August 2, 2016

Who Are My Competitors?

All too often, competition in business is perceived as bad, and competitors are looked upon as something to avoid. The reality is, competition is both inevitable and beneficial to your business. Your competitors can teach you a lot, so it is important for you to monitor them them. So who are your competitors? This post will go over how to find your competitors so you can keep your business the best it can be.
August 2, 2016
3 Ways to Get New Customers on Snapchat-3

3 Ways to Get New Customers on Snapchat

Snapchat can be an effective way for small businesses to reach a specific target audience. However, unlike Facebook and Instagram where followers can access your website directly, […]
August 2, 2016

How to Find Your Niche Market

While there are many benefits of niche marketing, finding your niche market can be difficult. Among the different types of customers that you can market to for your business, which one do you pick? How do you find the most profitable fit for your products and services? This article will give you some guidelines on finding your niche market.
August 2, 2016

How to Increase Social Media Engagement

Social media is a great way to engage with your audience, but what works for every business and audience will be different. This post will give you some general ideas for improving your social media presence and your posts in such a way that will increase audience engagement.
July 30, 2016
How to Use Instagram Business Profiles

How to Use Instagram Business Profiles

In the past couple of weeks, Instagram has started to unveil business profiles. Business profiles on Instagram give you the opportunity to learn more about your audience […]
July 29, 2016

Why You Need a Facebook Business Page

If you’re a business owner, one of the best things you can do is create a Facebook page for your business. Facebook is the most widely used social […]
July 27, 2016
Benefits of Social Media for Your Business

Benefits of Social Media for Your Business

Between the time commitment, generating content, and understanding platform-specific terminology, having multiple social media accounts can seem overwhelming. The great thing about social media is that […]
July 27, 2016
6 Benefits of Live Chat

6 Benefits of Live Chat

Live Chat is commonly associated with customer service, but what many people do not know is that it is also a great sales and marketing tool. Live chat can help existing customers, new customers, and potential customers, and when leveraged properly, can drive more sales through leads. Live Chat has the power to provide a wide range of benefits for your business. Below are six of the many benefits of Live Chat and how to make the most of them for your small business.
July 26, 2016

Facebook Live vs. Snapchat Stories

If you’re looking for a way to increase engagement for your small business, video marketing is the way to go. Live streaming, video marketing’s latest trend, […]
July 26, 2016

7 Tips for Successful Guerrilla Marketing Tactics

While guerrilla marketing for small business has many benefits, it also has its risks. The elements that make up a successful guerrilla marketing tactic can just as easily create negative experiences for your customers. Follow these tips to ensure your guerrilla marketing strategy is a success with both satisfying and growing your target audience.
July 22, 2016
How to Stand Out on Yelp

How to Use Yelp for Your Small Business

If you’re already running a Yelp page for your business, you’re taking advantage of an outlet that can drastically increase your visibility and reputation.  If you […]
July 22, 2016

7 Benefits of Niche Marketing

With a niche strategy, you leverage your expertise in one area to stand out from your competition. You may provide other products or services, and you may serve a broader audience, but specializing in one area helps you to distinguish your business and stand out in your market.
July 21, 2016
How to Get New Customers With Pokémon Go

How to Get New Customers With Pokémon Go

Unless you’ve been living under a rock over the past few weeks, you’ve probably heard about the latest viral craze to hit the United States: Pokémon […]
July 21, 2016
Social Media Glossary

Your Guide to Social Media: Social Media Glossary

In today’s digital world, social media is a powerful tool for marketing your business. However, getting the most of your social media marketing can be difficult […]
July 20, 2016
7 Motivational Tips for the Small Business Owner

Finding the Right Customers for Your Business

With so much competition, small business owners need to be able to reach people who are the right potential customers. So, how do you find the […]
July 19, 2016

Guerrilla Marketing for Small Business

Guerrilla marketing for small business involves finding unique ways to achieve common objectives. Nontraditional, memorable, and unexpected will look different from business to business. The key to coming up with effective guerrilla marketing tactics is to know both your business needs and your audience, and to take your thinking out of the box.
July 18, 2016

How to Use Facebook Live for Your Small Business

Facebook Live has become the latest Facebook feature to gain popularity. With many small businesses already on Facebook, Facebook Live provides another marketing tool for small […]
July 14, 2016

Engaging with Your Audience on LinkedIn

Many LinkedIn users view the social platform as a personal career tool and know that maintaining a strong and up-to-date profile is important for any working […]
July 13, 2016

Does Facebook Advertising Work?

Whether you’re a software solution, a traveling service, a brick and mortar shop, or have an online store, there are many benefits of Facebook advertising. With the various kinds of Facebook ads out there and the multiple objectives to choose from, the benefits of Facebook ads can be very specific to your product or service or business goals; but there are some general Facebook advertising benefits. Here are four benefits of Facebook advertising that apply to businesses universally.
July 12, 2016

What to Do When Business is Slow

Not every small business has an audience that can use its products and services year-round. This means that when things slow down and the rush is […]
July 12, 2016

Benefits of a Responsive Website

The benefits of a responsive website are not just limited to your website. They extend to your customers, your store, your web presence, and ultimately your sales. When it comes to connected devices and online users, the numbers are only growing; and a responsive website is essential if you want your business growing too.
July 11, 2016
Video Marketing Ideas

Video Marketing Ideas for Your Small Business

With most companies now having accounts on the same social media platforms and interacting with their customers in similar ways, it’s getting more difficult to find […]
July 8, 2016
Creating a Hashtag for an Event

Creating a Hashtag for an Event

With never-ending competition between small businesses, small business owners need to keep an edge over the competition. Hosting events can help you stick out from the […]
July 7, 2016

Why Is It Important for Companies to Have Competitors?

