July 10, 2017
How to Make your Small Business Instagram-Worthy

How to Make your Small Business Instagram-Worthy

With so many options out there—Facebook, Twitter, Instagram, Linkedin, Pinterest—it can be hard to determine which social media platform to use for marketing your business. For small […]
July 3, 2017
10 July 4th Marketing Campaigns and Promotions

Ten Ideas for 4th of July Marketing

Independence Day, or the 4th of July, is the most important (and fun!) holiday of the summer. All businesses big and small can connect with their […]
July 1, 2017
july marketing ideas

10 Marketing and Blog Ideas for July

July is here and we have some marketing and blog ideas to heat up your marketing efforts. Don’t just dip your toe in the marketing waters […]
June 30, 2017
Boost Your Marketing with Live Chat

Boost Your Marketing with Live Chat

Think you’ve lost that loving feeling? Maybe it’s time to test out the waters with Live Chat! Proactively engaging site visitors before they even have a question can be the spark to ignite that eternal flame with potential customers....
June 29, 2017
Social Media Stories and Marketing

The Marketing Benefits of Social Media Stories for Business

Instagram and Snapchat Stories add more value than you might initially suspect to your small business marketing efforts. Not only is it fast and visual, but […]
June 29, 2017
savvy SEM tips

6 Savvy SEM Tips

Running a Google AdWords campaign can be imperative for your business. But what does it take to run an SEM campaign? To help the new user get started, or to help the veteran users improve, here is a quick list of 6 helpful tips to maximize your digital marketing budget...
June 27, 2017
Best spotify playlists for work

Best Spotify Playlists for Work

Work can be stressful, and as an overtasked, constantly moving business owner, you do a lot of it. What’s great about music is, not only can […]
June 26, 2017

Propel Marketing is Now ThriveHive

June 26 for Propel Marketing represents a very important day in our story. As of this day, Propel Marketing is now ThriveHive! Our change in name, look, […]
June 22, 2017
How to Repost an Instagram Video Using RapidSave

How to Repost an Instagram Video Using RapidSave

Instagram can be used in a wide variety of ways to attract and market your business to potential customers. The app allows for an assortment of […]
June 21, 2017
5 Ways to Expand Your Small Business

5 Ways to Expand Your Small Business

Once you’ve achieved a level of success within your small business and feel prepared to open yourself to the advantages—and challenges—of expanding your brand, you will […]
June 21, 2017
social media channels social media channel management what social media should I use what social media should my business use

Finding the Best Social Media Channels for Your Business

Having a strong and active social media presence is pivotal for reaching a larger audience and reinforcing your brand image. There are five main social channels […]
June 19, 2017
Introduction to Lead Generation

Introduction to Lead Generation

For any business, no matter how big or small, lead generation is highly important to its success. Lead generation brings potential customers to your marketing funnel, […]
June 16, 2017
What does boost post mean

Boosting Posts on Facebook: When, Why, and How

Facebook helps small and local businesses to gain visibility in their local communities, get found by more potential customers, and build their audience. Facebook is free, […]
June 16, 2017
Beginners Guide to Display Advertising

A Beginner’s Guide to Display Advertising

Display advertising, the banner advertisements at the top or side of your favorite websites, can be an incredibly effective tool to work into your current digital marketing mix. Whether you're running your first display ad or fiftieth, here are 10 helpful tips to manage an effective campaign....
June 15, 2017
How to Post Videos to Instagram

How to Post Videos to Instagram (with a Video Instruction)

Instagram is an ideal platform for sharing visually compelling stories. Indeed, “a picture is worth a thousand words,” and companies have profited greatly from marketing on […]
June 14, 2017
4 Common Small Business Stressors and How to Deal With Them

4 Common Small Business Stressors and How to Deal With Them

Being a small business owner is a stressful job; while rewarding, the immense and often overwhelming responsibility can adversely affect your business and your own personal […]
June 13, 2017
Morning Routines for the Small Business Owner

Morning Routines for the Small Business Owner

Success. Everyone wants it, everyone has the potential to get it but, not everyone is able to become the next Bill Gates. So, how do you […]
June 13, 2017
7 Ways Small Businesses Can Compete With Big Businesses

7 Ways Small Businesses Can Compete With Big Businesses

One of the biggest challenges a small business owner faces is keeping up with big businesses. These larger companies—with their big marketing budgets and bulk purchasing […]
June 12, 2017
Benefits of Going Green for Business Owners

Benefits of Going Green For Business Owners

The benefits of going green as a business right now are manifold. Eco-friendly practices used by canny business owners are not only showing strong results on […]
June 12, 2017
What are Buyer Personas and Why Does My Business Need Them- (1)

What Are Buyer Personas, and Why Does My Business Need Them?

