March 20, 2018
What to Know About Instagram Scheduling

What to Know About Instagram’s New Scheduling Feature

Instagram is a wonderful tool for marketing your business, but there has always been one drawback. For years, scheduling posts on Instagram have been at best […]
March 19, 2018
April Instagram Post Examples

April Instagram Ideas

The spring is an excellent time to pollenate your Instagram feed with bright photos and to take advantage of all of the holidays and promotional opportunities […]
March 16, 2018
Why Your Business Should Be on Instagram

Why Your Business Should Be on Instagram

As digital marketing continues to evolve, do you sometimes feel that you’re being pulled in all different directions by modern marketers? Techniques and trends come and […]
March 15, 2018
How to Write Great Business Blogs

Get Readers & Keep Them: How to Write Great Business Blogs

Writing blog posts for your business requires a lot of time and resources, so you want to make sure that you’re seeing the most impact from […]
March 13, 2018
Instagram Marketing Best Practices

7 Best Practices For True Instagram Marketing Success

“Everyone has a different definition of success.” You’ve heard that said before, right? Well, it’s true in many aspects of life, in marketing, and, particularly, in […]
March 12, 2018
How to Do a Webinar

How To Host Valuable Webinars That Benefit Prospects

Have you thought about hosting a webinar? You’re likely aware that they’re great for engaging with your audience. Not to mention nurturing prospects in the consideration […]
March 9, 2018
Local vs National SEO

How to Show Up on Search: Local vs National SEO

Optimizing your website to attract organic search traffic is a best practice. But, taking it a step further and considering factors that play into your local […]
March 8, 2018
Constant Contact Alternatives (2)

ThriveHive vs Constant Contact: Finding the Best Email Marketing Solution for Your Business

March 8, 2018
How to Conduct Customer Surveys and Polls

How to Conduct Customer Polls and Surveys

Surveys and polls can be invaluable to business owners like you—when done right. SO what is the so-called “right way” to get these results? Read on […]
March 1, 2018
How to Improve Your PPC Advertising

How to Improve Your PPC Advertising

Though an integral part of any marketing strategy, PPC advertising can be very time-consuming which, as a business owner, happens to be your most valuable commodity. […]
February 26, 2018
6 Tips for Successful Search Engine Advertising (1)

6 Tips for Successful Search Engine Advertising

Platforms like Google can make search engine advertising sound easy, but the truth of the matter is that there are a lot of moving parts when […]
February 23, 2018
What Should the Tone of My Brand Be?

What Should the Tone of My Brand Be?

In the world of marketing, branding is everything, and in the world of branding, it all comes down to tone. You most likely already know this, […]
February 23, 2018
Google Ranking Factors

6 Must-Know Google Ranking Factors

The ease of which your business is found online can have a huge impact on the health of your company. The higher you rank in a […]
February 20, 2018
How to Communicate with Your Customers

How to Communicate With Your Customers

In the age of Amazon and other giants, maintaining a competitive edge as a small business comes with more than a few challenges. The good news is […]
February 19, 2018
How to Start a Business Blog

How to Start a Business Blog

Ready to start your own business blog? Looking for help in refining your blog strategy? We’ve got the ultimate guide to business blogging to ensure that […]
February 18, 2018
How to Get Your Business Out There

How to Get Your Business Out There

Running a small business is a challenge that brings many rewards—especialy when you start to see the results of your marketing efforts in the form of […]
February 18, 2018
How to Get Free Advertising

How to Get Free Advertising for Your Business

When you hear the word advertising, paid methods probably come to mind. Pay-per-click, affiliate marketing, the cost of hiring an SEO professional and so on. It […]
February 18, 2018
Forming a Strategic Marketing Plan

Tips for Forming a Strategic Marketing Plan For Your Business

Marketing at its core, is all about generating leads for your business through a variety of ways, such as via a contact form request for further […]
February 17, 2018
Useful Mobile Apps for Business Owners

10 Useful Apps for Stressed Business Owners

As a business owner, you have a lot on your plate. You wear many hats and the list of things to do seems endless. You constantly […]
February 16, 2018
How to Build Trust with Your Audience

How to Build Customer Trust

Trust. It’s a strong word that not only applies to the relationships you have with family and friends, but also the relationship your brand has with […]
February 13, 2018
Do Online Reviews Matter?

Do Online Reviews Matter?

What you do and create on your end is only half of the equation for your online reputation. The other half comes from how the general […]
February 13, 2018
Email Marketing Ideas

10 Email Marketing Ideas for Business

February 9, 2018
Best Words and Phrases for Marketing

Best Words and Phrases for Marketing

Every business owner is on the hunt for those magical marketing phrases that will translate your organic website traffic into dollar signs. Words are powerful not […]
February 6, 2018
Small Business Expansion Tips

Small Business Expansion: Tips and Strategies

How do you know when it’s the right time to expand? That’s the question on the minds of thousands of small business owners just like yourself […]
February 5, 2018
What to Know About Your Target Market (1)

What to Know About Your Target Market

While finding customers for your small business is good for growth, finding the right customers is essential. The right customers are the ones who will stick […]
February 5, 2018

How Important are Online Reviews?

