May 24, 2013

Memorial Day Weekend in Your Community

From a marketing standpoint, Memorial Day marks the start of the summer sales season: grills, lawn mowers, air conditioners, landscaping materials, beach supplies, sock-and-sandal combinations -- all are Memorial Day staples. But, as a local business, it's also worthwhile to participate in your community and to encourage customers to pause and reflect upon the true meaning of Memorial Day. Use your position as a trusted local name to promote community activities, including recognizing and honoring the...
May 23, 2013

LinkedIn Marketing for Small Business- Tips for SEO

Business owners can no longer ignore the relevancy and potential benefits a LinkedIn profile holds for their businesses. With over 200 million users to date, professionals on […]
May 21, 2013

Why Content is “King” for Digital Marketing

You're a small business owner and you hear people throwing terms around like SEO, PPC, internet marketing, and digital marketing, and you'e wondering to yourself, “What does it all mean?” In today’s world, people use Google to find local business listings instead of flipping through the Yellowpages. How are you supposed to reach these potential customers effectively in such a different world?
May 14, 2013

Marketing and the Generational Divide

Socialmediatoday.com gives some wonderful food for thought for businesses about to launch a marketing campaign. Specifically, they discuss the growing generational divide in how consumers respond to marketing strategies. As a result, businesses looking to cast a large net can't just choose one strategy.
May 8, 2013

Take your business on the go with mobile apps

With the demanding schedule of a small business owner, it can be difficult to set aside time to sit down with your computer and stay on top of your day-to-day tasks. Between meetings and errands and mile-long to-do lists, email and other computer-based tasks can sometimes get left behind. Not any more! Mobile applications are the wave of the future, providing on-the-go solutions to running your entire business when you're constantly on the move...
May 2, 2013

Defining your brand

Recently, we discussed how small business owners, like politicians, should answer some basic questions before starting a marketing campaign: Who am I? What do I have to offer? What makes me stand out? Why should the public purchase (cast a vote for) my services? Small business owners thinking about launching or revamping a marketing campaign should watch how the Massachusetts US Senate race between Gabriel Gomez and Ed Markey unfolds in the coming days and weeks...
April 30, 2013

Politics and Marketing: Who are you?

Today is Primary Day in Massachusetts for the open US Senate seat vacated earlier this year by now-Secretary of State John Kerry. It's often been said that politics, sports and revenge are a Bostonian's three favorite things (although a lahge regulah coffee from Dunkin' Donuts may supplant one of the three on any given day).... There are lessons small businesses can learn from these types of political campaigns....
April 25, 2013

Mobile Websites Best Practices: Spinning your Mobile Web

Are you losing out on local business? Could you be gaining new customers in your area? If you don't have a mobile version of your website yet, you are missing out on local business. The mobile market is growing in strengths and numbers. As of 2012, there are over 1.1 billion smartphone users worldwide and growing. These users are moving fast, and expect companies to move right along with them....
April 18, 2013

Two Roads Diverge in a Wood: SEM AND SEO

When you, as a small business owner, are trying to create a presence on the web - drawing in new clients, creating a new digital life in order to drive new business - how will you know which path is right for you? Often, your choices seem overwhelming. Your path seems unclear. With all of the interconnected technology and information that exists in cyberspace and the world of online marketing, it doesn't have to be. There are simpler options that exist to get you rolling at the speed, pace, and budget that suits your comfort level....
April 11, 2013

[Special Report] Social Media Marketing World 2013!

Propel's own illustrious Social Media Manager was on the scene this week at the Social Media Marketing World conference in San Diego. Here's what she had to say about what was said and seen this year! Social Media Managers from all over the world descended on The San Diego Marriott Marquis & Marina this week for Social Media Marketing World 2013, put on by Social Media Examiner.
April 10, 2013

5 Actionable Tips to Write Killer Marketing Emails

If you’re a business owner who’s growing an email list of prospective customers, the million dollar question is, “How can I convert these contacts into sales?” […]
April 9, 2013

Propel in the News: Launching Responsive Design!

