How To Write Engaging Blog Posts

Blogging has become the cornerstone of content marketing. When done right, a business blog can drive several marketing goals, from improving website traffic to getting more customers. So what is a blog “done right”? It is an engaging blog. An engaging blog post doesn’t just provide information. It provides an experience: through useful content, visual appeal, and a tone that resonates […]

How to write engaging blog posts

Homepage Content Tips for Your Business Website

The homepage of your business website is an important player in your marketing strategy. It is a snapshot of the most important aspects of your business. It is the compass that directs visitors to the information they are looking for and the action you want them to take. While your homepage should be clean, simple, […]

homepage content tips for your business website

8 Marketing Budget Best Practices

If you want your business to grow, you need to create a marketing budget. As a small business, you may think you don’t need a budget because your investments are so small. The truth is, your investments will forever remain small if you don’t have a budget. Putting structure around your marketing investments enables you […]

marketing budget best practices

Writing Tips for a Successful Homepage

Your business website’s homepage is like a digital storefront for your business. Visitors should be able to gather your most important information before going inside. In fact, this information often influences their decision as to whether to proceed further. While there are many tools for building a business website and enhancing it with visuals, the […]

writing tips for a successful homepage