Thanks to review sites like Yelp, Google+, and TripAdvisor, you don't have to go far to find what hundreds of people have to say about a local business. Why are these sites so important? Monitoring and responding to your customers' feedback can have a huge impact on your business!...
February 1, 2018
February Facebook Ideas (1)

February Facebook Ideas

February 1, 2018
How to Get More In-Store Customers

How to Get More In-Store Customers

Your goal as a business owner is to use every asset at your disposal to the max. This means that if you have a brick and […]
January 30, 2018
Tips for Developing Your Brand's Personality

How to Develop Your Brand’s Personality

Successfully siphoning the power of personality for your brand requires thought, planning, and consistent effort. It means appealing to your target audience’s needs and values, showcasing […]
January 29, 2018
How to Manage Your Small Business Reputation

How to Manage Your Business Reputation

January 29, 2018
How to Protect Your Online Reputation (1)

How to Protect Your Online Reputation

Reputation can make or break a small business. The great business mogul Warren Buffett once said, “It takes 20 years to build your reputation and five minutes […]
January 26, 2018
How to Get More Online Reviews (1)

How to Get More Positive Online Reviews

These days the first thing a potential customer does when they’re looking for something is look it up online. Even if they hear about a new […]
January 24, 2018
Networking 101 for Business Owners

Networking 101 for Business Owners

Are you looking for a business partner? Are you interested in forming a partnership with another business? Are you on the hunt for new clients? Or […]
January 24, 2018
What is Advanced Verification

Google’s Advanced Verification: What Businesses Need to Know

Google’s advanced verification requirements are going to start impacting more advertisers that utilize AdWords across the United States early this year. Prepare your business by understanding […]
January 23, 2018

February Instagram Ideas and Examples

Ah, February. January is exciting and new, with lots of great ideas and fresh energy. Then February comes in as a wakeup call. The holidays are officially […]
January 23, 2018
How to Create Customer Advocates

How to Create Customer Advocates

Your customer base is a virtual honeypot when it comes to gaining new business. There is no better marketing than happy customers who willingly vouch for […]
January 22, 2018
What is a CMS

What is a CMS and Why Your Business Needs One

Content is at the heart of any business marketing strategy. It’s what you use to put yourself in front of your audience, connect with leads, convert […]
January 18, 2018
How to Use Instagram as a Marketing Tool

How to Use Instagram as a Marketing Tool

As you try to expand the reach and appeal of your business, what is one of the most powerful marketing tools you have at your disposal? […]
January 17, 2018
How to Market on Facebook

How to Market on Facebook in 2018

Looking back at the results of your Facebook marketing efforts in 2017, are you disappointed? On the other hand, are you as proud as can be […]
January 16, 2018
Does Email Marketing Still Work?

Does Email Marketing Still Work?

If you’ve spent any amount of time around business owners or marketers, you’ve no doubt heard the wild claim that “email is dead”. With open rates […]
January 15, 2018

Why Facebook’s News Feed is Changing (and What to Expect)

There has been a lot of buzz about the pending changes to the Facebook News Feed that were announced last week by Mark Zuckerberg. This post […]
January 14, 2018
Building Blocks of Online Presence (1)

The Building Blocks of Online Presence

There are so many different outlets to get your business “out there” into the online world, which is so very important these days. Listings, Local pages and Social Media are just a few of the many options. Maybe you have a website, but what else are you using to get noticed? What do you need to excel? What can you do to be the best? Get started building your online presence with three easy tools...
January 9, 2018
How to Get More Referral Business

How to Get More Referral Business

Referral marketing. Has your company been tapping into this powerful lead generation source? If not, now is a great time to get started. When you solely […]
January 8, 2018
Ways to Use Live Video For Your Small Business

5 Ways to Use Live Video For Business

I recently saw a comedy where the world was watching on the edge of their seats as superheroes battled to save the planet. The joke was […]
January 7, 2018
What is Local Search Marketing?

6 Local Search Marketing Tactics

Thanks to digital channels, the playing field for marketing is leveling out and small businesses are abler than ever to spread the word about the products […]
January 3, 2018
Tips for Writing Your Own Website Copy

Tips For Writing Your Own Website Copy

When it comes to having a great website for your brand, the actual process of writing copy can be a daunting task, especially if you’re solely […]
January 2, 2018
How to Optimize Your Landing Pages for Conversion

How to Optimize Your Landing Pages for Conversion

Whether you’re using your landing page to make direct sales or gather emails from leads, it is one of the most crucial steps in the conversion […]
January 1, 2018
How to Make the Most of Social Media

How to Make the Most of Social Media For Your Business

Social media is a great way to connect with our businesses, as well as potential future employees. Facebook, LinkedIn, and Google+ each offer great ways to engage with followers, develop relationships, and grow your business brand. Blog posts, white papers, case studies, and how-to's make for engaging content your social followers can enjoy...
December 29, 2017

6 Types of Content to Post to Social Media

While you may be aware that social media can benefit your business, you may not know how exactly to leverage your accounts properly. In this post, we’ll […]
December 28, 2017
How to Make the Most of Instagram for Your Business

How to Get the Most Out of Instagram for Business

Instagram is taking social media for businesses by storm. As more and more businesses migrate to the platform, especially those with dedicated branding that’s focused on […]
December 27, 2017
Benefits of Hashtags

