February 1, 2019
5 Last Minute Ideas for Valentine’s Day Marketing

5 Last Minute Ideas for Valentine’s Day Marketing

Valentine’s Day is just around the corner and if you’re like most business owners, you’re constantly looking for ways to engage your customers or potential ones. […]
May 26, 2016
how to create a call to action

How to Create an Irresistible Call to Action

Simply getting visitors onto your website will not grow your business. Getting visitors to willingly follow a specific path on your website, however, will grow your […]
May 20, 2014
5 Ways to Stay Motivated as a Small Business Owner

5 Ways to Stay Motivated as a Small Business Owner

It has happened to all of us—when we’re faced with obstacles, we lose our focus and drive. As an entrepreneur, you’re faced with challenges of every […]
May 12, 2014

10 Stats That Show Why Small Businesses Rock

Despite the competitive nature of business, the pervasiveness of small businesses in the US stands as a testament to the tenacity of entrepreneurs. This week, the […]
May 8, 2014

5 Tear Jerking Mother’s Day Marketing Videos

Mother’s Day commercials always seem to have a way of making us misty eyed and while consumers are scrambling to make last minute brunch reservations, marketers […]
April 28, 2014

5 Questions to Create an Irresistible Marketing Offer

In a crowded marketplace, what you need is a marketing offer that will attract the attention of potential customers. Through a well-crafted offer, you can attract […]
April 22, 2014

Free Marketing Tool of the Week- Call to Action Button Optimizer

There is no shortage of companies asking small businesses to shell out hundreds if not thousands of dollars to promote themselves. But if you’re like most […]
March 20, 2014

Email Marketing Laws for Small Business Owners

If you’ve recently started using email as a part of your marketing strategy, innocent mistakes can result in expensive lawsuits if you’re unaware of the current […]
March 19, 2014

The Top Five TED Talks to Inspire Your Small Business Marketing

Short for Technology, Entertainment, and Design, TED conferences bring together leaders across different industries to inspire and share their knowledge with the public. The TED Talk […]
March 17, 2014

Free Marketing Tool of the Week- Getty Images

There is no shortage of companies asking small businesses to shell out hundreds if not thousands of dollars to promote themselves. But if you’re like most […]
March 7, 2014

Five Ways to Support Your Favorite Local Business

In your community, there are a number of small businesses that are competing with large chains- companies with huge marketing budgets and the resources to undercut […]
March 3, 2014

Marketing Trends for Small Business Owners

The digital marketing ecosystem is constantly changing, leaving many in the dark as to how to plan their small business marketing for the year.  It’s easy […]
February 28, 2014

Free Marketing Tool of the Week- Rapportive

There is no shortage of companies asking small businesses to shell out hundreds if not thousands of dollars to promote themselves. But if you’re like most […]
February 6, 2014

Marketing Tool of the Week- Scoop.it

There is no shortage of companies asking small businesses to shell out hundreds if not thousands of dollars to promote themselves. But if you’re like most […]
February 5, 2014

3 Marketing Trends from Super Bowl XLVIII Commercials

We’ve already pointed out the continued rise of visual marketing content as one of the marketing trends of 2014 and where better to get inspiration for your […]
February 3, 2014

10 Killer Email Newsletter Ideas for Your Business

If the thought of coming up with a newsletter every week or every month is intimidating to you, this blog post is for you. Coming up […]
January 31, 2014

Five Ways to Improve Your Facebook News Feed Visibility

Businesses on Facebook have noticed as much as a 44% drop in their posts’ organic reach since Facebook implemented an ongoing series of changes to its […]
January 28, 2014

Marketing Tool of the Week- Skitch

There is no shortage of companies asking small businesses to shell out hundreds if not thousands of dollars to promote themselves. But if you’re like most […]
January 21, 2014

Bounce Rate- Five Ways to Reduce It and Boost Your SEO

If you’re a business owner with a website set up with Google Analytics, you know from first hand experience that the sheer amount of data to […]
January 10, 2014
word cloud generator

Marketing Tool of the Week: Word Cloud Generators

There are many free marketing tools available for small business owners but many underutilize word cloud generators in their marketing strategy. Generally overlooked as just a […]
January 1, 2014

Marketing Tool of the Week- Tagxedo

There is no shortage of companies asking small businesses to shell out hundreds if not thousands of dollars to promote themselves. But if you’re like most […]
December 20, 2013

Facebook Insights- 5 Tools You Need to Use

With over 16 million local business pages created as of May 2013, Facebook has become an essential marketing channel for business owners across the US.  With […]
December 16, 2013

Marketing Tool of the Week- Recite This

There is no shortage of companies asking small businesses to shell out hundreds if not thousands of dollars to promote themselves. But if you’re like most […]
December 3, 2013
Navigation Menu Best Practices

Navigation Menu Best Practices for Usability and SEO

Often overlooked, your website’s navigation menu plays a key role in your visitor’s experience, how well your website traffic converts into potential customers, and your site’s […]
November 26, 2013

Facebook Holiday Marketing Strategies

It’s projected that over one-third of consumer’s budgets will be spent at local stores this holiday season.[1] For local businesses that are successfully competing against eCommerce businesses […]
November 12, 2013

How to Promote Your Blog

After spending time brainstorming, writing, and optimizing the perfect blog posts to promote your business, you might be wondering, “Why haven’t I seen any results yet?” […]
August 13, 2013

Instagram Video for Marketing Your Business

Have you tried Instagram video yet? With the boom of social media and video sharing platforms like Youtube, Vine, and Instagram, consumers have developed an appetite […]
July 10, 2013

Content Strategy for Marketing Your Business

In the digital age, the question “how can I promote my business” has more answers than ever. As consumers are flooded with a barrage of ads […]
June 11, 2013

Vanity URL- How to Create One for Facebook, Twitter, LinkedIn, and Google Plus

Creating a custom vanity URL for your business’s social media page is a simple 5-minute project that will boost your business’s presence both online and offline. […]
June 7, 2013

Facebook Ad Offering Changes- What it Means for Small Business

Over the next couple of months, Facebook will be streamlining its paid ad offerings and some of its product features. Although the shift has not been […]
May 23, 2013

LinkedIn Marketing for Small Business- Tips for SEO

Business owners can no longer ignore the relevancy and potential benefits a LinkedIn profile holds for their businesses. With over 200 million users to date, professionals on […]
April 10, 2013

5 Actionable Tips to Write Killer Marketing Emails

If you’re a business owner who’s growing an email list of prospective customers, the million dollar question is, “How can I convert these contacts into sales?” […]
March 18, 2013

Is Pinterest Right for Your Business?

With all the buzz last week surrounding Pinterest’s introduction of its own free analytics tool for business accounts, many small business owners may feel motivated to […]
March 12, 2013

Top 5 Takeaways from “How to Make Facebook Work for Your Business”

Facebook’s platform offers small business owners a myriad of possibilities to access an audience of over one billion people. However, many business owners struggle to effectively […]