January 13, 2020
Learn how to set up a customer loyalty program so that both your business and customers can experience the benefits.
July 3, 2019
Google’s algorithm is always changing. Use these strategies to get your business showing up in the highly coveted Local Pack on results pages.
May 29, 2019
Curious about a Google rank checker? Learn how you can get all the details about the state of your local business listing on Google each month […]
May 23, 2019
When it comes to local businesses, online reviews (and specifically Google My Business profile reviews) are King and Queen. In fact, 9 out of 10 people […]
April 18, 2019
We have an important announcement to share with you in regards to the ThriveHive Guided Marketing Platform. As of May 18, 2019, two social features will […]
February 17, 2019
The dreaded plateau. Most small businesses experience it at some point. You’ve seen revenues increase as you reach more and more customers until you eventually see […]
January 21, 2019
Adding a location to Facebook improves a business's visibility and helps customers locate you. Here's how to add a location to Facebook posts, photos, & mobile.
December 27, 2018
Email marketing continues to reign as one of the most effective ways to build an audience and convert it into a client base. In order for […]
December 17, 2018
One of your best resources is your current customer base. You should do more than sell to them, though. If you reach out to current clients […]
December 11, 2018
Chances are, you found this blog post after scrolling feeds on your phone—the same phone you’ll use to search for something later today that you don’t […]
December 10, 2018
There’s nothing worse than spending time and effort on marketing emails but getting nothing back. “What am I possibly doing wrong?” you think. It may come […]
November 26, 2018
You can market until you’re blue in the face, but if you aren’t trying to appeal directly to your target audience, you are likely wasting your […]
November 23, 2018
Many types of marketing, like traditional advertising, try to get the audience’s attention by interrupting them when they are in the middle of some other activity […]
September 18, 2018
When it comes to social media marketing, many small business owners feel one of two things—that it hasn’t been successful for them, or that it’s already […]
August 17, 2018
This post was written February 23, 2016 and updated August 27, 2018
May 28, 2018
Blogging used to be more of an individual activity, but now it is a must-have marketing strategy for any business. You may not even realize how […]
May 28, 2018
As a small business owner or manager, you have enough to do as it is with simply running your business. However, marketing your business is just […]
March 26, 2018
Search engine optimization (SEO) is one of the most important tools you can use to get more eyes on your business blog. By strategically placing thoughtfully […]
March 22, 2018
Writing great blog posts for your business can sometimes feel like doing the laundry: it’s a never-ending task. There’s a lot of pressure to constantly come up […]
March 15, 2018
Writing blog posts for your business requires a lot of time and resources, so you want to make sure that you’re seeing the most impact from […]
February 20, 2018
In the age of Amazon and other giants, maintaining a competitive edge as a small business comes with more than a few challenges. The good news is […]
February 19, 2018
Ready to start your own business blog? Looking for help in refining your blog strategy? We’ve got the ultimate guide to business blogging to ensure that […]
February 18, 2018
Running a small business is a challenge that brings many rewards—especialy when you start to see the results of your marketing efforts in the form of […]
February 18, 2018
Marketing at its core, is all about generating leads for your business through a variety of ways, such as via a contact form request for further […]
January 2, 2018
Whether you’re using your landing page to make direct sales or gather emails from leads, it is one of the most crucial steps in the conversion […]
November 27, 2017
One of the single most important actions to take for growing your business is optimizing your website. You must optimize it so search engines can learn […]
November 14, 2017
So you've got a killer website or a fancy landing page. You've driven customer traffic to those pages through witty campaigns and solid strategy. Next up? The contact form. Soon you’ll be rolling in potential clients. But wait... customers aren't filling out your form! After all that hard work getting visitors to your site, you're not getting leads that you can nurture into customers. What makes a contact form work? More importantly, what doesn't work? Here’s why your contact form isn't generating any leads...