Here at Propel, we're excited to officially announce the launch of our Responsive Design platform! Responsive Design is a style of web design which automatically adjusts to the right screen size for any device, be it a desktop computer, iPhone, or tablet. This allows businesses to have just one website to manage, rather than multiple platforms for each device. With Responsive, there's no need for multiple sites, and no need to fear the next big thing...
April 4, 2013

How to Create the Best Social Media Presence for Your Small Business

Major companies, like Starbucks, understand that not all social networks are created equal and different networks reach different audiences in very different ways. These companies employ unique marketing strategies for a myriad of social channels, oftentimes producing original content daily for social networks like Facebook, Twitter, LinkedIn, and Pinterest. Small-to-medium sized businesses want to capitalize on the same networks large corporations use to reach valuable audiences, but they face a unique challenge...
March 28, 2013

A Small Business in a Big Google World

If a friend shares a great experience they had at the new coffee shop down the street, you're going to remember it; it's human nature. The problem is that personal face-to-face interaction is becoming more and more sparse. So how does a small business keep up in a world where face-to-face is becoming a informal digital interaction...
March 20, 2013

Spring into online marketing

Spring is a time for change (we'd certainly like to change this weather) so it's a great time to shake up your marketing strategy and try something new. Whether you're stuck in print or you've taken the leap to digital, there's always something out there to try reaching a new audience.
March 18, 2013

Is Pinterest Right for Your Business?

With all the buzz last week surrounding Pinterest’s introduction of its own free analytics tool for business accounts, many small business owners may feel motivated to […]
March 14, 2013

Keeping it “personal” in a digital workspace

As we progress deeper into the realm of virtual businesses and digital communication, as a business owner, you may find yourself struggling to straddle the divide between technology and personal service. With so many online tools at a company's disposal, how can you make sure you are reaching the individual customer and addressing his needs?
March 13, 2013
Big Vs. Small

5 Ways Small Businesses Can Out-Compete Big Chains

Can small, local, businesses survive in today’s global economy? Can the corner pizza shop with no advertising budget really compete with the Pizza Hut across the […]
March 12, 2013

Top 5 Takeaways from “How to Make Facebook Work for Your Business”

Facebook’s platform offers small business owners a myriad of possibilities to access an audience of over one billion people. However, many business owners struggle to effectively […]
March 6, 2013

Tech Start-Ups to Watch at SXSWi 2013

Every year, technology gurus and lovers converge on Austin, TX to learn, engage, and explore at SXSWi. The SXSW Interactive Festival is home to lectures, awards, and expositions of the latest and greatest in the tech space. It's guaranteed to be a fascinating view into our digital world and what we can expect to see in our lap(tops) this year....
February 27, 2013

Companies & Communities: Bridging the Gap

Finding your community’s unique flavor and incorporating it into your marketing plan can make your company stand out as a first-rate enterprise in the eyes of potential consumers. We’ve all heard about targeting our consumer base, but what if the consumer speaks a different language? Small businesses often find themselves catering to a bilingual or multi-ethnic sector of their community. The challenge lies in reaching the consumer that occupies an under-represented portion of the overall community....
February 19, 2013

Small Business, Big Dreams: Common Concerns with Online Marketing

Regardless of how you came to be in this position, YOU are one of the millions of companies across the United States that are considered small businesses. From the moment you began your business, you were faced with countless decisions... Although there are many occasions to doubt the strength of your small business, it is important to realize that if you start incorporating small changes over time and believing in the grandness of your small business
February 6, 2013
Marketing Resources for Small Business Owners

10 Best Marketing Resources for Small Business Owners in 2018

Being a small business generally means that you’re on a shoestring budget with limited hands on deck. It’s vital to know the resources available that could […]
January 31, 2013

Marketing Lessons on Superbowl Sunday

With Superbowl Sunday mere days away, everyone's already talking about the best part of the whole game: the ads. Why are Superbowl ads so great? And, more importantly, what can we learn from them? Not only are Superbowl commercials fun to watch, but they also provide important marketing lessons for small business owners everywhere...
January 23, 2013

Social Media Mistakes Your Business Could Be Making

With over 1 billion Facebook users, close to 5 million people “tweeting” and about 4 billion YouTube videos being viewed per day, it’s easy to see why Social Media has become a major outlet for companies to both gain and retain more customers. But what many small businesses don’t think about is that there are several critical mistakes they can make through their use of social media channels, which could cost them these much-needed customers....
January 17, 2013

Land customers with better landing pages

Business owners often spend so much time, effort and cash on getting website traffic, but all the traffic in the world won’t help if you’re not directing that traffic to the right place and into taking specific actions. This is why landing page optimization is so important. Landing pages have evolved significantly in recent years. Once typically viewed as an online brochure or a digital version of a yellow page ad, today’s website landing pages need to be much more...
January 10, 2013