Competition can be an effective tool for growing and improving your business. Here are 10 reasons why it is important for companies to have competitors.
July 6, 2016

7 Customer Engagement Strategies for Small Businesses

One of the many challenges small business owners face is getting customers to interact with their businesses. Many business owners feel like they’re out of touch with […]
July 5, 2016
Finding Your Niche Market

Finding Your Niche Market

Every business has a customer or group of customers who are the perfect fit for their business, but sometimes you have a product or service that […]
July 1, 2016

6 Ways to Improve Your Facebook Ad Images

Facebook ad images play a crucial role in the effectiveness of the ad. Yet they have some stiff competition, as they are sandwiched between images of friends, pets, cute kids, and cool places. This post describes six ways to improve the effectiveness of your Facebook ad images, and some businesses to which they are most applicable.
June 29, 2016

How to Use Instagram for Your Small Business

Instagram is no longer just the social media platform for users to post endless pictures of latte art, friends, and travel pictures. Every day, more business […]
June 29, 2016

Local Marketing Strategies for Small Businesses

In the current digital era, technology gives us the ability to get customers from around the world. While this is great for corporate giants who are […]
June 28, 2016
How to Make a Custom Hashtag to Build Engagement

How to Make a Custom Hashtag to Build Engagement

Hashtags are useful for businesses in many ways. While general and widely used hashtags can help you categorize your business and specify your products and services, custom hashtags can […]
June 27, 2016

How to Make Your Business Stand Out

One of the greatest challenges business owners face is finding creative and effective ways to stand out against competitors. When almost every business has a website, […]
June 27, 2016

How To Make Your Blog Stand Out

In this age of digital media and online research, blogging for your business is a statistically proven tool for building your brand voice, strengthening your online presence, and attracting more customers. However, as content becomes more and more accessible, it is important to know how to make your blog stand out from the crowd and focus in on the right people. The tips in this post will provide some guidelines on how to improve your blog and how to get more blog readers.
June 24, 2016

Customer Retention Strategies for Small Businesses

With so many small businesses competing against each other for customers, retaining customers is now as important as ever. Gaining new customers and building your audience […]
June 24, 2016

Why Your Business Needs a Website

In today's digitally dominated world, having a business website is as necessary as it once was to be listed in the Yellow Pages. In fact, 85% of consumers use the internet to find local businesses. If your business is not on the web, it's not existing in a world where most consumers are spending their time. So, why exactly does your business need a website? Well...
June 22, 2016

5 Ways to Attract Customers

The biggest challenge many small businesses have is attracting customers. You may want to set a goal to gain a large amount of customers, but without […]
June 21, 2016
How to Create a Snapchat Geofilter for Your Business-3

How to Create a Snapchat Geofilter for Your Business

Snapchat is quickly becoming a popular social media platform for small businesses. The real-time platform provides a means for small businesses to put the customer in […]
June 16, 2016

Father’s Day Marketing Ideas

If you find yourself struggling to stay busy as the beginning of Summer arrives, you might not even be aware of all the holidays and marketing […]
June 16, 2016
Why Do Customers Buy? How to Identify Customer Buying Habits

Why Do Customers Buy? How to Identify Customer Buying Habits

In order for your small business to thrive, you need to find the right customers for your business. Selling to the appropriate customers may be obvious, […]
June 15, 2016

Boosting Your Marketing Presence

When it comes to taking your business online, you know your stuff. But there is still something missing, something that keeps you from getting more leads, more traffic and more success. You’ve hit a marketing plateau! Whatever the reason, it sounds like your digital marketing efforts could use a boost! Here’s how...
June 14, 2016

Running a Successful Booth at a Craft or Trade Show

Whether you’re at an expo with hundreds of vendors or a small local craft fair, the strategy behind running a successful booth is the same. When […]
June 9, 2016

The Content Tips You Need for Improved Instagram Loyalty

Your business’s presence on Instagram can promote customer loyalty and high conversion rates while displaying what makes your brand unique. The platform caters to what audiences want: quick and easy messages, and with a per-follower engagement rate 58 times higher than Facebook, Instagram is the perfect platform to develop a solid presence on. We break down five content strategies to attract customers to your business, develop a loyal following and more...
June 9, 2016

Using Snapchat to Build Your Audience

Snapchat is no longer just used for quick selfies among friends—it’s evolved into a real-time marketing tool for small businesses. Many businesses are now using Snapchat to […]
June 8, 2016
3 Reasons Your Business Shouldn't Have Multiple Domains

3 Reasons Your Business Shouldn’t Have Multiple Domains

Choosing the right domain is often a difficult task. It takes a lot of time, effort, and planning to pick one that’s available and that will […]
June 7, 2016
how to promote your business with or without money

18 Ways to Promote Your Business – With or Without Money

In order to survive and grow into a profitable company, every business needs customers. In order to get customers, every business needs to promote itself. Before […]
June 7, 2016
linking your instagram account to facebook page

How to Link an Instagram Account to a Facebook Business Page

Instagram is the storybook of social media, Facebook is the textbook, and Twitter is the note you pass to your friends in class. Instagram is one […]
June 6, 2016

The How and Why of Sharing Content on Facebook

To be a successful small business owner, it’s imperative to know how to connect with your customers.  This means that you need to know how to […]
June 2, 2016

Getting Your Small Business on Snapchat

In today’s society, almost everyone has heard of Snapchat. The social media app is taking the the world by storm through endless selfies, videos, and photos of […]
June 1, 2016

How to Build an Audience

In order for your small business to succeed and flourish, you have to be able to build your audience. Building an audience allows you to save […]
May 28, 2016
examples of marketing strategies

Examples of Marketing Strategies for Small Businesses

With the constant influx of new marketing tools out there, it can be overwhelming at times for small business owners to know where to get started. […]
May 27, 2016

How to Increase Engagement on Facebook

Making your social media accounts work for your bottom line is a bit of a mystery at times. As a business owner, we can sometimes be […]
May 26, 2016
how to create a call to action

How to Create an Irresistible Call to Action

Simply getting visitors onto your website will not grow your business. Getting visitors to willingly follow a specific path on your website, however, will grow your […]
May 26, 2016

Digital Dollars: How Google Analytics and Data Make You Money

As a business owner, it’s important to ask yourself, “Am I taking the right steps to track my business online and target my customers effectively?” If the answer was “not really,” “I think so” or “ummm..”, then you may be missing out on a higher volume of potential business. In this blog, we help you determine how to pinpoint your audience and leverage your data to drive leads and turn it into new streams of revenue.
May 23, 2016

The Meaning Behind the Masterpiece – What Makes an Effective Logo?