October 11, 2017
Running a Facebook contest or Instagram giveaway requires a lot of prep, but it’s important not to overlook the final steps. This post was written to […]
October 3, 2017
Thanks to targeting technology and user-friendly platforms, businesses of just about any size and budget can now effectively advertise online. There are many types of online […]
September 22, 2017
When it comes to promoting your business blog, I’d love to be able to tell you that all you need to do is start writing blog posts […]
September 21, 2017
One of the challenges faced by many small businesses is that of competing with bigger businesses in the world of marketing. Big businesses have large amounts […]
September 15, 2017
Tackling your business website’s SEO (search engine optimization) can be an intimidating task. Getting your business on the first page of Google may seem like quite a […]
September 14, 2017
Google Alerts is an online tool that allows you to monitor your online presence and business reputation. Since its inception, however, Google has made several changes while […]
September 6, 2017
The relationship between businesses and their clients in is changing. It is no longer characterized by simply providing a product or service that someone wants to […]
August 24, 2017
When it comes to talking about how great your company, product, or service is, it doesn’t get much better than testimonials from your own customers. After […]
August 15, 2017
For people who are looking to spend money on products or services, it can often be difficult to know which one to choose. When presented with […]
August 7, 2017
With the modern emphasis on digital marketing, it is often believed that content marketing is a newly-conceived marketing strategy. However, content marketing has been around for […]
August 2, 2017
Constantly testing your tenacity, determination, and overall willingness to succeed, the idiosyncrasies within business operation can be discouraging for even the most resilient of individuals. The tasks […]
July 28, 2017
Branding is more than a recognizable logo or an ‘about us’ page on a website. Instead, it is a well-thought out business plan that considers the overall […]
July 26, 2017
Video is changing the way businesses communicate with consumers. Across the digital landscape, video consumption is spiking, and all of the major players in the global […]
July 25, 2017
While maintaining a positive business reputation has always been a very professional task, the trends and technology of the twenty-first century have added a personal element to […]
June 22, 2017
Instagram can be used in a wide variety of ways to attract and market your business to potential customers. The app allows for an assortment of […]
June 21, 2017
Once you’ve achieved a level of success within your small business and feel prepared to open yourself to the advantages—and challenges—of expanding your brand, you will […]
June 14, 2017
Being a small business owner is a stressful job; while rewarding, the immense and often overwhelming responsibility can adversely affect your business and your own personal […]
June 7, 2017
The idiosyncrasies of small business operation make achievement rewarding, but the slow progress and complications encountered along the way can propagate a negative mindset that is […]
June 2, 2017
Consistent blogging and high-quality content are key to broadening your appeal and generating website traffic. To most efficiently utilize your blog as a marketing resource, you should […]
May 31, 2017
Email newsletters are one marketing activity that business owners know they should do but procrastinate doing. What should you write about? What kind of things are […]
May 22, 2017
Unless you have an e-commerce business where your website visitors can become customers directly on your website, you may find it challenging to get more customers online. […]
May 16, 2017
Video has been around for a while, and video marketing is nothing new. However, the availability of video marketing, to more than just large corporations, is […]
April 25, 2017
Hosting events is a smart, effective and fun way to build customer loyalty for your business and to attract new customers. There are countless types of […]
April 13, 2017
Social media marketing has a general set of tips and tricks that apply to most platforms: Make sure your content is high quality and in front […]
April 12, 2017
You know that marketing only grows your business if it reaches the right people. You also know that adding visual elements to your content and promotions […]
April 11, 2017
As a way to easily edit and share photos with followers, companies big and small are leveraging Instagram to connect with customers and attract new ones. […]
April 10, 2017
Using events to promote your business is one of the most traditional ways to get your name out there and connect with your local market. However, […]
March 21, 2017
For a while now, small businesses have been using Facebook to connect with their target audience, promote their products and services, and drive traffic to their […]
