May 24, 2013

Memorial Day Weekend in Your Community

From a marketing standpoint, Memorial Day marks the start of the summer sales season: grills, lawn mowers, air conditioners, landscaping materials, beach supplies, sock-and-sandal combinations -- all are Memorial Day staples. But, as a local business, it's also worthwhile to participate in your community and to encourage customers to pause and reflect upon the true meaning of Memorial Day. Use your position as a trusted local name to promote community activities, including recognizing and honoring the...
May 23, 2013

LinkedIn Marketing for Small Business- Tips for SEO

Business owners can no longer ignore the relevancy and potential benefits a LinkedIn profile holds for their businesses. With over 200 million users to date, professionals on […]
May 21, 2013

Why Content is “King” for Digital Marketing

You're a small business owner and you hear people throwing terms around like SEO, PPC, internet marketing, and digital marketing, and you'e wondering to yourself, “What does it all mean?” In today’s world, people use Google to find local business listings instead of flipping through the Yellowpages. How are you supposed to reach these potential customers effectively in such a different world?
May 14, 2013

Marketing and the Generational Divide gives some wonderful food for thought for businesses about to launch a marketing campaign. Specifically, they discuss the growing generational divide in how consumers respond to marketing strategies. As a result, businesses looking to cast a large net can't just choose one strategy.
May 8, 2013

Take your business on the go with mobile apps

With the demanding schedule of a small business owner, it can be difficult to set aside time to sit down with your computer and stay on top of your day-to-day tasks. Between meetings and errands and mile-long to-do lists, email and other computer-based tasks can sometimes get left behind. Not any more! Mobile applications are the wave of the future, providing on-the-go solutions to running your entire business when you're constantly on the move...
May 2, 2013

Defining your brand

Recently, we discussed how small business owners, like politicians, should answer some basic questions before starting a marketing campaign: Who am I? What do I have to offer? What makes me stand out? Why should the public purchase (cast a vote for) my services? Small business owners thinking about launching or revamping a marketing campaign should watch how the Massachusetts US Senate race between Gabriel Gomez and Ed Markey unfolds in the coming days and weeks...