Effective marketing and customer satisfaction for your business require you to understand what drives your target audience. While the members of this group share much in common—interest […]
June 9, 2017
How to Feng Shui Your Small Business Space

How to Feng Shui Your Small Business Space

Owning and operating a small business requires a lot of physical effort, mental energy, and creativity. It’s important for you to be operating at your optimal […]
June 8, 2017
instagram videos, gain views on instagram

Instagram Video Marketing: How to Increase Your Video Views

Social media and video marketing are both effective means of boosting your brand recognition, increasing your customer loyalty, and improving your overall online presence. Instagram is […]
June 7, 2017
6 Tips for a Successful Rebrand

6 Tips for a Successful Rebrand

Branding is very important to companies big and small. It defines who they are and depicts a literal image and message to not just their customers, […]
June 7, 2017
7 Motivational Tips for the Small Business Owner

7 Motivational Tips for the Small Business Owner

The idiosyncrasies of small business operation make achievement rewarding, but the slow progress and complications encountered along the way can propagate a negative mindset that is […]
June 6, 2017
How (and Why) to Make Your Business More Eco-Friendly

How (and Why) to Make Your Business More Eco-Friendly

Businesses across the country are making efforts to become more eco-friendly. Choosing to be more eco-friendly not only helps the climate, but also the productivity of […]
June 6, 2017
6 Key Considerations for Expanding Your Business

6 Things to Consider When Expanding a Business

If you’re like most business owners, you started small—very small. When you were first starting out it might have been just you. Then you may have […]
June 5, 2017
free online reputation management tools

5 Online Reputation Management Tools To Help Your Business

June 2, 2017
11 Marketing Blog Content Ideas-2

11 Marketing Blog Content Ideas

Consistent blogging and high-quality content are key to broadening your appeal and generating website traffic. To most efficiently utilize your blog as a marketing resource, you should […]
June 1, 2017
Tips for Instagram Story Advertising- Paid and Unpaid

Tips for Instagram Stories Advertising: Paid and Unpaid

Instagram is a great platform to promote your business, build relationships with customers, increase brand awareness, and build your online reputation. One of its latest features—Instagram […]
May 31, 2017
53 Monthly Email Newsletter Topics and Ideas

53 Monthly Email Newsletter Topics and Ideas

Email newsletters are one marketing activity that business owners know they should do but procrastinate doing. What should you write about? What kind of things are […]
May 31, 2017
get found online

How to Get Found Online: Tips for Your Business

Having a big sign on a busy physical location used to be enough to attract potential customers to your business.  Today, a good marketing footprint still […]
May 30, 2017
tips for writing killer website content

8 Tips for Writing Killer Website Content

When creating a website for their business, small business owners often prioritize design over content, investing more time and resources into aesthetics than the actual website […]
May 30, 2017
handling bad reviews

The Dos and Don’ts of Handling Bad Online Reviews

Everyone struggles to respond to negative feedback, especially when it relates to maintaining your business’ reputation. How long should I wait to respond? What’s the appropriate […]
May 29, 2017
June Marketing and Blog Ideas

10 Marketing & Blog Ideas for June

June is upon us and we’ve got a new batch of 10 ways to promote your business through creative marketing and blog ideas. Round out the […]
May 27, 2017
How to Outrank Your Competitors on Google

How to Outrank Your Competitors on Google

Effective marketing isn’t just about showing the value of your business. It’s also about distinguishing yourself from your competitors, and helping buyers to confidently choose you […]
May 26, 2017
How to Create the Perfect Instagram Business Profile

How to Set Up a Successful Instagram Business Profile

The nucleus of your Instagram marketing is your profile. Whether you’re just setting up your business Instagram account or already have an active following, spending a […]
May 24, 2017
Email Newsletter Tips

5 Tips for Getting the Most Out of Your Email Newsletters

Newsletters are just one of the many forms of email marketing that keep interested individuals and customers engaged with your business. You can provide information, delight readers, […]
May 24, 2017
6 steps to responding to negative reviews

6 Steps to Deal with Negative Reviews

In today’s interconnected digital world, online reviews hold more power than ever. In fact, they can make or break a small business. Positive reviews can build […]
May 23, 2017
10 Tactics to Help Your Business Blog More Frequently

10 Tactics to Help Your Business Blog More Frequently

“I don’t have time to create more content.” This is one of the most common responses we get when we tell small business owners about blogging […]
May 22, 2017
How to Turn Web Traffic Into Actionable Leads

How to Turn Web Traffic Into Actionable Leads

Unless you have an e-commerce business where your website visitors can become customers directly on your website, you may find it challenging to get more customers online. […]
May 22, 2017
6 Ways to Build Brand Loyalty

6 Ways to Build Brand Loyalty

Customer loyalty is worth its weight in gold to your business. With the convenience of the Internet, consumers have more access to your competition now than […]
May 19, 2017
Examples of Niche Markets and businesses

Examples of Niche Markets and Businesses

May 17, 2017
How to Understand Your Customer's Decision-Making Process

How to Understand Your Customers’ Decision-Making Process

Did you know that the average consumer travels through a predictable decision-making process before they buy a product or service? This path has general commonalities across industries and […]
May 16, 2017
Benefits of Video Marketing

Benefits of Video Marketing for Your Business

Video has been around for a while, and video marketing is nothing new. However, the availability of video marketing, to more than just large corporations, is […]
May 16, 2017
Three Free Ways to Generate Leads from Your Website

