How many customers are you losing out on due to a bad review? The dangers of not knowing what’s being said about your business are immeasurable. A bad review that goes unanswered can seriously tarnish your business’ reputation!
It’s 2012, and the topic still remains around social media marketing for small businesses. Before social media became popular, getting your name out there would have been from word-of-mouth by way of your customers, or advertising. Times have changed; more businesses are turning towards social media marketing to increase their audience reach.
In sales, I hear all kinds of objections, the biggest being, “I get all my business from word of mouth.” The next question I ask after hearing this is, “Are you taking advantage of social media?” The answer is almost always no, that social media is for college kids, and that it wouldn’t work for their business.