March 20, 2017
With its widespread usage and versatility, Facebook has come to be a popular and effective marketing tool for businesses. However, as the platform evolves, making the […]
March 15, 2017
Blogging has become the cornerstone of content marketing. When done right, a business blog can drive several marketing goals, from improving website traffic to getting more customers. So what is a […]
March 8, 2017
Optimizing your website’s searchability is a necessity for getting on the first page of Google, let alone getting found online. One of the best ways to ensure you’re […]
March 7, 2017
Since Instagram’s initial release of the Stories feature five months ago, business owners have found many ways to use Stories, such as experimenting with different hashtags […]
February 28, 2017
The Google search engine is a powerful tool and one that the majority of people use on a regular basis. As a business owner, setting yourself […]
February 15, 2017
Social media has come to be an effective channel through which businesses can create more personal and creative connections with their audience. Visual, informative, and real time […]
November 9, 2016
Hashtags are words or phrases that group similar content on social media. This makes it easy for users to search for specific content, or similar content […]
September 7, 2016
If you aren’t living under a rock, then you probably know what a Facebook business page is and why you need a Facebook page for your […]
August 31, 2016
You never get a second chance to make a first impression. This statement rings truer now than ever when trying to create the best subject lines […]
August 17, 2016
In our modern age of social media, small businesses can easily reach their target audience for cheaper than ever before. Instead of paying large sums for […]
August 15, 2016
Instagram is an effective social media tool for building and engaging with potential customers. What many small business owners don’t know is that Instagram can also […]
August 8, 2016
In order for potential customers to find your business online, you must be showing up on search engines. In order to show up on search engines, […]
May 28, 2016
With the constant influx of new marketing tools out there, it can be overwhelming at times for small business owners to know where to get started. […]
May 23, 2016
It’s no surprise that a top initiative for business owners is to obtain net new business on a regular basis. Growing your organization and expanding your […]
May 19, 2016
Judging by all of the regular Joe’s that have made a name for themselves by becoming famous on Instagram, it’s safe to say that Instagram has […]
May 13, 2016
We’ve written about how you can save time and money by using customer photos in your own marketing efforts on social media. In fact, user or consumer-generated […]
May 11, 2016
For many small business owners, gaining traction on social media can be slow. It’s difficult to grow your account on Facebook, Instagram, or Twitter when you’re […]
May 2, 2016
Social media has been a game changer in the world of small business marketing. The free tools available to you, especially via Facebook, have enabled business […]
April 28, 2016
If only revenue were generated simply from customers opening emails or visiting websites alone. We’d all be running multimillion dollar businesses if that were the case. […]
April 25, 2016
As a business owner, you’re probably looking for new ways to reach local customers. By concentrating your efforts in a smaller area, you can focus on […]
April 19, 2016
What if we told you that there’s an easy way for your business to get high-quality, high-engagement content at little to no cost? What if we […]
April 6, 2016
Do you remember what it felt like to have a birthday party as a kid and be terrified that no one would show up? Hosting an […]
March 30, 2016
For many small businesses, marketing can be somewhat of a gamble. There are all sorts of components one can use in order to generate business or […]
March 14, 2016
Social media platforms such as Facebook can be excellent marketing tools for businesses. For many, however, the value of Facebook and other websites can often seem […]
March 2, 2016
One of the best ways to engage your audience and customers online is by promoting your business through social media. If you really want to grab […]
February 22, 2016
Facebook is a must-use platform when it comes to creating events. It’s a free and effective way to get the word out on any event your business […]
January 21, 2016
ThriveHive is pleased to announce that it was ranked #1 in User Satisfaction for Marketing Automation by G2 Crowd, the world’s leading business software review platform. G2 […]
January 20, 2016
Tag, you’re it! These days, social media “tags” are all the rage. You may have been “tagged” on Facebook before, and were never quite sure what […]
January 6, 2016