On average, small and medium sized businesses spend about $400 / month on marketing. During this time, you’re constantly staying up-to-date on the latest market trends and adjusting your SEO, pay-per-click, and retargeting to match. But how much time and thought have you actually put into your logo design, and what it means to your customers? As you work through the process, keep the following design elements in mind....
May 23, 2016

How to Increase Customer Loyalty

It’s no surprise that a top initiative for business owners is to obtain net new business on a regular basis. Growing your organization and expanding your […]
May 19, 2016

Instagram Marketing Strategy for Small Businesses

Judging by all of the regular Joe’s that have made a name for themselves by becoming famous on Instagram, it’s safe to say that Instagram has […]
May 17, 2016

Marketing Goal Examples for Small Businesses

We all dream. We have big dreams, grand ambitions, and smaller dreams, things we desire on a daily or weekly basis. Every business owner shares the […]
May 16, 2016

Long Term Business and Marketing Goals

Whether you’re just starting your business or you’re a seasoned pro, consistently reviewing and maintaining a wish list of long term business goals is imperative to […]
May 13, 2016

How to Repost Instagram Photos With a Screenshot

We’ve written about how you can save time and money by using customer photos in your own marketing efforts on social media. In fact, user or consumer-generated […]
May 12, 2016
Marketing Plans Goals and Objectives for Small Business

Marketing Plan Goals & Objectives for Small Businesses

When planning a road trip, what’s the first thing you do? You consult a map. Similarly, before embarking any marketing initiative, you should create a marketing […]
May 12, 2016

Say Yes to the Digital Marketing Demo: An Owner’s Guide

While the link between TLC's hit show "Say Yes to The Dress" and digital marketing seems a little hazy at first, the underlying philosophy CAN help you understand and improve your presence online. We break down every question that every bridal (and digital marketing) salesperson seems to ask and what they can mean to you...
May 11, 2016

Small Business Hashtags to Use on Social Media

For many small business owners, gaining traction on social media can be slow. It’s difficult to grow your account on Facebook, Instagram, or Twitter when you’re […]
May 9, 2016
Short Term Business and Marketing Goals

Short-Term Business and Marketing Goals

Looking into the future of your business you likely envision growing it, establishing yourself as a respected entrepreneur and turning a profit. These are your long-term […]
May 2, 2016
Benefits of Using Facebook Events

Benefits of Using Facebook Events

Social media has been a game changer in the world of small business marketing. The free tools available to you, especially via Facebook, have enabled business […]
April 28, 2016

Examples of Effective Calls to Action

If only revenue were generated simply from customers opening emails or visiting websites alone. We’d all be running multimillion dollar businesses if that were the case. […]
April 25, 2016

Hyperlocal Marketing And Advertising

As a business owner, you’re probably looking for new ways to reach local customers. By concentrating your efforts in a smaller area, you can focus on […]
April 22, 2016

Not Just for Selfies Anymore: Social Media for Business

Some businesses don't believe social media is a necessary - or effective - use of their marketing dollars. But the truth is, social media is essential for any business, no matter the industry! Social media helps you engage with your audience, reach new customers, and bolster your SEO...
April 20, 2016

By The Numbers: Why Blogging Is Good For Business

Blogging has become an enormous component of business marketing efforts. Your website speaks to your company’s history and describes what you do, but your blog is essentially the voice of your business. Blogging helps customers feel better about your business, provides content for your social media channels, and brings in new business...
April 19, 2016

Save Time and Money with Consumer Generated Content

What if we told you that there’s an easy way for your business to get high-quality, high-engagement content at little to no cost? What if we […]
April 11, 2016

How to Create a Business Hashtag

Hashtags are a common marketing tool that small business owners are starting to take notice of. You’ve probably noticed hashtags not only on social media but […]
April 8, 2016

Online Lists and Directories: Putting Your Business In Its Place

You should be continually maintaining your listing; adding your business to new directories and updating with fresh relevant content to keep the attention of Google, and more importantly your customers!
April 6, 2016
5 Free Ways to Promote an Event

5 Free Ways to Promote an Event

Do you remember what it felt like to have a birthday party as a kid and be terrified that no one would show up? Hosting an […]
March 30, 2016

Elements of Effective Landing Pages

For many small businesses, marketing can be somewhat of a gamble. There are all sorts of components one can use in order to generate business or […]
March 28, 2016

How to Write Effective Email Subject Lines

You already know that email marketing is important. Perhaps you have an email list and send out newsletters. But many people struggle with writing subject lines. […]
March 22, 2016

The Professional Edge: 6 Reasons Why You Should Trust a PPC Pro With Your Google Advertising

Are you looking to grow your business? Do you want to be easily found on Google? Google Adwords is your one-stop shop solution! Google portrays running paid ads as a breeze for anyone, but it’s far more complicated than they make it seem. Having a professional in your corner will not only save you time and money, but it will deliver far better results than attempting to run an account yourself. Here are 6 reasons you should trust a professional Adwords expert to grow your business:...
March 18, 2016

Facebook Advertising Examples

With 1.49 billion members worldwide and 22 billion ad clicks per year, Facebook is arguably the most important social network in the world. At the very […]
March 17, 2016

Luck or Opportunity?

“Luck is what happens when preparation meets opportunity.” Good fortune will not just fall upon your marketing campaigns. You have to work to make them successful, striving for the best strategy, the strongest messaging, and the most compelling tools to reach your audience and drive results. How will you make “luck” from opportunity?...
March 15, 2016

What’s Up With the New SERP?

Have you heard about Google search’s new look? The Search Engine Results Page (or SERP) has gotten a makeover, and this new display is slowly but surely rolling out to all desktop searches. Now that we’re a few weeks into the roll-out, what has changed? How is it impacting advertisers? What do you need to know to take action in line with the new look?...
March 14, 2016

How to Get Clients from Facebook

Social media platforms such as Facebook can be excellent marketing tools for businesses. For many, however, the value of Facebook and other websites can often seem […]
March 10, 2016

The Death of Print Advertising?

If you’re limiting your business' advertising to strictly digitial, you’re missing out on the unique benefits (as well huge portion of potential customers) that only print advertising can offer. Despite living in a world dominated by the need for digital marketing, traditional print advertising still has a very important role in helping your business reach its marketing goals...
March 8, 2016

36 Email Newsletter Topic Ideas

Email newsletters are essential for converting leads into customers. Just one email can take someone from a curious bystander to a loyal customer for your business. But writing […]
March 2, 2016
Giveaway Contest Ideas for Instagram and Facebook

Giveaway Contest Ideas for Instagram and Facebook

One of the best ways to engage your audience and customers online is by promoting your business through social media. If you really want to grab […]
March 2, 2016

Lion or Lamb? What’s your approach?

The month of March storms in with cold, harsh wintery weather, blasting us with the last snows and freezing air of the season. By the end of the month, Spring is tip-toeing in as we start to see more mellow temperatures, slightly longer days, and the first blades of grass peeking out from the melting snow. Much like the weather, your voice and marketing messages can be harsh or can be breezy. It’s up to you to decide how you want to approach it...
February 29, 2016

Grow Your Marketing By Leaps and Bounds

Every four years, our calendar gets an extra day. February 29, 2016 makes 2016 a year of 366 days. As a small business owner, you might often feel like there are not enough days in the week, so this is your chance to take advantage of an extra one being thrown your way! What will you do with that extra time?...
February 25, 2016

What Are “Best Practices” Anyway?