Benefits of Hashtags for Business

Hashtags have been around for quite a while now. Businesses have been leveraging them for almost as long as they’ve been on the scene. There’s no […]
December 22, 2017
Ways to Use Video in Your Marketing

7 Ways to Use Video in Your Marketing

If a picture is worth a thousand words, then video marketing will tell your customers all they need to know about your business. With a digital […]
December 19, 2017
Writing Tips to Improve Your Business Content

9 Writing Tips to Improve Your Business Content (with Examples)

Telling your story online through carefully-crafted web content can be tough. You’re a professional. You run your own business, and you’re great at what you do. But […]
December 18, 2017
Benefits of Facebook for Business

14 Benefits of Facebook for Business

Facebook is the #1 social media platform used by businesses. With over 2.01 billion active users each month, it isn’t hard to imagine why so many […]
December 17, 2017
How to Use Stock Photos

How to Use Stock Photos for Your Business

In the online world, stock photos get a bad rap for being inauthentic, generic, and just downright corny sometimes. While some of that may be true, […]
December 15, 2017

Happy Holidays from ThriveHive!

Happy Holidays from ThriveHive! Growing a business is incredibly rewarding but we know the challenges and struggles that come with it. Here’s a lil’ video we made […]
December 15, 2017
How and Why to Fact Check Before Posting

Tips and Tools to Fact Check Before Posting

Why do you need to get your facts straight? If you produce any type of content, which you likely do (and if you don’t, you need […]
December 15, 2017
How to Market Your Business with Daily Deal Sites

How to Market Your Business with Groupon and Other Daily Deal Sites

Daily deal sites like Groupon or Living Social have gained popularity with consumers across the board. These sites introduce consumers to companies and services they previously […]
December 14, 2017
How to Come up with Blog Post Titles for SEO

How to Come up With Blog Post Titles for SEO

SEO is a must in any marketing plan today, and while the purpose is to align with search engines, what lies at the core of good […]
December 14, 2017
The Importance of Original Content

How to Write Original Content (and Why)

It used to be that simply having a static website was enough to garner a healthy amount of website hits. Now, it’s not simply about website […]
December 14, 2017
What Does Trending Mean?

What Does Trending Mean? Trending in the 21st Century

No doubt you’ve heard it said before that such and such is “trending.” Perhaps you even check out Twitter’s Trending Topics from time to time. But […]
December 13, 2017
How to Write Evergreen Content

How to Write Evergreen Content

Sometimes, content creation can feel a little like throwing spaghetti at the wall. Some of it falls off, some of it sticks for a little while, […]
December 12, 2017
Pros and Cons of Using Stock Photos

Pros and Cons of Stock Photos for Business

Believe it or not, stock photos first came about in the 1920’s. Since their conception, stock photos can now be found in every corner of the […]
December 11, 2017
Pros and Cons of Social Media Advertising

Social Media Advertising Pros and Cons

You’ve built your digital foundation and your online presence is good, but could it be better? Could you be doing more to reach more customers? The […]
December 9, 2017
What Does Bitcoin Mean for Small Business

What Does Bitcoin Mean for Small Business?

Bitcoin is a digital currency that is meant to make person-to-person transactions not only possible but also more efficient and independent of third party verifications. Bitcoin […]
December 8, 2017
Creative Newsletter Names

Creative Newsletter Names

December 5, 2017
New Marketing Strategies to Try in 2018

New Marketing Strategies to Try in 2018

It’s important to prepare yourself for marketing in 2018 in three different ways. First, look back on what worked in 2017. Even though there will be trends […]
December 5, 2017
best marketing 2018

Best Ways to Market Your Business in 2018

As this year ends and another year approaches, you should be looking back on what was successful this past year as well as looking ahead at […]
November 30, 2017
Ways to Acquire New Customers

10 Ways to Acquire New Customers

You need them, your competitors need them, and any business in existence needs them. Everyone is looking for the same thing – new customers. They’re the […]
November 29, 2017
How to Get Five Star Reviews

How to Get Five Star Reviews

According to BrightLocal, 88% of online shoppers trust reviews posted to consumer websites over word of mouth. Who knew that the opinions of strangers would make […]
November 28, 2017
How to Create a Marketing Plan that Actually Works

How to Create a Custom Marketing Plan that Actually Works

For most small business owners, marketing their business is a bit of a conundrum. With the multitude of both digital and offline channels, how do you […]
November 27, 2017
How to Create and Optimize Title Tags for Your Website

How to Create and Optimize Title Tags for Your Website

One of the single most important actions to take for growing your business is optimizing your website. You must optimize it so search engines can learn […]
November 23, 2017
How to Transition Over to Digital Marketing

How to Transition Over to Digital Marketing

For many businesses that have been around for a while, the idea of digital marketing causes angst. On the one hand, digital sounds great! Things will […]
November 22, 2017
How to Improve Your Social Media Posts

How to Improve Your Social Media Posts

Are your social media posts falling short when it comes to likes, comments, shares and so forth? If so, there could be many issues to blame. […]
November 22, 2017
How to Reduce Your Marketing Expenses

How to Reduce Your Marketing Expenses

Let’s face it, whether you’re a brand-new company or simply looking to expand your existing business, marketing can get pretty costly. On average, businesses spend about […]
November 21, 2017
Internet marketing tips

7 Simple Internet Marketing Tips

Marketing for small businesses is difficult. Knowing what to do or where to start can be overwhelming and confusing. What works for one business may not […]
November 20, 2017
Does My Business Need Social Media?