Writing for the Web: A Crash Course in Content Creation

Your website is your digital storefront. It’s where potential customers will find you, browse around, and ultimately make a purchase decision. So among the vast sea of tips and tricks to optimize your website, how can you make the most of your time? Strategic content creation can be the true X factor for your site’s success. Here are some pointers on getting the most bang for your buck when creating content...
January 7, 2013

Top 3 Marketing Predictions for 2013 (An Article Roundup)

It’s that time of year again; the time when people start predicting the big marketing trends for the year.  There are a lot of great articles […]
January 3, 2013

The (Social) Times are A-Changing

Like the great Bob Dylan once said, the times they are a-changing. Times certainly are changing in the social media world, for better or worse we’ll have to see. There’s big news in Pinterest’s corner for small businesses, Twitter’s making news with some updates, and even MySpace (blast from the past, right?) is making a comeback with a serious facelift. Take a look at these three happenings in the social media world right now...
January 1, 2013

Happy New Year from Propel!

It's officially 2013! Today we kiss 2012 goodbye and welcome in this new year. Whether last year treated you well or even if it was a little rough going, it's time to start fresh on this January 1st. So get ready for a wild ride, and lots of scratched-out dates as you get used to writing in a 3 instead of a 2. We look forward to all the exciting things 2013 might bring us! Happy New Year...
December 28, 2012

12 Social Media Headlines of ‘12

As 2012 draws to a close, it’s nice to take a step back and reflect on the last year. Much has changed in the digital world in the last 12 months, most notably the shift in marketing focus to social media. We asked our illustrious Social Media Manager to take us back through the top Social stories from this year...
December 25, 2012

Merry Christmas from Propel!

'Tis the season to be merry and celebrate the good things in life - good friends, good family, and good food! We hope you sit back and relax this holiday season and enjoy the little things that make life wonderful. From our family to yours, Merry Christmas! -- The team at Propel
December 20, 2012

5 Digital New Year’s Resolutions for Your Small Business

As the holidays come and go and we kick off the New Year, it’s time to start evaluating your marketing efforts. Consider it a clean slate. You may have worked with digital marketing in the past with little or great success, or this digital world might be completely new to you, but it doesn’t matter. Start off the year on the right foot with some digital resolutions, and you can look forward to a very successful 2013....
December 18, 2012
Website Analytics Confusion

6 Actions to Take Based On Your Website Analytics

Many business owners either feel intimidated by website analytics or they look at the analytics and don’t know what actions to take based on the data. […]
December 12, 2012

Is Your Website Costing You Customers?

Most businesses know that their customers remember bad experiences much more than good experiences, and this truth also applies to customers visiting a business’ website. You can test this yourself by answering the following questions: 1. When was the last time a website left a lasting positive impression on you? 2. And when was the last time you were frustrated by a website? Most people struggle to think of a positive experience, but can easily recall a negative experience from...
December 4, 2012

What Smartphones Can Do For Your Business

As you walk around today, you constantly see people on their phones. They are on the go, talking, texting, posting pictures, etc. What you may not realize is that they are running their whole business through their phone. It can be difficult for small business owners to keep up with rapidly changing technology, but one thing that all business owners “must have” is a smart phone. These days, owning a business and owning a smartphone go hand in hand...
December 3, 2012
Wow Moment

Get to the "Wow" With Your Customers

Picture this: Your auto is in need of repair, so you call your local dealership and schedule service. Upon arriving, you enter a spacious and clean […]
November 19, 2012

Email List Best Practices for Small Business Owners

  Our customers often come to us when they’re ready to start sending emails to their contacts, but aren’t sure if they did what they needed […]
November 19, 2012

Be thankful for social media

When you’re sitting down with your family at the table this Thanksgiving, you may be talking about your small business. It might be a barber shop, a restaurant, or even a specialized store selling cute little vases. No matter what your niche, without social media, your business could still be in the dark ages. You could be spending thousands of dollars on advertising that few people might even see. Tell your family how thankful you are for social media...
November 14, 2012

Tablets and what they mean for your small business

As I write this blog with my new 7 inch tablet, I’m thinking about how these small, lightweight devices will drastically affect how people browse the web. In the past couple of years, it seems people have been swarming to get their hands on the newest and greatest tablets on the market, from iPads and iPad Minis to Nexus 7 Android tablets and more. According to TechCrunch, the number of tablet users in the US...
November 8, 2012

Local Business Listings: Don’t Lose Your Business to a Competitor

As a small business owner, how would you expect potential customers to find you? An easy way to gain online presence is through local listings. Online listings can help boost your business visibility in the local area. When a user searches for a business, the search engine will list the local business profile, which provides the user with key information...
November 8, 2012

Do You Have a Holiday Marketing Plan for Your Small Business?