You hear the term a lot. Best Practices. You just want to know how to do something and whether or not it’s the most efficient way, and instead you get some jargon about “best practices suggest...” Following best practices. Against best practices. But, what are best practices?...
February 23, 2016

Diving Deeper into your Marketing: UTM Tracking

For any business, it's important to know where to find your customers. Through Google Analytics you can see the traffic generated by each campaign, but could you be digging deeper? Did they click a photo, a button, or maybe a link to get to your landing page? You can find that out within seconds with UTM tracking....
February 22, 2016

How to Promote a Facebook Event

Facebook is a must-use platform when it comes to creating events. It’s a free and effective way to get the word out on any event your business […]
February 20, 2016

How to Make a Facebook Event

For most people, Facebook is much more than a mere rolodex of individuals they want to stay in touch with. Over the years, Facebook has evolved […]
February 19, 2016
email subject lines for sales

45 Best Email Subject Lines for Sales

Whether you run a product-based or service-based business, promotional email subject lines can be some of the trickiest to write. With high-tech spam filters, separate promotional […]
February 18, 2016

Building your digital image

When you step out of the door in the morning, you like to put your best foot forward. When you stand on the floor of your business, you want to make a similarly good impression. You want to project a trustworthy, proud, professional image. But what’s your digital image? Your logo, your website... it all counts...
February 17, 2016

What Do Hashtags Do?

If e-mail was the electronic hallmark of the 2000’s, hashtags are the quintessential symbol of the 2010’s. What do hashtags do? Hashtags help social media users […]
February 16, 2016

What is a Tracking Link or URL?

When people think of tracking, they often think of Boy Scouts scanning the ground for traces of wildlife or Hansel and Gretel who laid down pieces […]
February 16, 2016

5 Essentials To Know about Email Etiquette

An email can never replace the value of a face-to-face meeting, or the direct clarity of a quick phone call. However, with the vast majority of our communications happening electronically, it's important to know the best way to be heard. Your message can easily be lost - or ignored - if there are many recipients, glaring errors, large attachments, or an excess of information. If an email is the best solution for reaching your customers, follow these 5 tips for Email Etiquette...
February 14, 2016
Email Mareting No Spamming Image

10 Golden Rules for Email Blasts

Even in this age of social media, emails remain one of the most efficient and effective ways to reach your contacts. So whether you’re looking to […]
February 9, 2016

Facebook Advertising: 3 Steps for Success in the New Year

When considering advertising on Facebook for business, there are a few key elements that must be identified and examined beyond just adding text and a few low resolution images of your storefront, and calling it a day. When creating these ads it is important to think bigger than just an image and text. This process can be broken down into three easy steps...
February 5, 2016

Have a Super Season

We’re into February now and that means two things: (1) the year is well underway and (2) the Super Bowl is this weekend. But... what can you learn from the Super Bowl (other than how to devour buffalo wings and 7-layer dip and still save room for more) and how can you apply that to your business? Bowl over your customers with these 3 digital marketing tips!...
February 2, 2016
February Marketing and Blog Ideas

February Marketing and Blog Ideas

It’s the start of a new month and we’ve got some fresh marketing ideas for you to promote your business. There’s more to February than just […]
February 2, 2016

Repetition is Redundant: Keep it Fresh on Social Media

Is this Groundhog Day all over again? It's the same thing every year. Will it be 6 more weeks of winter? Or will we see an early spring? That 50/50 shot is the most variety we get. Otherwise, this routine is just that - routine. Are you falling into a Groundhog Day trap in your marketing? Especially on Social Media, it’s critical to keep your content fresh, interesting, and most of all, not repetitive....
January 28, 2016

The Power of Personalized Marketing

Your customers don’t ask for much. All they want - and expect - is for you to personalize and tailor your messaging specifically to them, no matter what channel or device they are on. Despite this somewhat lofty request, “people-based marketing” is quickly becoming a hot topic for 2016, as brands try and utilize customer data to create seamless experiences and stay ahead of their competitors....
January 28, 2016

3 Digital Strategies To Remain Relevant On Iowa Debate Night

Donald Trump has decided that he is not participating in tonight’s GOP presidential debate. In 2016, a candidate with Trump's popularity is much less reliant on broadcast media to connect with voters. With 5.8 million followers on Twitter, and 5.5 million on Facebook, Trump has his own massive built-in audience he can communicate with directly. So here are 3 ways Donald Trump can take advantage of digital media to still have an impact on tonight’s Republican presidential candidate debate, no attendance necessary....
January 22, 2016

What is a Hashtag Used For?

If you’ve never used them before, hashtags may seem an odd, even useless, concept. In fact, hashtags are incredibly useful tools for businesses who want to […]
January 22, 2016

What are they looking for? 4 Tricks for Marketing that Work

When you designed your website, who were you writing it for? What about your other marketing campaigns? Your customers - and what they want - are the backbone of your business, and everything you do should be tailored to them. What do they want? What are they looking for? What answers do they need? The answers to those questions should be the core of every marketing tool you run. Keeping your audience in mind is what makes your marketing work....
January 21, 2016

ThriveHive Wins G2 Crowd’s Best of 2015: Marketing Automation User Satisfaction

ThriveHive is pleased to announce that it was ranked #1  in User Satisfaction for Marketing Automation by G2 Crowd, the world’s leading business software review platform.  G2 […]
January 20, 2016
What Does Tagging Mean

What Does Tagging Mean?

Tag, you’re it! These days, social media “tags” are all the rage. You may have been “tagged” on Facebook before, and were never quite sure what […]
January 19, 2016

SEO Elements: The Secret Keys to Your Web Success

While many people take the time to build a website, they don’t make the necessary effort to make sure that their Search Engine Optimization (SEO) elements — things like title tags, meta descriptions, and keywords — are up to par. Make sure your pages are up-to-date with all those missing pieces - or you’ll be missing out on a lot of traffic!...
January 14, 2016

In the News: Facebook Instant Articles

Facebook continues to create and innovate ways for you to reach potential customers. Their newest advancement, Instant Articles, has the potential to change the way people read your content, and how they use their mobile devices. Instant Articles is a new system similar to the way videos have been optimized on Facebook. This new article-sharing platform has the potential to completely change the way you use content promotion....
January 12, 2016

How to Get the Most from Your Marketing Partner

“I don’t know - just run it.” If you are unfamiliar with digital marketing and best practices, partnering with an agency or consultant makes absolute sense. However, like any productive relationship, you should never find a partner only to then disappear from the process. Your ongoing involvement will become the foundation for both initial campaign builds and continued results. Let’s take a look at some of the top things you can do to ensure the success for your digital efforts....
January 6, 2016

Email Marketing Subject Lines

The holidays are over, New Year’s Eve was celebrated with a bang, and a fresh start is finally here. Make 2016 the year you make full […]
January 5, 2016