Does My Business Need Social Media?

We use the internet for everything from birthday invitations, to TV, to taxes, grocery shopping, and more. Social media, in particular, is one online channel that […]
November 19, 2017
SEO vs PPC

SEO vs PPC: What are the Differences?

The two most (mistakenly) interchangeable phrases in online marketing are SEO (search engine optimization) and SEM (search engine marketing), also known as PPC (pay-per-click advertising). People […]
November 18, 2017
How to Track Your Offline Advertising

8 Ways to Track Offline Advertising

We hear about a new way to advertise online every day (or at least it feels that way). While many of these methods deliver excellent results, […]
November 16, 2017
Business Reputation Best Practices

Reputation Management Best Practices

A company’s reputation is as important as their products and services. Often times it takes one disheartened customer to voice their disappointment and suddenly, you’re seeing […]
November 15, 2017
Word-of-Mouth Marketing Examples and Ideas

Word of Mouth Marketing Ideas and Examples

Word-of-mouth marketing is not something that happens by chance. Different than naturally-occurring word-of-mouth, this form of marketing is prompted, guided and encouraged by businesses. How can […]
November 15, 2017
How to Optimize Your Local Business Listings

How to Optimize Your Local Business Listings

When you hear the term “online presence”, you might immediately think of social media channels, your business website, and your search engine rankings. These are all […]
November 15, 2017
Why You Should Advertise Online

Why You Should Advertise Online

November 14, 2017
How to Get More People to Fill Out Your Lead Forms

How to Get More People to Fill Out Your Lead Gen Forms

So you've got a killer website or a fancy landing page. You've driven customer traffic to those pages through witty campaigns and solid strategy. Next up? The contact form. Soon you’ll be rolling in potential clients. But wait... customers aren't filling out your form! After all that hard work getting visitors to your site, you're not getting leads that you can nurture into customers. What makes a contact form work? More importantly, what doesn't work? Here’s why your contact form isn't generating any leads...
November 14, 2017
What is SEO and Why Do I Need It?

What is SEO and Why Do I Need it?

November 14, 2017
How to Improve Email Open Rate

10 Ways to Increase Email Open Rate

How many emails do you think flood the inboxes of your valued prospects and loyal customers each day? Just like you, there are tens of thousands […]
November 13, 2017
Effective Content Marketing

Ten Steps to Effective Content Marketing

Today, more than 90% of both B2B and B2C companies are turning to content marketing, one of the most efficient, effective, and most profitable strategies out there. Content marketing uses readily-available mediums - social media, published articles, live events, videos, and eNewsletters - to spread information, entertainment, and other engaging content to a variety of customers....
November 8, 2017
How to Keep Customers Coming Back

How to Keep Customers Coming Back

Getting new customers is essential to any successful business strategy. Sometimes, however, we get so focused on attracting new customers, that we forget to nurture those […]
November 8, 2017
How to Provide Outstanding Customer Service

How to Provide Outstanding Customer Service

Everyone wants customers who come back and who tell their friends great things about your products and services. So how do you do it? By delivering a great […]
November 7, 2017
Social Media Etiquette

Do You Have Good Social Media Etiquette?

Etiquette is a customary code of polite behavior in society or among members of a particular profession or group. When it comes to your social media […]
November 6, 2017
How to Turn Your Employees Into Brand Advocates

7 Ways to Turn Your Employees Into Brand Advocates

It takes time and resources to cultivate brand advocates for your business. However, many business owners underutilize the brand advocates who are inherently a part of […]
November 6, 2017
When (and How) to Update Your Marketing Strategy

When (and How) to Update Your Marketing Strategy

Digital marketing is not a set-it-and-forget-it solution. It needs consistent attention, in the form of regular maintenance, fresh new ideas, and page updates. Does this mean that […]
November 6, 2017

How to Give Your Business a Digital Presence

You’ve heard that having a static presence is no longer enough. You know that the world of digital marketing is vast and dynamic, and week after […]
November 6, 2017
Small Business Website Tips

6 Small Business Website Tips

In today’s online marketing world, business owners may feel overwhelmed by the sheer number of choices they face and end up making decisions that aren’t necessarily […]
November 6, 2017
How to Write Promotional Emails

How to Write Promotional Emails

November 6, 2017
How SEO Helps Your Business

How SEO Helps Your Business

November 3, 2017
How to Write Your "About Us" Page

How to Write Your “About Us” Page

A well written, authentic “About Us” page can work wonders for your business. Far too many companies discount how important this page is and as a […]
November 1, 2017
Is SEM Good for Small Businesses?

Is SEM Good for Small Businesses?