The holidays are just around the corner. Have you planned your marketing? If you haven’t, you’re not alone. Many small business owners find themselves in the […]
October 31, 2012

Online Reputation: The New Public Relations Frontier

With the rise of social media and customer review sites, public relations efforts have shifted gears to focus on businesses’ Online Reputation Management. The general public now has the ability to publish content across the web –about YOUR business...
October 17, 2012
Juggling Your Marketing Tasks

6 Services You Probably Haven’t Heard of That Can Help You Grow Your Small Business

Sometimes, being a small business owner can make you feel like you need to do everything yourself.  It can feel like a juggling act and if […]
October 17, 2012

Display Ads: Giving local businesses the ability to run with the big dogs!

How great would it be to see your business name in bright, shining lights online? Have you ever seen a banner ad from national advertisers like Home Depot, Stanley Steemer and Terminix online? Would you like to see your business in the same spot? Most consumers love to help support local businesses with their purchases. When they look online, however, the first thing they see is major retailers' ads. How do small businesses get online...
October 11, 2012

How influential is your business online?

How do you know that your company’s social media pages are working? Is it by the number of Likes, connections, and followers you have? The number of posts, comments, retweets, and shares you get? What if there was a way to take all those numbers and boil them down to one score? The good news is, there is. It’s called Klout...
October 8, 2012

What will you discover with digital?

Columbus may not have set out to discover America, but he stumbled upon it by happy accident. When customers search online for things to do, places to go, and people to see, they’re not setting out to discover your business. They find you by happy accident or, thanks to search engines, by good online marketing...
October 4, 2012

Pay-Per-Click: What’s in it for you?

If you’re the owner of a growing business, it’s likely that you’ve heard of search engine advertising, also known as Search Engine Marketing (SEM), or pay-per-click (PPC) advertising. PPC ads are those that appear at the top, and down the right side of Google search results pages. These ads cost the advertiser a defined cost each time someone clicks on a paid search result. Paid ads can range from 50 cents per click, up to several dollars per pick (the cost is variable, determined by complex formulas created by the search engine)...
September 26, 2012

SEO bad practices: Rome wasn’t built in a day. Good SEO isn’t either

Many small business owners are aware that their online presence needs work but don’t have either the time or technical knowledge to know what to do next. This is especially true when it comes to building good Search Engine Optimization (SEO) which is a crucial component of any business' online presence. If your business does not appear on page one of a potential customer’s search results, you are likely to be overlooked by consumers who...
September 19, 2012

How to Turn Your Business into a Bird of Prey

The Peregrine Falcon is one of the most widely spread predatory birds, or raptors, in the world.  Their range is prolific across almost every land mass […]
September 19, 2012

Fall back to basics for your small business

Saturday is the first official day of Fall, and that's got us thinking; how do businesses transition from summer to fall in their marketing? Fall means many things to people. For some it's Back to School, for others it's the notion that Oktoberfest is right around the corner... Most importantly, it's Back to Basics for your Business. Follow these simple steps to increase branding and profitability for your business!
September 13, 2012

Top 5 Features of The New iPhone 5

As you might have heard, yesterday Apple unveiled the newest incarnation of their smartphone in a much talked-about press conference. This was big news across the internet, cable news, and Apple fan-boys alike. People love their technology, and our team here at Propel is no exception. Here are our top five favorite features of the new iPhone 5...
September 13, 2012

8 Signs That You’re Being Offered Bad SEO Services

I get a lot of spam emails from companies offering SEO services.  The emails are annoying, but more importantly the quality of the services that they […]
September 11, 2012

The 3 Types of Business Websites – Do You Have the Right Site?

With 97% of consumers searching online for local businesses today, websites are an essential part of a small businesses marketing efforts.  There are three common types […]
September 7, 2012

Call Tracking Does Your Marketing Campaigns Good

Have you thought about the success rate of your marketing campaigns? No? Well, call tracking may be the right tool for you. Call tracking has been around for several years, but not many local businesses are utilizing this tool to track the success of their marketing campaigns. This tool allows you to see precisely what you’re getting out of your marketing efforts through the use of a unique local or toll-free number which is separate...
August 31, 2012

Are You Using Enough Images in Your Online Marketing?

