July 27, 2012

Mobile Ads: Here’s proof they work really well

You know the saying, “Numbers don’t lie?” Well, read a bit of truth about the numbers mobile ads are putting up. You’ll find that the numbers on mobile advertising and response rates have burst through whatever glass ceiling used to be in place.
July 18, 2012

In social media, timing is everything

You’re on Facebook and Twitter! Now what? So you’ve done it! You have finished creating attractive social pages for your business or organization.
July 13, 2012

What you need to know about your brand’s voice

Tone of voice. It’s not just something your mom scolds you for using improperly. Your business has a tone of voice, and, just like when talking to your mother, you need to be aware of how you’re using it and whether it’s conveying your message appropriately.
June 29, 2012

The Responsive Design approach: What you need to know

Responsive Design. You've heard of it, we've talked about it before, and it is quickly becoming a hot topic in the world of mobile. We're going to walk you through the nitty-gritty technical details of how to make responsive work for your business. So grab your web guy and read on.
June 26, 2012

Overwhelmed with your online marketing? Here are 4 ideas to get you started

In today’s day and age, advertising has taken on a whole new meaning. With the internet taking over traditional forms of advertising, a lot of questions are left for the business owner on what to do, how to do it, and the time it might take.
June 22, 2012

Brand research in the form of a Captcha

Recently, Ad Age caught our eye with a post about a cool new tool which combines brand research with customer engagement and practical functionality in the form of a Captcha.