Too often, small businesses that I have worked with have told me Search Engine Marketing (SEM) is not cost effective for them, or that expanding their marketing campaigns onto the web is a waste of their resources. These comments are typically made by individuals who have never witnessed what SEM can do for them.
November 1, 2017
Why You Need a Custom Marketing Plan

Why You Need a Custom Marketing Plan

The idea of developing a unique approach to each company’s marketing is not new. This is how every large business handles its marketing. After all, if […]
November 1, 2017
Online Marketing Tips

Online Marketing Advice for Business Growth

Marketing your business is no easy task. The online world is vast and overwhelming. Put the two together, and online marketing becomes a monster that you […]
October 31, 2017
Power Words for Powerful Emails

Power Words for Powerful Emails

When email inboxes are flooded with promotions, campaigns, and news, it can be hard to get heard above the din. How do you get noticed in a sea of messages? The first step is in the subject line. You've got one shot to grab attention and get people interested in what you have to offer. So what goes into a strong email subject line?...
October 31, 2017
Why Social Media is Important

Why is Social Media Important For Your Business?

As a consumer, you see how much attention businesses devote to social media, and a business owner, you’re constantly hearing about how vital it is for […]
October 30, 2017
How-to-Produce-Shareable-Content-and-Social-Media-Posts-02

How to Produce Shareable Content and Social Media Posts

Shareable content and social media posts are a terrific way to expand your reach and establish your brand as a trustworthy and recognizable business. We’ve put […]
October 28, 2017
Sales Tips for Small Business Owners (2)

Sales Tips for Small Business Owners

Whatever product or service you offer, the one thing that all businesses need to survive and thrive is steady sales growth year over year. There are […]
October 28, 2017
How to Create (and Carry Out) an Effective Social Media Marketing Plan

How to Create (and Carry Out) an Effective Social Media Marketing Plan

Random tweets and pins might find a few customers here and there. To make the most of your social media marketing, however, you’ll want to develop […]
October 26, 2017

How to Use Word Clouds to Improve Your SEO

You have your keyword list that you keep in the back of your mind when writing content for your website, but do you really have a […]
October 26, 2017
How to Get Customers to Love Your Business (2)

How to Get Customers to Love Your Business

The world of business is growing increasingly more competitive with each passing day. It’s more important than ever to have a solid plan in place to […]
October 25, 2017
What is Lead Nurturing

Lead Nurturing: What It Is and How to Do It

Lead nurturing is the process of meaningfully engaging with buyers at every stage of the sales funnel and throughout each phase of the buyer’s journey. This […]
October 24, 2017
Social Media Posting Guide

Your Guide to Posting on Social Media in 2018

If you’re new to the small business world, changing the way you view social media can be a bit strange at first. Instead of being the […]
October 24, 2017
Social Media Goals: How to Set, Measure and Achieve Them

Social Media Marketing Goals: How to Set, Measure and Achieve Them

A sustainable, effective media campaign never just appears out of thin air. We might get lucky with the occasional viral post, but trying to manufacture that […]
October 18, 2017
Email Marketing Subject Line Dos and Don'ts

Dos and Don’ts of Marketing Email Subject Lines

Compared to social media platforms, live chat bots, and project management applications,  the term “email” seems outdated. However, email marketing still works. That is, if you […]
October 17, 2017

11 Ways to Improve Your Google Ranking for Free

October 16, 2017
45 Instagram Caption Ideas for Small Businesses

50 Instagram Caption Examples and Ideas for Business

October 13, 2017
How to Market on Instagram

How to Market on Instagram (Effectively)

Instagram has quickly grown into a wide-reaching social network with a great deal of influence. Instagram’s 700 million users share an average of 34 billion photos […]
October 12, 2017
Types of Email Newsletters and Lists

Types of Email Newsletters and Lists

Many people hear “newsletter” and think of a physical letter they get in the mail every year that they don’t read. However, email newsletters are a […]
October 11, 2017
How to Announce a Winner for Social Media Contests

How to Announce a Social Media Contest Winner

Running a Facebook contest or Instagram giveaway requires a lot of prep, but it’s important not to overlook the final steps. This post was written to […]
October 11, 2017
How to Fix Inaccurate Business Listings

How to Fix Inaccurate Business Listings

Did you know consumers use online listings as their primary source for deciding which business to buy from? If consumers don’t have the correct information about your company, they won’t be able to reach you. Updating your online listings ensures that your business details are complete and accurate throughout the web, no matter where your customers may find them...
October 10, 2017
Simple SEO Strategies for Business Marketing (2)

5 Simple SEO Strategies for Business Marketing

For most business owners, search engine optimization is one of the aspects of marketing that is, well, a pain in the butt. The only thing you […]
October 6, 2017
How to Get Your Website Noticed

10 Ways to Get Your Website Noticed

October 5, 2017

How to Measure Your Marketing Effectiveness

October 4, 2017
How Do Landing Pages Work

How do Landing Pages Work?

Landing pages are one of the most effective online marketing tools you have in your arsenal. Effective landing pages can increase conversion rates, capture more emails, […]
October 3, 2017
how to advertise your business on instagram

How to Advertise Your Business on Instagram

Thanks to targeting technology and user-friendly platforms, businesses of just about any size and budget can now effectively advertise online. There are many types of online […]
October 3, 2017
How to Form a Content Marketing Strategy that Works

How to Form a Content Marketing Strategy that Works

Search engines, social media platforms, email, and mobile applications have transformed content into something consumers rely on daily. As a result, content marketing has become even […]
September 28, 2017
5 Steps to Improve Your Website's Search Rankings

5 Steps to Improve Your Website’s Search Rankings

For many of you out there who are looking to improve your search engine ranking, trying to understand how Google ranks your website can be an […]
September 27, 2017
Secrets to an Effective Email Marketing Campaign

8 Secrets to Effective Email Marketing

With the tools and platforms available today, it is easier than ever to create email campaigns to target consumers and convert them into customers. If you […]
September 26, 2017
Why Can't I Find My Business on Google?

