Benefits of Location Based Marketing for Small Business

Location based marketing focuses on reaching your target audience in the right place. It is not a new practice, as people have always known to strategically focus on particular locations that are ideal for their business. What is new is the efficacy of location based marketing, as well as the ability of anyone to do it— […]

benefits of location based marketing for small business

Location Based Marketing for Small Business

Real time marketing is about reaching the right person at the right time—that is, a person most likely to engage with your business at the time they are most likely to engage with it. As the internet and social media evolve, the benefits of real time marketing are more attainable than ever before. However, with this advancing […]

location based marketing small business

How to Find Micro-Influencers to Promote Your Business

Micro-influencers are people who who may not be famous, per se, but have loyal and engaged online followings in a number of local or niche markets. As a small business owner, blogger collaborations can be one of the most effective and budget-friendly ways to market your business to targeted audiences. However, reaching out to bloggers […]

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How to Integrate Your Offline and Online Marketing Strategies

Marketing your business is about identifying, appealing to, and utilizing the behaviors of your target audience. Every target audience is different, and the most effective marketing activities will vary from business to business. However, across audiences and industries today, people all share one behavior in common: That of bringing their online devices with them to all of […]

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