3 Free Ways to Generate More Leads From Your Website

Your small business website is not only a way for potential customers to learn more about your business, but also an opportunity to continue marketing your […]
May 15, 2017
Increase Sales By Creating a Basic Sales Funnel

Increase Your Sales By Creating a Basic Sales Funnel

One of the most common mistakes we see small business owners make is that of trying to go from a first contact directly to a sale. […]
May 10, 2017
Promotional Merchandise Company Swag Advantages Tips

Promotional Merchandise: Why and How to Use Company Swag

Promotional merchandise, also known as swag, is everywhere: on pens, magnets, key chains, mugs, frisbees, backpacks, T-shirts, and the list goes on. Even though promotional items […]
May 10, 2017
generating leads offline

7 Strategies for Generating Leads Offline

In today’s digital age, it’s absolutely necessary to know how to generate leads for your business online.  However, this doesn’t mean you should completely replace all […]
May 10, 2017
Daily Hashtags Days of the Week

50 Daily Hashtags for Small Business Marketing

May 9, 2017
How to Personalize Your Brand

Why and How to Personalize Your Brand

Branding is a staple in marketing for all businesses, no matter how established or new, big or small. Your brand is not just what makes your […]
May 8, 2017
What to Put In Your Email Newsletters

What to Put in Your Email Newsletters

May 8, 2017
How to Attract More Customers

How Do I Get More Customers?

May 3, 2017
How to Generate Leads Online

How to Generate Leads Online

Every business needs to generate leads on an ongoing basis to maintain a healthy funnel and customer base. In the good ‘ol days of business marketing, […]
May 3, 2017
Hashtag Dos and Don'ts for for Small Business Marketing

Hashtag Dos and Don’ts for Small Business Marketing

Social media is a great local internet marketing tool for many reasons— one of which being hashtags. Hashtags can expand your reach, increase engagement, build your […]
May 2, 2017
12 Benefits of Repurposing Content

12 Benefits of Repurposing Content

Content is a valuable part of any marketing strategy. You use it to convey your expertise, express your brand voice, attract and keep website visitors resonate […]
April 30, 2017
May Marketing and Blog Ideas

May Marketing and Blog Ideas

May is upon us and marks the beginning of warmer weather and spring holidays! Here are some fresh ideas for your marketing and blogging efforts for […]
April 28, 2017
Live Chat Best Practices

7 Important Live Chat Best Practices

Live Chat is a powerful and timely way to connect with customers and be able to directly impact and quicken the buying process. It can also […]
April 27, 2017

How to Write High-Quality Content (and Improve Your SEO)

Increasing your online visibility and developing trust with your target audience is the key to converting interested prospects into customers. There are many ways to achieve […]
April 25, 2017
Event Marketing Ideas for Small Businesses

Event Marketing Ideas for Small Businesses

Hosting events is a smart, effective and fun way to build customer loyalty for your business and to attract new customers. There are countless types of […]
April 25, 2017

Understanding Your Facebook Page Insights

Facebook Insights is one of the newest and most helpful features that can help business owners track exactly who is looking at their Facebook business page, when […]
April 24, 2017
How to Make the Most of Small Business Week

How to Make the Most of National Small Business Week

National Small Business Week is a time to recognize high achieving entrepreneurs, and to raise awareness for the role that all small businesses play in our […]
April 24, 2017

How to Promote Your Small Business During Small Business Week

National Small Business Week is a week dedicated to hard-working small business owners across the country. Awards are given to entrepreneurs for their achievements, and awareness […]
April 19, 2017

Benefits of Retargeting: 10 Reasons to Retarget Your Website Visitors

Retargeting sounds like starting over with the targeting of a prospect. Who wants to start over from scratch every time a visitor comes to their site […]
April 18, 2017

How to Measure Brand Awareness

Brand awareness plays a major role in the growth of your business, so it is a crucial element to pay attention to. However, it’s not as […]
April 17, 2017
How to Write Your Products and Services Page

How to Write Your Products and Services Page

When set up properly, your business website can help with generating leads and closing more sales. This includes having a well-organized homepage, user-friendly navigation, and quality content […]
April 17, 2017

What is Paid Search Advertising and Why Use It?

If you run a business or market for one, it’s likely that you’ve heard of paid search advertising, also known as search engine marketing (SEM) or pay-per-click […]
April 13, 2017
Pinterest Marketing Tips for Business

Pinterest Marketing Tips for Business

Social media marketing has a general set of tips and tricks that apply to most platforms: Make sure your content is high quality and in front […]
April 12, 2017

10 Reasons to Use Live Chat

People love shopping at home these days. Rather than hunting for a parking space, fighting the crowds, or going in and out of multiple stores, they […]
April 12, 2017
Marketing Your Business on Pinterest- Basics and Best Practices

Marketing Your Business on Pinterest: Basics and Best Practices

You know that marketing only grows your business if it reaches the right people. You also know that adding visual elements to your content and promotions […]
April 11, 2017

How to Repost a Picture on Instagram with Repost App

As a way to easily edit and share photos with followers, companies big and small are leveraging Instagram to connect with customers and attract new ones. […]
April 10, 2017
How to Use Events to Market Your Business