Why Can’t I Find My Business on Google?

September 25, 2017
What To Do If Your Business Plateaus

What To Do if Your Business Has Plateaued

Where there is business growth, there is marketing; but where there is marketing, there is not necessarily a growing business. There is a plethora of options […]
September 24, 2017
Example Digital Marketing Plans for New Businesses

Digital Marketing Plans for New Businesses

Marketing for the new business owner is overwhelming. You have a limited budget and limited time. Where do you start? Email, snail mail (does that still […]
September 23, 2017

Fall Into Digital: Autumn-Themed Ways To Grow Your Business

The team at Propel is certainly guilty of loving the Fall. From sweater weather to pumpkin spice lattes we love all these Fall favorites. You don’t have to be in New England to take advantage of all Fall has to offer. Take inspiration from the season and put it into one of our other favorite staples - your content!...
September 23, 2017
Email Marketing Metrics that Matter

How to Measure the Success of Your Marketing Emails

Email marketing is one of the most effective marketing methods that exists today, but that doesn’t mean that any marketing email you produce is going to […]
September 22, 2017
How to Increase Blog Traffic

7 Steps to Increasing Blog Traffic

When it comes to promoting your business blog, I’d love to be able to tell you that all you need to do is start writing blog posts […]
September 22, 2017
Marketing on LinkedIn

Steps and Strategies for Marketing on LinkedIn

Many users still think of LinkedIn as the place you go when you’re thinking about a making a career switch, but savvy businesses and marketers realize […]
September 21, 2017
Unconventional Marketing Ideas for Your Business

Unconventional Marketing: Ideas and Inspiration for Your Business

One of the challenges faced by many small businesses is that of competing with bigger businesses in the world of marketing. Big businesses have large amounts […]
September 20, 2017
10 Low-Cost Marketing Strategies for Your Business

10 Low-Cost Marketing Strategies You Should Be Using

10 affordable ways to get found, generate leads, raise awareness, and obtain customers for your business.
September 19, 2017
How to Turn Instagram Followers into Customers

How to Turn Instagram Followers into Customers

The social networking platform Instagram is blowing other social media platforms out of the water. With its massive growth rate, Instagram has become more than just […]
September 18, 2017
How to Get Free Press for Your Business

How To Get Free Press For Your Business

The value of good press is undeniable: improved website traffic, loyal client base, new customers, and an edge over your competitors. It’s no wonder top brands […]
September 17, 2017
Tips for Coming up With a Great Elevator Pitch

Tips for Coming up with a Great Elevator Pitch

As a business owner, you are constantly being asked what you do or what your business does—in your day-to-day conversations, on the train, in line at […]
September 16, 2017
5 Growth Hacks for Small Business

5 Growth Hacks for Small Business

Are you using every trick in the book to grow your small business? Probably not. There is no such book, and even if there were, you […]
September 15, 2017
3 DIY SEO Steps For Your Website.jpg

Three Do-It-Yourself SEO Steps You Can Take On Your Website Today

Tackling your business website’s SEO (search engine optimization) can be an intimidating task. Getting your business on the first page of Google may seem like quite a […]
September 15, 2017
Internal Link Building

How to Better Your SEO in an Hour with Internal Link Building

Every small business owner wants to get more traffic to their website.  Organic traffic, in particular, is the most coveted form of traffic and refers to […]
September 15, 2017

8 Common Small Business Marketing Challenges (and How to Overcome Them)

In today’s competitive market, starting a small business is hard enough, let alone growing it. Small business owners have to juggle historical information, current priorities, future […]
September 14, 2017
4 Google Alerts Alternatives

5 Google Alerts Alternatives

Google Alerts is an online tool that allows you to monitor your online presence and business reputation. Since its inception, however, Google has made several changes while […]
September 14, 2017

How to Create Catchy and Effective Email Subject Lines

September 14, 2017
Tips for the Overwhelmed Business Owner

Tips for the Overwhelmed Business Owner

No matter how strong you are as a business owner, at some point you will feel overwhelmed. It’s just a part of the job. There’s always […]
September 13, 2017
On-Page vs Off-Page SEO

Google Ranking Factors: On-Page vs Off-Page SEO

September 12, 2017
Content Curation Tips and Tools

How to Curate Content: Tips and Tools

When used properly, curated content can improve the effectiveness of your marketing. You can garner more page views, repeat visitors, more subscribers, backlinks and so on. […]
September 11, 2017
Ways to Repurpose Your Content (2)

20+ Ways to Repurpose Your Content

Creating stellar content is not easy. It takes time, energy, and commitment. The good news is that once you’ve put together a brilliant blog post or […]
September 10, 2017
How to Drive Traffic to Your Website

10 Free Ways to Drive Traffic to Your Website

September 9, 2017
great email subject lines

40 Great Email Subject Lines

September 9, 2017

What is PPC Advertising and How Does it Work?