Home is where the conversions are: A Home Page Questionnaire

Let’s face it: in 2016, you NEED to have a website for your business. But what do you do when your site isn't driving the form submissions or phone calls you had hoped for? Your homepage is the most visited page of your site, and you need to make the most of it. Does your website's homepage answer your customers' questions? By using best practices, you can have a homepage that is optimized for conversions to get those phones ringing and your business moving....
January 4, 2016

Facebook Contest Best Practices

Running a Facebook contest or giveaway, is an effective means of generating interest on Facebook without spending money on advertising. By the nature of the contest […]
December 31, 2015

5 Tips for a Successful New Year

It’s New Year’s Eve! The cusp of a fresh, new year just full of potential. What will your business achieve in 2016? Whether your resolutions are online or off, digital tools can help you get there. Here are 5 tips for a successful new year...
December 30, 2015

How to Collect Email Addresses to Grow Your Email List

Email marketing is a vital tool for businesses, and can make a huge difference in your yearly revenue collection. Companies worldwide use email marketing to great […]
December 29, 2015

Effective Methods of Online Advertising

Advertising has a long and rich tradition in human culture. From vendors harking their wares on the streets with loud pronouncements, to the editorial advertisements in […]
December 29, 2015

New Year New You: Marketing Resolutions For You and Your Business

Another year has flown by, and 2016 is just around the corner. What does this mean for business owners? There are plenty of marketing strategies to enhance presence throughout the New Year, but is there one exact plan that will lead to better business? The answer is no, but it doesn’t hurt to select a few goals focus on to help get your business to a bigger, better state by this time next year...
December 28, 2015

Tips for Writing Effective Emails

When it comes to your business, mastering email communication is integral to success. In terms of your marketing strategy, writing effective emails is essential to seeing […]
December 24, 2015

Deck the Halls: 8 Digital Treats

Tis the season for giving gifts and helping others. In the spirit of the holidays, we’re bringing you the gift of marketing tools and decking the halls with how-to holly. On this Christmas Eve, here are 8 Digital Treats!...
December 22, 2015
how mucshould a company spend on marketing

How Much Should a Company Spend on Marketing?

When it comes to your company’s marketing efforts, every aspect should be well-considered and fully thought out—including and especially your marketing budget. We get a lot […]
December 22, 2015

6 Signs Your Digital Presence Could Use an Upgrade

The new year is quickly approaching and -- let’s face it -- your business could use a makeover. A digital makeover, that is. The world of digital marketing is dynamic, and week after week there seems to be a new trend. It’s important to realize that digital marketing is not a set-it-and-forget-it solution! If your business is stuck in a digital rut, it may be time for a change. Here are 6 signs it's time for a digital upgrade...
December 21, 2015

DIY Holiday Photo Booth

Photo booths are a great way to get more customers to engage with your business during events, parties, and special occasions. They’re also perfect for holiday marketing. In just a […]
December 18, 2015

Creating a Brand Identity

As business owners know, no business is static. Constantly changing, growing, and digging their own “niche,” businesses seem to take on a spirit of their own. […]
December 17, 2015

Winter Wonderful: 3 Tricks to Video

With winter just around the corner, it’s time to think about curling up by the fire and queuing up your favorite video online. Whether you’re promoting your newest product line, running a series of employee spotlights, or featuring testimonials from happy customers, there’s always a good reason for using digital videos for your business. But the key in anything is to do it well! Here are 3 tricks to creating the best video:...
December 15, 2015

Business Branding Ideas to Help You Stand Out

In a crowded marketing it’s difficult to stand out. Between websites, social media, and paid advertisements, what are the things that are going to work for […]
December 11, 2015
Referral Program Ideas

Referral Program Ideas

Referrals are some of the most valuable sales leads a company can get. They can provide your business with high-quality potential customers and clients who already […]
December 10, 2015

So, What Is Responsive Design?

So, what is responsive design? Being responsive means responding - quickly and cooperatively - to a request, question, or need. Responsive Design does just that. A website designed to be responsive adjusts to any device or screen size, automatically, when accessed. Desktop, laptop, smartphone - no matter the computer the website will appear in the perfect alignment....
December 8, 2015

6 Elements of a Successful Facebook Ad Image

Your Facebook newsfeed is filled with many things these days. Babies being born, old friends getting married, and political rants. But among the memories, advertisements are scrolling within the feed. These ads are doing something different- they’re blending in. Images used in Facebook advertisements are as important as the ad itself, but it’s more than just standing out in a sea of selfies. Standing out on Facebook is fitting in on Facebook...
December 7, 2015

Does Facebook Advertising Work?

The methods available to market businesses, from large to small, have increased enormously over the past decade. Prior to the introduction of social media and the […]
December 3, 2015

How to Have a PC Holiday

Starbucks’ new red cups have launched, and this ode to the holidays has brought with it the age-old battle of the Politically Correct. The new solid red cup that Starbucks introduced this year has coffee drinkers seeing red in more ways than one - minimalistic approach or blatant attack on Christmas? Caught between Politically Correct and a hard place? Here's how to approach your holiday messaging...
December 1, 2015
Social Media Contest Prize

Social Media Contest Prize Ideas

Social media giveaway contests on Facebook or Instagram can help you build a reputable brand, generate new business, and create repeat customers all at the same time. […]
December 1, 2015

Get Out of Your Marketing Drought

Feel like your creativity has dried up? Think you’ve done everything you can to market your business? Don’t worry; there are endless ways to use new marketing techniques and tools to get you out of your marketing drought. Get inspired, try something new, and keep tabs on the latest trends to find your next marketing move...
November 24, 2015

3 Reasons To Think About Digital This Thanksgiving

Are you thankful for online marketing? Saying “thanks” for the Internet may seem silly, but when it comes to your business, the impact of digital tools is immeasurable. Well, actually, it’s extremely measureable! That’s part of the charm - and value - of digital marketing. Here are 3 reasons you should be thinking about digital when you sit down to your turkey dinner this year...
November 23, 2015

Components of a Marketing Plan

Marketing without a marketing plan is like driving with your eyes closed. If you want to grow your business, it’s essential that you invest in marketing. […]
November 20, 2015

What is an Eblast, Email Blast, or Email Newsletter?

