March 17, 2014

It Takes More Than Luck in Digital Marketing

When it comes to your digital marketing strategy, it takes more than luck to make it work. All great plans require time, effort, and a healthy dose of creativity, which is never more true than for online marketing. Whether you’re tweeting, optimizing, or generating leads on your website, it takes more than luck...
March 13, 2014

Comprehensive SEO: Going Beyond Keywords

When it comes to search engine optimization (SEO), many people immediately think of keywords. But if your site is ranking well but is not getting traffic, or if it gets traffic but isn't seeing any benefit from it, there is still more work to be done. A fully optimized website should consider all of the following criteria...
March 11, 2014

Natural Speech Search: How It’s Changing Your Content

The way we search is changing. As the use of mobile devices increases and technologies improve, we’re moving towards a new way to search. Voice recognition applications have changed the way we find information on our phones, transitioning from keywords to natural speech search. Here are some basic tips to make sure you’re writing effectively to speak to those natural speech searches...
March 7, 2014

Five Ways to Support Your Favorite Local Business

In your community, there are a number of small businesses that are competing with large chains- companies with huge marketing budgets and the resources to undercut […]
March 7, 2014

So You Got a Review Online…Now What?

There’s a good chance people are talking about your business online. For both the good and the bad, being aware of how your brand is perceived by consumers is extremely important. Responding to reviews can be very tricky, so to help you get started, we’ve put together a list of our top 3 tips for crafting a response online....
March 6, 2014

Identifying your Brand

Many brick-and-mortar businesses encounter the same struggle when creating an online website for their offline brand: How do you translate the quirk and charm that’s made your business successful in person into the online space? The answer is simple: identify your brand...