One of the keys to a successful marketing plan is to have a diverse portfolio of methods to get your name in front of potential customers. […]
September 8, 2017
How to Run a Facebook Contest

How to Run a Facebook Contest

Contests make for successful social media campaigns because they can help facilitate a number of goals. They can help you to find new followers and customers, keep […]
September 8, 2017
What Makes a Good Marketing Email?

What Makes a Good Marketing Email?

Marketing emails are an easy and effective way to stay top of mind with current and potential customers. They’re inexpensive, action-oriented, and guess what? Everyone checks […]
September 7, 2017
10 Ways to Get More Instagram Followers

10 Ways to Get More Instagram Followers

With over 700 million monthly active users, and over 400 million active daily users, Instagram is a very large market place. If its users made up […]
September 6, 2017
How to Stay in Touch with Your Customers

10 Ways to Stay in Touch with Your Customers 

The relationship between businesses and their clients in is changing. It is no longer characterized by simply providing a product or service that someone wants to […]
September 2, 2017
Time-Saving Tips for Business Owners (1)

15 Time-Saving Tips for Business Owners

For most of us—but business owners especially—time is scarce. There is always more to do than hours in the day. Even worse, in the midst of […]
September 1, 2017
Tips for Being a Successful Solopreneur

10 Tips for Being a Successful Solopreneur

Success. It is something we look back on and feel good about while at the same time something with which we can look ahead and move […]
September 1, 2017
types of online advertising

6 Types of Online Advertising for Your Business

As new technology continues to change how we use the internet, marketers continue to find new ways to reach their audiences. While there are many free […]
August 31, 2017
Twitter Marketing Examples

5 Effective Twitter Marketing Examples: Learn from the Best

As of this year, Twitter boasts more than 328 million active users per month. No doubt, this is a platform you should be using to market […]
August 30, 2017

11 Email Marketing Tips to Drive up Your Lead Conversion

Many businesses do well at generating leads, but it can’t just stop there. Your leads need to be carried further down your funnel. The question then […]
August 29, 2017
How to Do an Instagram Giveaway

How to Do an Instagram Giveaway

A great way for your small business to increase social media engagement, get more followers, and attract new customers is to run an Instagram contest or […]
August 29, 2017
Features vs. Benefits

Writing Product and Service Descriptions: Features vs Benefits

Having a great product or service is step one. After that, you have to find a way to poetically string together groups of words to not […]
August 28, 2017
How to Develop Your Brand Message

How to Develop Your Brand Message

To succeed as an entrepreneur in today’s economy, you must have a brand that resonates with your target audience. The key to resonating with your target […]
August 26, 2017
Social Media Hacks for Small Business Owners

8 Social Media Hacks for Small Businesses

No matter what industry you are in, social media plays a huge role in promoting your business. Growing a social media following is a long-term process […]
August 25, 2017
Examples of Twitter Ads

Examples of Twitter Ads

Twitter is one of many platforms available for online paid advertising. Every platform is different, and your audience’s preferences, expectations, and desires may change from one […]
August 24, 2017
How to Write a Great Customer Success Story

How to Write a Great Customer Success Story

When it comes to talking about how great your company, product, or service is, it doesn’t get much better than testimonials from your own customers. After […]
August 23, 2017
15 Benefits of Content Marketing

15 Benefits of Content Marketing

‘Content is king’ is a phrase that we’ve all heard, and might even be sick of hearing. You probably know how important content is to the […]
August 22, 2017
How to Come up with an Effective Brand Strategy

How to Come up with an Effective Brand Strategy

Your brand is a collection of all the thoughts and emotions that come to mind when a person thinks about your business. From your logo to […]
August 21, 2017

How to Conduct a Competitive Analysis

If you want your business to stand out and succeed in our noisy, competitive world, you need an edge. That edge, or competitive advantage, comes from […]
August 20, 2017
How to Increase Website Conversions

How to Increase Website Conversions

Your business website isn’t just for show. It is more than a fancy business card or digital brochure. The purpose of your website is to convert […]
August 19, 2017
Types of Social Media Marketing Campaigns

Four Types of Social Media Marketing Campaigns

Social media marketing campaigns are an incredibly effective, and mostly free, way to reach a large group in one shot. There are several strategies to use […]
August 18, 2017
The Marketing Funnel- A 5-step Recipe for Success

The Marketing Funnel: A 5-step Recipe for Success

There are a few variations of how marketing funnels are defined, but at the end of the day they all seek to accomplish the same thing: […]
August 17, 2017

How to Generate Leads With Social Media

So, you’ve got a business and now it’s time to start expanding your lead generation efforts. Social media has become such a large part of everyday life, […]
August 16, 2017
What Makes a Good Business Logo

What Makes a Good Business Logo?

Your business logo is something that many people see on a day-to-day basis, but that has more of an impact on them than they make think. […]
August 15, 2017

How to Get Customer Testimonials

For people who are looking to spend money on products or services, it can often be difficult to know which one to choose. When presented with […]
August 14, 2017
Ways to Automate Your Marketing

Ways to Automate Your Marketing

Owning a small business means that you end up wearing several hats to keep your shop up and running – owner, bookkeeper, clerk, IT support, maybe […]
August 13, 2017
How to Create a Buyer Persona

How to Create a Buyer Persona

Buyer personas are an essential part of marketing your business. They allow you to enhance your relationship with your target audience, further hone your brand identity, […]
August 12, 2017
Motivational Benefits of Art in the Workplace

Motivating Your Employees in the Workplace— with Art!