The use of email marketing continues to grow as many companies recognize the great effect of this direct marketing strategy. For a much lower cost than with […]
November 19, 2015

Pagination vs. Scrolling: The Great Website Debate

Scrolling, for all intents and purposes, is the most desirable form of navigation for websites and user experience (UX). Pages 1, 2, 3 and so on are yesterday's design trend. Scrolling navigation is easy, it’s effective, and people are drawn to it to find the content that they want. It’s just the new norm. The challenger is the use of multi-page design or, simply, pagination for its almost-equal effectiveness, attractive draw, and ability to get profitable results. Let’s see how they both weigh in...
November 17, 2015

Cheese Is Meant For Pizza, Not Photos

Forget about the cheesy stock photos, it’s time to get personal! A “high quality” image does not mean resorting to stock photos. While stock images can come in handy for a last minute project or a quick social media post, maybe it’s time to add a personal touch. Don’t think for a second that a DLSR or “professional” camera is required to take awesome photos. Making the best with what you have - such as a smart phone or that digital camera - is all you need!...
November 16, 2015

How to Create a Marketing Budget

When it comes to running a successful marketing campaign, or indeed, a thriving business, planning is key. In fact, whether you’re a small business or a […]
November 13, 2015

How to Create a Facebook Ad

Facebook is the biggest social media platform in the world today. With over 1 billion active users, it is the perfect place for any business to […]
November 12, 2015

The Thrill of the Hunt: Beyond Demographic Targeting

We see it all too often: a client wants to target Millennials in the market for a new car. So they want a campaign targeting people ages 25-40, in market for a new auto, who live in a handful of zip codes. And they want to serve them 50,000 impressions over a month.

What’s wrong with this approach? Although some of the target audience can be found using demographic data, this strategy often yields...

November 10, 2015

5 Examples of Professional Email Signatures

Email is a key communication tool in today’s day and age. For any professional, regardless of their industry, email will be the way the majority of […]
November 10, 2015

5 Steps to Boost Your Business in Just 1 Hour

Think you don’t have time to work on your marketing? Think again. Every business owner has a to-do list miles long, and it’s easy to let advertising slip to the bottom. While you may not have time to become a complete marketing expert overnight, you can be your own DIY-er with a few small touches whenever you get the chance. Got an hour to spare? Here are 5 quick marketing “hacks” to boost your business in just 1 hour....
November 5, 2015

Copied Content Isn’t “King” of Anything

Content may be king, but copied content certainly isn't. It’s not even royalty. It's plagiarism. In fact, it'sy safe to say that any content copied from another website - pictures, text, videos - is going to hurt your business in more ways than one. The moral of the story is: be original. Be you. Your customers will know and appreciate when your writing, photos, and videos truly represent you...
November 3, 2015

Which of these 3 Digital Marketers Are You?

Are you new to digital marketing and just researching the "how to's" of online advertising? Skeptical that any of it really works? Or are you ready to jump in feet-first and do it yourself? When it comes to managing digital marketing and advertising, we all fall into one personality type or another. Let's explore some of the most common archetypes, and how to overcome their marketing weaknesses. Which of these 3 digital marketers are you?...
November 2, 2015

Facebook Ad Targeting Options

Facebook ads are an effective way to reach your target audience on the social media site. Ads on Facebook work by targeting or showing your ad […]
October 29, 2015

What Are Long Tail Keywords?

If you know a little bit about SEO, you’ve probably heard about short and long tail keywords. For many business owners, the concept of long tail […]
October 29, 2015

The Hocus Pocus of Digital Marketing

Stories of vampires, witches, and ghouls haunt the plots of children’s bedtime stories, and keep kids up at night. And in digital marketing, conversations are filled with myths (often just as scary and dangerous), that keep business owners up at night - too frightened to promote their businesses online. Once again, the digital marketing experts are here to explain what is actually true, and keep you from checking under the bed for spine-tingling monsters of marketing. So sit right down for four of the most ridiculous “Hocus Pocus” myths of the digital world:...
October 27, 2015

Not-So-Scary Digital Advertising

Intimidated by PPC and CPM and SERPs? Well it may be October, but digital advertising doesn’t have to be that scary! With Halloween right around the corner, there are a lot of things that can spook you. Digital marketing doesn’t have to be one of them. You may even find that online advertising works better for you and your business! So let’s see how digital advertising can be super not spooky!...
October 23, 2015
Email Subject Lines Best Practices

Email Subject Lines Best Practices

In today’s day age of email marketing is of more importance than ever. We’ve swapped phones for Facebook and pen and paper for a keyboard. That’s […]
October 22, 2015
examples of guerilla marketing tactics

Guerrilla Marketing Tactics for Small Businesses

In this digital age, the realm of marketing is no longer reserved to professionals in the field. Today, anyone can market their business—regardless of funds or […]
October 22, 2015

What’s your game plan?

You’ve got a piece running here, and another running over there. Today maybe you’ll sign up for something else you see and then that’ll be running, too. You’ve got campaigns and pages left and right, but none of them are even connected, let alone working together. Where’s your strategy? What’s your digital game plan?...
October 20, 2015
What is Brand Loyalty and Evangelism Marketing

What is Brand Loyalty and Evangelism Marketing?

The current marketplace is oversaturated with products similar to yours. So unless what you have is a groundbreaking product, it is very difficult to stand out […]
October 20, 2015

(Pumpkin) Spice Up Your Marketing

The pumpkin craze is fueled by Starbucks and its infamous PSL (Pumpkin Spice Latte), as people everywhere pull out their cozy sweaters and boots and buy the drink as soon as it hits stores. But how did the PSL go from a modest seasonal beverage to the dominant staple of the season? And how can you learn from this phenomenon and use it to spice up your marketing strategy? Let’s digest... the power of the pumpkin....
October 19, 2015
Subject Lines for Networking and Introduction Emails

Subject Lines for Networking and Introduction Emails

October 15, 2015
smartphone photography tips

Smartphone Photography Tips

Visual marketing is a key component of marketing your small business. Photos attract and engage customers through email newsletters, blog, and social media posts. Many small […]
October 14, 2015

The Difference Between SEO and SEM: Effective Search Engine Optimization Explained

Are you confused about the difference between search engine optimization and search engine marketing? If so, you’re not alone. These two terms can be very confusing, […]
October 14, 2015

The Makings of a Great Email Campaign

Every recipe has a list of required ingredients, but what truly makes the difference is quality ingredients and the patience to follow the process carefully and correctly. Your digital marketing is no different. The success of your marketing campaigns depends entirely on the quality of the messaging you deliver and your ability to follow best practices to achieve your goals. So what makes a great email?...
October 13, 2015
instagram photo contest

Instagram Contest Ideas

Instagram is a great way to market your business and grow your sales. With over 300 million monthly active users, and more than 75 million use the […]
October 12, 2015

How Professional Email Signatures Can Make Email Blasts More Effective

In the modern age, almost all of our communications have moved into the digital realms. We’re swapping out phone calls for texts and social media networks […]
October 12, 2015

