Whether you run a product-based or service-based business, promotional email subject lines can be some of the trickiest to write. With high-tech spam filters, separate promotional email inboxes, and mandatory email marketing laws to follow, just getting in front of your audience can seem like breaking through Fort Knox. Effective email marketing for small business owners starts with sales email subject lines that work.
Related: Email Marketing eBook (free download)
Effective email subject lines are the ones that people open. If no one opens your emails, they’re not effective. Make your email subject lines enticing by offering an discount, limited-time promotion, or sale on select services.
The three fundamental questions you have to ask yourself before sending off your perfectly packaged promotional email are these:
Trying to pack a punch in just a few words may sound tough, but in a fast-paced and mobile-driven society, these criteria are essential to have in your sales email subject lines. In a fast-paced world, it’s important to get your audience’s attention fast, then follow through with content that follows the golden rules for email blasts.
Run friend and family sales for loyal customers or to increase referrals to new customers. Here are some examples of friends and family email subject lines:
Here’s some examples of the best email subject lines that manage to capture attention, offer an incentive, and create urgency:
The holidays and other events are great for email marketing. Here are some subject lines for holiday marketing emails or event themed sales:
Weather is the perfect excuse for a good flash sale. Here are some weather related sales subject lines to get you started:
For small business owners in finance, insurance, and real estate industries, your sample marketing plans may include free consultations, no up-front fees, or discounted add-on policies to incentivize an up-sell. Try using promotion email subject lines like these:
Offering low rates or introductory discounts on memberships and services can get you increased foot traffic in-store.
Entice people to visit your salon or spa by sending out relevant timely emails for specials or promotions. This is a great way to fill your quiet weeks during school vacation or other slow times.
Want to thank your previous customers for using you in the past? or encourage them to make another purchase. Try these travel sales email subject lines:
You can modify any of these promotional email subject lines to fit your business and the promotion or sale you’re offering. Successful email marketing campaigns require good content, but always start with a solid subject line. These subject lines should get you started. Want more samples of the best email subject lines to use for email marketing? For more, check out these 100+ best email subject lines.