How to Use Events to Market Your Business

Using events to promote your business is one of the most traditional ways to get your name out there and connect with your local market. However, […]
April 10, 2017
What is Retargeting

An Introduction to Retargeting

If you have spent any time at all researching a product online, then there’s an almost 100% chance you have experienced some form of retargeting—even if you […]
April 7, 2017
DIY vs Professional Marketing

Do It Yourself vs. Professional Marketing

Time and money are two things that everyone needs more of. Figuring out where to devote time and money in your marketing efforts can be a challenge. […]
April 6, 2017

The Benefits of Marketing Through Snapchat

Snapchat is a social media platform by which users communicate through chat and time-limited media. Many businesses are jumping on board with the app, finding new and creative ways to […]
April 5, 2017

The Importance of Call Tracking for Marketing Campaigns

Call tracking has been around for several years, but not enough local businesses are utilizing this nifty tool for marketing. In this post we’ll go over what […]
April 3, 2017

The Importance of Online Reputation Monitoring

In today’s web-focused world, reputation management has become a crucial area of focus for businesses. More digital channels and greater user access have caused online reputation to […]
March 30, 2017
april marketing blog ideas

April Marketing & Blog Ideas

Get started on promoting your business for the Spring and Spring Holidays with these marketing and blog ideas for the month of April. For more ideas […]
March 29, 2017

Call to Action Examples for Email Signups

March 28, 2017
Comparing Social Media Platforms for Marketing

Comparing Social Media Platforms for Marketing

Social media provides many unique marketing opportunities for business. It connects businesses directly to the their audience and delivers near immediate feedback from them. The challenge […]
March 28, 2017

How to Optimize Your Marketing Emails for Mobile

Just a few short years ago, it was not considered mission-critical to optimize your marketing emails for mobile device delivery. Now, as people have become attached to […]
March 27, 2017

8 Ways to Monitor Your Online Reputation

Reputation is a keystone element of a business’s success and survival. The tricky part about reputation is that it is not just the result of what […]
March 22, 2017
How to Get the Most Out of Your Marketing Spend

How to Get the Most Out of Your Marketing Spend

While there are many ways to save money with your small business marketing, there are some costs that are inevitable. It’s impossible to market and grow your […]
March 22, 2017

Why Email Marketing?

Perhaps the real question for this article should be: Why not email marketing? Many businesses and organizations have diversified their marketing strategies by heavily engaging in […]
March 21, 2017
How to Get Your Business on Facebook Places

How to Get Your Business on Facebook Places

For a while now, small businesses have been using Facebook to connect with their target audience, promote their products and services, and drive traffic to their […]
March 21, 2017

10 Essentials for a Successful Facebook Business Page

Any business can get on Facebook, and social media is an essential marketing tool, but simply creating a Facebook business page does not secure immediate benefits for your […]
March 20, 2017
how to fully set up your business on facebook

How to (Fully) Set Up Your Business on Facebook

With its widespread usage and versatility, Facebook has come to be a popular and effective marketing tool for businesses. However, as the platform evolves, making the […]
March 20, 2017

15 Benefits of Email Marketing

March 15, 2017
How to write engaging blog posts

How To Write Engaging Blog Posts

Blogging has become the cornerstone of content marketing. When done right, a business blog can drive several marketing goals, from improving website traffic to getting more customers. So what is a […]
March 15, 2017

8 Major Benefits of Online Business Directories

Many small business owners know about online business directories, but aren’t quite clear on how advantageous they are to their business. Online directories are not just a digital […]
March 14, 2017
Homepage Content Tips For Your Business Website

Homepage Content Tips for Your Business Website

The homepage of your business website is an important player in your marketing strategy. It is a snapshot of the most important aspects of your business. […]
March 14, 2017

14 Email Marketing Campaign Best Practices

Email Marketing continues to evolve with the times and remains the workhorse of digital marketing. As one of the most direct routes to your target audience, email […]
March 13, 2017
marketing budget best practices

8 Marketing Budget Best Practices

If you want your business to grow, you need to create a marketing budget. As a small business, you may think you don’t need a budget […]
March 13, 2017

Email Marketing 101 for Small Business

Effectively running a small business requires executing certain fundamentals to insure that you not only survive, but thrive and grow. Taking care of your accounting functions, […]
March 8, 2017
writing tips for a successful homepage

What Makes a Good Homepage?