The concept of the power of images over text is not new. In 1911, a newspaper article quoted editor Arthur Brisbane as saying, “Use a picture. […]
August 24, 2012

Small business’ new best friend: Mobile payments

LevelUp is not alone in the world of mobile payment apps, but they are the first to eliminate processing fees. Now Square, too, has changed their policies. They are now offering lower, monthly fees for small businesses who bring in less than $250,000 per year instead of the usual per-transaction fee. As this movement gains ground, it will be a trend that is good for both small businesses and their customers. So now, customers still get the ease of payment that they want and businesses don’t have to incur the extra costs.
August 17, 2012

3 things you should know about Pinterest for your small business

Now that Pinterest has stopped requiring invites, it’s easier than ever to join. Pinterest is a social sharing site that launched in 2010 and already has an estimated 20M unique visitors per month. It’s now the third most popular social networking site in the U.S, just behind Twitter. Pinterest can be a great tool for small businesses to connect with current customers and attract new ones thanks to engaging images. In a lot of ways, customers do the work for you. If users see a pin and like it, they share it with their friends, who in turn share with their friends, and so on. Not sure how to make it work for your business? Here are 3 things you should know about Pinterest for your business.
August 8, 2012

Commit to monitoring and managing your business’ reputation

It is no secret that dissatisfied customers tend to share their complaints with others. Word-of-mouth has always posed a threat to your brand and reputation, but with roughly 2.27 billion users on the internet, the damage caused by word-of-mouth is in a whole new arena...
August 8, 2012

How Much Should You Spend on Advertising to Get a New Customer?

A large pizza around Boston usually costs less than $15.  If it’s a cheese pizza, the cost of the ingredients is relatively low, so let’s assume […]
July 27, 2012

Mobile Ads: Here’s proof they work really well

You know the saying, “Numbers don’t lie?” Well, read a bit of truth about the numbers mobile ads are putting up. You’ll find that the numbers on mobile advertising and response rates have burst through whatever glass ceiling used to be in place.
July 20, 2012
Email Frustration

4 Reasons Why Spending Too Much Time on Email Newsletters is a Bad Idea

Email newsletters are great, but spending too much time on them is not. If you’re a small business, there’s a good chance that you should be […]
July 18, 2012

In social media, timing is everything

You’re on Facebook and Twitter! Now what? So you’ve done it! You have finished creating attractive social pages for your business or organization.
July 13, 2012

What you need to know about your brand’s voice

Tone of voice. It’s not just something your mom scolds you for using improperly. Your business has a tone of voice, and, just like when talking to your mother, you need to be aware of how you’re using it and whether it’s conveying your message appropriately.
June 29, 2012

The Responsive Design approach: What you need to know

Responsive Design. You've heard of it, we've talked about it before, and it is quickly becoming a hot topic in the world of mobile. We're going to walk you through the nitty-gritty technical details of how to make responsive work for your business. So grab your web guy and read on.
June 26, 2012

Overwhelmed with your online marketing? Here are 4 ideas to get you started

In today’s day and age, advertising has taken on a whole new meaning. With the internet taking over traditional forms of advertising, a lot of questions are left for the business owner on what to do, how to do it, and the time it might take.
June 22, 2012

Brand research in the form of a Captcha

Recently, Ad Age caught our eye with a post about a cool new tool which combines brand research with customer engagement and practical functionality in the form of a Captcha.
June 15, 2012

Propel Marketing welcomes the Quincy Chamber

Yesterday, Propel Marketing welcomed the Quincy Chamber of Commerce, hosting current and prospective Chamber members for the afternoon. Attendees got to mingle with Propel staff, Quincy Chamber staff, and local business owners to learn more about what the Chamber does and how it can help businesses thrive. A good time was had by all, and we at Propel thank the Quincy Chamber and our local business owner attendees for taking the time out to meet...
June 14, 2012

How to gain Facebook fans and convert them into customers

When Facebook first started gaining ground, it was mainly used as a way of staying connected with friends and family. Over the last 5 years it has gone from roughly 100 million users to a staggering 901 million monthly active users.
June 6, 2012

Respond, don’t react: How Responsive Web Design can help your business

For years, businesses have taken it for granted that customers were viewing websites on 15-to-19-inch computer screens. But times are changing and consumers are now using multiple devices to view websites and even to make purchases.
June 1, 2012

Keeping your business out of the summer social media slump

You’ve spent all those cold dreary winter days building a successful online presence for your business, don’t let a bit of sunshine leave you in a summer social media slump!
May 24, 2012

Virtual Brick and Mortar: What is your digital first impression?