The holidays are over, New Year’s Eve was celebrated with a bang, and a fresh start is finally here. Make 2016 the year you make full […]
December 30, 2015
Email marketing is a vital tool for businesses, and can make a huge difference in your yearly revenue collection. Companies worldwide use email marketing to great […]
December 29, 2015
Advertising has a long and rich tradition in human culture. From vendors harking their wares on the streets with loud pronouncements, to the editorial advertisements in […]
December 22, 2015
When it comes to your company’s marketing efforts, every aspect should be well-considered and fully thought out—including and especially your marketing budget. We get a lot […]
December 18, 2015
As business owners know, no business is static. Constantly changing, growing, and digging their own “niche,” businesses seem to take on a spirit of their own. […]
December 11, 2015
Referrals are some of the most valuable sales leads a company can get. They can provide your business with high-quality potential customers and clients who already […]
November 23, 2015
Marketing without a marketing plan is like driving with your eyes closed. If you want to grow your business, it’s essential that you invest in marketing. […]
November 13, 2015
Facebook is the biggest social media platform in the world today. With over 1 billion active users, it is the perfect place for any business to […]
November 10, 2015
Email is a key communication tool in today’s day and age. For any professional, regardless of their industry, email will be the way the majority of […]
October 23, 2015
In today’s day age of email marketing is of more importance than ever. We’ve swapped phones for Facebook and pen and paper for a keyboard. That’s […]
October 22, 2015
In this digital age, the realm of marketing is no longer reserved to professionals in the field. Today, anyone can market their business—regardless of funds or […]
October 15, 2015
Visual marketing is a key component of marketing your small business. Photos attract and engage customers through email newsletters, blog, and social media posts. Many small […]
October 13, 2015
Instagram is a great way to market your business and grow your sales. With over 300 million monthly active users, and more than 75 million use the […]
October 1, 2015
Happy and motivated employees are an essential ingredient in the recipe of business success. Employee motivation isn’t simply a cherry atop the proverbial cake. Unmotivated employees […]
September 30, 2015
Are you a business owner or entrepreneur looking to optimize your website to rank higher on Google? By now, you probably know that using relevant keywords […]
September 4, 2015
As you make progress towards incorporating marketing into your business, you will find that your blog becomes the cornerstone of your content. Many businesses struggle to […]
September 1, 2015
LinkedIn groups present an opportunity to make new connections and promote your expertise by sharing ideas with a new audience. Not only can you grow business […]
August 31, 2015
Website and webpage optimization is what helps your business rank in local search results. Every aspect of your websites can be optimized to give your business […]
June 23, 2015
Sometimes it seems like companies change logos and names as often as their CEO’s change shirts— and sometimes the change is disorienting for the customer or […]
May 18, 2015
Facebook has changed radically over the past few years – and your Facebook page must adapt or be left behind by your competition. Tactics that worked […]
May 6, 2015
We often come across small business owners with a serious direction issue. They know they need to be marketing their business, but are torn in dozens […]
April 23, 2015
We’ve talked a lot elsewhere about the importance of building your business a Google+ page. A Google+ page for your business makes sure the current and […]
April 22, 2015
With so many users and channels, social media can be quite confusing, and features often go under-utilized. One such feature is tagging, a function that small businesses […]
March 24, 2015
Does it seem like every day, you are working to keep track of more and more emails, appointments, and files with no end in sight? We feel your […]
February 12, 2015
Writing your first blog post is intimidating for a lot of business owners. It’s normal to be a little nervous, but blogging is easier than you think! Many blogs […]
December 26, 2014
Blogging about your small business is a great way to increase your SEO to get your website found online and inform potential and current customers about […]
June 27, 2014
Let’s talk about the scariest sort of marketing – face to face networking. We’ve all been there – a crowded room, a sweaty palm full of […]
June 4, 2014
Paying a low monthly fee to automate your marketing and get customers for your business seems like the Holy Grail nowadays. This is the latest version […]
April 25, 2014
Many of the most successful people out there seem to be perfectionists, or at least that’s how it looks. You know the type- always working, sweating […]