Discover More with Digital

Like the great explorer in whose name we celebrate today’s national holiday, you can explore the foreign and wondrous lands of digital marketing. You may set out to find customers and discover an entirely new audience sector you never knew you had, or a new way of reaching and engaging with customers you’d never explored before. Set a new course in your marketing plan and discover more with digital!...
October 8, 2015

3 Myths Busted by Analytics

Making informed decisions is the key to success, particularly when it comes to your business. Your website’s analytics are a crucial part of helping you make those decisions, but they’re often overlooked. Why ignore the helpful, scientific details that can assist you in understanding your marketing, your customers, and in making data-driven choices for how to better reach your audience? Here are 3 myths busted by analytics:...
October 7, 2015
Motivational Quotes for Business Owners

Motivational Quotes for Business Owners

Moments of inspiration and motivation can seem elusive and fleeting when you’re a small business owner. Think of how it feels when you’re on a roll: […]
October 6, 2015

Types of Facebook Advertising

Each day, more companies are using Facebook to advertise for their business. Because Facebook provides many different ad types and has a huge audience, many businesses […]
October 6, 2015

TMI: Oversharing on Social Media

Taco Bell’s recent commercial poses the question of the decade: when does the sharing stop? In recent years, social media has fostered a share-society. Great lunch? Share it. Bad day? Share it. And it’s not just personal users that are guilty either! Businesses often engage in information overload as well, in an attempt to increase brand awareness. What some businesses may not know? Over-posting can pose a serious problem for your business. How do you find the right balance on each different network?...
October 5, 2015
how to pick a winner social media

How to Pick a Winner for Social Media Contests

October 2, 2015
how to use in store promotions to promote your business

How to Use In-Store Promotions to Promote Your Business

Internet marketing’s popularity, effectiveness, and traceability have caused many small service-based business owners to drift away from traditional marketing mediums like print ads, mailers, coupons, and […]
October 1, 2015
employee motivation techniques

Kick ‘Em Into Gear: Employee Motivation Techniques

Happy and motivated employees are an essential ingredient in the recipe of business success. Employee motivation isn’t simply a cherry atop the proverbial cake. Unmotivated employees […]
October 1, 2015

Optimize For Mobile, Optimize Your Success

When we all started using the Internet, there was only one way to access the Web: from a desktop computer. Today, the Internet is no longer a tool for a select few; Wi-Fi is ubiquitous and “Googling” has become a part of many people’s vocabulary. And mobile Internet usage has eclipsed desktop (or laptop) use. There have been some major changes in the way that people use the Internet - and you need to respond accordingly....
September 30, 2015

How to Search for Keywords Using a Local Keyword Tool

Are you a business owner or entrepreneur looking to optimize your website to rank higher on Google? By now, you probably know that using relevant keywords […]
September 29, 2015

5 Tips for Global Marketing

Looking to go global with your marketing? Your brand could easily hop across the border to Canada or Mexico, or cross oceans to Europe and beyond. You might even bring an international flair to your brand here at home, for the multicultural population in your own neighborhood! Whether you’re starting to go global or just trying to reach a new international audience at home, there are important things to consider to make sure your business doesn’t become the latest “foreign fail” story. Here are 5 hurdles to jump when going global with your marketing...
September 24, 2015

3 Fall Favorites… with a Twist!

Whether you call it Fall or Autumn, there is just something special about the season that makes it stand out. Since it’s hard not to Fall in love with everything the season has to offer - we always look to the things we like most for inspiration in our digital world. Here are 3 quick tips on how you can translate a few of your favorite things into successful business practices!...
September 22, 2015
6 Facebook Giveaway Ideas

6 Facebook Giveaway Ideas

Creating a Facebook contest or giveaway is a fantastic way to generate interest and engagement in your business on Facebook. Whether you’re looking to generate business […]
September 22, 2015

How do you find your clientele?

Learn how to find your clientele, and target your right audience. When it comes to facilitating and understanding your online marketing campaigns, it's important to remember that there is no one-size-fits-all model. Different kinds of marketing efforts find success on different networks. So how do you find your customers who will bring long-term value to your business?...
September 18, 2015

Does Your Small Business Need a LinkedIn Company Page?

LinkedIn can be a confusing place. The social media website is for businesses and employees to connect online but many small business owners are hesitant to […]
September 18, 2015

This Week in Tech: Facebook Dislike, Instagram Size Options & #2 in Search Results

The summer might be winding down and the weather turning cooler, but the news just keeps on coming. From social giants to long-awaited updates, there’s always something exciting and different happening in the digital and marketing worlds. This Week in Tech, Facebook discussed their Dislike button, Instagram’s new photo size options, and why you don’t want to be #1 in search....
September 17, 2015

Where are the clicks? (and other display campaign fallacies)

By leveraging digital marketing for your business, two key components of how you measure campaign effectiveness are conversions and attribution for campaigns like SEM, SEO, and social media ads. Understanding these metrics is key to evaluating the success and performance of your marketing techniques. But how do you measure effectiveness of Display Advertising, if it doesn't deliver clicks?...
September 15, 2015

Reputation Roundup

There’s a lot to learn about your online reputation and what goes into your digital rap sheet. Your reputation comes from sources all across the Internet, on social and review sites, forums, and beyond. Your customers are sharing their opinions - good and bad - and you need to know what they’re saying, everywhere they’re saying it. Overwhelmed? Don't be. We’ve compiled a list of our top posts (and their key takeaways) covering everything you need to know - on every platform....
September 11, 2015

Take the reins of your Yelp business page

Sure, bad reviews like these can be comical. But for a business owner, they can destroy a reputation or keep you from creating a healthy public image. The simple truth is that online reviews matter. And, if you run a small business, user reviews on sites like Yelp.com can dictate your success. Here's how to take the reins and nail Yelp for your business!...
September 8, 2015

Trending Now: Your Business

What is a hashtag? Why is it important for your business? And more specifically, how do you use them? Hashtags allow you to join the conversation, tagging your posts with a keyword or phrase on Twitter, Facebook, and many other social media platforms. Keep up with the trend with hashtags for your business!...
September 4, 2015
What to Put In Your Email Newsletters

10 Tips for Starting a Successful Blog for Your Business

As you make progress towards incorporating marketing into your business, you will find that your blog becomes the cornerstone of your content. Many businesses struggle to […]
September 3, 2015

Keyword Tips for AdWords Campaigns

Google AdWords is great for business owners who have a website and want to get boost on their search engine rankings. AdWords can be used for almost […]
September 3, 2015

5 Tricks for a Labor-Free Labor Day

As the unofficial summer send-off before we slip into fall weather, Labor Day weekend presents an opportunity for three days of rest, relaxation, and summer fun. Too bad you need to keep up with your digital marketing, right? Wrong! Here are a few simple digital tricks you can use to keep up with your marketing without working too hard this holiday weekend....
September 1, 2015

