October 3, 2013

Shutdown or Slimdown? Choose your words carefully

Every word has a meaning – but some words carry with them intense emotion, power, and impact. Changing a single word can completely change how your reader responds to that sentence. The difference between a government shutdown and a government slimdown can have enormous impact...
October 1, 2013

The Dos and Don’ts of Vine For a Business

Why is Vine an important marketing tool for a business? Because a fun, creative six second video caters to the short attention spans people experience in the digital space today. You have mere seconds to catch your viewer's attention....
September 26, 2013

Are You Following Me? How Retargeting can win new customers

Have you ever been researching some furniture or purchasing clothes or a pair of shoes online, only to find yourself being followed across the internet the next day by “pesky” ads from that very website you were on the day before? You are being retargeted. Retargeting can be a very effective means of advertising for your business to engage potential customers who have already expressed an interest in your products or services and stay top of mind....
September 24, 2013

How search works in a “Google It” world

In 2012 there were more than 5 billion Google searches per day. What is your business doing to make sure you appear in those search results? Search Engine Marketing (SEM) can target your customer demographic and help your website appear on the first page of not only Google but any search engine...
September 19, 2013

Don’t be Foggy about Blogging (for your business!)

By the end of 2013 over 128 million people in the US will be blog readers. The one question you should ask yourself (if you haven’t already) is this – why haven’t I started writing a blog for my business? Moreover – how do I maximize both the effectiveness and efficiency of blogging and publishing content to reach this growing population of bloggers and blog readers?
September 17, 2013

“It’s All About Trust”: Conversations with Client Services

Here at Propel Marketing, we have a pretty fantastic team dedicated to helping all sorts of local businesses expand their digital reach. One of the people that helps make it happen? Ryan Mulligan, Client Services Manager and multi-tasker extraordinaire. I sat down with Ryan for a quick chat to hear more...