Your business website’s homepage is like a digital storefront for your business. Visitors should be able to gather your most important information before going inside. In […]
March 8, 2017
how to find the most searched keywords for your business

How to Find the Most Searched Keywords for Your Business

Optimizing your website’s searchability is a necessity for getting on the first page of Google, let alone getting found online. One of the best ways to ensure you’re […]
March 8, 2017

Where (and How) to List Your Business Online

Online directories are a key player in your small business growth. They help to develop your business reputation, increase your online visibility, and place you in […]
March 8, 2017

Six Helpful Tidbits for Understanding SEO

Many small business owners think that SEO (search engine optimization) is simply not applicable to them. Search engines are huge entities and their inner workings are complex. […]
March 7, 2017
two new features coming to instagram stories

Two New Features Coming to Instagram Stories

Since Instagram’s initial release of the Stories feature five months ago, business owners have found many ways to use Stories, such as experimenting with different hashtags […]
March 7, 2017

5 Ways to SEO Your Business Website

How do you get your website to show up on the first page for an organic search? Through search engine optimization, or SEO. The answer is simple, […]
March 1, 2017
tips for setting an effective marketing budget

5 Tips for Setting an Effective Marketing Budget

The amount that a company should spend on marketing varies according to several factors, including stage of growth, speed of growth, industry, resources available, and more. Needless […]
March 1, 2017

The Two Key Features of a Snapchat Marketing Strategy

For most business owners, the idea of Snapchat marketing is pretty foreign, and maybe even a little silly. Isn’t that the photo app that high schoolers […]
February 28, 2017
how to rank first on google images

How to Rank First on Google Images

The Google search engine is a powerful tool and one that the majority of people use on a regular basis. As a business owner, setting yourself […]
February 28, 2017

6 Ways to Use Snapchat for Business

Snapchat is a visual photo sharing app that is available on mobile devices only. Its time-limited, disappearing content adds urgency and excitement to create unique engagements […]
February 24, 2017
location based mobile marketing

Location-Based Mobile Marketing for Small Business

Location-based marketing and mobile marketing for small business go hand in hand. In fact, the primary reason why location-based marketing is now an option for small businesses […]
February 22, 2017
mobile marketing tips and tactics

Mobile Marketing Tips and Tactics

With today’s technology and mobile devices, people are enjoying unprecedented amounts of access to the internet. Add social and sharing capabilities to the mix, and people are […]
February 22, 2017

How to Develop a Strong Reputation

In today’s society, word of mouth flies across mobile devices and social media platforms. People are eager to consume information so they can make quick decisions […]
February 21, 2017
MOBILE MARKETING STRATEGIES

4 Effective Mobile Marketing Strategies

Mobile marketing for small business takes many forms. Just as there are many ways to use a mobile device, there are many ways to connect with […]
February 21, 2017
How much does it cost to advertise on twitter

How Much Does it Cost to Advertise on Twitter?

With millions of users looking to consume information quickly, Twitter makes for a popular advertising platform. In addition to being an effective means of attracting new […]
February 21, 2017

Email Lead Generation: Tips and Tactics

February 20, 2017
mobile marketing for small business

Mobile Marketing for Small Business

One of the tenets of marketing is providing useful, relevant content to your target audience. However, just as your target audience members aren’t all the same, […]
February 15, 2017
building your business's social media presence

Building Your Business’s Social Media Presence

Social media has come to be an effective channel through which businesses can create more personal and creative connections with their audience. Visual, informative, and real time […]
February 15, 2017

Propel Marketing Wins Best Digital Agency for Digital Innovation Contest

We are excited to announce that Propel Marketing has won first place for Best Digital Agency in the 2017 Local Media Digital Innovation Contest. The contest […]
February 14, 2017

How Much Does it Cost to Advertise on Facebook?

With its versatility and widespread use, Facebook has become an effective channel for businesses of all shapes and sizes to connect with current and potential customers. Many […]
February 8, 2017
tips for marketing with instagram stories

Tips for Marketing Your Small Business with Instagram Stories

In August of 2016, Instagram changed its feed from linear to algorithmic. With the original version of Instagram, your feed displayed all of the posts of […]
February 8, 2017

The Benefits of Display Advertising

When advertising your business, there are three important factors to consider: visual appeal to grab attention, location to maximize exposure, and relevancy to improve response. This […]
February 7, 2017
How to Save Money With Your Small Business Marketing

How to Save Money With Your Small Business Marketing

Marketing your business is an investment of time, money, effort, and grit. It is important to invest in your activities so that you can get the […]
February 7, 2017

How to Strengthen Your Company’s Reputation

Your business reputation makes its way into every facet of your business’s existence. It both impacts and is impacted by the way people read your emails, […]
February 7, 2017

How to Identify Your Target Audience

Finding the right customers for your business is crucial to its success. When you concentrate on the people who are most in need of or interested […]
February 6, 2017
Marketing Tool of the Week- Instagram Boomerang

Marketing Tool of the Week: Instagram’s Boomerang

If you haven’t already noticed, marketing a business involves a lot of writing. Between blog posts, emails, website content, and everything in between, you spend a […]
February 1, 2017
How to Use Instagram Live for Your Business

How to Use Instagram Live for Your Business

Effective marketing places a lot of emphasis on the here and now, and social media is leveling the playing field. Small businesses can now incorporate location-based […]
February 1, 2017

Business Reputation Management 101

A business reputation important, but also complicated. While it has many aspects that you can’t control, it also has many aspects that you are responsible for. As […]
January 31, 2017
tips and ideas for using instagram stories

Ideas for Using Instagram Stories

On Instagram, every user has the option of posting pictures and videos into their Story—an album that refreshes every 24 hours. While you may know that […]
January 31, 2017

An Introduction to SEO Practices

Increasing the visibility of your business is essential to its growth because it helps you to stand out above your competition and get in front of more […]
January 25, 2017

How to Use Landing Pages for Your Business

Landing pages offer many benefits to businesses, but their chief purpose is to facilitate conversions. A conversion is the completion of any action by a current […]
January 24, 2017
10 reasons to use instagram stories

10 Reasons to Use Instagram Stories for Business

Instagram Stories enables users to post pictures and video to an album that disappears after 24 hours. At first, you might think this is an unnecessary […]
January 24, 2017

Why is Having a Good Reputation Important?

