questions, seek information, and interact on a personal level with you, is on the rise in dramatic fashion. What can a small/medium size business do to stay on target and engage their customers...
June 12, 2013

Invited to the Party: Social Media and Small Business, Part 2 (of 3)

Part 1 discussed the benefits on social media for small businesses. But where do small businesses, looking to get ahead of the curve and start their journey into social media, begin?...
June 11, 2013

Vanity URL- How to Create One for Facebook, Twitter, LinkedIn, and Google Plus

Creating a custom vanity URL for your business’s social media page is a simple 5-minute project that will boost your business’s presence both online and offline. […]
June 11, 2013

Invited to the Party: Social Media and Small Business, Part 1 (of 3)

To small business owners, social media is simply pure gold. According to a recent study, customers who engage with a business via social media contribute more to the total sales revenue than those who don't. But outside of the obvious, what small business owners often don’t understand about social media is how beneficial it can be outside of just dollars and cents...
June 7, 2013

Facebook Ad Offering Changes- What it Means for Small Business

Over the next couple of months, Facebook will be streamlining its paid ad offerings and some of its product features. Although the shift has not been […]
June 6, 2013

Your Go-To Website Content Checklist

What really needs to be on a website? Is there such a thing as too much information? Where do you draw the line of too little? When it comes to building your company's website, it can be hard to tell what you absolutely need to have, or what might be overkill....
June 4, 2013

Two Small, Yet Crucial Things For A Successful SEM Campaign

When starting a new SEM campaign there are a million different ways you can improve your success rate. Remember, when someone clicks on your links it costs money so making sure your leads are qualified is extremely important and cost efficient. There are 2 things that will significantly help achieve this goal and won't take you a lot of time: Geotargeting and Negative Keywords....
May 31, 2013

Propel is Boston PRoud

Propel Marketing was honored to co-sponsor last night's Boston PRoud event, right here in the great city we call home. Boston PRoud joined dozens of PR and Advertising agencies from around the city in raising money and support for the victims of the April 14th Boston Marathon bombing....
May 29, 2013

Make Your Responsive Site Work for You AND Your Customers

2013 is the year of the Responsive Website. This style of building websites gives business owners and website developers the ability to target multiple devices -- desktops, laptops, tablets and smart phones -- by using a single website. What can you do to make your responsive website work for you and for your customers?...
May 24, 2013

Memorial Day Weekend in Your Community

From a marketing standpoint, Memorial Day marks the start of the summer sales season: grills, lawn mowers, air conditioners, landscaping materials, beach supplies, sock-and-sandal combinations -- all are Memorial Day staples. But, as a local business, it's also worthwhile to participate in your community and to encourage customers to pause and reflect upon the true meaning of Memorial Day. Use your position as a trusted local name to promote community activities, including recognizing and honoring the...
May 23, 2013

LinkedIn Marketing for Small Business- Tips for SEO

Business owners can no longer ignore the relevancy and potential benefits a LinkedIn profile holds for their businesses. With over 200 million users to date, professionals on […]
May 21, 2013

Why Content is “King” for Digital Marketing

You're a small business owner and you hear people throwing terms around like SEO, PPC, internet marketing, and digital marketing, and you'e wondering to yourself, “What does it all mean?” In today’s world, people use Google to find local business listings instead of flipping through the Yellowpages. How are you supposed to reach these potential customers effectively in such a different world?
May 14, 2013

Marketing and the Generational Divide

Socialmediatoday.com gives some wonderful food for thought for businesses about to launch a marketing campaign. Specifically, they discuss the growing generational divide in how consumers respond to marketing strategies. As a result, businesses looking to cast a large net can't just choose one strategy.
May 8, 2013

Take your business on the go with mobile apps

With the demanding schedule of a small business owner, it can be difficult to set aside time to sit down with your computer and stay on top of your day-to-day tasks. Between meetings and errands and mile-long to-do lists, email and other computer-based tasks can sometimes get left behind. Not any more! Mobile applications are the wave of the future, providing on-the-go solutions to running your entire business when you're constantly on the move...
May 2, 2013

Defining your brand

Recently, we discussed how small business owners, like politicians, should answer some basic questions before starting a marketing campaign: Who am I? What do I have to offer? What makes me stand out? Why should the public purchase (cast a vote for) my services? Small business owners thinking about launching or revamping a marketing campaign should watch how the Massachusetts US Senate race between Gabriel Gomez and Ed Markey unfolds in the coming days and weeks...
April 30, 2013

Politics and Marketing: Who are you?