Much of motivation is intrinsic, and there’s certainly no formula for the extrinsic. What you can do is try. Try to support and supplement, rather than […]
August 12, 2017
How to Improve Your Website Using Analytics

Six Ways to Improve Your Website Using Analytics

A good business website is one that answers important questions, offers value, and generates leads and customers for your business. You may know that the content, […]
August 11, 2017
What is Brand Awareness

How to Build Brand Awareness: Definitions, Steps, and Examples

No matter the quality of your products and services, no matter how much you spend on advertising, and no matter how much you post to social […]
August 10, 2017
How Keywords Affect Your Website Metrics

How Keywords Affect Your Website Metrics

Keywords are at the heart of SEO, and SEO is a core part of using your website to grow your business. You may have a basic […]
August 9, 2017

Examples of Successful Social Media Campaigns

Social media is a must-have element in every business marketing strategy. Social platforms enable your business to reach a wide audience of potential customers, to express your […]
August 8, 2017
Instagram Video Ad Examples

Instagram Video Ad Examples

Online video is growing every day, due largely in part to social media platforms making video easier to both view and create. With smartphones, tablets, easy […]
August 8, 2017
The How and Why of Marketing on Twitter

The How and Why of Marketing on Twitter

As one of the biggest three social media platforms, there’s no ignoring Twitter. Many business owners, however, don’t see the benefit of Twitter marketing. To them, […]
August 8, 2017
How to Get the Word Out About Your Business Offline

How to Get the Word Out About Your Business Offline

As a business owner you want to have your brand out there for the public to see, and hopefully, engage with. A lot of businesses use […]
August 7, 2017
Examples of Engaging Social Media Posts

Examples of Engaging Social Media Posts

Engagement on social media is something businesses are always striving for and sometimes have difficulty achieving. Engagement with your social posts helps you to generate leads, make […]
August 7, 2017

What is Content Marketing?

With the modern emphasis on digital marketing, it is often believed that content marketing is a newly-conceived marketing strategy. However, content marketing has been around for […]
August 4, 2017
UPLOADING 1 / 1 – examples of instagram ads.png ATTACHMENT DETAILS examples of instagram ads

12 Examples of Instagram Ads

Instagram advertising provides businesses with the opportunity to reach large volumes of people within their target audience, in a place where they are spending their time and […]
August 3, 2017

5 Small Businesses That Went Viral

As a small business owner, you are always looking for the next unique idea or trend to send you over the edge and stand out from […]
August 2, 2017
How to be a Successful Leader in Business

How to be a Successful Leader in Business

Constantly testing your tenacity, determination, and overall willingness to succeed, the idiosyncrasies within business operation can be discouraging for even the most resilient of individuals. The tasks […]
August 1, 2017
Elements of an Effective Lead Generation Strategy

Elements of an Effective Lead Generation Strategy

Lead generation is the process before the sale. This process captures the interest, and hopefully the contact information, of potential customers. Lead generation is important because […]
July 31, 2017
The Basics of Business Growth

The Basics of Business Growth

It goes without saying that our mission here at ThriveHive is to help business owners grow their business. It therefore also goes without saying that we […]
July 28, 2017
5 Ways to Build Your Business Brand

5 Ways to Build Your Business Brand

Branding is more than a recognizable logo or an ‘about us’ page on a website. Instead, it is a well-thought out business plan that considers the overall […]
July 27, 2017
How to Thrive as a Summer Intern

How to Thrive as a Summer Intern

It’s National Intern Day! In celebration of our hardworking group of summer interns (and their final day of work tomorrow!) ThriveHive has decided to share some […]
July 27, 2017
SEO Basics- What are Keywords

SEO Basics: What are Keywords?

July 26, 2017
Online Video Growth and What it Means for Marketing

Online Video Growth and What it Means for Marketing

Video is changing the way businesses communicate with consumers. Across the digital landscape, video consumption is spiking, and all of the major players in the global […]
July 25, 2017

Millennial-Style Marketing: A More Personal Approach

While maintaining a positive business reputation has always been a very professional task, the trends and technology of the twenty-first century have added a personal element to […]
July 25, 2017
Benefits of Twitter Polling and Social Listening for Business Owners

Benefits of Twitter Polling and Social Listening for Business Owners

Twitter is a great social media platform for learning more about your industry and market. More than any other social media platform, perhaps, Twitter provides a […]
July 24, 2017

8 Motivational Instagram Accounts to Follow

It happens to everyone, the loss of motivation, the question that can’t be answered, the writer’s block that turns into a wall. Instead of waiting for […]
July 21, 2017
How to Market Your Business to Millennials

How to Market Your Business to Millennials

Millennials are officially in the workforce, accounting for over one-third of the working population. Not only are they the largest group of people in one generation, […]
July 19, 2017
Work/Life Balance Tips for Small Business Owners

Work/Life Balance Tips for Small Business Owners

Everybody struggles to tackle the ambiguous task of balancing a healthy work/life relationship. With the technology available to us today, it is easy to check our […]