  Reputation is important in business because it isn’t just one aspect of your business. It is made up of all of the aspects of your business. […]
January 23, 2017

Why is Reputation Important in a Business?

Every business has a product and/or service, which is what they deliver to their customers to meet their needs. Every business has a brand, which is how […]
January 18, 2017

Local Online Marketing for Small Business

Just because a business is local doesn’t mean people know about it. In fact, there are probably dozens of local businesses in your neighborhood that you […]
January 16, 2017

Why Social Media Works for Business

Social media. You see it and hear about it all the time. Notifications show up on your phone, you hear about it constantly, you see hashtags […]
January 11, 2017
Benefits of location based marketing

Benefits of Location-Based Marketing for Small Business

Location-based marketing focuses on reaching your target audience in the right place. It is not a new practice, as people have always known to strategically focus on […]
January 10, 2017

Location-Based Marketing for Small Business

Real-time marketing is about reaching the right person at the right time—that is, a person most likely to engage with your business at the time they are […]
January 10, 2017

How to Increase the Visibility of Your Small Business Blog

If you want to build your relationship with your target audience and the size of your target audience, your business needs a blog. A blog benefits […]
January 7, 2017

Methods of Offline Marketing and Advertising

Online marketing is one of the best ways for small businesses to succeed and grow. As technology continues to advance, so too will online marketing tactics, […]
January 6, 2017

How to Promote Your Small Business Blog

Blogging for your small business is a low cost (essentially free) marketing tool for your business. By merely supplying useful information to your target audience, you […]
January 4, 2017
How to Find Micro-Influencers to Promote Your Business

How to Find Influencers to Promote Your Business

Influencers are people who may not be famous, per se, but have loyal and engaged online followings in a number of local or niche markets. As […]
January 3, 2017

9 Ways to Benefit From Your Competition

Your competitors are businesses that may deter people in your target audience from choosing you. While this immediately makes them seem like the enemy, the truth is […]
December 22, 2016

5 Things You Should Know About Your Competitors

Growing your business requires you to be constantly learning about it and making necessary adjustments. However, you can only grow and improve so much when you […]
December 21, 2016
How to Integrate Your Offline and Online Marketing Strategies

How to Integrate Your Offline and Online Marketing Strategies

Marketing your business is about identifying, appealing to, and utilizing the behaviors of your target audience. Every target audience is different, and the most effective marketing activities […]
December 20, 2016
8 Benefits of Real Time Marketing

8 Benefits of Real-Time Marketing

Real-time marketing doesn’t require fancy technology or complex automation. With the right timing, you can use even the most basic tools, like social media, to maximize […]
December 19, 2016

8 Unique Social Media Ideas for Your Small Business

Coming up with ways to stand out to users and distinguish your business from competitors on social media can be tough. With millions of users and […]
December 14, 2016
Combining Offline and Online Marketing for Small Business

Combining Offline and Online Marketing for Small Business

Marketing your business is like an equation with two sides: one side is conveying the value of your business, and the other is reaching the right […]
December 14, 2016

How Blogging Helps a Business Get More Customers

Your business needs a blog because it helps you get more customers. No, owning a small business is not about just getting more customers; you are […]
December 13, 2016
What is Real Time Marketing?

What is Real-Time Marketing?

With today’s technology and connected devices, people are experiencing unprecedented levels of speed, mobility, and accessibility in obtaining information. We no longer wish or hope for […]
December 13, 2016

7 Ways to Distinguish Your Small Business from Competitors

One of the main reasons why it’s important for companies to have competitors is because it keeps businesses on their toes. Why are they on their […]
December 7, 2016

Why Your Business Needs a Blog

Blogging doesn’t just help a business; with today’s online consumer behavior, business blogging is becoming essential to maintaining an online presence, standing out above the competition, and […]
December 5, 2016
6 Offline Marketing Ideas for Your Small Business

6 Offline Marketing Ideas for Your Small Business

As a small business owner, you may feel like online advertising is the only route to grow your business in today’s digital world. However, that simply […]
December 5, 2016

Why You Should Blog for Your Small Business

In today’s age, when you want to know something, you look it up online. The next time you do this, take a closer look at the […]
November 30, 2016
5 Offline Marketing Strategies To Grow Your Business-2

5 Offline Marketing Strategies To Grow Your Business

In today’s digital world, marketing experts are always talking about how you can use online marketing and advertising to grow your small business. Online marketing efforts […]
November 29, 2016

