August 17, 2012

3 things you should know about Pinterest for your small business

Now that Pinterest has stopped requiring invites, it’s easier than ever to join. Pinterest is a social sharing site that launched in 2010 and already has an estimated 20M unique visitors per month. It’s now the third most popular social networking site in the U.S, just behind Twitter. Pinterest can be a great tool for small businesses to connect with current customers and attract new ones thanks to engaging images. In a lot of ways, customers do the work for you. If users see a pin and like it, they share it with their friends, who in turn share with their friends, and so on. Not sure how to make it work for your business? Here are 3 things you should know about Pinterest for your business.
August 15, 2012

How to Manage Your Small Business Contacts

Every local business owner communicates with customers on a daily basis, whether it’s on the phone, over email, or in person. Every one of these customers […]
August 8, 2012

Commit to monitoring and managing your business’ reputation

It is no secret that dissatisfied customers tend to share their complaints with others. Word-of-mouth has always posed a threat to your brand and reputation, but with roughly 2.27 billion users on the internet, the damage caused by word-of-mouth is in a whole new arena...
August 8, 2012
Advertising Money

How Much Should You Spend on Advertising to Get a New Customer?

A large pizza around Boston usually costs less than $15.  If it’s a cheese pizza, the cost of the ingredients is relatively low, so let’s assume […]
July 27, 2012

Mobile Ads: Here’s proof they work really well

You know the saying, “Numbers don’t lie?” Well, read a bit of truth about the numbers mobile ads are putting up. You’ll find that the numbers on mobile advertising and response rates have burst through whatever glass ceiling used to be in place.
July 25, 2012
Should you pay to promote page likes?

Should You Promote Your Small Business' Facebook Page?

Facebook offers a few different types of advertising, but one that caught my eye as being potentially helpful for a small business building their social presence […]