Today is Primary Day in Massachusetts for the open US Senate seat vacated earlier this year by now-Secretary of State John Kerry. It's often been said that politics, sports and revenge are a Bostonian's three favorite things (although a lahge regulah coffee from Dunkin' Donuts may supplant one of the three on any given day).... There are lessons small businesses can learn from these types of political campaigns....
April 25, 2013

Mobile Websites Best Practices: Spinning your Mobile Web

Are you losing out on local business? Could you be gaining new customers in your area? If you don't have a mobile version of your website yet, you are missing out on local business. The mobile market is growing in strengths and numbers. As of 2012, there are over 1.1 billion smartphone users worldwide and growing. These users are moving fast, and expect companies to move right along with them....
April 18, 2013

Two Roads Diverge in a Wood: SEM AND SEO

When you, as a small business owner, are trying to create a presence on the web - drawing in new clients, creating a new digital life in order to drive new business - how will you know which path is right for you? Often, your choices seem overwhelming. Your path seems unclear. With all of the interconnected technology and information that exists in cyberspace and the world of online marketing, it doesn't have to be. There are simpler options that exist to get you rolling at the speed, pace, and budget that suits your comfort level....
April 11, 2013

[Special Report] Social Media Marketing World 2013!

Propel's own illustrious Social Media Manager was on the scene this week at the Social Media Marketing World conference in San Diego. Here's what she had to say about what was said and seen this year! Social Media Managers from all over the world descended on The San Diego Marriott Marquis & Marina this week for Social Media Marketing World 2013, put on by Social Media Examiner.
April 10, 2013

5 Actionable Tips to Write Killer Marketing Emails

If you’re a business owner who’s growing an email list of prospective customers, the million dollar question is, “How can I convert these contacts into sales?” […]
April 9, 2013

Propel in the News: Launching Responsive Design!

Here at Propel, we're excited to officially announce the launch of our Responsive Design platform! Responsive Design is a style of web design which automatically adjusts to the right screen size for any device, be it a desktop computer, iPhone, or tablet. This allows businesses to have just one website to manage, rather than multiple platforms for each device. With Responsive, there's no need for multiple sites, and no need to fear the next big thing...
April 4, 2013

How to Create the Best Social Media Presence for Your Small Business

Major companies, like Starbucks, understand that not all social networks are created equal and different networks reach different audiences in very different ways. These companies employ unique marketing strategies for a myriad of social channels, oftentimes producing original content daily for social networks like Facebook, Twitter, LinkedIn, and Pinterest. Small-to-medium sized businesses want to capitalize on the same networks large corporations use to reach valuable audiences, but they face a unique challenge...
March 29, 2013
Turn On Replies

How to Use Facebook's New "Replies" Feature

This Monday, Facebook launched two new features for their Pages: replies and threaded comments. Facebook’s objective is clear, to improve conversations between you and your customers […]
March 28, 2013

A Small Business in a Big Google World

If a friend shares a great experience they had at the new coffee shop down the street, you're going to remember it; it's human nature. The problem is that personal face-to-face interaction is becoming more and more sparse. So how does a small business keep up in a world where face-to-face is becoming a informal digital interaction...
March 20, 2013

Spring into online marketing

Spring is a time for change (we'd certainly like to change this weather) so it's a great time to shake up your marketing strategy and try something new. Whether you're stuck in print or you've taken the leap to digital, there's always something out there to try reaching a new audience.
March 18, 2013

Is Pinterest Right for Your Business?

With all the buzz last week surrounding Pinterest’s introduction of its own free analytics tool for business accounts, many small business owners may feel motivated to […]
March 14, 2013

Keeping it “personal” in a digital workspace

As we progress deeper into the realm of virtual businesses and digital communication, as a business owner, you may find yourself struggling to straddle the divide between technology and personal service. With so many online tools at a company's disposal, how can you make sure you are reaching the individual customer and addressing his needs?
March 13, 2013
Big Vs. Small

5 Ways Small Businesses Can Out-Compete Big Chains

Can small, local, businesses survive in today’s global economy? Can the corner pizza shop with no advertising budget really compete with the Pizza Hut across the […]
March 12, 2013

Top 5 Takeaways from “How to Make Facebook Work for Your Business”

Facebook’s platform offers small business owners a myriad of possibilities to access an audience of over one billion people. However, many business owners struggle to effectively […]
March 6, 2013

Tech Start-Ups to Watch at SXSWi 2013

Every year, technology gurus and lovers converge on Austin, TX to learn, engage, and explore at SXSWi. The SXSW Interactive Festival is home to lectures, awards, and expositions of the latest and greatest in the tech space. It's guaranteed to be a fascinating view into our digital world and what we can expect to see in our lap(tops) this year....