Using and Creating LinkedIn Groups For Small Business

LinkedIn groups present an opportunity to make new connections and promote your expertise by sharing ideas with a new audience. Not only can you grow business […]
September 1, 2015

Snapchat: A Marketable Story for Your Business

3…2...1… With only 10 seconds or less to share a photo with your friends, Snapchat has become one of the top social media outlets in the world. With 60 million installs and 30 million active users, not only is Snapchat used to communicate between friends, but also to spread news around the world. Here are a few steps to start using Snapchat as your marketing tool for success...
August 31, 2015

11 Ways to Perform On-Site and On-Page Optimization

Website and webpage optimization is what helps your business rank in local search results. Every aspect of your websites can be optimized to give your business […]
August 27, 2015

Why Your Employees Are Your MVPs (Most Valued Promoters)

These days “word of mouth” is one of the most powerful, if not the most powerful tool in marketing. With the overwhelming rise of social media, word of mouth has evolved from a small circulation of opinions, into a virtual, interactive, visual world. In 2014, people were found to spend an average of 1.72 hours a day on social media. It's time to take advantage of their (use of) time and stand front and center while they scroll!...
August 26, 2015
How to Tag People on Instagram

How to Tag People on Instagram

Instagram has revolutionized how we experience visual content. It allows people and businesses from around the world to connect through pictures, graphics, and video. With the new updates […]
August 25, 2015

Creating a Digital Marketing Budget

What do Brandeis, University of Phoenix, and Southern New Hampshire University all have in common? All three offer advanced degrees or even Master’s programs in Digital Marketing. Why would you need a degree to update a Facebook page? You don’t, technically. But you do need to have an understanding of how the Digital Marketing industry works to plan your company’s budget, and spend your money wisely -- not waste it on a poorly run campaign....
August 21, 2015

This Week in Tech: Google Snack Pack, Facebook Stats & E-Commerce Sales

The digital realm is forever changing; sometimes it can be hard to keep up. Luckily, these changes often have positive implications for business owners and marketers. From shrinking snack packs on Google to rising e-commerce sales, and easy-access Facebook post stats, we’ve got you covered on what’s important This Week in Tech!...
August 20, 2015

Building Your Business Through Customer Engagement

With the rise of social media, Customer Engagement is quickly becoming synonymous with Customer Service. Now, in order to ensure your business is effectively serving your clients, you have to talk to, relate to, and engage with your customers on a conversational level. Social media has become the primary method when it comes to customer engagement, and rightly so. By becoming part of the conversation, you are better-equipped to serve your customers, able to see what they are saying about you, and most importantly, build mutual respect that extends beyond just the product....
August 18, 2015
How to Find Keywords for Local SEO

How to Find Keywords for Local SEO

One of the most important ways that people will find your business is by performing a search in Google. As a business owner, you have the […]
August 18, 2015

Clues To Your Clicks: Why Call Tracking Is Essential

You just made a sale via phone. Congrats! How did the customers find your number? Which of your marketing campaigns lead them to pick up the phone? Was it your landing page? Your Search Engine ads? A mobile search thanks to your SEO? Without this vital information, you don’t have all the pieces of the puzzle. You’re throwing your all your marketing campaigns against the wall just to see what sticks (and sells). Call Tracking gives you a better way! ...
August 17, 2015
how to get high quailty backlinks

How to Build High Quality Backlinks for Your Local Business

Link building through inbound, or backlinks, is an extremely important component of search engine optimization. Google sees backlinks to your site as a sign that others value your […]
August 13, 2015

Now We Got Bad Blood… With Your Customers

Uh oh! Taylor Swift may have bad blood with her exes, but now you just found yourself in some bad blood, but with your customers! What happens if you do come across a negative comment or criticism? Here are some tips about how to handle this bad blood....
August 12, 2015

9 Essential Local Business Directory Sites and What to Include in the Listings

When a person wants to find a business or a type of service, they turn to the internet. Online directories like Yelp, Yahoo, and Google+ are […]
August 11, 2015

Death of the Click-Through Rate

Digital ad spending will total $58.61 billion this year. Businesses are turning to digital advertising and they want to measure the results. Why is this such a challenge? Click-through rates measure conversions, but display advertising is about brand awareness. So, if click-through rates don’t define success, what does? Let’s look at some of the metrics that are available, and more meaningful, for evaluating a display campaign...
August 7, 2015

How to Use Todoist

Many business owners rely on to-do list tools synched between their phone and computer to keep track of their work schedules, appointments, and daily tasks where ever […]
August 7, 2015

This Week in Tech: Expensive Keywords, Google+ Changes, & #GOPDebate

There’s always something new and interesting happening in the digital space. Whether it’s algorithms or feature launches or great data, we keep up with the news so you can put it to work for your business. So what's new, This Week in Tech? Google's most expensive keywords, new changes to Google+, and the social explosion during the #GOPDebate...
August 6, 2015

11 Blog Post Ideas to Cure Writer's Block

One of the hardest aspects of maintaining a regular blog is coming up with fresh content. We understand the struggle of needing to have a post […]
August 5, 2015

The Future of Facebook Advertising: Facebook Audience Tools

Facebook continues to establish new ways for advertisers to reach new customers, and maintain customer loyalty. The most newest addition to your Facebook arsenal? Advertising audience tools. Whether you're looking to reach an untapped market, or reaffirm the relationship with an existing customer, Facebook provides the tools to do so effectively through custom and lookalike audiences....
August 4, 2015
6 Foolproof Ways to Get Customer Email Addresses In Store

6 Foolproof Ways to Get Customer Email Addresses In Store

For any small business, obtaining customer contact information and email addresses can be tough to do. Email is a great way to keep in touch with former […]
August 4, 2015

Where’s all the talent? On Social Media!

With the end of the summer coming fast, recent college graduates are starting to run out of money. And those already in the workforce are beginning to re-think their current career paths. About 70% of the current workforce is actively job searching or would be willing to look into an offer if it were to come their way! That's a huge pool of talent eager to become part of your company’s professional world and future. But what will make your company stand out in the eyes of all this talent?...
August 3, 2015
The 8 Best Instagram Photo Apps for Your Small Business

The 8 Best Instagram Photo Apps for Your Small Business

Instagram can be a great resource for small business visual marketing. Since Instagram is a photo sharing platform, you should strive to produce the best visuals for […]
July 31, 2015

Marketing Tool of the Week: PostGuru

Facebook can be the biggest online channel for promoting your small business and finding new customers. We hear from our clients all the time that Facebook […]