Online customer reviews are among the most powerful tools at a local business owner’s disposal. In fact:
This is why Perch has released a new feature that enables small business owners like you to easily and confidently collect more customer reviews on Google.
Businesses that ask for reviews get more reviews, and reviews are a free marketing tool. Yet many businesses fail to collect them. Why is this?
This Perch feature reminds you to get reviews, makes the link short and automatically accessible, and comes up with the messaging for you.
The Perch review solicitation feature appears as a reminder through the Guided Inbox but is also accessible through the account tab. Here is how it may appear in the Perch Guided Inbox:
Once you tap “Ask for a Review”, Perch will generate a review request message along with a link. Then just copy or share the message with customers via email or text message. The link takes them directly to the section of your Google business listing where they can write the review.
You can access this review link at any time by going to your account in Perch and selecting “Your Google Review Link”.
And there you have it. You’re making it easy for customers to leave reviews, and we’re making it easy for you to ask for them.
So what’s the big deal with review solicitation? Businesses that get more Google reviews get more customers. Here’s how:
Consumers trust what existing customers have to say about a business. The more information a potential customer can gather about your business from other customers, the more likely they are to trust that information. Not to mention the fact that Google is the highest trusted search engine out there. Positive reviews on Google afford your business instant credibility.
Sure, Google Ads are an effective marketing tactic, but they cost money. Yes, SEO is the tried and true marketing strategy, but it takes time to build up your content. Reviews are both free and fast. It costs nothing for you to ask for reviews, they take minutes for customers to write, and they get posted to your Google My Business listing instantly.
Google gives preference to business listings that have a higher number of positive reviews. In fact, according to this Whitespark study, reviews have a direct impact on local business rankings.
Keeping a steady stream of reviews for your business is important, as they indicate to customers that your business is doing well now. Recent reviews give potential customers the real-time representation of a business they’re looking for and increase their confidence in choosing you over competitors.
Not only do customer reviews add value to your Google My Business profile, but they also aren’t going anywhere. Unlike posts that expire or get lost in the shuffle, reviews are permanent components to your profile.
Most of the review “work” is done by the customers. Even still, leaving a review is really not much work. The hardest part is usually just figuring out how to leave one. Which is why we’re releasing this new feature! This shortcut link takes customers directly to the section in your Google My Business listing where they can leave a review.
Happy customers are usually more than willing to leave a review for your business—as long as it’s easy to do. The same goes for business owners. We’ve made it as easy as possible to ask for reviews so you can do it more often and with more confidence.