March 4, 2014
Your community has supported you from the beginning. They’re your customers, they refer your business through word of mouth, and they want to see you succeed. […]
September 12, 2013
For a long time, I’ve been recommending to people the Google Keyword Tool to help with keyword research for search engine optimization. It’s free, easy to […]
August 15, 2013
Facebook business page – A how-to guide Social media has become increasingly important for small businesses. With over one billion users, Facebook is one of the most important […]
August 9, 2013
Want to increase traffic? If you’re a small business owner who has just gotten your hands on your very first website, the first words out of […]
June 25, 2013
It happens to all of us. No matter how well your marketing is going, there’s always that one competitor who seems to be doing better. What’s […]
June 19, 2013
Many years ago marketing was a well defined field of study with a well documented marketing process. Today, all of this has changed and marketing has […]
March 29, 2013
This Monday, Facebook launched two new features for their Pages: replies and threaded comments. Facebook’s objective is clear, to improve conversations between you and your customers […]
February 2, 2013
It’s that time of the year; the time when everyone is rooting for their team, getting ready to watch the game… and the commercials: Superbowl XLVII […]
January 25, 2013
We’ve been telling our customers for ages that they should create a video and post it on their website. “It’s too expensive!” they said. “It’s too […]
January 23, 2013
With more than 1B users worldwide1 and 167M in the United States2, Facebook has become one of the most important properties on the web. According to […]
January 22, 2013
The Superbowl is fast approaching, and whether you’re a football fan or not, so are some of the most anticipated advertisements of the year. With the […]
January 3, 2013
As local search results become more and more important, business owners want to know how to get their listing to rank well. To help you do […]
December 14, 2012
Your business has a website, and you’re advertising online. You have a form on your website that is collecting lead information from the people who visit, […]
November 27, 2012
You might have read our recent blog post on word of mouth marketing where we talked about providing a great customer experience. Unfortunately we aren’t all perfect […]
October 25, 2012
We hear this question numerous times every week from small business owners who want to understand how much money it will take to get more customers […]
October 1, 2012
Every successful business owner knows that starting or running your small local business isn’t easy. Every day brings new challenges, from sales and marketing to accounting […]
September 21, 2012
This week Apple launched the new iPhone 5 along with an update to the operating system, iOS. If you’re not an Apple fan, you might be […]
August 15, 2012
Every local business owner communicates with customers on a daily basis, whether it’s on the phone, by email, or in person. Every one of these customers […]
July 25, 2012
Facebook offers a few different types of advertising, but one that caught my eye as being potentially helpful for a small business building their social presence […]
July 9, 2012
Funding Enables ThriveHive to Accelerate Growth and Acquisition in the Local Small Business Market Cambridge, MA – July 9, 2012 – ThriveHive, an innovative marketing […]
April 21, 2012
Successful business owners are a group who know how to get things done. They’ve built something from the ground up and have the skills to make […]
March 29, 2012
You have built a website and you already have your SEO working the right way. Potential customers are coming your way, but for some reason people […]
March 20, 2012
You might have heard that Facebook is rolling out a new business page design. You need to prepare your page and customize it to ensure that […]
March 6, 2012
Your business is active on Twitter, you’re posting regularly to Facebook, but are you on Google+? This new social network may be the smallest of the […]
February 29, 2012
Creating engaging content is critical if you want to attract people to your website and keep them on the site once they get there. This article […]
January 23, 2012
When it comes to Twitter, one of the problems most small business owners face is “what do I tweet about?” It’s a good question. You’re busy […]
January 11, 2012
It’s time to include another powerful social networking site to your list of To Do’s for your business. Are you familiar with LinkedIn? LinkedIn is the […]
January 6, 2012
Do a search for just about any kind of business, add your city’s name, and you’ll see Google prioritizing local businesses in the search results. You […]
September 19, 2011
As small business owners with limited resources, there’s often a feeling that we need to build everything ourselves. Paying someone else to do something you could […]