When consumers shop on Main Street, what do they look for in their local store? When consumers need a local service, what do they expect from that provider? A pleasurable experience includes quality of product/service, convenience, and a knowledgeable courteous staff.
May 21, 2012

It’s National Small Business Week!

As we noted earlier this month, May is National Small Business Month. In addition, the Small Business Administration has designated this week, May 20–26, National Small Business Week.
May 17, 2012

Why your business needs a mobile-friendly website

Is your website optimized for mobile? Is the load time on your smartphone fast enough? Is your site easy to navigate on a smartphone or other mobile devices? If you answered NO to any of these questions, it is time to revamp your site to target smartphone users.
May 15, 2012
tips for maintaining brand consistency

Tips for Maintaining Brand Consistency

With so many different avenues to display your small business, it can be easy for your messaging to become inconsistent across things like print, online and TV advertisements. In order to help potential customers recognize your business, it is important to maintain your branding. Consistency is an important aspect in marketing your company because it helps others remember who you are and recognize you later. If potential clients and customers can distinguish your name and logo...
May 8, 2012

5 tips for improving your local place pages

Does your business listing stand out to potential customers in their local searches? According to recent statistics, 97% of consumers search for local businesses online. Search engines like Google and Yahoo recognize this and have created Place Pages which can easily move your business to the top of the search results.
May 1, 2012

Did you know that May is National Small Business Month?

Since 1963, the United States has recognized small businesses and their impact on American culture and economy. The designated month aims to honor the close to 30 million small businesses and the amazing people who run them.
April 27, 2012

3 Reasons why your business should use Google Analytics

Are you using Analytics to get the most out of your website? Google Analytics is tracking software that can provide detailed information about how people found your site, what they did on it, and display data that can help you improve the user experience. When used properly, Google Analytics can increase ROI no matter how you generate revenue.
April 19, 2012

5 tips and trends in web design

Just 8 seconds. That’s the average attention span of humans. You only have 8 seconds to grab your audience’s attention. That’s not very long. Using the following trends in web design may help increase the time a user spends on your website and help gain customers.
April 10, 2012

Mobile advertising: Generate new leads and customers for your business

Is mobile advertising another solution for your business? Mobile advertising is trending its way into the advertising world each year; it’s not all about advertising the traditional way anymore. According to comScore, 42% of U.S. mobile phone owners are now smartphone users (approximately 98 million...
April 5, 2012

How online display advertising can help your business

There are a multitude of different advertising channels your business can use to market your products or services and build awareness. Being the visual creatures that we are, television, billboard, and print ads have always been obvious avenues for businesses to advertise on. However, one question always remains the same: Which one will give you the best return on your investment? With people spending more time on the internet, online display advertising gives small and...
March 26, 2012

Facebook Timeline for Business Pages: What You Need to Know

In the weeks since Facebook's Timeline was introduced for businesses, much has been written and said about the format: pros, cons, support, and criticism. Here’s what’s new and what you need to know to take full advantage of the new format and be ready to make the switch by the Friday deadline! Facebook timeline for individuals was introduced late last year, and was soon followed by the launch of timeline for business pages. So what’s...
March 20, 2012

Spring cleaning: 5 ways to spruce up your internet marketing

Ahhh ... the first day of spring. Warmer weather, longer days, flip flops and Spring Cleaning! Not only does Spring Cleaning apply to your closets, but it also applies toward your business. The reasoning behind Spring Cleaning? Clean up, clean out and refresh! How often do you look at your website, google yourself, or check for updated listings? If you’re not doing it weekly, you’re not doing it enough!
March 12, 2012

Understanding how websites help your business: A 4-part series

What are the do's and don’ts of business websites? What needs to be on them? Who should you listen to? Lots of websites and business bloggers write about small businesses and their websites. They come up with lists of all sorts of facts about what you should or should not do, include or do not include, and more. Over the past week, we’ve compiled some of the information that we think is most helpful for you
March 9, 2012

Website tips and tricks for your business

We've covered how important it is to have a website, how to get started, and the must-haves for your site. What now?
March 9, 2012

9 of the Most Successful B2B Viral Videos Ever

What do a glass manufacturer, a toilet seat company, a phone system provider, a printing company, and a repo man all have in common?  They all […]
March 8, 2012

7 must-haves for your business website

Here’s a quick look at a few things your business website absolutely cannot do without.
March 7, 2012

Websites for your local business: How do you get started?

