A common question asked by businesses is about the correct length of a website.
Is it too long? Is it too short?
Whether you’re building a single page or an entire website, you need to make sure that you are addressing the needs of both your potential customer and also of the search engines that will provide traffic to your website. Finding a balance between these two parties can be tricky, but will yield the best results.
Let’s take a look at what Google and your users want from your site to find the best balance for length.
Websites with more information are more engaging, interesting, and valuable for readers. Content-rich websites lead to lower bounce rates, increased page views, increased time on the page, and higher Google rankings.
Google’s new Panda algorithm is increasing search rank for websites with quality content and downgrading websites that lack meaningful, in-depth content. So take the time to write about your business and your services, don’t use copied or unhelpful content.
You want to provide the best experience possible for a potential customer, the same way that you would want a clean, well-built brick and mortar store. Informative, useful content on your site will improve the user experience and ultimately improve your rankings.
In terms of SEO and search engines, you want to provide as much quality content as possible.
As quoted in Forbes, on average “the top 10 results on Google all have more than 2,000 total words on their entire website.” 2,000 words is about 5 pages with highly-focused paragraphs (250-500 words) on every page.
But don’t forget about photos and other elements that can be used to develop your content. From the pictures, the page title, and the page header, a potential customer should understand the page’s topic within 2-5 seconds. If not, they will most likely bounce (the % of people that leave your website within 2-5 seconds) hurting conversions and your search engine rankings. Your Google Analytics campaign can be used to track bounce rate.
Content is King: Your followers, customers, and subscribers need quality information. Otherwise, they will find another website with the information that they are seeking and take their business elsewhere. But overloading your site with text and images can overwhelm your customers and turn them away just as quickly.
Search engines want to see low bounce rates – more than 60 seconds on your website – and multiple page views as measures of success.
So how do you strike the balance between too little and too much?
How do you get low bounce rates? How do you get people to view more pages?
Explore and write about concepts fully, but don’t mix too much information onto one page. Each page should be succinct, direct, focused and include keywords that people might use as search terms. Aim for a minimum 250 words per page to boost your SEO and provide adequate detail to your clients.
Provide readers with an accurate, in-depth, detailed analysis of each individual topic, whether it’s a service you provide or the way in which your business can make a difference. Subscribers, search engines, followers, and customers will enjoy the experience and come back for more.
So don’t write too much, but don’t write too little and your customer’s experience and your rankings will improve.