How to Get Your Business to Stand Out Above the Competition

While it’s important for companies to have competitors, it’s equally as important to set yourself apart from them. Standing out from your competition isn’t necessarily about snatching […]
November 16, 2016

Small Business Blogging Basics

Basics serve an important role at every stage of a process. We start with the basics when learning something new; we stick to the basics when […]
November 9, 2016
How to Choose Good Hashtags for Your Instagram Posts-3

How to Choose Good Hashtags for Your Instagram Posts

Hashtags are words or phrases that group similar content on social media. This makes it easy for users to search for specific content, or similar content […]
November 8, 2016

10 Instagram-Worthy Locations for INBOUND 2016

Every good marketer or small business owner knows and appreciates the power of visual marketing through Instagram. Aside from being a quick and relatively easy way […]
November 3, 2016

Why Use Google Analytics?

Google Analytics is a free service that will help you to obtain the most value from your business website. With all that it has to offer, […]
November 2, 2016
How to Get High Quality Pictures for Your Website

How to Get High-Quality Pictures for Your Website

It’s no secret that visual content is highly important in establishing your brand’s identity online. When landing on a business website, much of the information that […]
November 2, 2016

Social Media Campaign Ideas

Social media offers endless opportunities and benefits for marketing your business. While this is the beauty of social media, the infinite possibilities can make it hard […]
October 31, 2016

What Are Tracked Phone Lines?

As a small business owner, it can be very difficult to track exactly where you customers are coming from. Did they find you from a Google […]
October 31, 2016

Google Analytics Basics

As the internet has become a staple element in the buyer’s lifestyle, it goes without saying that your business needs a website. If designed properly, your […]
October 26, 2016
3 Types of Influencer Marketing Campaigns to Promote Your Small Business

13 Small Business Email Examples and Templates

October 25, 2016

Ideas for Social Media Posts

Social media can be used to support the many dimensions of a business—products and services, audience and customers, personality and culture, promotions and reviews , and the […]
October 20, 2016

Instagram Direct Messaging Best Practices

Instagram is a great way to tell your story and express your brand using the power of visual influence. Instagram Direct—a private messaging feature within the […]
October 19, 2016
Best Social Media Practices for Business

Best Social Media Practices for Business

Social media is a window into the personality, products, and services of your business, and a venue for interacting with your target audience. These are golden […]
October 18, 2016
Call to Action Buttons- Tips and Best Practices

Call to Action Buttons: Tips and Best Practices

Calls to action can occur anywhere. For example, you’ve probably seen “Call today!” in a number of places: on buses, flyers, TV commercials, websites, and search engine […]
October 13, 2016
Benefits of Instagram Direct Messaging

Benefits of Instagram Direct Messaging

There are many ways to use Instagram Direct messages for reaching your small business goals. You can ask for feedback, notify contest winners, provide special deals, […]
October 12, 2016

Examples of Call to Action Phrases

A call to action is an invite to members of your target audience to engage with your business in some way, shape, or form. Calls to […]
October 11, 2016

Benefits of Social Media for Business

While the term “social” is commonly associated with hanging out with friends, the “social” in “social media” extends far beyond that. It refers to interacting with […]
October 10, 2016
Types of Blogger Collaborations for Small Business Owners

Types of Blogger Collaborations for Small Business Owners

As a business owner with a small marketing budget, collaborations with bloggers and local influencers can be an effective, cost-efficient way of marketing your business. But, […]
October 7, 2016

10 Facebook Advertising Tips

Facebook advertising leverages the benefits of social media and the power of advanced targeting to expand your reach, obtain leads, and gain more customers. It uses […]
October 6, 2016

7 Ways to Use Instagram Direct Messages

Instagram Direct is a feature of Instagram that enables you to send messages, pictures, and videos privately to users. You can send direct messages to one […]
October 5, 2016

What Does Call to Action Mean, Anyway?

Growing your business involves engaging more people, so as to build your audience and attract more customers. However, simply putting your business in front of people […]
September 28, 2016

4 Local Link Building Tactics for Small Businesses

As a small business, you probably already know how important it is to be engaged with your community. You might also know that backlinks are important […]
September 16, 2016
3 Types of Influencer Marketing Campaigns to Promote Your Small Business

3 Types of Influencer Marketing Campaigns to Promote Your Small Business

With the rise of blogger and social media “celebrities,” influencer marketing campaigns have become increasingly common across all types of business industries. We know that customers today […]
September 14, 2016

How to Create an Email Newsletter

Where do I start? That might be the question that you are asking now that you have decided to try an email blast, also known as […]
September 14, 2016

Guide to Guerrilla Marketing Strategies

This post goes over the six key elements of guerrilla marketing strategies to keep you in line with your your business’s brand and goals.
September 13, 2016

How to Respond to Negative Reviews

While you cannot control what other people post online about your business, you do have some control over the outcome of a negative review. This post will go over how to respond to negative reviews, so that you can mitigate the damage and protect your business's reputation.
September 7, 2016
How to Claim a Facebook Business Page