Having a website for your business is crucial in this day and age. But how do you do it? We know it can be daunting to try to figure out what to do, but we’re here to help!
February 28, 2012

3 reasons blogging is important for your business

Why is blogging so important for your business? As a business owner, you most likely did not open your doors to start blogging. You wear a multitude of hats of all shapes and sizes, and blogging is probably at the bottom of the totem pole. Even though blogging is such a low priority task on the To Do List, a business’ online market share depends on it.
February 22, 2012

Reputation Management: What is it, and why you should care

How many customers are you losing out on due to a bad review? The dangers of not knowing what’s being said about your business are immeasurable. A bad review that goes unanswered can seriously tarnish your business’ reputation!
February 15, 2012

Success Stories: Social media marketing

It’s 2012, and the topic still remains around social media marketing for small businesses. Before social media became popular, getting your name out there would have been from word-of-mouth by way of your customers, or advertising. Times have changed; more businesses are turning towards social media marketing to increase their audience reach.
February 8, 2012

Register for National Small Business Week!

National Small Business week is May 20th-26th. The conference, held in Washington, DC, boasts a series of events recognizing the impact and importance of small businesses in the US.
February 7, 2012
Chiropractors Greatest Challenges in Finding New Patients

Top 3 Marketing Approaches from The Chiropractor Marketing Report

Today, ThriveHive is excited to release “The Chiropractor Marketing Report”, a detailed look into the current marketing trends in the chiropractic industry based on a survey […]
January 19, 2012

How to make Social Media work for your business

In sales, I hear all kinds of objections, the biggest being, “I get all my business from word of mouth.” The next question I ask after hearing this is, “Are you taking advantage of social media?” The answer is almost always no, that social media is for college kids, and that it wouldn’t work for their business.
January 18, 2012
Foursquare Logo

How to Start Using Foursquare to Market Your Business

What is Foursquare? Not everyone is intimately familiar with Foursquare yet, but its popularity is increasing quickly and it’s a great marketing channel for many small businesses. […]
September 15, 2011

5 Free Quick Hits That Can Improve Your Online Presence

The Internet has changed the way a business can reach its customers. There are always new tools and ways to establish your online presence. However many small […]
August 23, 2011

Small Business Marketing 101 – Part 2

First, let’s recap part one of Small Business Marketing 101. We already discussed the importance of marketing orientation and market research. We also explained how to […]
August 17, 2011

How to Get the Most Out of QR Codes

QR codes are everywhere these days. For those not in the know, a QR or “quick response” code is a two-dimensional barcode that can be read […]
August 16, 2011

Small Business Marketing 101 – Part 1

Marketing is one of the most important aspects of running a successful business and it is important to understand the theory behind it. This blog post […]
August 8, 2011

Phones – How to Use Them to Track Offline Marketing

How to Measure Offline Marketing You already monitor your web traffic, but is that really enough to understand all of your marketing? Many businesses, particularly local […]
August 5, 2011

How Can a Blog Help Attract New Customers for Your Business?

Why should your business have a blog? Many small and medium sized businesses wonder whether starting a business blog is a good idea for them. A […]
August 2, 2011

Should Your Business Be on Facebook?

Over 750 million people are on Facebook at the time of writing this article.  There are users all over the world, in every age group, with […]
August 1, 2011

3 Steps to Get More Customers and Grow Your Business

If you offer a great product or service and want people to line up outside your door, this article will give you a formula to accomplish […]
July 22, 2011
generate business yelp

3 Steps to Get More Business than You Can Handle from Yelp

Morgan Cohen’s passion for homes led him to start a Boston area home inspection business in 2005.  Today, with a little help from Yelp, he has reached […]
June 27, 2011

Three Quick Tips for Online Marketing

The amount of money small businesses spend on marketing increases every year, with a lot of that spend happening online.  According to a study by Clutch, small […]
June 16, 2011

4 Lessons from Zappos That Can Help Your Small Business Get More Online Reviews

Does your business rely heavily on word of mouth marketing?  Today the online version of word of mouth is reviews.  If your business doesn’t have any online reviews, it’s […]