April 7, 2014

Facebook Video Advertising

Just a month into the launch of Facebook’s new video ads, we take a look at how they work and how to make them work for you...
April 3, 2014

Collecting New Customers with Bitcoin

Most of us have heard of Bitcoin by now, but what is it? How is it changing the face of business and consumer interactions? The fledgling "cryptocurrency" has many advantages and drawbacks...
April 1, 2014

Information Overload – Less Is More on Your Website

You could be driving away potential business or site traffic with information overload. Website visitors generally leave pages in just 10-20 seconds. Unless your information is clear, focused, and easily understood, you may send your visitor clicking on your competitor. Here are some steps to ensure your information is taken in quickly and easily, and drives action:...
March 27, 2014

Discontent With Your Content?

From your website to your blog to social media, there are always pitfalls, mistakes, and hurdles to avoid when deciding what to write, how to say it, and where to post it. So how do you determine what’s good and what’s not? If you’re struggling to figure out what’s right to post, work backwards! Here are a few quick guidelines of what NOT to write:...
March 25, 2014

Rules of Engagement: Crafting the Perfect Posts on Facebook

So, your business has a Facebook page. The question now is, what to post? It's important to share content that is interesting and informational. Social media is meant to be a two-way conversation, so it’s important to engage with your audience and not just talk at them. Keep to the 80/20 rule with only 20% promotional content. What content do you post for the other 80% of the time? Here are some ideas to help engage your audience...
March 20, 2014

Test. Analyze. Optimize. Maximize. Repeat. A Marketing Mantra for Small Business

Successful marketing campaigns are nurtured, not born. Today, there are unprecedented resources and technology available to maximize the advertising and marketing investments of any business. Your marketing mantra should be “Test. Analyze. Optimize. Maximize. Repeat.” to make the most of your small business marketing strategy....