How to Claim a Facebook Business Page

If you aren’t living under a rock, then you probably know what a Facebook business page is and why you need a Facebook page for your […]
September 7, 2016

Forming a Niche Market Strategy

A niche market strategy serves to help you to find a profitable niche for your business, to properly serve and market to that niche, as well as to maintain other aspects and values of your business. This article provides some guidelines to consider when forming your niche market strategy.
September 7, 2016

Best Practices for Landing Pages

While there is no one magic formula for the perfect landing page, there are certain design and marketing fundamentals that every landing page should follow. This article provides 11 best practices for landing pages that can guide you toward getting the best results.
September 1, 2016

Two Essential Tools for SEM Campaigns

With Search Engine Marketing campaigns, it is important to make the most out of your investment. This post will go over two essential tools to enhance SEM knowledge and drive campaign success.
August 31, 2016

What Makes a Good Landing Page?

Good landing pages have an attractive offer and strong call to action that is targeted toward the user. This post will go over the elements that make a good landing page, and how to align each one for campaign success
August 31, 2016
Best Subject Lines for Email Marketing

Best Subject Lines for Email Marketing

You never get a second chance to make a first impression. This statement rings truer now than ever when trying to create the best subject lines […]
August 30, 2016

The Power of Online Customer Reviews

Business owners know the power of online reviews. In this post we’ll cover the basics of online reviews, the benefits of online reviews, and negative reviews.
August 25, 2016

SEM Campaigns: Writing Ad Copy

Writing ad copy for pay-per-click ads is a delicate process that takes time, thought, and a lot of practice. This post will provide tips and guidelines for writing ad copy that will yield the most success for SEM campaigns.
August 24, 2016

9 Ways to Promote a Facebook Contest

Facebook contests and giveaways are a creative way to get your business’s name, products, and services in front of new potential customers. But a contest only […]
August 23, 2016

7 Benefits of Landing Pages

In this post we’ll go over the benefits of landing pages that set them apart from your business website and make them an effective lead generating and marketing tool.
August 22, 2016

How To Reach Out to Bloggers & Social Media Influencers

Bloggers and social media influencers are trusted and respected voices who can help get your product, service, or brand in front an untapped (and potentially large) […]
August 17, 2016

3 Hashtag Marketing Strategies for Small Businesses

In our modern age of social media, small businesses can easily reach their target audience for cheaper than ever before. Instead of paying large sums for […]
August 17, 2016

How to Increase Your Online Presence

Learn how to increase your online presence through your website, business listings, and social media—no matter what stage of digital marketing development your business is in.
August 16, 2016

SEO Checklist

Here's a checklist of some of the basics every small business owner should take care of to give their website a leg up over their competitors.
August 15, 2016

How to Create Ads on Instagram Using Facebook Power Editor

Instagram is an effective social media tool for building and engaging with potential customers. What many small business owners don’t know is that Instagram can also […]
August 15, 2016

Introduction to Search Engine Marketing

Search engine marketing (SEM) is very effective in improving your online visibility and website traffic. Learn the basics of SEM, also known as pay-per-click (PPC) advertising: what it is, how it works, and how it can benefit your business.
August 12, 2016

How To Promote a Product on Social Media

For some small business owners, interacting on various social media outlets has become second nature.  For others it has been somewhat intimidating and they have never […]
August 10, 2016

Ways to Collect Email Addresses for eBlasts and Newsletters

For small business owners in any industry, eBlasts and newsletters are a great way to keep your product or service at the forefront of current and […]
August 10, 2016

What Are Landing Pages?

A landing page makes the steps to conversion clear and simple, thereby increasing the number of people who take action. In this post we’ll go over the basics of landing pages and how they help to drive more conversions and customers to your business.
August 9, 2016

Organic vs. Paid Search

There are two ways to enhance your online presence in relation to search engines: organic search engine optimization and paid search advertising. This post will go over these two types of search engine strategies, and how they can help you build your online presence.
August 8, 2016

How to Find Long Tail Keywords for Your Business

In order for potential customers to find your business online, you must be showing up on search engines. In order to show up on search engines, […]
August 8, 2016

Ways to Target Your Ads on Facebook

The Facebook Ads platform offers a number of approaches to targeting your ads. You can target your ads based on interests or demographics; or you can target your ads based on stage of engagement with your business or position in your sales funnel. This article goes over are four types of audiences that you can create using the Facebook Ads platform.
August 5, 2016

23 Back to School Marketing Ideas

For many businesses, particularly ones whose sales tend to peak in the summer, back to school season means lower sales and lower traffic online and in-store. […]
August 4, 2016

Olympic Marketing Ideas for Small Businesses

August is upon us, which means we’re only a few days away from one of the biggest events of the year—the 2016 Rio Summer Olympics. The […]
August 4, 2016

What Makes a Good Business Website?

A successful website for your business is one that informs visitors, keeps them on there, and converts them into leads and customers. This article will provide actions you can take to achieve these elements of a successful website.
August 3, 2016

How Small Businesses Can Use Instagram Stories

Slowly but surely, more and more small businesses today are recognizing the power of Instagram in marketing their business. Instagram is always creating new versions, tools, […]